Washington Wizards Audience in Germany
Washington Wizards has an estimated audience of 346,495 people in Germany. 39.7% are female, 60.3% are male, average age 25.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Utah Jazz, Indiana Pacers, Portland Trail Blazers, New York Knicks, Philadelphia 76ers.
The average Washington Wizards fan in Germany is 25.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Utah Jazz, Indiana Pacers, Portland Trail Blazers, with strongest over-indexing on Utah Jazz (92.73× the country average). Demographically, the Washington Wizards audience skews more male with an average age of 25.2, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Washington Wizards fans
| Metric | Value |
|---|---|
| Female | 39.7% |
| Male | 60.3% |
| Average age | 25.2 |
| Estimated audience size | 346,495 |
Audience persona
The typical Washington Wizards fan in Germany is more male, around 25.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Utah Jazz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 96,136 | 1.27× |
| Bayern | 65,023 | 1.17× |
| Baden-Württemberg | 52,527 | 1.11× |
| Hessen | 33,408 | 1.27× |
| Niedersachsen | 33,079 | 0.98× |
| Berlin | 22,506 | 1.45× |
| Rheinland-Pfalz | 19,295 | 1.11× |
| Sachsen | 13,122 | 0.77× |
| Schleswig-Holstein | 11,872 | 0.95× |
| Hamburg | 11,075 | 1.41× |
| Brandenburg | 8,559 | 0.8× |
| Thüringen | 6,230 | 0.71× |
| Sachsen-Anhalt | 5,838 | 0.65× |
| Mecklenburg-Vorpommern | 4,061 | 0.61× |
| Saarland | 3,063 | 0.72× |
| Bremen | 3,005 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Utah Jazz | 92.73× | Sports |
| Indiana Pacers | 103.59× | Sports |
| Portland Trail Blazers | 80.95× | Sports |
| New York Knicks | 72.65× | Sports |
| Philadelphia 76ers | 77.38× | Sports |
| San Antonio Spurs | 73.97× | Sports |
| Phoenix Suns | 65.82× | Sports |
| Charlotte Hornets | 75.17× | Sports |
| Victor Wembanyama | 94.87× | Sports |
| Atlanta Hawks | 74.9× | Sports |
| New Orleans Pelicans | 74.85× | Sports |
| Jimmy Butler | 112.92× | Sports |
| FIBA EuroBasket | 49.34× | Sports |
| Cleveland Cavaliers | 54.55× | Sports |
| Los Angeles Clippers | 60.84× | Sports |
| Memphis Grizzlies | 87.14× | Sports |
| Miami Heat | 47.28× | Sports |
| NBA playoffs | 23.64× | Sports |
| Detroit Pistons | 63.54× | Sports |
| NBA Finals | 21.21× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.99 |
| Luxury Orientation | PREMIUM | 1.19 |
| Price Sensitivity | PREMIUM | 1.14 |
| Patriotism | CONSERVATISM | 1.13 |
| Spirituality | BALANCE | 1.08 |
| Social Media Usage | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.7% |
| Brazil | 5.2% |
| Canada | 4.2% |
See Washington Wizards audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Washington Wizards have in Germany?
Washington Wizards has an estimated audience of 346,495 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Washington Wizards fans?
39.7% of Washington Wizards fans are female, 60.3% are male, with an average age of 25.2 years.
Which brands do Washington Wizards fans like most?
Washington Wizards fans show strongest brand affinity for Utah Jazz (92.73×), Indiana Pacers (103.59×), and Portland Trail Blazers (80.95×) over the country average.
Where do Washington Wizards fans live in Germany?
Washington Wizards fans in Germany are most concentrated in Nordrhein-Westfalen (reach 96,136), Bayern (reach 65,023), and Baden-Württemberg (reach 52,527). These three regions account for the largest share of the active audience.
What other brands do Washington Wizards fans also like?
Beyond Washington Wizards itself, the audience over-indexes on Indiana Pacers (103.59×), Portland Trail Blazers (80.95×), New York Knicks (72.65×), and Philadelphia 76ers (77.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Washington Wizards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.