Rascasse Audience Intelligence

Guy Fieri Audience in United States

A data profile of the people who buy, follow and care about Guy Fieri in United States — modelled from more than twelve digital signal sources. Guy Fieri has an estimated audience of 5,122,778 people in United States.

#14among TV personality in United States#690among Person in United States#649in Movies & TV

The average Guy Fieri fan in United States is 44.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pitbull (rapper), Martha Stewart, Anthony Bourdain, with strongest over-indexing on Pitbull (rapper) (20× the country average).

Demographically, the Guy Fieri audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Guy Fieri fan in United States is more female, around 44.5 years old, with strong Indulgence tendencies and a notable affinity for Pitbull (rapper).

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Guy Fieri profile in United States.

Audience size
5.1M
in United States
Gender
58.6%♀
41.4% male
Age
44.5
average years
Country rank
#6547
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Guy Fieri fans

58.6% are female, 41.4% are male, average age 44.5.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for Guy Fieri audience in United States
MetricValue
Female58.6%
Male41.4%
Average age44.5
Estimated audience size5,122,778
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Guy Fieri audience in United States
Age bracketShare%
16-199%
20-2915%
30-3919%
40-4924%
50+33%
Fig. 04

Worldwide distribution

75.8%

of the worldwide Guy Fieri audience comes from United States.

Worldwide audience distribution share by country for Guy Fieri
CountryShare
United States75.8%
Canada6.0%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Guy Fieri audience in United States is strongest.

Fig. 05

Top regions by affinity

Guy Fieri fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~70K1.44×
02Missouri~100K1.23×
03Ohio~200K1.21×
04Tennessee~100K1.16×
05Rhode Island~20K1.14×
06Arizona~100K1.12×
07Oregon~60K1.10×
08Montana~20K1.10×
09Idaho~30K1.09×
10New Hampshire~20K1.08×
11Kentucky~70K1.07×
12Connecticut~50K1.07×
13Oklahoma~60K1.06×
14Wisconsin~80K1.05×
15North Carolina~200K1.04×
16Indiana~100K1.04×
17South Carolina~80K1.04×
18Pennsylvania~200K1.03×
19Washington~100K1.03×
20Nebraska~30K1.03×
21West Virginia~20K1.03×
22Maine~20K1.03×
23Arkansas~40K1.02×
24Michigan~100K1.01×
25Alaska~10K1.01×
26Colorado~80K1.00×
27Florida~300K0.99×
28Utah~50K0.99×
29Kansas~40K0.99×
30Minnesota~70K0.98×
31Louisiana~60K0.98×
32North Dakota~10K0.98×
33Alabama~70K0.97×
34Iowa~40K0.96×
35South Dakota~10K0.96×
36California~500K0.95×
37Massachusetts~100K0.95×
38Hawaii~20K0.95×
39Vermont~8K0.95×
40Illinois~200K0.93×
41Virginia~100K0.90×
42New Jersey~100K0.89×
43Delaware~10K0.87×
44New Mexico~20K0.85×
45Georgia~100K0.84×
46Texas~400K0.82×
47Mississippi~30K0.82×
48New York~200K0.80×
49Maryland~70K0.80×
50Washington, District of Columbia~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Guy Fieri, United States
0.65×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guy Fieri audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guy Fieri audience
#·InterestCategoryAffinity×
01Pitbull (rapper)Music & Radio20.00×
02Bobby FlayFood & Beverages13.25×
03Anthony BourdainFood & Beverages11.33×
04Martha StewartBusiness & Career9.50×
05Gordon RamsayFood & Beverages7.38×
06Gordon RamseyFood & Beverages6.33×
07Sally FieldMovies & TV5.46×
08Fish and chipsFood & Beverages4.94×
09Pizza HutFood & Beverages2.27×
10PastryFood & Beverages2.05×
11RefrigeratorHome & Garden1.96×
12Take-outFood & Beverages1.88×
13SubwayFood & Beverages1.83×
14Italian cuisineFood & Beverages1.79×
15Planet FitnessSports1.72×
16TMZInternet & Social Media1.64×
17Texas RoadhouseFood & Beverages1.62×
18BreakfastFood & Beverages1.62×
19LunchFood & Beverages1.62×
20Domino's PizzaFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guy Fieri audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Guy Fieri audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.46×
PatriotismCONSERVATISM1.46×
Urban LifestyleOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Guy Fieri audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
SustainabilityBALANCE0.81×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Guy Fieri have in United States?

Guy Fieri has an estimated audience of 5,122,778 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Guy Fieri fans?

58.6% of Guy Fieri fans are female, 41.4% are male, with an average age of 44.5 years.

03

Which brands do Guy Fieri fans like most?

Guy Fieri fans show strongest brand affinity for Pitbull (rapper) (20×), Martha Stewart (9.5×), and Anthony Bourdain (11.33×) over the country average.

04

Where do Guy Fieri fans live in United States?

Guy Fieri fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Guy Fieri fans also like?

Beyond Guy Fieri itself, the audience over-indexes on Martha Stewart (9.5×), Anthony Bourdain (11.33×), Bobby Flay (13.25×), and Pizza Hut (2.27×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Guy Fieri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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