NBA TV Audience in United States

NBA TV has an estimated audience of 13,009,411 people in United States. 37.5% are female, 62.5% are male, average age 30.8. Top regions: California, Texas, New York. Top brand affinities: New York Knicks, Bachelor of Business Administration, Los Angeles Lakers, Sneaker collecting, Chicago Bulls.

The average NBA TV fan in United States is 30.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include New York Knicks, Bachelor of Business Administration, Los Angeles Lakers, with strongest over-indexing on New York Knicks (10.75× the country average). Demographically, the NBA TV audience skews more male with an average age of 30.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Movie / TV Show / Series · Subtype: Basketball

Demographics of NBA TV fans

Demographic split for NBA TV audience in United States
MetricValue
Female37.5%
Male62.5%
Average age30.8
Estimated audience size13,009,411

Audience persona

The typical NBA TV fan in United States is more male, around 30.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for New York Knicks.

Top regions in United States

Top regions ranked by reach for NBA TV in United States
RegionReachAffinity
California1,688,0771.18×
Texas1,148,4291.03×
New York1,042,6611.43×
Florida864,1540.98×
Ohio546,2991.36×
Illinois499,8281.15×
Georgia419,7591.05×
North Carolina383,9510.98×
Pennsylvania364,2950.83×
Indiana361,6381.52×
New Jersey358,8551.08×
Wisconsin309,4111.58×
Virginia304,2650.96×
Massachusetts302,3431.18×
Iowa293,8802.74×
Arizona277,3741.04×
Michigan266,9110.78×
Tennessee242,4170.93×
Maryland229,1471.02×
Oklahoma225,3341.56×
Colorado214,9031.05×
Minnesota212,2581.14×
Washington180,1270.69×
Louisiana173,7321.04×
South Carolina167,2160.85×
Missouri163,9940.78×
Kentucky141,9200.87×
Connecticut138,3361.06×
Nevada129,9771.03×
Oregon129,2310.87×
Alabama118,2450.65×
Mississippi107,6201×
Arkansas99,1340.92×
Kansas77,0790.75×
Utah74,5940.64×
Nebraska53,8020.82×
New Mexico48,4160.74×
Hawaii47,4330.85×
Washington, District of Columbia44,6171.14×
Maine44,4410.95×
New Hampshire43,1930.84×
West Virginia40,0860.66×
Idaho38,0850.58×
Rhode Island37,5670.91×
South Dakota33,0961.1×
Delaware32,1320.9×
North Dakota25,4580.95×
Montana23,8070.66×
Vermont20,6620.9×
Alaska16,9240.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NBA TV audience
BrandAffinityCategory
New York Knicks10.75×Sports
Bachelor of Business Administration45.45×Business & Career
Los Angeles Lakers6.17×Sports
Sneaker collecting7.2×Fashion & Accessoires
Chicago Bulls7.12×Sports
Cleveland Cavaliers7.96×Sports
Los Angeles Clippers9.74×Sports
Boston Celtics6.11×Sports
Planet Fitness3.52×Sports
Oklahoma City Thunder4.9×Sports
Tampa Bay Buccaneers6×Sports
College basketball4.05×Sports
Buffalo Bills4.32×Sports
NBA Finals3.67×Sports
Minnesota Vikings5.38×Sports
LeBron James4.14×Sports
NBA playoffs3.64×Sports
Jacksonville Jaguars6.84×Sports
Miami Dolphins4.95×Sports
Green Bay Packers3.89×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NBA TV audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.19
Early Adopter MentalityPOWER1.35
Family OrientationCONSERVATISM1.24
Social Media UsageJOY1.14
Luxury OrientationPREMIUM1.14
Pet OwnershipJOY1

Worldwide distribution

Worldwide audience distribution share by country for NBA TV
CountryShare
United States93.0%
China1.3%
Japan0.6%

See NBA TV audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does NBA TV have in United States?

NBA TV has an estimated audience of 13,009,411 people in United States, concentrated in California and Texas.

What is the gender split and age of NBA TV fans?

37.5% of NBA TV fans are female, 62.5% are male, with an average age of 30.8 years.

Which brands do NBA TV fans like most?

NBA TV fans show strongest brand affinity for New York Knicks (10.75×), Bachelor of Business Administration (45.45×), and Los Angeles Lakers (6.17×) over the country average.

Where do NBA TV fans live in United States?

NBA TV fans in United States are most concentrated in California (reach 1,688,077), Texas (reach 1,148,429), and New York (reach 1,042,661). These three regions account for the largest share of the active audience.

What other brands do NBA TV fans also like?

Beyond NBA TV itself, the audience over-indexes on Bachelor of Business Administration (45.45×), Los Angeles Lakers (6.17×), Sneaker collecting (7.2×), and Chicago Bulls (7.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NBA TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.