Brooklyn Nets Audience in Germany
Brooklyn Nets has an estimated audience of 643,934 people in Germany. 40.0% are female, 60.0% are male, average age 27.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Utah Jazz, New York Knicks, Philadelphia 76ers, Portland Trail Blazers, Indiana Pacers.
The average Brooklyn Nets fan in Germany is 27.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Utah Jazz, New York Knicks, Philadelphia 76ers, with strongest over-indexing on Utah Jazz (48.33× the country average). Demographically, the Brooklyn Nets audience skews more male with an average age of 27.9, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Brooklyn Nets fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 27.9 |
| Estimated audience size | 643,934 |
Audience persona
The typical Brooklyn Nets fan in Germany is more male, around 27.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Utah Jazz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 161,929 | 1.15× |
| Bayern | 109,742 | 1.06× |
| Baden-Württemberg | 90,359 | 1.03× |
| Niedersachsen | 86,086 | 1.38× |
| Hessen | 57,728 | 1.18× |
| Berlin | 36,154 | 1.26× |
| Rheinland-Pfalz | 32,549 | 1.01× |
| Schleswig-Holstein | 24,332 | 1.05× |
| Sachsen | 22,896 | 0.72× |
| Hamburg | 21,134 | 1.45× |
| Brandenburg | 14,981 | 0.75× |
| Thüringen | 13,031 | 0.79× |
| Sachsen-Anhalt | 11,603 | 0.7× |
| Mecklenburg-Vorpommern | 8,663 | 0.7× |
| Saarland | 5,826 | 0.74× |
| Bremen | 5,693 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Utah Jazz | 48.33× | Sports |
| New York Knicks | 38.23× | Sports |
| Philadelphia 76ers | 40.07× | Sports |
| Portland Trail Blazers | 40.74× | Sports |
| Indiana Pacers | 49.27× | Sports |
| San Antonio Spurs | 37.81× | Sports |
| Phoenix Suns | 33.58× | Sports |
| Atlanta Hawks | 38.37× | Sports |
| New Orleans Pelicans | 39.58× | Sports |
| Charlotte Hornets | 33.36× | Sports |
| Los Angeles Clippers | 32.62× | Sports |
| Cleveland Cavaliers | 26.67× | Sports |
| Washington Wizards | 33.65× | Sports |
| Houston Rockets | 20.71× | Sports |
| Memphis Grizzlies | 41.45× | Sports |
| Miami Heat | 22.36× | Sports |
| Detroit Pistons | 31.98× | Sports |
| Dallas Mavericks | 21.83× | Sports |
| FIBA EuroBasket | 20.31× | Sports |
| Denver Nuggets | 12.66× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.38 |
| Sustainability | BALANCE | 1.18 |
| Social Media Usage | JOY | 1.11 |
| Patriotism | CONSERVATISM | 1.07 |
| Luxury Orientation | PREMIUM | 1.07 |
| Urban Lifestyle | OPEN | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.4% |
| Brazil | 7.2% |
| Canada | 4.4% |
See Brooklyn Nets audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Brooklyn Nets have in Germany?
Brooklyn Nets has an estimated audience of 643,934 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Brooklyn Nets fans?
40.0% of Brooklyn Nets fans are female, 60.0% are male, with an average age of 27.9 years.
Which brands do Brooklyn Nets fans like most?
Brooklyn Nets fans show strongest brand affinity for Utah Jazz (48.33×), New York Knicks (38.23×), and Philadelphia 76ers (40.07×) over the country average.
Where do Brooklyn Nets fans live in Germany?
Brooklyn Nets fans in Germany are most concentrated in Nordrhein-Westfalen (reach 161,929), Bayern (reach 109,742), and Baden-Württemberg (reach 90,359). These three regions account for the largest share of the active audience.
What other brands do Brooklyn Nets fans also like?
Beyond Brooklyn Nets itself, the audience over-indexes on New York Knicks (38.23×), Philadelphia 76ers (40.07×), Portland Trail Blazers (40.74×), and Indiana Pacers (49.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brooklyn Nets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.