Rascasse Audience Intelligence

Shaquille O'Neal Audience in United States

A data profile of the people who buy, follow and care about Shaquille O'Neal in United States — modelled from more than twelve digital signal sources. Shaquille O'Neal has an estimated audience of 3,146,121 people in United States.

#102among Basketball in United States#1459among Person in United States#871in Sports

The average Shaquille O'Neal fan in United States is 26.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Carmelo Anthony, San Antonio Spurs, Phoenix Suns, with strongest over-indexing on Carmelo Anthony (14.93× the country average).

Demographically, the Shaquille O'Neal audience skews more male with an average age of 26.9, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shaquille O'Neal fan in United States is more male, around 26.9 years old, with strong Sports Activity tendencies and a notable affinity for Carmelo Anthony.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shaquille O'Neal profile in United States.

Audience size
3.1M
in United States
Gender
40.4%♀
59.6% male
Age
26.9
average years
Country rank
#9887
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shaquille O'Neal fans

40.4% are female, 59.6% are male, average age 26.9.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Shaquille O'Neal audience in United States
MetricValue
Female40.4%
Male59.6%
Average age26.9
Estimated audience size3,146,121
Fig. 03

Age distribution

Ø 26.9
average years
Age distribution of the Shaquille O'Neal audience in United States
Age bracketShare%
16-1960%
20-2917%
30-3910%
40-497%
50+5%
Fig. 04

Worldwide distribution

34.2%

of the worldwide Shaquille O'Neal audience comes from United States.

Worldwide audience distribution share by country for Shaquille O'Neal
CountryShare
United States34.2%
Brazil7.7%
Mexico4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shaquille O'Neal audience in United States is strongest.

Fig. 05

Top regions by affinity

Shaquille O'Neal fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~90K2.04×
02Mississippi~40K1.58×
03Alabama~60K1.41×
04Georgia~100K1.38×
05New Jersey~100K1.35×
06Texas~400K1.33×
07New York~200K1.24×
08Florida~300K1.21×
09South Carolina~60K1.20×
10Arkansas~30K1.17×
11Nevada~40K1.16×
12Oklahoma~40K1.15×
13Tennessee~70K1.12×
14North Carolina~100K1.08×
15Connecticut~30K1.07×
16Indiana~60K1.06×
17Maryland~60K1.06×
18Kentucky~40K1.05×
19Michigan~90K1.02×
20Illinois~100K1.01×
21Pennsylvania~100K0.98×
22Delaware~9K0.98×
23Ohio~90K0.95×
24Virginia~70K0.95×
25Massachusetts~60K0.95×
26Missouri~50K0.94×
27Arizona~60K0.93×
28California~300K0.92×
29Kansas~20K0.90×
30North Dakota~6K0.90×
31Iowa~20K0.89×
32Rhode Island~9K0.88×
33Nebraska~10K0.87×
34Minnesota~40K0.86×
35Montana~8K0.86×
36West Virginia~10K0.85×
37Maine~10K0.85×
38South Dakota~6K0.84×
39Wisconsin~40K0.83×
40Utah~20K0.83×
41Oregon~30K0.81×
42New Mexico~10K0.81×
43Washington~50K0.80×
44Idaho~10K0.80×
45New Hampshire~10K0.80×
46Washington, District of Columbia~8K0.80×
47Colorado~40K0.79×
48Alaska~5K0.79×
49Hawaii~10K0.78×
50Vermont~4K0.74×
Fig. 06

Affinity by region

Affinity by region — Shaquille O'Neal, United States
0.74×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shaquille O'Neal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shaquille O'Neal audience
#·InterestCategoryAffinity×
01Carmelo AnthonySports14.93×
02Russell WestbrookSports13.02×
03Klay ThompsonSports11.65×
04Los Angeles ClippersSports9.98×
05San Antonio SpursSports9.87×
06Anthony Davis (basketball)Sports9.69×
07Phoenix SunsSports9.44×
08Houston AstrosSports8.88×
09Utah JazzSports8.67×
10New York KnicksSports8.36×
11Detroit PistonsSports7.97×
12Seattle MarinersSports7.97×
13Giannis AntetokounmpoSports7.81×
14Dallas MavericksSports7.77×
15Victor WembanyamaSports7.54×
16Cooper FlaggSports7.50×
17Cleveland CavaliersSports7.40×
18Luka DoncicSports7.18×
19Denver NuggetsSports6.13×
20Oklahoma City ThunderSports5.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shaquille O'Neal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shaquille O'Neal audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.09×
Early Adopter MentalityPOWER1.05×
PatriotismCONSERVATISM0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shaquille O'Neal audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
CreativityOPEN0.73×
IndividualismJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shaquille O'Neal have in United States?

Shaquille O'Neal has an estimated audience of 3,146,121 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Shaquille O'Neal fans?

40.4% of Shaquille O'Neal fans are female, 59.6% are male, with an average age of 26.9 years.

03

Which brands do Shaquille O'Neal fans like most?

Shaquille O'Neal fans show strongest brand affinity for Carmelo Anthony (14.93×), San Antonio Spurs (9.87×), and Phoenix Suns (9.44×) over the country average.

04

Where do Shaquille O'Neal fans live in United States?

Shaquille O'Neal fans in United States are most concentrated in Texas (reach ~400K), California (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Shaquille O'Neal fans also like?

Beyond Shaquille O'Neal itself, the audience over-indexes on San Antonio Spurs (9.87×), Phoenix Suns (9.44×), New York Knicks (8.36×), and Giannis Antetokounmpo (7.81×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Shaquille O'Neal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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