San Antonio Spurs Audience in Germany
San Antonio Spurs has an estimated audience of 484,897 people in Germany. 38.2% are female, 61.8% are male, average age 26.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Utah Jazz, New York Knicks, Portland Trail Blazers, Philadelphia 76ers, Indiana Pacers.
The average San Antonio Spurs fan in Germany is 26.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Utah Jazz, New York Knicks, Portland Trail Blazers, with strongest over-indexing on Utah Jazz (101.82× the country average). Demographically, the San Antonio Spurs audience skews more male with an average age of 26.6, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of San Antonio Spurs fans
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 26.6 |
| Estimated audience size | 484,897 |
Audience persona
The typical San Antonio Spurs fan in Germany is more male, around 26.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Utah Jazz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 119,196 | 1.12× |
| Bayern | 84,160 | 1.08× |
| Baden-Württemberg | 74,184 | 1.12× |
| Hessen | 48,845 | 1.32× |
| Niedersachsen | 41,435 | 0.88× |
| Berlin | 30,914 | 1.43× |
| Rheinland-Pfalz | 28,358 | 1.17× |
| Sachsen | 18,660 | 0.78× |
| Schleswig-Holstein | 16,976 | 0.98× |
| Hamburg | 13,072 | 1.19× |
| Mecklenburg-Vorpommern | 11,446 | 1.24× |
| Brandenburg | 10,852 | 0.72× |
| Sachsen-Anhalt | 7,878 | 0.63× |
| Thüringen | 7,215 | 0.58× |
| Bremen | 4,407 | 1.06× |
| Saarland | 4,148 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Utah Jazz | 101.82× | Sports |
| New York Knicks | 79.38× | Sports |
| Portland Trail Blazers | 85.71× | Sports |
| Philadelphia 76ers | 83.12× | Sports |
| Indiana Pacers | 107.5× | Sports |
| Phoenix Suns | 72.03× | Sports |
| Victor Wembanyama | 96.34× | Sports |
| Atlanta Hawks | 82.24× | Sports |
| FIBA EuroBasket | 57.36× | Sports |
| New Orleans Pelicans | 82.05× | Sports |
| Charlotte Hornets | 70.4× | Sports |
| Los Angeles Clippers | 66.57× | Sports |
| Washington Wizards | 72.03× | Sports |
| Cleveland Cavaliers | 55.45× | Sports |
| Memphis Grizzlies | 88.78× | Sports |
| Detroit Pistons | 68.52× | Sports |
| Miami Heat | 45.78× | Sports |
| Houston Rockets | 41.19× | Sports |
| Dallas Mavericks | 43.42× | Sports |
| Denver Nuggets | 25.03× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.93 |
| Price Sensitivity | PREMIUM | 1.19 |
| Luxury Orientation | PREMIUM | 1.07 |
| Spirituality | BALANCE | 1.05 |
| Travelling | THRILL | 1.04 |
| Sports Activity | POWER | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.0% |
| Brazil | 7.3% |
| Canada | 3.6% |
See San Antonio Spurs audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does San Antonio Spurs have in Germany?
San Antonio Spurs has an estimated audience of 484,897 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of San Antonio Spurs fans?
38.2% of San Antonio Spurs fans are female, 61.8% are male, with an average age of 26.6 years.
Which brands do San Antonio Spurs fans like most?
San Antonio Spurs fans show strongest brand affinity for Utah Jazz (101.82×), New York Knicks (79.38×), and Portland Trail Blazers (85.71×) over the country average.
Where do San Antonio Spurs fans live in Germany?
San Antonio Spurs fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,196), Bayern (reach 84,160), and Baden-Württemberg (reach 74,184). These three regions account for the largest share of the active audience.
What other brands do San Antonio Spurs fans also like?
Beyond San Antonio Spurs itself, the audience over-indexes on New York Knicks (79.38×), Portland Trail Blazers (85.71×), Philadelphia 76ers (83.12×), and Indiana Pacers (107.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for San Antonio Spurs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.