Rascasse Audience Intelligence

Jamie Oliver Audience in United States

A data profile of the people who buy, follow and care about Jamie Oliver in United States — modelled from more than twelve digital signal sources. Jamie Oliver has an estimated audience of 978,232 people in United States.

#10among Chef in United States#5392among Person in United States#1334in Food & Beverages

The average Jamie Oliver fan in United States is 36.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gordon Ramsey, Cooking show, Foodie, with strongest over-indexing on Gordon Ramsey (25.73× the country average).

Demographically, the Jamie Oliver audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jamie Oliver fan in United States is more female, around 36.5 years old, with strong Design Affinity tendencies and a notable affinity for Gordon Ramsey.

Category: Food & Beverages · Type: Person · Subtype: Chef

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jamie Oliver profile in United States.

Audience size
978K
in United States
Gender
62.7%♀
37.3% male
Age
36.5
average years
Country rank
#24034
Person in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jamie Oliver fans

62.7% are female, 37.3% are male, average age 36.5.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Jamie Oliver audience in United States
MetricValue
Female62.7%
Male37.3%
Average age36.5
Estimated audience size978,232
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Jamie Oliver audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3919%
40-4917%
50+17%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Jamie Oliver audience comes from United States.

Worldwide audience distribution share by country for Jamie Oliver
CountryShare
United Kingdom20.0%
United States13.7%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jamie Oliver audience in United States is strongest.

Fig. 05

Top regions by affinity

Jamie Oliver fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~50K1.81×
02Washington~30K1.34×
03Maine~5K1.33×
04Oregon~20K1.30×
05Washington, District of Columbia~4K1.28×
06Vermont~2K1.26×
07New Hampshire~5K1.20×
08Massachusetts~30K1.19×
09Connecticut~10K1.19×
10Alaska~3K1.16×
11California~100K1.10×
12Hawaii~5K1.09×
13Rhode Island~4K1.09×
14New York~70K1.08×
15Virginia~30K1.07×
16Colorado~20K1.02×
17Idaho~6K1.02×
18Pennsylvania~40K1.00×
19Minnesota~20K1.00×
20Montana~3K1.00×
21Wisconsin~20K0.99×
22New Jersey~30K0.97×
23New Mexico~5K0.97×
24Illinois~40K0.96×
25Missouri~20K0.96×
26North Carolina~30K0.95×
27Nevada~10K0.95×
28Indiana~20K0.94×
29Florida~70K0.93×
30Maryland~20K0.93×
31Kansas~8K0.93×
32South Carolina~20K0.92×
33Utah~9K0.91×
34Delaware~3K0.91×
35Ohio~30K0.90×
36Arizona~20K0.90×
37Tennessee~20K0.89×
38West Virginia~5K0.89×
39Georgia~30K0.88×
40Texas~80K0.87×
41Arkansas~8K0.87×
42Nebraska~5K0.87×
43Kentucky~10K0.86×
44Oklahoma~10K0.86×
45Iowa~8K0.86×
46North Dakota~2K0.85×
47South Dakota~2K0.83×
48Alabama~10K0.82×
49Louisiana~10K0.79×
50Mississippi~7K0.74×
Fig. 06

Affinity by region

Affinity by region — Jamie Oliver, United States
0.74×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jamie Oliver audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jamie Oliver audience
#·InterestCategoryAffinity×
01David ChangMovies & TV28.13×
02Gordon RamseyFood & Beverages25.73×
03Home Made FoodFood & Beverages21.64×
04RestaurateurHome & Garden10.23×
05Sunday BrunchKids & Family7.80×
06Cooking showFood & Beverages6.97×
07Wine & SpiritsFood & Beverages4.88×
08Online food orderingFood & Beverages4.83×
09FoodserviceFood & Beverages4.62×
10Local foodFood & Beverages3.68×
11FoodieFood & Beverages3.51×
12CookbookFood & Beverages3.34×
13Italian cuisineFood & Beverages2.85×
14Trader Joe'sShopping2.31×
15American footballSports2.13×
16Alcoholic beveragesFood & Beverages1.78×
17CuisineFood & Beverages1.73×
18BeautyBeauty & Wellness1.66×
19SupermanMovies & TV1.63×
20Physical fitnessSports1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jamie Oliver audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jamie Oliver audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.28×
IndulgenceJOY2.17×
SustainabilityBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jamie Oliver audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.67×
PatriotismCONSERVATISM0.79×
Career OrientationPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jamie Oliver have in United States?

Jamie Oliver has an estimated audience of 978,232 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jamie Oliver fans?

62.7% of Jamie Oliver fans are female, 37.3% are male, with an average age of 36.5 years.

03

Which brands do Jamie Oliver fans like most?

Jamie Oliver fans show strongest brand affinity for Gordon Ramsey (25.73×), Cooking show (6.97×), and Foodie (3.51×) over the country average.

04

Where do Jamie Oliver fans live in United States?

Jamie Oliver fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Jamie Oliver fans also like?

Beyond Jamie Oliver itself, the audience over-indexes on Cooking show (6.97×), Foodie (3.51×), Local food (3.68×), and Home Made Food (21.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jamie Oliver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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