Rascasse Audience Intelligence

Washington Wizards Audience in Germany

A data profile of the people who buy, follow and care about Washington Wizards in Germany — modelled from more than twelve digital signal sources. Washington Wizards has an estimated audience of 348,159 people in Germany.

#59among Basketball in Germany#243among Team in Germany#1238in Sports

The average Washington Wizards fan in Germany is 25.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Victor Wembanyama, Utah Jazz, New York Knicks, with strongest over-indexing on Victor Wembanyama (94.87× the country average).

Demographically, the Washington Wizards audience skews more male with an average age of 25.2, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Washington Wizards fan in Germany is more male, around 25.2 years old, with strong Need for Security tendencies and a notable affinity for Victor Wembanyama.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Washington Wizards profile in Germany.

Audience size
348K
in Germany
Gender
39.7%♀
60.3% male
Age
25.2
average years
Country rank
#15577
Team in Germany
Fig. 01

Search interest · 12-month trend

+71%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Washington Wizards fans

39.7% are female, 60.3% are male, average age 25.2.

Fig. 02

Gender split

39.7%
Female
60.3%
Male
Demographic split for Washington Wizards audience in Germany
MetricValue
Female39.7%
Male60.3%
Average age25.2
Estimated audience size348,159
Fig. 03

Age distribution

Ø 25.2
average years
Age distribution of the Washington Wizards audience in Germany
Age bracketShare%
16-1967%
20-2915%
30-399%
40-495%
50+3%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Washington Wizards audience comes from Germany.

Worldwide audience distribution share by country for Washington Wizards
CountryShare
United States59.6%
Brazil5.1%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Washington Wizards audience in Germany is strongest.

Fig. 05

Top regions by affinity

Washington Wizards fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.39×
02Hamburg~10K1.28×
03Hessen~30K1.22×
04Nordrhein-Westfalen~90K1.19×
05Bremen~4K1.19×
06Bayern~60K1.10×
07Baden-Württemberg~50K1.09×
08Rheinland-Pfalz~20K1.07×
09Niedersachsen~30K0.99×
10Schleswig-Holstein~10K0.94×
11Saarland~4K0.86×
12Brandenburg~9K0.85×
13Thüringen~7K0.83×
14Sachsen~10K0.81×
15Sachsen-Anhalt~7K0.78×
16Mecklenburg-Vorpommern~5K0.78×
Fig. 06

Affinity by region

Affinity by region — Washington Wizards, Germany
0.78×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Washington Wizards audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Washington Wizards audience
#·InterestCategoryAffinity×
01Jimmy ButlerSports112.92×
02Indiana PacersSports103.59×
03Victor WembanyamaSports94.87×
04Utah JazzSports92.73×
05Memphis GrizzliesSports87.14×
06Portland Trail BlazersSports80.95×
07Philadelphia 76ersSports77.38×
08Charlotte HornetsSports75.17×
09Atlanta HawksSports74.90×
10New Orleans PelicansSports74.85×
11San Antonio SpursSports73.97×
12New York KnicksSports72.65×
13Phoenix SunsSports65.82×
14Detroit PistonsSports63.54×
15Los Angeles ClippersSports60.84×
16Cleveland CavaliersSports54.55×
17FIBA EuroBasketSports49.34×
18Miami HeatSports47.28×
19NBA playoffsSports23.64×
20NBA FinalsSports21.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Washington Wizards audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Washington Wizards audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.89×
Early Adopter MentalityPOWER1.78×
MindfulnessBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Washington Wizards audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.63×
Family OrientationCONSERVATISM0.66×
Design AffinityPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Washington Wizards have in Germany?

Washington Wizards has an estimated audience of 348,159 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Washington Wizards fans?

39.7% of Washington Wizards fans are female, 60.3% are male, with an average age of 25.2 years.

03

Which brands do Washington Wizards fans like most?

Washington Wizards fans show strongest brand affinity for Victor Wembanyama (94.87×), Utah Jazz (92.73×), and New York Knicks (72.65×) over the country average.

04

Where do Washington Wizards fans live in Germany?

Washington Wizards fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Washington Wizards fans also like?

Beyond Washington Wizards itself, the audience over-indexes on Utah Jazz (92.73×), New York Knicks (72.65×), Portland Trail Blazers (80.95×), and Philadelphia 76ers (77.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in Germany

See Washington Wizards audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Washington Wizards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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