Rascasse Audience Intelligence

Sacramento Kings Audience in Germany

A data profile of the people who buy, follow and care about Sacramento Kings in Germany — modelled from more than twelve digital signal sources. Sacramento Kings has an estimated audience of 469,668 people in Germany.

#40among Basketball in Germany#184among Team in Germany#979in Sports

The average Sacramento Kings fan in Germany is 29.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FIBA EuroBasket, Utah Jazz, Rookies (manga), with strongest over-indexing on FIBA EuroBasket (34.67× the country average).

Demographically, the Sacramento Kings audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Need for Security, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sacramento Kings fan in Germany is more male, around 29.5 years old, with strong Need for Security tendencies and a notable affinity for FIBA EuroBasket.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sacramento Kings profile in Germany.

Audience size
470K
in Germany
Gender
38.2%♀
61.8% male
Age
29.5
average years
Country rank
#12365
Team in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sacramento Kings fans

38.2% are female, 61.8% are male, average age 29.5.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for Sacramento Kings audience in Germany
MetricValue
Female38.2%
Male61.8%
Average age29.5
Estimated audience size469,668
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Sacramento Kings audience in Germany
Age bracketShare%
16-1952%
20-2917%
30-3913%
40-4911%
50+7%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Sacramento Kings audience comes from Germany.

Worldwide audience distribution share by country for Sacramento Kings
CountryShare
United States56.5%
Brazil5.2%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sacramento Kings audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sacramento Kings fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.37×
02Hamburg~10K1.32×
03Niedersachsen~60K1.29×
04Hessen~40K1.17×
05Bayern~80K1.12×
06Nordrhein-Westfalen~100K1.07×
07Baden-Württemberg~70K1.06×
08Bremen~4K1.02×
09Rheinland-Pfalz~20K0.99×
10Schleswig-Holstein~20K0.93×
11Saarland~5K0.89×
12Brandenburg~10K0.84×
13Mecklenburg-Vorpommern~8K0.84×
14Sachsen~20K0.81×
15Sachsen-Anhalt~10K0.79×
16Thüringen~9K0.76×
Fig. 06

Affinity by region

Affinity by region — Sacramento Kings, Germany
0.76×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sacramento Kings audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sacramento Kings audience
#·InterestCategoryAffinity×
01Rajon RondoSports138.19×
02FIBA EuroBasketSports34.67×
03Indiana PacersSports24.77×
04Utah JazzSports23.91×
05Rookies (manga)Literature20.59×
06Portland Trail BlazersSports20.12×
07Philadelphia 76ersSports19.88×
08San Antonio SpursSports19.39×
09Atlanta HawksSports19.31×
10New Orleans PelicansSports19.28×
11New York KnicksSports18.66×
12Victor WembanyamaSports18.22×
13Phoenix SunsSports17.52×
14Washington WizardsSports17.23×
15Charlotte HornetsSports16.83×
16Los Angeles ClippersSports15.65×
17Cleveland CavaliersSports13.26×
18Barrel racingCars & Mobility11.34×
19TagesschauMovies & TV2.13×
20SportsSports1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sacramento Kings audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sacramento Kings audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.28×
Healthy LifestyleBALANCE1.24×
DIY MentalityTHRILL1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sacramento Kings audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.88×
Design AffinityPREMIUM0.92×
MindfulnessBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sacramento Kings have in Germany?

Sacramento Kings has an estimated audience of 469,668 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sacramento Kings fans?

38.2% of Sacramento Kings fans are female, 61.8% are male, with an average age of 29.5 years.

03

Which brands do Sacramento Kings fans like most?

Sacramento Kings fans show strongest brand affinity for FIBA EuroBasket (34.67×), Utah Jazz (23.91×), and Rookies (manga) (20.59×) over the country average.

04

Where do Sacramento Kings fans live in Germany?

Sacramento Kings fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Sacramento Kings fans also like?

Beyond Sacramento Kings itself, the audience over-indexes on Utah Jazz (23.91×), Rookies (manga) (20.59×), Barrel racing (11.34×), and New York Knicks (18.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in Germany

See Sacramento Kings audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sacramento Kings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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