Luka Doncic Audience in Germany
Luka Doncic has an estimated audience of 338,234 people in Germany. 24.4% are female, 75.6% are male, average age 33.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Luka Dončić, Dallas Mavericks, Philadelphia 76ers, Dirk Nowitzki, New York Knicks.
The average Luka Doncic fan in Germany is 33.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Luka Dončić, Dallas Mavericks, Philadelphia 76ers, with strongest over-indexing on Luka Dončić (116.24× the country average). Demographically, the Luka Doncic audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Luka Doncic fans
| Metric | Value |
|---|---|
| Female | 24.4% |
| Male | 75.6% |
| Average age | 33.0 |
| Estimated audience size | 338,234 |
Audience persona
The typical Luka Doncic fan in Germany is more male, around 33.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Luka Dončić.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 87,978 | 1.19× |
| Bayern | 74,906 | 1.38× |
| Baden-Württemberg | 56,003 | 1.21× |
| Hessen | 35,405 | 1.37× |
| Niedersachsen | 33,107 | 1.01× |
| Berlin | 23,063 | 1.53× |
| Rheinland-Pfalz | 16,692 | 0.99× |
| Sachsen | 12,641 | 0.76× |
| Schleswig-Holstein | 11,250 | 0.93× |
| Hamburg | 9,770 | 1.28× |
| Brandenburg | 7,717 | 0.74× |
| Sachsen-Anhalt | 5,590 | 0.64× |
| Thüringen | 5,532 | 0.64× |
| Mecklenburg-Vorpommern | 4,003 | 0.62× |
| Saarland | 2,990 | 0.72× |
| Bremen | 2,913 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Luka Dončić | 116.24× | Sports |
| Dallas Mavericks | 74× | Sports |
| Philadelphia 76ers | 54.53× | Sports |
| Dirk Nowitzki | 51.4× | Sports |
| New York Knicks | 47.28× | Sports |
| San Antonio Spurs | 50.43× | Sports |
| Giannis Antetokounmpo | 50.75× | Sports |
| Phoenix Suns | 43.98× | Sports |
| New Orleans Pelicans | 55.58× | Sports |
| Washington Wizards | 47.27× | Sports |
| Atlanta Hawks | 42.23× | Sports |
| FIBA EuroBasket | 27.92× | Sports |
| Charlotte Hornets | 32.28× | Sports |
| Memphis Grizzlies | 47.97× | Sports |
| Detroit Pistons | 37.02× | Sports |
| Houston Rockets | 22.75× | Sports |
| Milwaukee Bucks | 25.61× | Sports |
| Draymond Green | 75.1× | Sports |
| Utah Jazz | 28.57× | Sports |
| Derrick Rose | 69.94× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.89 |
| Spirituality | BALANCE | 1.17 |
| Career Orientation | POWER | 1.16 |
| Luxury Orientation | PREMIUM | 1.12 |
| Patriotism | CONSERVATISM | 1.09 |
| Social Media Usage | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.5% |
| Canada | 4.3% |
| Brazil | 4.0% |
See Luka Doncic audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Luka Doncic have in Germany?
Luka Doncic has an estimated audience of 338,234 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Luka Doncic fans?
24.4% of Luka Doncic fans are female, 75.6% are male, with an average age of 33.0 years.
Which brands do Luka Doncic fans like most?
Luka Doncic fans show strongest brand affinity for Luka Dončić (116.24×), Dallas Mavericks (74×), and Philadelphia 76ers (54.53×) over the country average.
Where do Luka Doncic fans live in Germany?
Luka Doncic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 87,978), Bayern (reach 74,906), and Baden-Württemberg (reach 56,003). These three regions account for the largest share of the active audience.
What other brands do Luka Doncic fans also like?
Beyond Luka Doncic itself, the audience over-indexes on Dallas Mavericks (74×), Philadelphia 76ers (54.53×), Dirk Nowitzki (51.4×), and New York Knicks (47.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Luka Doncic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.