Rascasse Audience Intelligence

Katie Lee (food critic) Audience in United States

A data profile of the people who buy, follow and care about Katie Lee (food critic) in United States — modelled from more than twelve digital signal sources. Katie Lee (food critic) has an estimated audience of 750,939 people in United States.

#2among Food critic in United States#6669among Person in United States#1584in Food & Beverages

The average Katie Lee (food critic) fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Google Earth, Anthony Bourdain, Padma Lakshmi, with strongest over-indexing on Google Earth (15.55× the country average).

Demographically, the Katie Lee (food critic) audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Katie Lee (food critic) fan in United States is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Google Earth.

Category: Food & Beverages · Type: Person · Subtype: Food critic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Katie Lee (food critic) profile in United States.

Audience size
751K
in United States
Gender
70.0%♀
30.0% male
Age
41.2
average years
Country rank
#28625
Person in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Katie Lee (food critic) fans

70.0% are female, 30.0% are male, average age 41.2.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for Katie Lee (food critic) audience in United States
MetricValue
Female70.0%
Male30.0%
Average age41.2
Estimated audience size750,939
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Katie Lee (food critic) audience in United States
Age bracketShare%
16-1924%
20-2912%
30-3913%
40-4918%
50+32%
Fig. 04

Worldwide distribution

76.4%

of the worldwide Katie Lee (food critic) audience comes from United States.

Worldwide audience distribution share by country for Katie Lee (food critic)
CountryShare
United States76.4%
Canada4.5%
United Kingdom3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Katie Lee (food critic) audience in United States is strongest.

Fig. 05

Top regions by affinity

Katie Lee (food critic) fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~6K1.60×
02Connecticut~10K1.59×
03New Jersey~30K1.50×
04Pennsylvania~40K1.33×
05Rhode Island~3K1.33×
06New Hampshire~4K1.32×
07New York~60K1.28×
08Delaware~3K1.23×
09Massachusetts~20K1.22×
10Maine~3K1.18×
11Ohio~30K1.16×
12Wisconsin~10K1.13×
13Missouri~10K1.09×
14North Carolina~30K1.07×
15Minnesota~10K1.07×
16South Carolina~10K1.05×
17Michigan~20K1.03×
18Vermont~1K1.03×
19Illinois~30K1.02×
20Iowa~7K1.00×
21Indiana~10K0.99×
22Arizona~20K0.98×
23Colorado~10K0.98×
24Tennessee~20K0.97×
25South Dakota~2K0.97×
26Florida~50K0.95×
27Virginia~20K0.95×
28Nebraska~4K0.95×
29Kansas~6K0.94×
30Alabama~10K0.93×
31Kentucky~9K0.93×
32Montana~2K0.93×
33North Dakota~2K0.93×
34Maryland~10K0.91×
35Oregon~8K0.90×
36Oklahoma~8K0.88×
37Idaho~3K0.88×
38Hawaii~3K0.87×
39Arkansas~5K0.84×
40Washington~10K0.83×
41New Mexico~3K0.83×
42Nevada~6K0.82×
43Louisiana~8K0.81×
44Utah~6K0.81×
45Alaska~1K0.79×
46Mississippi~5K0.76×
47California~60K0.74×
48Georgia~20K0.74×
49Washington, District of Columbia~2K0.73×
50Texas~50K0.69×
Fig. 06

Affinity by region

Affinity by region — Katie Lee (food critic), United States
0.69×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Katie Lee (food critic) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Katie Lee (food critic) audience
#·InterestCategoryAffinity×
01Nigella LawsonFood & Beverages43.09×
02skittlesFood & Beverages35.96×
03Kitchen NightmaresMovies & TV30.72×
04Padma LakshmiFashion & Accessoires25.99×
05Anthony BourdainFood & Beverages23.53×
06Bobby FlayFood & Beverages19.91×
07Google EarthInternet & Social Media15.55×
08Chopped (TV series)Movies & TV12.99×
09Google ImagesInternet & Social Media12.62×
10Martha StewartBusiness & Career9.88×
11Cincinnati RedsSports5.41×
12Non-alcoholic beverageFood & Beverages4.92×
13Advance Auto PartsCars & Mobility4.23×
14WineFood & Beverages2.21×
15PinterestInternet & Social Media2.12×
16RecipesFood & Beverages2.08×
17Home improvementHome & Garden1.90×
18Alcoholic beveragesFood & Beverages1.87×
19CookingFood & Beverages1.80×
20Donald TrumpPolitics & Society1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Katie Lee (food critic) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Katie Lee (food critic) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.03×
Community OrientationOPEN1.53×
Price SensitivityPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Katie Lee (food critic) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.72×
Risk AppetiteTHRILL0.72×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Katie Lee (food critic) have in United States?

Katie Lee (food critic) has an estimated audience of 750,939 people in United States, concentrated in California and New York.

02

What is the gender split and age of Katie Lee (food critic) fans?

70.0% of Katie Lee (food critic) fans are female, 30.0% are male, with an average age of 41.2 years.

03

Which brands do Katie Lee (food critic) fans like most?

Katie Lee (food critic) fans show strongest brand affinity for Google Earth (15.55×), Anthony Bourdain (23.53×), and Padma Lakshmi (25.99×) over the country average.

04

Where do Katie Lee (food critic) fans live in United States?

Katie Lee (food critic) fans in United States are most concentrated in California (reach ~60K), New York (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Katie Lee (food critic) fans also like?

Beyond Katie Lee (food critic) itself, the audience over-indexes on Anthony Bourdain (23.53×), Padma Lakshmi (25.99×), skittles (35.96×), and Kitchen Nightmares (30.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Katie Lee (food critic). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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