Rascasse Audience Intelligence

Home Shopping Network Audience in United States

A data profile of the people who buy, follow and care about Home Shopping Network in United States — modelled from more than twelve digital signal sources. Home Shopping Network has an estimated audience of 3,859,344 people in United States.

#82among TV Channel in United States#943in Movies & TV

The average Home Shopping Network fan in United States is 43.7 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include The Goldbergs (TV series), QVC, Josh Duhamel, with strongest over-indexing on The Goldbergs (TV series) (51.49× the country average).

Demographically, the Home Shopping Network audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Home Shopping Network fan in United States is more female, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for The Goldbergs (TV series).

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home Shopping Network profile in United States.

Audience size
3.9M
in United States
Gender
70.8%♀
29.2% male
Age
43.7
average years
Country rank
#8272
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Home Shopping Network

70.8% are female, 29.2% are male, average age 43.7.

Fig. 02

Gender split

70.8%
Female
29.2%
Male
Demographic split for Home Shopping Network audience in United States
MetricValue
Female70.8%
Male29.2%
Average age43.7
Estimated audience size3,859,344
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Home Shopping Network audience in United States
Age bracketShare%
16-1920%
20-298%
30-3912%
40-4923%
50+36%
Fig. 04

Worldwide distribution

80.4%

of the worldwide Home Shopping Network audience comes from United States.

Worldwide audience distribution share by country for Home Shopping Network
CountryShare
United States80.4%
Philippines3.1%
Japan2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home Shopping Network audience in United States is strongest.

Fig. 05

Top regions by affinity

Home Shopping Network fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~60K3.23×
02Ohio~200K1.65×
03Kentucky~70K1.50×
04Pennsylvania~200K1.43×
05New Mexico~30K1.35×
06Alabama~70K1.21×
07Tennessee~90K1.20×
08Connecticut~50K1.20×
09Maine~20K1.20×
10New Jersey~100K1.19×
11South Carolina~70K1.18×
12Indiana~80K1.17×
13Mississippi~40K1.16×
14Delaware~10K1.16×
15Florida~300K1.10×
16Louisiana~50K1.07×
17Missouri~70K1.06×
18Arkansas~30K1.06×
19North Carolina~100K1.03×
20Maryland~70K1.02×
21Rhode Island~10K0.99×
22Iowa~30K0.98×
23Hawaii~20K0.98×
24Vermont~7K0.98×
25Georgia~100K0.97×
26Virginia~90K0.95×
27Massachusetts~70K0.93×
28Nebraska~20K0.93×
29Kansas~30K0.92×
30Montana~10K0.91×
31Wyoming~5K0.91×
32Wisconsin~50K0.90×
33New Hampshire~10K0.90×
34North Dakota~7K0.90×
35South Dakota~8K0.89×
36Alaska~7K0.89×
37Illinois~100K0.86×
38Oklahoma~40K0.84×
39Idaho~20K0.84×
40Minnesota~50K0.83×
41New York~200K0.81×
42Oregon~40K0.80×
43Washington, District of Columbia~9K0.80×
44Nevada~30K0.79×
45Arizona~60K0.72×
46Washington~50K0.67×
47Colorado~40K0.67×
48Utah~20K0.67×
49Texas~200K0.62×
50California~300K0.59×
Fig. 06

Affinity by region

Affinity by region — Home Shopping Network, United States
0.59×1.00×3.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home Shopping Network audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home Shopping Network audience
#·InterestCategoryAffinity×
01The Goldbergs (TV series)Movies & TV51.49×
02QVCMovies & TV11.40×
03Josh DuhamelFashion & Accessoires11.40×
04Erin AndrewsSports10.87×
05Seth GreenMovies & TV10.76×
06Rachael RayMovies & TV9.64×
07Christina ApplegateMovies & TV7.62×
08BTSMusic & Radio6.72×
09Family FeudMovies & TV6.40×
10RakutenShopping5.90×
11BirkenstockFashion & Accessoires4.66×
12SkechersFashion & Accessoires4.08×
13Famous FootwearFood & Beverages4.01×
14Microwave ovenHome & Garden3.57×
15GrouponInternet & Social Media2.87×
16Discount storesShopping2.79×
17IKEAHome & Garden2.00×
18Shopping mallsShopping1.91×
19Sam's ClubShopping1.65×
20PinterestInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home Shopping Network audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home Shopping Network audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.01×
PatriotismCONSERVATISM1.82×
Community OrientationOPEN1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home Shopping Network audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.77×
Early Adopter MentalityPOWER0.79×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home Shopping Network have in United States?

Home Shopping Network has an estimated audience of 3,859,344 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Home Shopping Network fans?

70.8% of Home Shopping Network fans are female, 29.2% are male, with an average age of 43.7 years.

03

Which brands do Home Shopping Network fans like most?

Home Shopping Network fans show strongest brand affinity for The Goldbergs (TV series) (51.49×), QVC (11.4×), and Josh Duhamel (11.4×) over the country average.

04

Where do Home Shopping Network fans live in United States?

Home Shopping Network fans in United States are most concentrated in Florida (reach ~300K), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Home Shopping Network fans also like?

Beyond Home Shopping Network itself, the audience over-indexes on QVC (11.4×), Josh Duhamel (11.4×), Christina Applegate (7.62×), and BTS (6.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Home Shopping Network audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Shopping Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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