Sacramento Kings Audience in Germany
Sacramento Kings has an estimated audience of 468,578 people in Germany. 38.2% are female, 61.8% are male, average age 29.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FIBA EuroBasket, Rookies (manga), Utah Jazz, Barrel racing, New York Knicks.
The average Sacramento Kings fan in Germany is 29.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FIBA EuroBasket, Rookies (manga), Utah Jazz, with strongest over-indexing on FIBA EuroBasket (34.67× the country average). Demographically, the Sacramento Kings audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Price Sensitivity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Sacramento Kings fans
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 29.5 |
| Estimated audience size | 468,578 |
Audience persona
The typical Sacramento Kings fan in Germany is more male, around 29.5 years old, with strong Price Sensitivity tendencies and a notable affinity for FIBA EuroBasket.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 112,304 | 1.1× |
| Bayern | 93,231 | 1.24× |
| Baden-Württemberg | 74,453 | 1.16× |
| Hessen | 49,197 | 1.38× |
| Niedersachsen | 44,930 | 0.99× |
| Berlin | 34,886 | 1.67× |
| Rheinland-Pfalz | 25,179 | 1.07× |
| Sachsen | 17,637 | 0.77× |
| Schleswig-Holstein | 14,287 | 0.85× |
| Hamburg | 14,120 | 1.33× |
| Brandenburg | 10,733 | 0.74× |
| Sachsen-Anhalt | 8,225 | 0.68× |
| Thüringen | 7,520 | 0.63× |
| Mecklenburg-Vorpommern | 5,150 | 0.58× |
| Saarland | 4,602 | 0.8× |
| Bremen | 4,121 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FIBA EuroBasket | 34.67× | Sports |
| Rookies (manga) | 20.59× | Literature |
| Utah Jazz | 23.91× | Sports |
| Barrel racing | 11.34× | Cars & Mobility |
| New York Knicks | 18.66× | Sports |
| Philadelphia 76ers | 19.88× | Sports |
| Portland Trail Blazers | 20.12× | Sports |
| San Antonio Spurs | 19.39× | Sports |
| Indiana Pacers | 24.77× | Sports |
| Phoenix Suns | 17.52× | Sports |
| Atlanta Hawks | 19.31× | Sports |
| Sports | 1.91× | Sports |
| Charlotte Hornets | 16.83× | Sports |
| New Orleans Pelicans | 19.28× | Sports |
| Tagesschau | 2.13× | Movies & TV |
| Rajon Rondo | 138.19× | Sports |
| Los Angeles Clippers | 15.65× | Sports |
| Washington Wizards | 17.23× | Sports |
| Cleveland Cavaliers | 13.26× | Sports |
| Jimmy Butler | 26.06× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.27 |
| Patriotism | CONSERVATISM | 1.21 |
| Indulgence | JOY | 1.17 |
| Luxury Orientation | PREMIUM | 1.15 |
| Early Adopter Mentality | POWER | 1.14 |
| DIY Mentality | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.4% |
| Brazil | 5.2% |
| Canada | 3.9% |
See Sacramento Kings audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Sacramento Kings have in Germany?
Sacramento Kings has an estimated audience of 468,578 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sacramento Kings fans?
38.2% of Sacramento Kings fans are female, 61.8% are male, with an average age of 29.5 years.
Which brands do Sacramento Kings fans like most?
Sacramento Kings fans show strongest brand affinity for FIBA EuroBasket (34.67×), Rookies (manga) (20.59×), and Utah Jazz (23.91×) over the country average.
Where do Sacramento Kings fans live in Germany?
Sacramento Kings fans in Germany are most concentrated in Nordrhein-Westfalen (reach 112,304), Bayern (reach 93,231), and Baden-Württemberg (reach 74,453). These three regions account for the largest share of the active audience.
What other brands do Sacramento Kings fans also like?
Beyond Sacramento Kings itself, the audience over-indexes on Rookies (manga) (20.59×), Utah Jazz (23.91×), Barrel racing (11.34×), and New York Knicks (18.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sacramento Kings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.