Home Shopping Network Audience in United States
Home Shopping Network has an estimated audience of 3,861,024 people in United States. 70.8% are female, 29.2% are male, average age 43.7. Top brand affinities: Israel, Elsword, Urban Outfitters, Jeep Wagoneer, Kevin Murphy (screenwriter).
Top brand affinities include Israel, Elsword, Urban Outfitters, with strongest over-indexing on Israel (3.61× the country average). Demographically, the Home Shopping Network audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Quality Awareness, Creativity.
Category: Movies & TV · Type: TV Channel
Demographics of Home Shopping Network fans
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 43.7 |
| Estimated audience size | 3,861,024 |
Audience persona
The typical Home Shopping Network fan in United States is more female, around 43.7 years old, with strong Quality Awareness tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 3.61× | Travel & Leisure |
| Elsword | 16.88× | Games |
| Urban Outfitters | 1.58× | Shopping |
| Jeep Wagoneer | 4.58× | Cars & Mobility |
| Kevin Murphy (screenwriter) | 11.4× | Movies & TV |
| Pillow | 1.59× | Home & Garden |
| Soldering iron | 1.72× | Home & Garden |
| Glossier | 2.65× | Beauty & Wellness |
| Mothercare | 1.53× | Kids & Family |
| UK garage | 2.55× | Music & Radio |
| Jeep Grand Cherokee (WJ) | 2.47× | Cars & Mobility |
| Jaws | 2.17× | Movies & TV |
| Women's empowerment | 1.54× | Politics & Society |
| Jack White | 1.69× | Movies & TV |
| Queens College, City University of New York | 2.59× | Business & Career |
| JamBase | 3.96× | Music & Radio |
| English literature | 2.36× | Literature |
| Home staging | 1.7× | Home & Garden |
| Janitor | 2.08× | Home & Garden |
| CAC 40 | 1.71× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.66 |
| Creativity | OPEN | 1.45 |
| Price Sensitivity | PREMIUM | 1.25 |
| Indulgence | JOY | 1.23 |
| Community Orientation | OPEN | 1.21 |
| Family Orientation | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.5% |
| Philippines | 3.1% |
| Japan | 2.7% |
See Home Shopping Network audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
How to read this data
Audience size is the estimated number of people in United States who actively search for Home Shopping Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.