Guy Fieri Audience in United States

Guy Fieri has an estimated audience of 5,083,779 people in United States. 58.6% are female, 41.4% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: Moto Guzzi, Martha Stewart, Planet Fitness, MSN, Anthony Bourdain.

The average Guy Fieri fan in United States is 44.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Moto Guzzi, Martha Stewart, Planet Fitness, with strongest over-indexing on Moto Guzzi (31.15× the country average). Demographically, the Guy Fieri audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Guy Fieri fans

Demographic split for Guy Fieri audience in United States
MetricValue
Female58.6%
Male41.4%
Average age44.5
Estimated audience size5,083,779

Audience persona

The typical Guy Fieri fan in United States is more female, around 44.5 years old, with strong Indulgence tendencies and a notable affinity for Moto Guzzi.

Top regions in United States

Top regions ranked by reach for Guy Fieri in United States
RegionReachAffinity
California579,7521.04×
Texas379,2600.87×
Florida368,3781.07×
New York242,0060.85×
Ohio198,1491.27×
Pennsylvania174,8511.02×
Illinois165,2310.98×
North Carolina148,9860.97×
Georgia138,1400.88×
Michigan130,7390.98×
New Jersey124,5390.96×
Tennessee124,3111.22×
Arizona122,0131.18×
Virginia113,4280.92×
Washington106,7411.05×
Missouri105,3771.29×
Massachusetts102,4881.02×
Indiana96,5341.04×
Colorado85,4951.07×
Nevada76,6961.56×
Wisconsin76,2011×
South Carolina75,7550.99×
Minnesota75,4201.04×
Maryland72,0340.82×
Kentucky67,1241.05×
Oregon66,2171.14×
Alabama65,3330.92×
Oklahoma61,4031.09×
Louisiana60,9060.93×
Connecticut53,6571.05×
Utah46,9351.03×
Arkansas39,4110.94×
Iowa39,3550.94×
Kansas38,9680.97×
Mississippi33,6630.8×
Idaho26,8571.05×
Nebraska24,7690.97×
West Virginia21,9740.93×
Hawaii21,1900.97×
New Mexico21,0090.82×
New Hampshire20,6801.03×
Rhode Island17,5121.08×
Maine17,2440.95×
Montana15,4141.09×
Delaware11,3590.81×
South Dakota11,0530.94×
Washington, District of Columbia10,8060.71×
Alaska10,3010.95×
North Dakota9,2010.88×
Wyoming7,7551.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Guy Fieri audience
BrandAffinityCategory
Moto Guzzi31.15×Cars & Mobility
Martha Stewart11.1×Business & Career
Planet Fitness3.28×Sports
MSN3.21×News
Anthony Bourdain13.1×Food & Beverages
Diaper bag4.89×Kids & Family
Bobby Flay14.77×Food & Beverages
Hobby Lobby2.75×Home & Garden
Pitbull (rapper)13.65×Music & Radio
Aldi2.58×Shopping
Sally Field10.03×Movies & TV
Texas Roadhouse2.28×Food & Beverages
Superman1.54×Movies & TV
Gordon Ramsay7.55×Food & Beverages
Non-fiction books4.14×Literature
Staples (Canada)2.83×Business & Career
Taco Bell2.22×Food & Beverages
Bachelor of Business Administration20.39×Business & Career
Pizza Hut2.12×Food & Beverages
Best Buy1.99×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Guy Fieri audience
TraitClusterScore
IndulgenceJOY1.48
Urban LifestyleOPEN1.35
ExtroversionTHRILL1.34
Price SensitivityPREMIUM1.3
Family OrientationCONSERVATISM1.26
Healthy LifestyleBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Guy Fieri
CountryShare
United States75.8%
Canada6.1%
United Kingdom4.3%

See Guy Fieri audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Guy Fieri have in United States?

Guy Fieri has an estimated audience of 5,083,779 people in United States, concentrated in California and Texas.

What is the gender split and age of Guy Fieri fans?

58.6% of Guy Fieri fans are female, 41.4% are male, with an average age of 44.5 years.

Which brands do Guy Fieri fans like most?

Guy Fieri fans show strongest brand affinity for Moto Guzzi (31.15×), Martha Stewart (11.1×), and Planet Fitness (3.28×) over the country average.

Where do Guy Fieri fans live in United States?

Guy Fieri fans in United States are most concentrated in California (reach 579,752), Texas (reach 379,260), and Florida (reach 368,378). These three regions account for the largest share of the active audience.

What other brands do Guy Fieri fans also like?

Beyond Guy Fieri itself, the audience over-indexes on Martha Stewart (11.1×), Planet Fitness (3.28×), MSN (3.21×), and Anthony Bourdain (13.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Guy Fieri. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.