Miami Heat Audience in Germany
Miami Heat has an estimated audience of 619,374 people in Germany. 34.7% are female, 65.3% are male, average age 26.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dallas (1978 TV series), Portland Trail Blazers, Utah Jazz, Cleveland Cavaliers, New York Knicks.
The average Miami Heat fan in Germany is 26.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dallas (1978 TV series), Portland Trail Blazers, Utah Jazz, with strongest over-indexing on Dallas (1978 TV series) (32.2× the country average). Demographically, the Miami Heat audience skews more male with an average age of 26.0, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Miami Heat fans
| Metric | Value |
|---|---|
| Female | 34.7% |
| Male | 65.3% |
| Average age | 26.0 |
| Estimated audience size | 619,374 |
Audience persona
The typical Miami Heat fan in Germany is more male, around 26.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dallas (1978 TV series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 153,173 | 1.13× |
| Bayern | 108,099 | 1.09× |
| Baden-Württemberg | 105,356 | 1.25× |
| Hessen | 66,788 | 1.42× |
| Niedersachsen | 60,710 | 1.01× |
| Berlin | 38,787 | 1.4× |
| Rheinland-Pfalz | 32,348 | 1.04× |
| Schleswig-Holstein | 24,184 | 1.09× |
| Sachsen | 22,145 | 0.73× |
| Hamburg | 20,548 | 1.47× |
| Brandenburg | 14,714 | 0.77× |
| Sachsen-Anhalt | 10,548 | 0.66× |
| Thüringen | 9,728 | 0.62× |
| Mecklenburg-Vorpommern | 7,528 | 0.64× |
| Bremen | 5,638 | 1.06× |
| Saarland | 4,906 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dallas (1978 TV series) | 32.2× | Movies & TV |
| Portland Trail Blazers | 22.16× | Sports |
| Utah Jazz | 22.31× | Sports |
| Cleveland Cavaliers | 19.23× | Sports |
| New York Knicks | 18.78× | Sports |
| Phoenix Suns | 17.86× | Sports |
| Philadelphia 76ers | 18.79× | Sports |
| San Antonio Spurs | 18.35× | Sports |
| Indiana Pacers | 23.57× | Sports |
| Live events | 2.38× | Music & Radio |
| Transfermarkt | 3.64× | Sports |
| Victor Wembanyama | 23.04× | Sports |
| Sports and outdoors | 1.92× | Sports |
| Shopping and fashion | 1.82× | Shopping |
| Sports | 1.91× | Sports |
| Thingiverse | 9.94× | Arts & Culture |
| Music | 1.82× | Business & Career |
| Atlanta Hawks | 18.33× | Sports |
| Washington Wizards | 18.46× | Sports |
| Charlotte Hornets | 16.41× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.68 |
| Career Orientation | POWER | 1.21 |
| Risk Appetite | THRILL | 1.15 |
| Social Media Usage | JOY | 1.12 |
| Patriotism | CONSERVATISM | 1.11 |
| Luxury Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.3% |
| Italy | 8.0% |
| Brazil | 5.0% |
See Miami Heat audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Miami Heat have in Germany?
Miami Heat has an estimated audience of 619,374 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Miami Heat fans?
34.7% of Miami Heat fans are female, 65.3% are male, with an average age of 26.0 years.
Which brands do Miami Heat fans like most?
Miami Heat fans show strongest brand affinity for Dallas (1978 TV series) (32.2×), Portland Trail Blazers (22.16×), and Utah Jazz (22.31×) over the country average.
Where do Miami Heat fans live in Germany?
Miami Heat fans in Germany are most concentrated in Nordrhein-Westfalen (reach 153,173), Bayern (reach 108,099), and Baden-Württemberg (reach 105,356). These three regions account for the largest share of the active audience.
What other brands do Miami Heat fans also like?
Beyond Miami Heat itself, the audience over-indexes on Portland Trail Blazers (22.16×), Utah Jazz (22.31×), Cleveland Cavaliers (19.23×), and New York Knicks (18.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Miami Heat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.