Rascasse Audience Intelligence

Luka Doncic Audience in Germany

A data profile of the people who buy, follow and care about Luka Doncic in Germany — modelled from more than twelve digital signal sources. Luka Doncic has an estimated audience of 632,756 people in Germany.

#25among Basketball in Germany#1697among Person in Germany#753in Sports

The average Luka Doncic fan in Germany is 33.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dallas Mavericks, Luka Dončić, Giannis Antetokounmpo, with strongest over-indexing on Dallas Mavericks (77.04× the country average).

Demographically, the Luka Doncic audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Luka Doncic fan in Germany is more male, around 33.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dallas Mavericks.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luka Doncic profile in Germany.

Audience size
633K
in Germany
Gender
22.8%♀
77.2% male
Age
33.9
average years
Country rank
#9665
Person in Germany
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luka Doncic fans

22.8% are female, 77.2% are male, average age 33.9.

Fig. 02

Gender split

22.8%
Female
77.2%
Male
Demographic split for Luka Doncic audience in Germany
MetricValue
Female22.8%
Male77.2%
Average age33.9
Estimated audience size632,756
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Luka Doncic audience in Germany
Age bracketShare%
16-1940%
20-2917%
30-3913%
40-4913%
50+17%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Luka Doncic audience comes from Germany.

Worldwide audience distribution share by country for Luka Doncic
CountryShare
United States58.2%
Brazil5.2%
Canada4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luka Doncic audience in Germany is strongest.

Fig. 05

Top regions by affinity

Luka Doncic fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.45×
02Bayern~80K1.33×
03Hessen~40K1.33×
04Hamburg~10K1.25×
05Baden-Württemberg~60K1.20×
06Nordrhein-Westfalen~100K1.15×
07Bremen~3K1.03×
08Niedersachsen~40K1.00×
09Rheinland-Pfalz~20K1.00×
10Schleswig-Holstein~10K0.94×
11Saarland~4K0.80×
12Sachsen~10K0.78×
13Brandenburg~9K0.78×
14Thüringen~7K0.70×
15Sachsen-Anhalt~7K0.69×
16Mecklenburg-Vorpommern~5K0.68×
Fig. 06

Affinity by region

Affinity by region — Luka Doncic, Germany
0.68×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luka Doncic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luka Doncic audience
#·InterestCategoryAffinity×
01Luka DončićSports85.37×
02Dallas MavericksSports77.04×
03Philadelphia 76ersSports51.63×
04New Orleans PelicansSports51.36×
05Giannis AntetokounmpoSports49.00×
06Memphis GrizzliesSports48.57×
07Phoenix SunsSports45.52×
08San Antonio SpursSports43.42×
09Atlanta HawksSports43.42×
10New York KnicksSports43.01×
11Detroit PistonsSports41.32×
12Washington WizardsSports40.62×
13Charlotte HornetsSports37.09×
14Portland Trail BlazersSports33.68×
15Milwaukee BucksSports31.24×
16Shaquille O'NealSports30.59×
17Los Angeles ClippersSports27.42×
18Utah JazzSports25.79×
19Houston RocketsSports21.88×
20Brooklyn NetsSports21.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luka Doncic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luka Doncic audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.64×
Risk AppetiteTHRILL1.37×
Career OrientationPOWER1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luka Doncic audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.52×
CreativityOPEN0.54×
Design AffinityPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luka Doncic have in Germany?

Luka Doncic has an estimated audience of 632,756 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Luka Doncic fans?

22.8% of Luka Doncic fans are female, 77.2% are male, with an average age of 33.9 years.

03

Which brands do Luka Doncic fans like most?

Luka Doncic fans show strongest brand affinity for Dallas Mavericks (77.04×), Luka Dončić (85.37×), and Giannis Antetokounmpo (49×) over the country average.

04

Where do Luka Doncic fans live in Germany?

Luka Doncic fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Luka Doncic fans also like?

Beyond Luka Doncic itself, the audience over-indexes on Luka Dončić (85.37×), Giannis Antetokounmpo (49×), Philadelphia 76ers (51.63×), and Phoenix Suns (45.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in Germany

See Luka Doncic audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Luka Doncic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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