Home Shopping Network Audience in United States
Home Shopping Network has an estimated audience of 3,861,024 people in United States. 70.8% are female, 29.2% are male, average age 43.7. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, The Goldbergs (TV series), Microblogging, Singer-songwriter.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, The Goldbergs (TV series), with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Home Shopping Network audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Creativity.
Category: Movies & TV · Type: TV Channel
Demographics of Home Shopping Network fans
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 43.7 |
| Estimated audience size | 3,861,024 |
Audience persona
The typical Home Shopping Network fan in United States is more female, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| The Goldbergs (TV series) | 36.97× | Movies & TV |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| QVC | 9.78× | Movies & TV |
| Staples (Canada) | 6.4× | Business & Career |
| MSN | 4.77× | News |
| Income tax | 13.19× | Business & Career |
| Great Clips | 5.34× | Beauty & Wellness |
| Larry David | 15.39× | Movies & TV |
| Kia Sportage | 16.88× | Cars & Mobility |
| Everybody Loves Raymond | 14.48× | Movies & TV |
| BTS | 9.08× | Music & Radio |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Katey Sagal | 10.56× | Movies & TV |
| Deion Sanders | 5.93× | Sports |
| James Marsden | 8.02× | Movies & TV |
| Jane Fonda | 8.21× | Movies & TV |
| Famous Footwear | 5.34× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.66 |
| Creativity | OPEN | 1.45 |
| Price Sensitivity | PREMIUM | 1.25 |
| Indulgence | JOY | 1.23 |
| Community Orientation | OPEN | 1.21 |
| Family Orientation | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.5% |
| Philippines | 3.1% |
| Japan | 2.7% |
See Home Shopping Network audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
How to read this data
Audience size is the estimated number of people in United States who actively search for Home Shopping Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.