Rascasse Audience Intelligence

Luka Doncic Audience in United States

A data profile of the people who buy, follow and care about Luka Doncic in United States — modelled from more than twelve digital signal sources. Luka Doncic has an estimated audience of 15,129,781 people in United States.

#25among Basketball in United States#73among Person in United States#168in Sports

The average Luka Doncic fan in United States is 34.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Luka Dončić, Indiana Pacers, San Antonio Spurs, with strongest over-indexing on Luka Dončić (11.95× the country average).

Demographically, the Luka Doncic audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Luka Doncic fan in United States is more male, around 34.1 years old, with strong Family Orientation tendencies and a notable affinity for Luka Dončić.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luka Doncic profile in United States.

Audience size
15.1M
in United States
Gender
24.3%♀
75.7% male
Age
34.1
average years
Country rank
#2313
Person in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luka Doncic fans

24.3% are female, 75.7% are male, average age 34.1.

Fig. 02

Gender split

24.3%
Female
75.7%
Male
Demographic split for Luka Doncic audience in United States
MetricValue
Female24.3%
Male75.7%
Average age34.1
Estimated audience size15,129,781
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Luka Doncic audience in United States
Age bracketShare%
16-1937%
20-2920%
30-3914%
40-4913%
50+16%
Fig. 04

Worldwide distribution

58.2%

of the worldwide Luka Doncic audience comes from United States.

Worldwide audience distribution share by country for Luka Doncic
CountryShare
United States58.2%
Brazil5.2%
Canada4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luka Doncic audience in United States is strongest.

Fig. 05

Top regions by affinity

Luka Doncic fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M1.75×
02Massachusetts~200K1.38×
03Minnesota~200K1.32×
04California~1.5M1.29×
05New York~600K1.25×
06Illinois~400K1.21×
07Kentucky~100K1.17×
08Washington, District of Columbia~30K1.17×
09New Jersey~300K1.13×
10Oklahoma~100K1.13×
11Maryland~200K1.12×
12Louisiana~100K1.12×
13Ohio~300K1.11×
14Indiana~200K1.10×
15Connecticut~100K1.10×
16Nevada~90K1.09×
17North Carolina~300K1.08×
18Arkansas~80K1.06×
19Tennessee~200K1.05×
20New Hampshire~40K1.05×
21Rhode Island~30K1.05×
22Virginia~200K1.04×
23Colorado~100K1.04×
24North Dakota~20K1.04×
25Florida~600K1.02×
26Michigan~200K1.02×
27Pennsylvania~300K1.01×
28Hawaii~40K1.01×
29Missouri~100K0.99×
30Georgia~300K0.98×
31Oregon~100K0.97×
32Wisconsin~100K0.95×
33Mississippi~70K0.95×
34Iowa~70K0.95×
35Kansas~70K0.95×
36South Carolina~100K0.93×
37Maine~30K0.93×
38Washington~200K0.91×
39Nebraska~40K0.88×
40Delaware~20K0.88×
41South Dakota~20K0.86×
42West Virginia~30K0.85×
43Utah~70K0.84×
44New Mexico~40K0.81×
45Alabama~100K0.80×
46Montana~20K0.78×
47Vermont~10K0.77×
48Idaho~30K0.69×
49Arizona~100K0.68×
50Wyoming~9K0.67×
Fig. 06

Affinity by region

Affinity by region — Luka Doncic, United States
0.67×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luka Doncic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luka Doncic audience
#·InterestCategoryAffinity×
01Tobias HarrisSports14.73×
02Sam RockwellMovies & TV14.54×
03NBA draftSports13.86×
04Indiana PacersSports12.50×
05Luka DončićSports11.95×
06NBA League PassSports11.73×
07Chris PaulSports9.92×
08Klay ThompsonSports9.65×
09Russell WestbrookSports9.10×
10Carmelo AnthonySports7.48×
11San Antonio SpursSports7.44×
12Giannis AntetokounmpoSports7.42×
13New Orleans PelicansSports7.01×
14Charlotte HornetsSports6.40×
15Minnesota TimberwolvesSports6.05×
16Houston RocketsSports5.66×
17Sneaker collectingFashion & Accessoires5.47×
18Dallas MavericksSports4.91×
19Oklahoma City ThunderSports4.04×
20United AirlinesTravel & Leisure3.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luka Doncic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luka Doncic audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.74×
Convenience OrientationPREMIUM1.63×
IndulgenceJOY1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luka Doncic audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
DIY MentalityTHRILL0.74×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luka Doncic have in United States?

Luka Doncic has an estimated audience of 15,129,781 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Luka Doncic fans?

24.3% of Luka Doncic fans are female, 75.7% are male, with an average age of 34.1 years.

03

Which brands do Luka Doncic fans like most?

Luka Doncic fans show strongest brand affinity for Luka Dončić (11.95×), Indiana Pacers (12.5×), and San Antonio Spurs (7.44×) over the country average.

04

Where do Luka Doncic fans live in United States?

Luka Doncic fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1.5M), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Luka Doncic fans also like?

Beyond Luka Doncic itself, the audience over-indexes on Indiana Pacers (12.5×), San Antonio Spurs (7.44×), Giannis Antetokounmpo (7.42×), and Sneaker collecting (5.47×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Luka Doncic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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