Rascasse Audience Intelligence

Toronto Raptors Audience in United States

A data profile of the people who buy, follow and care about Toronto Raptors in United States — modelled from more than twelve digital signal sources. Toronto Raptors has an estimated audience of 7,259,090 people in United States.

#57among Basketball in United States#102among Team in United States#393in Sports

The average Toronto Raptors fan in United States is 28.1 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include NBA Finals, DeMar DeRozan, NBA playoffs, with strongest over-indexing on NBA Finals (4.52× the country average).

Demographically, the Toronto Raptors audience skews more male with an average age of 28.1, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toronto Raptors fan in United States is more male, around 28.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for NBA Finals.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toronto Raptors profile in United States.

Audience size
7.3M
in United States
Gender
41.6%♀
58.4% male
Age
28.1
average years
Country rank
#4874
Team in United States
Fig. 01

Search interest · 12-month trend

+303%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toronto Raptors fans

41.6% are female, 58.4% are male, average age 28.1.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Toronto Raptors audience in United States
MetricValue
Female41.6%
Male58.4%
Average age28.1
Estimated audience size7,259,090
Fig. 03

Age distribution

Ø 28.1
average years
Age distribution of the Toronto Raptors audience in United States
Age bracketShare%
16-1953%
20-2921%
30-3912%
40-498%
50+5%
Fig. 04

Worldwide distribution

46.2%

of the worldwide Toronto Raptors audience comes from United States.

Worldwide audience distribution share by country for Toronto Raptors
CountryShare
United States46.2%
Canada17.1%
Brazil7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toronto Raptors audience in United States is strongest.

Fig. 05

Top regions by affinity

Toronto Raptors fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~400K1.98×
02Florida~800K1.67×
03Ohio~400K1.66×
04Mississippi~90K1.60×
05Michigan~300K1.56×
06New York~600K1.53×
07Pennsylvania~300K1.38×
08Louisiana~100K1.38×
09North Carolina~300K1.36×
10Delaware~30K1.36×
11New Jersey~200K1.35×
12Massachusetts~200K1.25×
13South Carolina~100K1.23×
14Alabama~100K1.11×
15Connecticut~80K1.10×
16Oklahoma~80K1.07×
17Hawaii~30K1.07×
18Indiana~100K1.01×
19Maryland~100K1.01×
20Nevada~70K1.01×
21Arizona~100K0.99×
22Illinois~200K0.98×
23Rhode Island~20K0.97×
24Texas~600K0.96×
25Tennessee~100K0.96×
26Arkansas~60K0.95×
27Maine~20K0.95×
28Virginia~200K0.94×
29California~700K0.90×
30Washington, District of Columbia~20K0.90×
31New Hampshire~20K0.89×
32Wisconsin~90K0.88×
33Vermont~10K0.86×
34Minnesota~80K0.83×
35Kentucky~70K0.83×
36Kansas~50K0.81×
37Missouri~90K0.78×
38Colorado~80K0.76×
39Nebraska~30K0.74×
40Montana~10K0.73×
41Alaska~10K0.70×
42Washington~100K0.69×
43Oregon~60K0.69×
44Iowa~40K0.69×
45South Dakota~10K0.69×
46North Dakota~10K0.68×
47New Mexico~20K0.66×
48Utah~40K0.65×
49West Virginia~20K0.63×
50Idaho~20K0.53×
Fig. 06

Affinity by region

Affinity by region — Toronto Raptors, United States
0.53×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toronto Raptors audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toronto Raptors audience
#·InterestCategoryAffinity×
01DeMar DeRozanSports24.11×
02Hakeem OlajuwonSports19.49×
03Andrew WigginsSports16.68×
04Music of NigeriaMusic & Radio9.92×
05Kawhi LeonardSports6.49×
06Klay ThompsonSports6.18×
07Indiana PacersSports6.01×
08Chris PaulSports5.75×
09Minnesota TimberwolvesSports5.02×
10WNBASports4.87×
11Rhianna (singer)Music & Radio4.61×
12NBA FinalsSports4.52×
13Caitlin ClarkSports4.47×
14Giannis AntetokounmpoSports4.45×
15NBA playoffsSports4.44×
16Houston RocketsSports4.37×
17NBA TVSports4.29×
18New York KnicksSports4.01×
19LeBron JamesSports2.77×
20Los Angeles LakersSports2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toronto Raptors audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toronto Raptors audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.06×
Sports ActivityPOWER0.98×
Design AffinityPREMIUM0.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toronto Raptors audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.50×
Need for SecurityCONSERVATISM0.53×
CreativityOPEN0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toronto Raptors have in United States?

Toronto Raptors has an estimated audience of 7,259,090 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Toronto Raptors fans?

41.6% of Toronto Raptors fans are female, 58.4% are male, with an average age of 28.1 years.

03

Which brands do Toronto Raptors fans like most?

Toronto Raptors fans show strongest brand affinity for NBA Finals (4.52×), DeMar DeRozan (24.11×), and NBA playoffs (4.44×) over the country average.

04

Where do Toronto Raptors fans live in United States?

Toronto Raptors fans in United States are most concentrated in Florida (reach ~800K), California (reach ~700K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Toronto Raptors fans also like?

Beyond Toronto Raptors itself, the audience over-indexes on DeMar DeRozan (24.11×), NBA playoffs (4.44×), WNBA (4.87×), and Music of Nigeria (9.92×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Toronto Raptors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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