Shaquille O'Neal Audience in United States

Shaquille O'Neal logo

Shaquille O'Neal has an estimated audience of 3,227,209 people in United States. 40.4% are female, 59.6% are male, average age 26.9. Top regions: Texas, California, Florida. Top brand affinities: Carmelo Anthony, San Antonio Spurs, Phoenix Suns, Cooper Flagg, Russell Westbrook.

The average Shaquille O'Neal fan in United States is 26.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Carmelo Anthony, San Antonio Spurs, Phoenix Suns, with strongest over-indexing on Carmelo Anthony (14.93× the country average). Demographically, the Shaquille O'Neal audience skews more male with an average age of 26.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Shaquille O'Neal fans

Demographic split for Shaquille O'Neal audience in United States
MetricValue
Female40.4%
Male59.6%
Average age26.9
Estimated audience size3,227,209

Audience persona

The typical Shaquille O'Neal fan in United States is more male, around 26.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Carmelo Anthony.

Top regions in United States

Top regions ranked by reach for Shaquille O'Neal in United States
RegionReachAffinity
Texas383,0981.38×
California358,0401.01×
Florida270,0991.24×
New York218,0951.21×
Georgia141,5931.42×
Illinois115,1071.07×
New Jersey112,0521.37×
North Carolina107,2821.1×
Pennsylvania105,8620.97×
Ohio98,8890.99×
Louisiana86,7322.08×
Michigan85,9811.02×
Virginia75,6440.96×
Tennessee74,4211.15×
Indiana68,7441.17×
Arizona65,2410.99×
Massachusetts63,9861.01×
Alabama63,6771.41×
Maryland58,5381.05×
South Carolina58,1861.2×
Washington55,2440.85×
Missouri51,5560.99×
Kentucky42,6431.05×
Oklahoma42,3751.18×
Colorado41,6070.82×
Minnesota41,3820.89×
Wisconsin41,3200.85×
Mississippi40,1181.51×
Nevada37,7481.21×
Connecticut32,6211.01×
Oregon31,7120.86×
Arkansas30,0261.13×
Utah24,9330.86×
Kansas22,6290.89×
Iowa22,4770.85×
Nebraska12,9580.8×
Idaho12,5790.78×
New Mexico12,1810.75×
West Virginia11,3200.75×
Hawaii10,5760.76×
New Hampshire9,6910.76×
Maine9,1360.79×
Rhode Island8,5280.83×
Delaware8,0810.91×
Washington, District of Columbia7,8420.81×
Montana6,7880.76×
South Dakota5,6970.76×
North Dakota5,4240.82×
Alaska4,6410.67×
Vermont3,4880.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shaquille O'Neal audience
BrandAffinityCategory
Carmelo Anthony14.93×Sports
San Antonio Spurs9.87×Sports
Phoenix Suns9.44×Sports
Cooper Flagg7.5×Sports
Russell Westbrook13.02×Sports
Houston Astros8.88×Sports
New York Knicks8.36×Sports
Seattle Mariners7.97×Sports
Los Angeles Clippers9.98×Sports
Dallas Mavericks7.77×Sports
Denver Nuggets6.13×Sports
Indiana Pacers9.57×Sports
Kevin Durant9.87×Sports
Cleveland Cavaliers7.4×Sports
Oklahoma City Thunder5.92×Sports
Detroit Pistons7.97×Sports
Utah Jazz8.67×Sports
Pittsburgh Steelers5.39×Sports
Jimmy Butler11.71×Sports
Golden State Warriors4.5×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shaquille O'Neal audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.39
Early Adopter MentalityPOWER1.3
ExtroversionTHRILL1.21
Social Media UsageJOY1.2
Family OrientationCONSERVATISM1.03
IndulgenceJOY1.02

Worldwide distribution

Worldwide audience distribution share by country for Shaquille O'Neal
CountryShare
United States35.4%
Brazil7.4%
Mexico4.5%

See Shaquille O'Neal audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Shaquille O'Neal have in United States?

Shaquille O'Neal has an estimated audience of 3,227,209 people in United States, concentrated in Texas and California.

What is the gender split and age of Shaquille O'Neal fans?

40.4% of Shaquille O'Neal fans are female, 59.6% are male, with an average age of 26.9 years.

Which brands do Shaquille O'Neal fans like most?

Shaquille O'Neal fans show strongest brand affinity for Carmelo Anthony (14.93×), San Antonio Spurs (9.87×), and Phoenix Suns (9.44×) over the country average.

Where do Shaquille O'Neal fans live in United States?

Shaquille O'Neal fans in United States are most concentrated in Texas (reach 383,098), California (reach 358,040), and Florida (reach 270,099). These three regions account for the largest share of the active audience.

What other brands do Shaquille O'Neal fans also like?

Beyond Shaquille O'Neal itself, the audience over-indexes on San Antonio Spurs (9.87×), Phoenix Suns (9.44×), Cooper Flagg (7.5×), and Russell Westbrook (13.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shaquille O'Neal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.