Rascasse Audience Intelligence

Kitchen Nightmares Audience in United States

A data profile of the people who buy, follow and care about Kitchen Nightmares in United States — modelled from more than twelve digital signal sources. Kitchen Nightmares has an estimated audience of 1,281,695 people in United States.

#377among TV series in United States#1403among Movie / TV Show / Series in United States#3415in Movies & TV

The average Kitchen Nightmares fan in United States is 36.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Oklahoma City Thunder, Cleveland Cavaliers, St. Louis Cardinals, with strongest over-indexing on Oklahoma City Thunder (20.39× the country average).

Demographically, the Kitchen Nightmares audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kitchen Nightmares fan in United States is balanced, around 36.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Oklahoma City Thunder.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kitchen Nightmares profile in United States.

Audience size
1.3M
in United States
Gender
47.1%♀
52.9% male
Age
36.4
average years
Country rank
#19901
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kitchen Nightmares viewers

47.1% are female, 52.9% are male, average age 36.4.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Kitchen Nightmares audience in United States
MetricValue
Female47.1%
Male52.9%
Average age36.4
Estimated audience size1,281,695
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Kitchen Nightmares audience in United States
Age bracketShare%
16-1924%
20-2926%
30-3920%
40-4916%
50+15%
Fig. 04

Worldwide distribution

44.0%

of the worldwide Kitchen Nightmares audience comes from United States.

Worldwide audience distribution share by country for Kitchen Nightmares
CountryShare
United States44.0%
United Kingdom13.2%
Canada5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kitchen Nightmares audience in United States is strongest.

Fig. 05

Top regions by affinity

Kitchen Nightmares fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~30K1.53×
02West Virginia~7K1.18×
03Wisconsin~20K1.17×
04Rhode Island~5K1.15×
05Indiana~30K1.14×
06New Hampshire~6K1.14×
07Pennsylvania~50K1.13×
08Idaho~7K1.12×
09Maine~5K1.12×
10Connecticut~10K1.10×
11Michigan~40K1.09×
12Ohio~40K1.07×
13Missouri~20K1.07×
14Kentucky~20K1.07×
15Oregon~20K1.06×
16Oklahoma~20K1.06×
17Delaware~4K1.05×
18Kansas~10K1.04×
19Maryland~20K1.03×
20Colorado~20K1.03×
21Vermont~2K1.03×
22Washington~30K1.02×
23Iowa~10K1.02×
24Montana~4K1.02×
25New York~70K1.00×
26Illinois~40K1.00×
27Minnesota~20K1.00×
28New Mexico~7K1.00×
29Texas~100K0.98×
30Tennessee~30K0.97×
31North Carolina~40K0.96×
32Massachusetts~20K0.96×
33Nevada~10K0.96×
34New Jersey~30K0.95×
35Arkansas~10K0.95×
36North Dakota~3K0.95×
37Virginia~30K0.94×
38South Dakota~3K0.94×
39Alaska~3K0.93×
40South Carolina~20K0.92×
41Utah~10K0.91×
42Nebraska~6K0.91×
43Mississippi~10K0.90×
44Arizona~20K0.88×
45Georgia~40K0.87×
46California~100K0.86×
47Florida~80K0.86×
48Alabama~10K0.79×
49Hawaii~4K0.77×
50Washington, District of Columbia~3K0.75×
Fig. 06

Affinity by region

Affinity by region — Kitchen Nightmares, United States
0.75×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kitchen Nightmares audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kitchen Nightmares audience
#·InterestCategoryAffinity×
01faith no moreMusic & Radio101.77×
02Fuze BeverageFood & Beverages94.29×
03The Truman ShowMovies & TV52.43×
04Vegetable juiceFood & Beverages40.62×
05Black teaFood & Beverages27.83×
06Orlando MagicSports20.67×
07Oklahoma City ThunderSports20.39×
08Philadelphia 76ersSports16.62×
09St. Louis CardinalsSports16.59×
10Toronto RaptorsSports16.45×
11Cleveland CavaliersSports16.27×
12toy storyMovies & TV16.24×
13Dallas MavericksSports15.27×
14San Antonio SpursSports14.69×
15Beauty tipsBeauty & Wellness14.35×
16Cooper FlaggSports13.85×
17Indianapolis ColtsSports13.47×
18Boston CelticsSports10.88×
19Chicago BullsSports9.09×
20Golden State WarriorsSports8.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kitchen Nightmares audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kitchen Nightmares audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE7.11×
IndulgenceJOY1.47×
SpiritualityBALANCE1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kitchen Nightmares audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.97×
CreativityOPEN0.98×
Community OrientationOPEN0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kitchen Nightmares have in United States?

Kitchen Nightmares has an estimated audience of 1,281,695 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kitchen Nightmares viewers?

47.1% of Kitchen Nightmares fans are female, 52.9% are male, with an average age of 36.4 years.

03

Which brands do Kitchen Nightmares fans like most?

Kitchen Nightmares fans show strongest brand affinity for Oklahoma City Thunder (20.39×), Cleveland Cavaliers (16.27×), and St. Louis Cardinals (16.59×) over the country average.

04

Where do Kitchen Nightmares fans live in United States?

Kitchen Nightmares fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Kitchen Nightmares fans also like?

Beyond Kitchen Nightmares itself, the audience over-indexes on Cleveland Cavaliers (16.27×), St. Louis Cardinals (16.59×), The Truman Show (52.43×), and San Antonio Spurs (14.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Kitchen Nightmares audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kitchen Nightmares. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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