Shaquille O'Neal Audience in Germany
Shaquille O'Neal has an estimated audience of 339,064 people in Germany. 34.0% are female, 66.0% are male, average age 27.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Orlando Magic, Chicago Bulls, Houston Rockets, San Antonio Spurs, Dallas Mavericks.
The average Shaquille O'Neal fan in Germany is 27.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Orlando Magic, Chicago Bulls, Houston Rockets, with strongest over-indexing on Orlando Magic (36.08× the country average). Demographically, the Shaquille O'Neal audience skews more male with an average age of 27.1, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Basketball
Demographics of Shaquille O'Neal fans
| Metric | Value |
|---|---|
| Female | 34.0% |
| Male | 66.0% |
| Average age | 27.1 |
| Estimated audience size | 339,064 |
Audience persona
The typical Shaquille O'Neal fan in Germany is more male, around 27.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Orlando Magic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 95,008 | 1.28× |
| Bayern | 58,391 | 1.07× |
| Baden-Württemberg | 50,907 | 1.1× |
| Niedersachsen | 34,505 | 1.05× |
| Hessen | 30,347 | 1.17× |
| Rheinland-Pfalz | 18,188 | 1.07× |
| Berlin | 16,368 | 1.08× |
| Sachsen | 13,331 | 0.8× |
| Schleswig-Holstein | 11,703 | 0.96× |
| Brandenburg | 9,262 | 0.88× |
| Hamburg | 8,713 | 1.14× |
| Sachsen-Anhalt | 7,007 | 0.8× |
| Thüringen | 6,851 | 0.79× |
| Mecklenburg-Vorpommern | 5,198 | 0.8× |
| Saarland | 4,081 | 0.98× |
| Bremen | 2,959 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Orlando Magic | 36.08× | Sports |
| Chicago Bulls | 21.93× | Sports |
| Houston Rockets | 28.21× | Sports |
| San Antonio Spurs | 34.65× | Sports |
| Dallas Mavericks | 30.59× | Sports |
| Cleveland Cavaliers | 31.76× | Sports |
| Sacramento Kings | 34.78× | Sports |
| Golden State Warriors | 17.31× | Sports |
| Dirk Nowitzki | 32× | Sports |
| Alexander Zverev | 9.09× | Sports |
| Phoenix Suns | 28.53× | Sports |
| LeBron James | 19.4× | Sports |
| Michael Jordan | 20× | Sports |
| Los Angeles Clippers | 31.18× | Sports |
| Cooper Flagg | 29.75× | Sports |
| Portland Trail Blazers | 29.16× | Sports |
| Tom Brady | 25.23× | Sports |
| Philadelphia 76ers | 27.58× | Sports |
| Oklahoma City Thunder | 22.68× | Sports |
| Atlanta Hawks | 31.98× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.69 |
| Patriotism | CONSERVATISM | 1.28 |
| Social Media Usage | JOY | 1.23 |
| Spirituality | BALANCE | 1.2 |
| Sports Activity | POWER | 1.17 |
| Luxury Orientation | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.4% |
| Brazil | 7.4% |
| Mexico | 4.5% |
See Shaquille O'Neal audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Shaquille O'Neal have in Germany?
Shaquille O'Neal has an estimated audience of 339,064 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shaquille O'Neal fans?
34.0% of Shaquille O'Neal fans are female, 66.0% are male, with an average age of 27.1 years.
Which brands do Shaquille O'Neal fans like most?
Shaquille O'Neal fans show strongest brand affinity for Orlando Magic (36.08×), Chicago Bulls (21.93×), and Houston Rockets (28.21×) over the country average.
Where do Shaquille O'Neal fans live in Germany?
Shaquille O'Neal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 95,008), Bayern (reach 58,391), and Baden-Württemberg (reach 50,907). These three regions account for the largest share of the active audience.
What other brands do Shaquille O'Neal fans also like?
Beyond Shaquille O'Neal itself, the audience over-indexes on Chicago Bulls (21.93×), Houston Rockets (28.21×), San Antonio Spurs (34.65×), and Dallas Mavericks (30.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shaquille O'Neal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.