Toronto Raptors Audience in United States

Toronto Raptors logo

Toronto Raptors has an estimated audience of 7,090,088 people in United States. 41.6% are female, 58.4% are male, average age 28.1. Top regions: California, Florida, Texas. Top brand affinities: DeMar DeRozan, NBA Finals, NBA playoffs, Music of Nigeria, WNBA.

The average Toronto Raptors fan in United States is 28.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include DeMar DeRozan, NBA Finals, NBA playoffs, with strongest over-indexing on DeMar DeRozan (24.11× the country average). Demographically, the Toronto Raptors audience skews more male with an average age of 28.1, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Toronto Raptors fans

Demographic split for Toronto Raptors audience in United States
MetricValue
Female41.6%
Male58.4%
Average age28.1
Estimated audience size7,090,088

Audience persona

The typical Toronto Raptors fan in United States is more male, around 28.1 years old, with strong Luxury Orientation tendencies and a notable affinity for DeMar DeRozan.

Top regions in United States

Top regions ranked by reach for Toronto Raptors in United States
RegionReachAffinity
California797,9941.02×
Florida774,5271.61×
Texas641,0391.05×
New York634,1221.6×
Ohio313,0261.43×
Georgia280,4351.28×
Pennsylvania272,0811.14×
Illinois268,9841.14×
Michigan268,6901.45×
North Carolina261,6791.23×
New Jersey235,8291.31×
Massachusetts191,2381.37×
Virginia170,7030.99×
Arizona152,5191.05×
Tennessee149,1291.05×
Louisiana146,9951.61×
Indiana142,0231.1×
Maryland132,2031.08×
South Carolina130,2671.22×
Alabama116,2301.17×
Wisconsin106,9511×
Mississippi100,5721.72×
Washington96,9240.68×
Missouri96,3880.84×
Colorado87,5980.78×
Oklahoma84,2421.07×
Connecticut81,9831.15×
Kentucky79,1000.89×
Minnesota76,6310.75×
Nevada74,2201.08×
Oregon66,3670.82×
Arkansas57,3170.98×
Kansas52,1290.93×
Iowa42,5790.73×
Utah41,3360.65×
Hawaii32,4701.07×
Nebraska27,4070.77×
New Hampshire25,8320.92×
Maine23,5560.93×
New Mexico23,4870.66×
Rhode Island22,9061.01×
Washington, District of Columbia21,0560.99×
Delaware19,6201×
West Virginia17,5410.53×
Idaho15,8640.45×
Montana12,7890.65×
Vermont10,0660.81×
South Dakota9,9210.61×
Alaska8,9740.59×
North Dakota8,6130.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toronto Raptors audience
BrandAffinityCategory
DeMar DeRozan24.11×Sports
NBA Finals4.52×Sports
NBA playoffs4.44×Sports
Music of Nigeria9.92×Music & Radio
WNBA4.87×Sports
Hakeem Olajuwon19.49×Sports
Indiana Pacers6.01×Sports
Andrew Wiggins16.68×Sports
Minnesota Timberwolves5.02×Sports
Houston Rockets4.37×Sports
Caitlin Clark4.47×Sports
New York Knicks4.01×Sports
Rhianna (singer)4.61×Music & Radio
NBA TV4.29×Sports
Los Angeles Lakers2.52×Sports
Toronto Maple Leafs8.56×Sports
Los Angeles Clippers4.54×Sports
Memphis Grizzlies5.24×Sports
LeBron James2.77×Sports
Oklahoma City Thunder2.76×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toronto Raptors audience
TraitClusterScore
Luxury OrientationPREMIUM2.81
LGBTQ+ IdentityOPEN2.66
Risk AppetiteTHRILL1.73
Early Adopter MentalityPOWER1.55
Family OrientationCONSERVATISM1.47
Pet OwnershipJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Toronto Raptors
CountryShare
United States46.8%
Canada16.1%
Brazil7.4%

See Toronto Raptors audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Toronto Raptors have in United States?

Toronto Raptors has an estimated audience of 7,090,088 people in United States, concentrated in California and Florida.

What is the gender split and age of Toronto Raptors fans?

41.6% of Toronto Raptors fans are female, 58.4% are male, with an average age of 28.1 years.

Which brands do Toronto Raptors fans like most?

Toronto Raptors fans show strongest brand affinity for DeMar DeRozan (24.11×), NBA Finals (4.52×), and NBA playoffs (4.44×) over the country average.

Where do Toronto Raptors fans live in United States?

Toronto Raptors fans in United States are most concentrated in California (reach 797,994), Florida (reach 774,527), and Texas (reach 641,039). These three regions account for the largest share of the active audience.

What other brands do Toronto Raptors fans also like?

Beyond Toronto Raptors itself, the audience over-indexes on NBA Finals (4.52×), NBA playoffs (4.44×), Music of Nigeria (9.92×), and WNBA (4.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toronto Raptors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.