Luka Doncic Audience in United States

Luka Doncic has an estimated audience of 8,310,396 people in United States. 35.5% are female, 64.5% are male, average age 31.7. Top regions: Texas, California, New York. Top brand affinities: Luka Dončić, Aaron Rodgers, Indiana Pacers, Google Maps, Blake Griffin.

The average Luka Doncic fan in United States is 31.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Luka Dončić, Aaron Rodgers, Indiana Pacers, with strongest over-indexing on Luka Dončić (37.58× the country average). Demographically, the Luka Doncic audience skews more male with an average age of 31.7, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Luka Doncic fans

Demographic split for Luka Doncic audience in United States
MetricValue
Female35.5%
Male64.5%
Average age31.7
Estimated audience size8,310,396

Audience persona

The typical Luka Doncic fan in United States is more male, around 31.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Luka Dončić.

Top regions in United States

Top regions ranked by reach for Luka Doncic in United States
RegionReachAffinity
Texas1,324,2641.85×
California1,227,4171.34×
New York598,4671.29×
Florida588,6941.05×
Illinois344,1891.24×
Ohio290,4961.13×
Pennsylvania287,5851.03×
North Carolina278,3081.11×
Georgia259,5431.01×
Massachusetts248,0161.51×
New Jersey236,5791.12×
Michigan232,0201.07×
Virginia216,3231.07×
Tennessee176,6871.06×
Minnesota171,4991.44×
Indiana171,2221.13×
Maryland159,9871.12×
Washington156,0410.94×
Colorado146,6021.12×
Missouri130,0970.97×
Louisiana121,6531.14×
Wisconsin121,2900.97×
Arizona116,4300.69×
South Carolina116,3250.93×
Kentucky107,7381.03×
Oklahoma101,6641.1×
Oregon92,4290.97×
Connecticut90,3091.08×
Nevada81,2771.01×
Arkansas71,5041.04×
Iowa63,9660.93×
Kansas63,2780.97×
Utah62,4780.84×
Alabama61,9530.53×
Mississippi59,6530.87×
New Hampshire35,6421.09×
Nebraska35,2250.85×
New Mexico31,5620.76×
Hawaii31,5550.88×
West Virginia30,7930.8×
Washington, District of Columbia30,2781.21×
Rhode Island27,6451.05×
Maine27,5300.92×
Idaho26,8890.65×
Delaware18,8760.82×
Montana17,3500.75×
North Dakota16,9981×
South Dakota15,5410.81×
Vermont10,9050.75×
Wyoming7,3790.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Luka Doncic audience
BrandAffinityCategory
Luka Dončić37.58×Sports
Aaron Rodgers13.5×Sports
Indiana Pacers14.12×Sports
Google Maps5.08×Internet & Social Media
Blake Griffin29.95×Sports
Dennis Rodman19.23×Sports
Chris Paul17.42×Sports
Charles Barkley20.93×Sports
Sneaker collecting6.9×Fashion & Accessoires
Capital One4.34×Business & Career
Kia Sportage20.81×Cars & Mobility
Novak Djokovic11.55×Sports
Venus Williams12.97×Sports
Houston Rockets6.09×Sports
Indeed.com3.36×Business & Career
Carmelo Anthony10.4×Sports
Oklahoma City Thunder4.88×Sports
Duke Blue Devils men's basketball7.58×Sports
Minnesota Timberwolves6.62×Sports
Russell Westbrook9.38×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Luka Doncic audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.96
Family OrientationCONSERVATISM1.5
Early Adopter MentalityPOWER1.18
Social Media UsageJOY1.15
Convenience OrientationPREMIUM1
Sports ActivityPOWER0.99

Worldwide distribution

Worldwide audience distribution share by country for Luka Doncic
CountryShare
United States52.5%
Canada4.3%
Brazil4.0%

See Luka Doncic audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Luka Doncic have in United States?

Luka Doncic has an estimated audience of 8,310,396 people in United States, concentrated in Texas and California.

What is the gender split and age of Luka Doncic fans?

35.5% of Luka Doncic fans are female, 64.5% are male, with an average age of 31.7 years.

Which brands do Luka Doncic fans like most?

Luka Doncic fans show strongest brand affinity for Luka Dončić (37.58×), Aaron Rodgers (13.5×), and Indiana Pacers (14.12×) over the country average.

Where do Luka Doncic fans live in United States?

Luka Doncic fans in United States are most concentrated in Texas (reach 1,324,264), California (reach 1,227,417), and New York (reach 598,467). These three regions account for the largest share of the active audience.

What other brands do Luka Doncic fans also like?

Beyond Luka Doncic itself, the audience over-indexes on Aaron Rodgers (13.5×), Indiana Pacers (14.12×), Google Maps (5.08×), and Blake Griffin (29.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Luka Doncic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.