Katie Lee (food critic) Audience in United States

Katie Lee (food critic) logo

Katie Lee (food critic) has an estimated audience of 790,794 people in United States. 70.0% are female, 30.0% are male, average age 41.2. Top regions: California, New York, Florida. Top brand affinities: Product design, Ichiro Suzuki, Whataburger, Sinaloa, Kansas.

The average Katie Lee (food critic) fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Product design, Ichiro Suzuki, Whataburger, with strongest over-indexing on Product design (2.34× the country average). Demographically, the Katie Lee (food critic) audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Person · Subtype: Food critic

Demographics of Katie Lee (food critic) fans

Demographic split for Katie Lee (food critic) audience in United States
MetricValue
Female70.0%
Male30.0%
Average age41.2
Estimated audience size790,794

Audience persona

The typical Katie Lee (food critic) fan in United States is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Katie Lee (food critic) in United States
RegionReachAffinity
California62,9570.72×
New York52,6121.19×
Florida51,7860.97×
Texas47,9600.71×
Pennsylvania34,8711.31×
Ohio29,5111.21×
Illinois27,5191.04×
New Jersey26,3601.31×
North Carolina24,1371.01×
Michigan22,8211.1×
Virginia18,8900.98×
Massachusetts18,4761.19×
Georgia18,2150.75×
Arizona17,3681.08×
Tennessee16,4711.04×
Indiana15,5501.08×
Missouri14,4111.13×
Wisconsin13,7581.16×
Washington13,6840.86×
Minnesota13,0431.15×
South Carolina12,9981.09×
Colorado12,7171.02×
Maryland11,6720.86×
Alabama11,3831.03×
Connecticut11,0431.39×
Kentucky9,5670.96×
Louisiana8,6410.85×
Oklahoma8,2410.94×
Oregon7,6930.85×
Iowa6,9571.07×
West Virginia6,5281.77×
Nevada6,2290.81×
Kansas5,9340.95×
Utah5,8570.83×
Arkansas5,6390.87×
Mississippi4,7880.73×
New Hampshire4,0251.29×
Nebraska3,6550.92×
Idaho3,4860.88×
New Mexico3,2790.83×
Maine3,1431.11×
Rhode Island3,0391.21×
Hawaii3,0300.89×
Delaware2,3521.08×
Montana2,0480.93×
South Dakota1,8811.03×
North Dakota1,5720.97×
Washington, District of Columbia1,4240.6×
Vermont1,2050.87×
Alaska1,0780.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Katie Lee (food critic) audience
BrandAffinityCategory
Product design2.34×Business & Career
Ichiro Suzuki9.3×Sports
Whataburger1.56×Food & Beverages
Sinaloa3×Travel & Leisure
Kansas2.11×Travel & Leisure
Pillow1.67×Home & Garden
JDSU1.84×Business & Career
Home staging3.13×Home & Garden
Urban horticulture2×Home & Garden
Howard County, Maryland6.49×Travel & Leisure
Regional styles of Mexican music1.51×Music & Radio
Iron Man (film)2.03×Movies & TV
Jeep Grand Cherokee (WJ)2.62×Cars & Mobility
Corona (band)2.28×Music & Radio
Stamp collecting1.88×Home & Garden
TeachHUB1.5×Business & Career
Shiba Inu2.63×Pets & Animals
Janitor2.36×Home & Garden
Gloria3.03×Music & Radio
The Other Woman (2009 film)3.07×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Katie Lee (food critic) audience
TraitClusterScore
IndulgenceJOY1.67
Community OrientationOPEN1.56
Healthy LifestyleBALANCE1.3
CreativityOPEN1.3
ExtroversionTHRILL1.29
Price SensitivityPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Katie Lee (food critic)
CountryShare
United States77.1%
Canada4.3%
United Kingdom3.5%

See Katie Lee (food critic) audiences in other countries

More Food critic audiences in United States

Frequently asked questions

How many fans does Katie Lee (food critic) have in United States?

Katie Lee (food critic) has an estimated audience of 790,794 people in United States, concentrated in California and New York.

What is the gender split and age of Katie Lee (food critic) fans?

70.0% of Katie Lee (food critic) fans are female, 30.0% are male, with an average age of 41.2 years.

Which brands do Katie Lee (food critic) fans like most?

Katie Lee (food critic) fans show strongest brand affinity for Product design (2.34×), Ichiro Suzuki (9.3×), and Whataburger (1.56×) over the country average.

Where do Katie Lee (food critic) fans live in United States?

Katie Lee (food critic) fans in United States are most concentrated in California (reach 62,957), New York (reach 52,612), and Florida (reach 51,786). These three regions account for the largest share of the active audience.

What other brands do Katie Lee (food critic) fans also like?

Beyond Katie Lee (food critic) itself, the audience over-indexes on Ichiro Suzuki (9.3×), Whataburger (1.56×), Sinaloa (3×), and Kansas (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Katie Lee (food critic). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.