Rascasse Audience Intelligence

Miami Heat Audience in Germany

A data profile of the people who buy, follow and care about Miami Heat in Germany — modelled from more than twelve digital signal sources. Miami Heat has an estimated audience of 621,424 people in Germany.

#26among Basketball in Germany#134among Team in Germany#768in Sports

The average Miami Heat fan in Germany is 26.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dallas (1978 TV series), Victor Wembanyama, Portland Trail Blazers, with strongest over-indexing on Dallas (1978 TV series) (32.2× the country average).

Demographically, the Miami Heat audience skews more male with an average age of 26.0, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Miami Heat fan in Germany is more male, around 26.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Dallas (1978 TV series).

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miami Heat profile in Germany.

Audience size
621K
in Germany
Gender
34.7%♀
65.3% male
Age
26.0
average years
Country rank
#9817
Team in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miami Heat fans

34.7% are female, 65.3% are male, average age 26.0.

Fig. 02

Gender split

34.7%
Female
65.3%
Male
Demographic split for Miami Heat audience in Germany
MetricValue
Female34.7%
Male65.3%
Average age26.0
Estimated audience size621,424
Fig. 03

Age distribution

Ø 26.0
average years
Age distribution of the Miami Heat audience in Germany
Age bracketShare%
16-1962%
20-2918%
30-3910%
40-496%
50+3%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Miami Heat audience comes from Germany.

Worldwide audience distribution share by country for Miami Heat
CountryShare
United States53.8%
Italy8.1%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miami Heat audience in Germany is strongest.

Fig. 05

Top regions by affinity

Miami Heat fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.39×
02Hessen~60K1.37×
03Berlin~40K1.34×
04Baden-Württemberg~100K1.20×
05Nordrhein-Westfalen~200K1.11×
06Schleswig-Holstein~20K1.09×
07Bayern~100K1.07×
08Bremen~6K1.05×
09Rheinland-Pfalz~30K1.03×
10Niedersachsen~60K0.99×
11Brandenburg~20K0.83×
12Sachsen~20K0.79×
13Saarland~6K0.79×
14Mecklenburg-Vorpommern~9K0.74×
15Sachsen-Anhalt~10K0.73×
16Thüringen~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Miami Heat, Germany
0.73×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miami Heat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miami Heat audience
#·InterestCategoryAffinity×
01Dallas (1978 TV series)Movies & TV32.20×
02Indiana PacersSports23.57×
03Victor WembanyamaSports23.04×
04Utah JazzSports22.31×
05Portland Trail BlazersSports22.16×
06Cleveland CavaliersSports19.23×
07Philadelphia 76ersSports18.79×
08New York KnicksSports18.78×
09Washington WizardsSports18.46×
10San Antonio SpursSports18.35×
11Atlanta HawksSports18.33×
12Phoenix SunsSports17.86×
13Charlotte HornetsSports16.41×
14Giannis AntetokounmpoSports13.64×
15TransfermarktSports3.64×
16Live eventsMusic & Radio2.38×
17Sports and outdoorsSports1.92×
18SportsSports1.91×
19Shopping and fashionShopping1.82×
20MusicBusiness & Career1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miami Heat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miami Heat audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.57×
MindfulnessBALANCE1.50×
Healthy LifestyleBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miami Heat audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.47×
CreativityOPEN0.53×
TraditionCONSERVATISM0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miami Heat have in Germany?

Miami Heat has an estimated audience of 621,424 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Miami Heat fans?

34.7% of Miami Heat fans are female, 65.3% are male, with an average age of 26.0 years.

03

Which brands do Miami Heat fans like most?

Miami Heat fans show strongest brand affinity for Dallas (1978 TV series) (32.2×), Victor Wembanyama (23.04×), and Portland Trail Blazers (22.16×) over the country average.

04

Where do Miami Heat fans live in Germany?

Miami Heat fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Miami Heat fans also like?

Beyond Miami Heat itself, the audience over-indexes on Victor Wembanyama (23.04×), Portland Trail Blazers (22.16×), Utah Jazz (22.31×), and Cleveland Cavaliers (19.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in Germany

See Miami Heat audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Miami Heat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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