Jamie Oliver Audience in United States

Jamie Oliver logo

Jamie Oliver has an estimated audience of 1,094,572 people in United States. 62.7% are female, 37.3% are male, average age 36.5. Top regions: California, Texas, New York. Top brand affinities: Gordon Ramsey, Cooking show, Foodie, Local food, Home Made Food.

The average Jamie Oliver fan in United States is 36.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Gordon Ramsey, Cooking show, Foodie, with strongest over-indexing on Gordon Ramsey (25.73× the country average). Demographically, the Jamie Oliver audience skews more female with an average age of 36.5, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Person · Subtype: Chef

Demographics of Jamie Oliver fans

Demographic split for Jamie Oliver audience in United States
MetricValue
Female62.7%
Male37.3%
Average age36.5
Estimated audience size1,094,572

Audience persona

The typical Jamie Oliver fan in United States is more female, around 36.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Gordon Ramsey.

Top regions in United States

Top regions ranked by reach for Jamie Oliver in United States
RegionReachAffinity
California139,4121.16×
Texas85,0230.9×
New York70,1241.15×
Florida70,1010.95×
Michigan50,5551.77×
Illinois37,4001.03×
Pennsylvania36,9941×
North Carolina32,5500.99×
Washington31,1221.42×
Ohio30,9810.92×
Georgia30,3780.9×
Virginia29,1181.09×
New Jersey27,6010.99×
Massachusetts26,7081.24×
Arizona21,2890.95×
Tennessee19,3590.88×
Colorado18,7851.09×
Indiana18,5030.93×
Maryland17,7310.94×
Oregon17,1001.36×
Missouri16,2000.92×
Minnesota16,1341.03×
Wisconsin16,0190.97×
South Carolina14,9910.91×
Connecticut12,7211.16×
Alabama12,2190.8×
Kentucky11,8500.86×
Louisiana10,7550.76×
Nevada10,4970.99×
Oklahoma10,3710.85×
Utah9,1730.94×
Kansas7,5860.88×
Iowa7,4960.83×
Arkansas7,4520.83×
Mississippi6,1040.68×
Maine5,3871.37×
Idaho5,3780.98×
Hawaii5,2851.12×
New Mexico5,0040.91×
New Hampshire4,8441.12×
Washington, District of Columbia4,8111.46×
Nebraska4,4730.81×
West Virginia4,1810.82×
Rhode Island3,8161.1×
Montana2,9710.98×
Alaska2,6821.15×
Vermont2,5561.33×
Delaware2,3670.78×
South Dakota1,7470.69×
North Dakota1,4360.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jamie Oliver audience
BrandAffinityCategory
Gordon Ramsey25.73×Food & Beverages
Cooking show6.97×Food & Beverages
Foodie3.51×Food & Beverages
Local food3.68×Food & Beverages
Home Made Food21.64×Food & Beverages
Sunday Brunch7.8×Kids & Family
Online food ordering4.83×Food & Beverages
Foodservice4.62×Food & Beverages
Beauty1.66×Beauty & Wellness
American football2.13×Sports
David Chang28.13×Movies & TV
Superman1.63×Movies & TV
Alcoholic beverages1.78×Food & Beverages
Cookbook3.34×Food & Beverages
Italian cuisine2.85×Food & Beverages
Wine & Spirits4.88×Food & Beverages
Euphoria1.57×Movies & TV
Cuisine1.73×Food & Beverages
Physical fitness1.59×Sports
Restaurateur10.23×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jamie Oliver audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.07
Design AffinityPREMIUM2.04
SustainabilityBALANCE1.93
Luxury OrientationPREMIUM1.85
Sports ActivityPOWER1.74
Healthy LifestyleBALANCE1.69

Worldwide distribution

Worldwide audience distribution share by country for Jamie Oliver
CountryShare
United Kingdom19.3%
United States14.7%
Germany10.2%

See Jamie Oliver audiences in other countries

More Chef audiences in United States

Frequently asked questions

How many fans does Jamie Oliver have in United States?

Jamie Oliver has an estimated audience of 1,094,572 people in United States, concentrated in California and Texas.

What is the gender split and age of Jamie Oliver fans?

62.7% of Jamie Oliver fans are female, 37.3% are male, with an average age of 36.5 years.

Which brands do Jamie Oliver fans like most?

Jamie Oliver fans show strongest brand affinity for Gordon Ramsey (25.73×), Cooking show (6.97×), and Foodie (3.51×) over the country average.

Where do Jamie Oliver fans live in United States?

Jamie Oliver fans in United States are most concentrated in California (reach 139,412), Texas (reach 85,023), and New York (reach 70,124). These three regions account for the largest share of the active audience.

What other brands do Jamie Oliver fans also like?

Beyond Jamie Oliver itself, the audience over-indexes on Cooking show (6.97×), Foodie (3.51×), Local food (3.68×), and Home Made Food (21.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jamie Oliver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.