Rascasse Audience Intelligence

NBA TV Audience in United States

A data profile of the people who buy, follow and care about NBA TV in United States — modelled from more than twelve digital signal sources. NBA TV has an estimated audience of 12,367,023 people in United States.

#34among Basketball in United States#51among Movie / TV Show / Series in United States#215in Sports

The average NBA TV fan in United States is 30.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sneaker collecting, Los Angeles Lakers, Planet Fitness, with strongest over-indexing on Sneaker collecting (5.67× the country average).

Demographically, the NBA TV audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NBA TV fan in United States is more male, around 30.8 years old, with strong Family Orientation tendencies and a notable affinity for Sneaker collecting.

Category: Sports · Type: Movie / TV Show / Series · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NBA TV profile in United States.

Audience size
12.4M
in United States
Gender
37.5%♀
62.5% male
Age
30.8
average years
Country rank
#2887
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-73%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NBA TV viewers

37.5% are female, 62.5% are male, average age 30.8.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for NBA TV audience in United States
MetricValue
Female37.5%
Male62.5%
Average age30.8
Estimated audience size12,367,023
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the NBA TV audience in United States
Age bracketShare%
16-1944%
20-2922%
30-3915%
40-4911%
50+9%
Fig. 04

Worldwide distribution

92.6%

of the worldwide NBA TV audience comes from United States.

Worldwide audience distribution share by country for NBA TV
CountryShare
United States92.6%
China1.4%
Japan0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NBA TV audience in United States is strongest.

Fig. 05

Top regions by affinity

NBA TV fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~300K3.02×
02Indiana~400K1.52×
03Oklahoma~200K1.46×
04Texas~1.5M1.40×
05Minnesota~300K1.36×
06Mississippi~100K1.26×
07New York~900K1.24×
08Georgia~500K1.15×
09California~1.5M1.14×
10Arizona~300K1.13×
11Wisconsin~200K1.13×
12South Dakota~30K1.13×
13Ohio~400K1.09×
14Nevada~100K1.09×
15Maine~50K1.08×
16Illinois~500K1.07×
17Louisiana~200K1.04×
18Hawaii~60K1.04×
19North Dakota~30K1.03×
20Arkansas~100K1.01×
21New Jersey~300K1.00×
22South Carolina~200K1.00×
23North Carolina~400K0.98×
24Connecticut~100K0.98×
25Florida~800K0.96×
26Massachusetts~200K0.96×
27Delaware~30K0.93×
28Tennessee~200K0.91×
29Colorado~200K0.90×
30Maryland~200K0.89×
31Washington, District of Columbia~30K0.89×
32Oregon~100K0.87×
33Rhode Island~40K0.87×
34Michigan~300K0.86×
35Alabama~200K0.86×
36New Mexico~60K0.86×
37Missouri~200K0.85×
38Kentucky~100K0.85×
39Virginia~300K0.84×
40Vermont~20K0.84×
41Alaska~20K0.83×
42Kansas~80K0.78×
43Nebraska~50K0.78×
44Montana~30K0.78×
45Pennsylvania~300K0.77×
46New Hampshire~40K0.73×
47West Virginia~40K0.72×
48Washington~200K0.68×
49Utah~80K0.66×
50Idaho~40K0.64×
Fig. 06

Affinity by region

Affinity by region — NBA TV, United States
0.64×1.00×3.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NBA TV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NBA TV audience
#·InterestCategoryAffinity×
01Chris PaulSports6.96×
02Los Angeles ClippersSports5.97×
03Sneaker collectingFashion & Accessoires5.67×
04Family carCars & Mobility5.65×
05Carmelo AnthonySports5.45×
06New York KnicksSports5.20×
07Cleveland CavaliersSports5.13×
08Fox SportsMovies & TV4.66×
09Chicago BullsSports4.49×
10LeBron JamesSports4.44×
11Los Angeles LakersSports4.30×
12Houston RocketsSports4.29×
13College basketballSports4.07×
14Boston CelticsSports3.99×
15Oklahoma City ThunderSports3.97×
16NBA FinalsSports3.86×
17Buffalo BillsSports3.26×
18NBA playoffsSports3.20×
19Planet FitnessSports3.18×
20Bass guitarMusic & Radio2.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NBA TV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NBA TV audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.72×
Career OrientationPOWER1.45×
Pet OwnershipJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NBA TV audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
TraditionCONSERVATISM0.70×
CreativityOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NBA TV have in United States?

NBA TV has an estimated audience of 12,367,023 people in United States, concentrated in California and Texas.

02

What is the gender split and age of NBA TV viewers?

37.5% of NBA TV fans are female, 62.5% are male, with an average age of 30.8 years.

03

Which brands do NBA TV fans like most?

NBA TV fans show strongest brand affinity for Sneaker collecting (5.67×), Los Angeles Lakers (4.3×), and Planet Fitness (3.18×) over the country average.

04

Where do NBA TV fans live in United States?

NBA TV fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and New York (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do NBA TV fans also like?

Beyond NBA TV itself, the audience over-indexes on Los Angeles Lakers (4.3×), Planet Fitness (3.18×), NBA Finals (3.86×), and LeBron James (4.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See NBA TV audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NBA TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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