Rascasse Audience Intelligence

Shaquille O'Neal Audience in Germany

A data profile of the people who buy, follow and care about Shaquille O'Neal in Germany — modelled from more than twelve digital signal sources. Shaquille O'Neal has an estimated audience of 340,720 people in Germany.

#60among Basketball in Germany#3288among Person in Germany#1250in Sports

The average Shaquille O'Neal fan in Germany is 27.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Orlando Magic, San Antonio Spurs, Houston Rockets, with strongest over-indexing on Orlando Magic (36.08× the country average).

Demographically, the Shaquille O'Neal audience skews more male with an average age of 27.1, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Shaquille O'Neal fan in Germany is more male, around 27.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Orlando Magic.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shaquille O'Neal profile in Germany.

Audience size
341K
in Germany
Gender
34.0%♀
66.0% male
Age
27.1
average years
Country rank
#15821
Person in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shaquille O'Neal fans

34.0% are female, 66.0% are male, average age 27.1.

Fig. 02

Gender split

34.0%
Female
66.0%
Male
Demographic split for Shaquille O'Neal audience in Germany
MetricValue
Female34.0%
Male66.0%
Average age27.1
Estimated audience size340,720
Fig. 03

Age distribution

Ø 27.1
average years
Age distribution of the Shaquille O'Neal audience in Germany
Age bracketShare%
16-1959%
20-2916%
30-3913%
40-498%
50+3%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Shaquille O'Neal audience comes from Germany.

Worldwide audience distribution share by country for Shaquille O'Neal
CountryShare
United States34.2%
Brazil7.7%
Mexico4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shaquille O'Neal audience in Germany is strongest.

Fig. 05

Top regions by affinity

Shaquille O'Neal fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.29×
02Hessen~30K1.11×
03Hamburg~8K1.09×
04Niedersachsen~40K1.07×
05Rheinland-Pfalz~20K1.07×
06Baden-Württemberg~50K1.05×
07Berlin~20K1.04×
08Bayern~60K1.03×
09Bremen~3K1.03×
10Saarland~4K1.00×
11Schleswig-Holstein~10K0.97×
12Brandenburg~9K0.90×
13Sachsen-Anhalt~8K0.88×
14Thüringen~8K0.88×
15Mecklenburg-Vorpommern~6K0.86×
16Sachsen~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Shaquille O'Neal, Germany
0.81×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shaquille O'Neal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shaquille O'Neal audience
#·InterestCategoryAffinity×
01Orlando MagicSports36.08×
02Sacramento KingsSports34.78×
03San Antonio SpursSports34.65×
04Dirk NowitzkiSports32.00×
05Cleveland CavaliersSports31.76×
06Los Angeles ClippersSports31.18×
07Luka DoncicSports30.59×
08Dallas MavericksSports30.59×
09Cooper FlaggSports29.75×
10Portland Trail BlazersSports29.16×
11Phoenix SunsSports28.53×
12Houston RocketsSports28.21×
13Tom BradySports25.23×
14Alba BerlinSports23.96×
15Serena WilliamsSports23.03×
16Chicago BullsSports21.93×
17Michael JordanSports20.00×
18LeBron JamesSports19.40×
19Golden State WarriorsSports17.31×
20Alexander ZverevSports9.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shaquille O'Neal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shaquille O'Neal audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.23×
Social Media UsageJOY1.21×
Risk AppetiteTHRILL1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shaquille O'Neal audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.65×
IndividualismJOY0.69×
MindfulnessBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shaquille O'Neal have in Germany?

Shaquille O'Neal has an estimated audience of 340,720 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Shaquille O'Neal fans?

34.0% of Shaquille O'Neal fans are female, 66.0% are male, with an average age of 27.1 years.

03

Which brands do Shaquille O'Neal fans like most?

Shaquille O'Neal fans show strongest brand affinity for Orlando Magic (36.08×), San Antonio Spurs (34.65×), and Houston Rockets (28.21×) over the country average.

04

Where do Shaquille O'Neal fans live in Germany?

Shaquille O'Neal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Shaquille O'Neal fans also like?

Beyond Shaquille O'Neal itself, the audience over-indexes on San Antonio Spurs (34.65×), Houston Rockets (28.21×), Chicago Bulls (21.93×), and Luka Doncic (30.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in Germany

See Shaquille O'Neal audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Shaquille O'Neal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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