Rascasse Audience Intelligence

Brooklyn Nets Audience in Germany

A data profile of the people who buy, follow and care about Brooklyn Nets in Germany — modelled from more than twelve digital signal sources. Brooklyn Nets has an estimated audience of 645,944 people in Germany.

#23among Basketball in Germany#126among Team in Germany#739in Sports

The average Brooklyn Nets fan in Germany is 27.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Utah Jazz, New York Knicks, Philadelphia 76ers, with strongest over-indexing on Utah Jazz (48.33× the country average).

Demographically, the Brooklyn Nets audience skews more male with an average age of 27.9, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Brooklyn Nets fan in Germany is more male, around 27.9 years old, with strong Need for Security tendencies and a notable affinity for Utah Jazz.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brooklyn Nets profile in Germany.

Audience size
646K
in Germany
Gender
40.0%♀
60.0% male
Age
27.9
average years
Country rank
#9489
Team in Germany
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brooklyn Nets fans

40.0% are female, 60.0% are male, average age 27.9.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Brooklyn Nets audience in Germany
MetricValue
Female40.0%
Male60.0%
Average age27.9
Estimated audience size645,944
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the Brooklyn Nets audience in Germany
Age bracketShare%
16-1957%
20-2917%
30-3911%
40-499%
50+6%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Brooklyn Nets audience comes from Germany.

Worldwide audience distribution share by country for Brooklyn Nets
CountryShare
United States56.6%
Brazil7.1%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brooklyn Nets audience in Germany is strongest.

Fig. 05

Top regions by affinity

Brooklyn Nets fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.42×
02Niedersachsen~80K1.29×
03Berlin~40K1.24×
04Hessen~60K1.16×
05Nordrhein-Westfalen~200K1.12×
06Baden-Württemberg~90K1.05×
07Schleswig-Holstein~20K1.05×
08Bayern~100K1.03×
09Bremen~6K1.03×
10Rheinland-Pfalz~30K1.00×
11Thüringen~10K0.87×
12Saarland~7K0.83×
13Brandenburg~20K0.82×
14Mecklenburg-Vorpommern~9K0.77×
15Sachsen-Anhalt~10K0.76×
16Sachsen~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Brooklyn Nets, Germany
0.75×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brooklyn Nets audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brooklyn Nets audience
#·InterestCategoryAffinity×
01Indiana PacersSports49.27×
02Utah JazzSports48.33×
03Memphis GrizzliesSports41.45×
04Portland Trail BlazersSports40.74×
05Philadelphia 76ersSports40.07×
06New Orleans PelicansSports39.58×
07Atlanta HawksSports38.37×
08New York KnicksSports38.23×
09San Antonio SpursSports37.81×
10Washington WizardsSports33.65×
11Phoenix SunsSports33.58×
12Charlotte HornetsSports33.36×
13Los Angeles ClippersSports32.62×
14Detroit PistonsSports31.98×
15Victor WembanyamaSports30.64×
16Cleveland CavaliersSports26.67×
17Miami HeatSports22.36×
18Luka DoncicSports21.83×
19Houston RocketsSports20.71×
20FIBA EuroBasketSports20.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brooklyn Nets audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brooklyn Nets audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.51×
Early Adopter MentalityPOWER1.39×
Pet OwnershipJOY1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brooklyn Nets audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.87×
IndividualismJOY0.91×
Design AffinityPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brooklyn Nets have in Germany?

Brooklyn Nets has an estimated audience of 645,944 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Brooklyn Nets fans?

40.0% of Brooklyn Nets fans are female, 60.0% are male, with an average age of 27.9 years.

03

Which brands do Brooklyn Nets fans like most?

Brooklyn Nets fans show strongest brand affinity for Utah Jazz (48.33×), New York Knicks (38.23×), and Philadelphia 76ers (40.07×) over the country average.

04

Where do Brooklyn Nets fans live in Germany?

Brooklyn Nets fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Brooklyn Nets fans also like?

Beyond Brooklyn Nets itself, the audience over-indexes on New York Knicks (38.23×), Philadelphia 76ers (40.07×), Portland Trail Blazers (40.74×), and San Antonio Spurs (37.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in Germany

See Brooklyn Nets audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brooklyn Nets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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