Kitchen Nightmares Audience in United States

Kitchen Nightmares logo

Kitchen Nightmares has an estimated audience of 1,306,383 people in United States. 47.1% are female, 52.9% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Oklahoma City Thunder, Cleveland Cavaliers, The Truman Show, St. Louis Cardinals, Cooper Flagg.

The average Kitchen Nightmares fan in United States is 36.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Oklahoma City Thunder, Cleveland Cavaliers, The Truman Show, with strongest over-indexing on Oklahoma City Thunder (20.39× the country average). Demographically, the Kitchen Nightmares audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Kitchen Nightmares fans

Demographic split for Kitchen Nightmares audience in United States
MetricValue
Female47.1%
Male52.9%
Average age36.4
Estimated audience size1,306,383

Audience persona

The typical Kitchen Nightmares fan in United States is balanced, around 36.4 years old, with strong Extroversion tendencies and a notable affinity for Oklahoma City Thunder.

Top regions in United States

Top regions ranked by reach for Kitchen Nightmares in United States
RegionReachAffinity
California129,4720.9×
Texas120,6891.07×
Florida78,8690.89×
New York75,4391.03×
Pennsylvania51,1881.16×
Illinois45,5701.05×
Ohio42,6451.06×
North Carolina39,1491×
Michigan38,3591.12×
Georgia35,0390.87×
New Jersey32,6630.98×
Virginia31,1020.98×
Louisiana29,6011.76×
Washington28,5101.09×
Indiana27,3341.15×
Massachusetts25,3390.98×
Tennessee24,9580.95×
Wisconsin24,6431.25×
Maryland24,0391.07×
Missouri22,8721.09×
Arizona22,4820.84×
Colorado21,8881.06×
Minnesota19,7531.06×
South Carolina17,9600.91×
Kentucky17,8281.09×
Oregon16,0001.07×
Oklahoma15,2491.05×
Connecticut14,5701.11×
Nevada12,1760.96×
Alabama12,0820.66×
Iowa11,0361.03×
Kansas10,9831.07×
Utah10,2860.88×
Mississippi9,5310.89×
Arkansas9,4820.88×
Idaho7,6931.17×
West Virginia6,9241.14×
New Mexico6,1580.94×
New Hampshire5,7941.13×
Nebraska5,6010.85×
Maine5,0391.08×
Rhode Island4,4191.06×
Delaware3,7921.05×
Hawaii3,7840.67×
Montana3,5460.98×
Washington, District of Columbia2,7560.7×
South Dakota2,4610.81×
North Dakota2,3220.87×
Vermont2,1870.95×
Alaska2,0610.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kitchen Nightmares audience
BrandAffinityCategory
Oklahoma City Thunder20.39×Sports
Cleveland Cavaliers16.27×Sports
The Truman Show52.43×Movies & TV
St. Louis Cardinals16.59×Sports
Cooper Flagg13.85×Sports
Dallas Mavericks15.27×Sports
Philadelphia 76ers16.62×Sports
San Antonio Spurs14.69×Sports
faith no more101.77×Music & Radio
Boston Celtics10.88×Sports
Golden State Warriors8.47×Sports
Orlando Magic20.67×Sports
Kevin Durant15.52×Sports
Indianapolis Colts13.47×Sports
Vegetable juice40.62×Food & Beverages
Toronto Raptors16.45×Sports
Chicago Bulls9.09×Sports
Beauty tips14.35×Beauty & Wellness
Black tea27.83×Food & Beverages
Scooby-Doo6.71×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kitchen Nightmares audience
TraitClusterScore
ExtroversionTHRILL1.48
Urban LifestyleOPEN1.33
Early Adopter MentalityPOWER1.27
Social Media UsageJOY1.17
Quality AwarenessPREMIUM1.08
Convenience OrientationPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for Kitchen Nightmares
CountryShare
United States44.3%
United Kingdom13.3%
Canada5.1%

See Kitchen Nightmares audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Kitchen Nightmares have in United States?

Kitchen Nightmares has an estimated audience of 1,306,383 people in United States, concentrated in California and Texas.

What is the gender split and age of Kitchen Nightmares fans?

47.1% of Kitchen Nightmares fans are female, 52.9% are male, with an average age of 36.4 years.

Which brands do Kitchen Nightmares fans like most?

Kitchen Nightmares fans show strongest brand affinity for Oklahoma City Thunder (20.39×), Cleveland Cavaliers (16.27×), and The Truman Show (52.43×) over the country average.

Where do Kitchen Nightmares fans live in United States?

Kitchen Nightmares fans in United States are most concentrated in California (reach 129,472), Texas (reach 120,689), and Florida (reach 78,869). These three regions account for the largest share of the active audience.

What other brands do Kitchen Nightmares fans also like?

Beyond Kitchen Nightmares itself, the audience over-indexes on Cleveland Cavaliers (16.27×), The Truman Show (52.43×), St. Louis Cardinals (16.59×), and Cooper Flagg (13.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kitchen Nightmares. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.