Alton Brown Audience in United States

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Alton Brown has an estimated audience of 869,756 people in United States. 63.3% are female, 36.7% are male, average age 45.6. Top regions: California, Texas, Florida. Top brand affinities: Anthony Bourdain, Bobby Flay, Moto Guzzi, Martha Stewart, Texas Roadhouse.

The average Alton Brown fan in United States is 45.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Anthony Bourdain, Bobby Flay, Moto Guzzi, with strongest over-indexing on Anthony Bourdain (30.42× the country average). Demographically, the Alton Brown audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Alton Brown fans

Demographic split for Alton Brown audience in United States
MetricValue
Female63.3%
Male36.7%
Average age45.6
Estimated audience size869,756

Audience persona

The typical Alton Brown fan in United States is more female, around 45.6 years old, with strong Pet Ownership tendencies and a notable affinity for Anthony Bourdain.

Top regions in United States

Top regions ranked by reach for Alton Brown in United States
RegionReachAffinity
California80,6560.84×
Texas58,1990.78×
Florida56,0410.95×
New York38,7350.8×
Georgia35,9021.34×
Pennsylvania32,2111.1×
North Carolina32,0511.22×
Ohio29,2631.09×
Washington28,5171.63×
Illinois27,8200.96×
Virginia23,3791.1×
Michigan21,7850.96×
Massachusetts19,9791.17×
Tennessee19,8521.14×
New Jersey17,0650.77×
Colorado15,5201.13×
South Carolina15,3381.17×
Oregon14,7981.48×
Indiana14,6090.92×
Missouri14,5621.04×
Arizona14,0470.79×
Maryland13,5670.91×
Wisconsin13,0741×
Minnesota11,9560.96×
Alabama10,7170.88×
Kentucky10,3530.95×
Connecticut9,7031.11×
Oklahoma9,5290.99×
Louisiana8,5060.76×
Utah8,1201.04×
Kansas7,4321.08×
Nevada6,9130.82×
Iowa6,2730.88×
Idaho5,9201.36×
Arkansas5,5470.77×
New Hampshire5,0241.47×
Nebraska4,9061.12×
Mississippi4,7430.66×
Montana3,5791.48×
Maine3,3371.07×
New Mexico3,1690.73×
West Virginia3,0570.75×
Washington, District of Columbia2,7881.07×
Rhode Island2,6690.96×
Hawaii2,6380.71×
Vermont1,7711.16×
Alaska1,6490.89×
Delaware1,6480.69×
South Dakota1,5180.76×
North Dakota1,3810.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alton Brown audience
BrandAffinityCategory
Anthony Bourdain30.42×Food & Beverages
Bobby Flay26.07×Food & Beverages
Moto Guzzi23.75×Cars & Mobility
Martha Stewart11.42×Business & Career
Texas Roadhouse2.98×Food & Beverages
Planet Fitness2.91×Sports
Superman1.96×Movies & TV
Hobby Lobby2.83×Home & Garden
Aldi2.85×Shopping
MSN2.71×News
J. D. Power25.81×Cars & Mobility
Bachelor of Business Administration23.53×Business & Career
Nigella Lawson25.05×Food & Beverages
Diaper bag3.83×Kids & Family
Dollar General2.17×Shopping
Driving School32.33×Cars & Mobility
LongHorn Steakhouse3.72×Food & Beverages
Gordon Ramsay7.48×Food & Beverages
Best Buy2.16×Shopping
Kroger2.37×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alton Brown audience
TraitClusterScore
Pet OwnershipJOY1.6
IndulgenceJOY1.43
Design AffinityPREMIUM1.36
Urban LifestyleOPEN1.34
Healthy LifestyleBALANCE1.31
Early Adopter MentalityPOWER1.27

Worldwide distribution

Worldwide audience distribution share by country for Alton Brown
CountryShare
United States85.7%
Canada4.1%
United Kingdom2.0%

See Alton Brown audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Alton Brown have in United States?

Alton Brown has an estimated audience of 869,756 people in United States, concentrated in California and Texas.

What is the gender split and age of Alton Brown fans?

63.3% of Alton Brown fans are female, 36.7% are male, with an average age of 45.6 years.

Which brands do Alton Brown fans like most?

Alton Brown fans show strongest brand affinity for Anthony Bourdain (30.42×), Bobby Flay (26.07×), and Moto Guzzi (23.75×) over the country average.

Where do Alton Brown fans live in United States?

Alton Brown fans in United States are most concentrated in California (reach 80,656), Texas (reach 58,199), and Florida (reach 56,041). These three regions account for the largest share of the active audience.

What other brands do Alton Brown fans also like?

Beyond Alton Brown itself, the audience over-indexes on Bobby Flay (26.07×), Moto Guzzi (23.75×), Martha Stewart (11.42×), and Texas Roadhouse (2.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alton Brown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.