Toronto Raptors Audience in Germany
Toronto Raptors has an estimated audience of 376,368 people in Germany. 35.3% are female, 64.7% are male, average age 26.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Utah Jazz, New York Knicks, Portland Trail Blazers, Philadelphia 76ers, Indiana Pacers.
The average Toronto Raptors fan in Germany is 26.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Utah Jazz, New York Knicks, Portland Trail Blazers, with strongest over-indexing on Utah Jazz (49.09× the country average). Demographically, the Toronto Raptors audience skews more male with an average age of 26.1, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Toronto Raptors fans
| Metric | Value |
|---|---|
| Female | 35.3% |
| Male | 64.7% |
| Average age | 26.1 |
| Estimated audience size | 376,368 |
Audience persona
The typical Toronto Raptors fan in Germany is more male, around 26.1 years old, with strong Risk Appetite tendencies and a notable affinity for Utah Jazz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 105,795 | 1.28× |
| Bayern | 66,034 | 1.09× |
| Baden-Württemberg | 54,596 | 1.06× |
| Niedersachsen | 37,612 | 1.03× |
| Hessen | 35,326 | 1.23× |
| Berlin | 30,648 | 1.82× |
| Rheinland-Pfalz | 20,608 | 1.09× |
| Sachsen | 15,419 | 0.84× |
| Schleswig-Holstein | 12,132 | 0.9× |
| Hamburg | 10,675 | 1.26× |
| Brandenburg | 8,879 | 0.76× |
| Sachsen-Anhalt | 6,677 | 0.68× |
| Thüringen | 6,576 | 0.69× |
| Mecklenburg-Vorpommern | 4,851 | 0.68× |
| Saarland | 3,350 | 0.72× |
| Bremen | 2,790 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Utah Jazz | 49.09× | Sports |
| New York Knicks | 39.69× | Sports |
| Portland Trail Blazers | 43.65× | Sports |
| Philadelphia 76ers | 40.84× | Sports |
| Indiana Pacers | 52.77× | Sports |
| San Antonio Spurs | 40.54× | Sports |
| Phoenix Suns | 34.77× | Sports |
| Atlanta Hawks | 40.38× | Sports |
| New Orleans Pelicans | 41.74× | Sports |
| Charlotte Hornets | 35.2× | Sports |
| Washington Wizards | 38.1× | Sports |
| Cleveland Cavaliers | 28.64× | Sports |
| Los Angeles Clippers | 32.14× | Sports |
| Memphis Grizzlies | 44.39× | Sports |
| NBA playoffs | 12.84× | Sports |
| Miami Heat | 24.02× | Sports |
| NBA Finals | 11.67× | Sports |
| Houston Rockets | 21.26× | Sports |
| Detroit Pistons | 33.64× | Sports |
| Dallas Mavericks | 22.41× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.47 |
| Urban Lifestyle | OPEN | 1.33 |
| Career Orientation | POWER | 1.29 |
| Early Adopter Mentality | POWER | 1.29 |
| Luxury Orientation | PREMIUM | 1.28 |
| DIY Mentality | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.8% |
| Canada | 16.1% |
| Brazil | 7.4% |
See Toronto Raptors audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Toronto Raptors have in Germany?
Toronto Raptors has an estimated audience of 376,368 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Toronto Raptors fans?
35.3% of Toronto Raptors fans are female, 64.7% are male, with an average age of 26.1 years.
Which brands do Toronto Raptors fans like most?
Toronto Raptors fans show strongest brand affinity for Utah Jazz (49.09×), New York Knicks (39.69×), and Portland Trail Blazers (43.65×) over the country average.
Where do Toronto Raptors fans live in Germany?
Toronto Raptors fans in Germany are most concentrated in Nordrhein-Westfalen (reach 105,795), Bayern (reach 66,034), and Baden-Württemberg (reach 54,596). These three regions account for the largest share of the active audience.
What other brands do Toronto Raptors fans also like?
Beyond Toronto Raptors itself, the audience over-indexes on New York Knicks (39.69×), Portland Trail Blazers (43.65×), Philadelphia 76ers (40.84×), and Indiana Pacers (52.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toronto Raptors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.