Andrew Wiggins Audience in United States

Andrew Wiggins has an estimated audience of 1,350,607 people in United States. 23.4% are female, 76.6% are male, average age 34.7. Top regions: California, Florida, Texas. Top brand affinities: Giannis Antetokounmpo, DeMar DeRozan, Dwight Howard, Kevin Love, Tobias Harris.

The average Andrew Wiggins fan in United States is 34.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Giannis Antetokounmpo, DeMar DeRozan, Dwight Howard, with strongest over-indexing on Giannis Antetokounmpo (60.52× the country average). Demographically, the Andrew Wiggins audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Andrew Wiggins fans

Demographic split for Andrew Wiggins audience in United States
MetricValue
Female23.4%
Male76.6%
Average age34.7
Estimated audience size1,350,607

Audience persona

The typical Andrew Wiggins fan in United States is more male, around 34.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Giannis Antetokounmpo.

Top regions in United States

Top regions ranked by reach for Andrew Wiggins in United States
RegionReachAffinity
California307,8492.07×
Florida175,3251.92×
Texas107,0470.92×
New York103,6521.37×
Illinois55,7991.24×
Georgia50,9521.22×
North Carolina50,4131.24×
Ohio47,6541.15×
Pennsylvania43,9780.97×
New Jersey41,1271.2×
Virginia37,0231.13×
Michigan34,4110.97×
Maryland32,7941.41×
Minnesota31,0721.61×
Massachusetts30,7541.16×
Tennessee29,3691.08×
Indiana27,8111.13×
Arizona25,9960.94×
Washington23,1330.85×
Louisiana22,9541.32×
Missouri19,9910.92×
South Carolina19,5860.96×
Wisconsin19,5640.96×
Kentucky16,9271×
Colorado16,5840.78×
Alabama15,3160.81×
Connecticut14,6601.08×
Oklahoma14,6540.98×
Nevada14,0541.08×
Kansas13,7861.3×
Oregon13,4210.87×
Mississippi12,5881.13×
Arkansas10,3150.93×
Iowa9,5760.86×
Utah7,2130.6×
Hawaii6,5181.12×
West Virginia5,4790.87×
Washington, District of Columbia5,0271.24×
Nebraska4,5780.68×
Rhode Island4,0050.93×
Idaho3,7670.56×
New Mexico3,6610.54×
New Hampshire3,4140.64×
Maine3,1550.65×
Delaware3,0710.82×
North Dakota2,5500.92×
South Dakota2,2370.72×
Montana1,9920.53×
Alaska1,9150.66×
Vermont1,4000.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Andrew Wiggins audience
BrandAffinityCategory
Giannis Antetokounmpo60.52×Sports
DeMar DeRozan134.05×Sports
Dwight Howard105.15×Sports
Kevin Love111.94×Sports
Tobias Harris144.6×Sports
Magic Johnson65.18×Sports
Dirk Nowitzki98.77×Sports
Tim Duncan104.45×Sports
Luka Dončić29.71×Sports
Cleveland Cavaliers19.22×Sports
Klay Thompson34.55×Sports
Jrue Holiday47.25×Sports
Felicity Jones47.64×Movies & TV
Carmelo Anthony26.43×Sports
Dennis Rodman32.52×Sports
Reggie Jackson69.31×Sports
Charles Barkley36×Sports
Sneaker collecting11.67×Fashion & Accessoires
Minnesota Timberwolves15.35×Sports
Kyrie Irving26.09×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Andrew Wiggins audience
TraitClusterScore
Early Adopter MentalityPOWER1.37
LGBTQ+ IdentityOPEN1.33
IndulgenceJOY1.04
Sports ActivityPOWER1.03
Social Media UsageJOY1.02
Family OrientationCONSERVATISM0.96

Worldwide distribution

Worldwide audience distribution share by country for Andrew Wiggins
CountryShare
United States68.5%
Canada7.1%
Brazil4.3%

See Andrew Wiggins audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Andrew Wiggins have in United States?

Andrew Wiggins has an estimated audience of 1,350,607 people in United States, concentrated in California and Florida.

What is the gender split and age of Andrew Wiggins fans?

23.4% of Andrew Wiggins fans are female, 76.6% are male, with an average age of 34.7 years.

Which brands do Andrew Wiggins fans like most?

Andrew Wiggins fans show strongest brand affinity for Giannis Antetokounmpo (60.52×), DeMar DeRozan (134.05×), and Dwight Howard (105.15×) over the country average.

Where do Andrew Wiggins fans live in United States?

Andrew Wiggins fans in United States are most concentrated in California (reach 307,849), Florida (reach 175,325), and Texas (reach 107,047). These three regions account for the largest share of the active audience.

What other brands do Andrew Wiggins fans also like?

Beyond Andrew Wiggins itself, the audience over-indexes on DeMar DeRozan (134.05×), Dwight Howard (105.15×), Kevin Love (111.94×), and Tobias Harris (144.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Andrew Wiggins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.