Rascasse Audience Intelligence

Andrew Wiggins Audience in United States

A data profile of the people who buy, follow and care about Andrew Wiggins in United States — modelled from more than twelve digital signal sources. Andrew Wiggins has an estimated audience of 1,142,280 people in United States.

#257among Basketball in United States#4688among Person in United States#2002in Sports

The average Andrew Wiggins fan in United States is 34.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Tobias Harris, Giannis Antetokounmpo, Reggie Jackson, with strongest over-indexing on Tobias Harris (243.28× the country average).

Demographically, the Andrew Wiggins audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Andrew Wiggins fan in United States is more male, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for Tobias Harris.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Andrew Wiggins profile in United States.

Audience size
1.1M
in United States
Gender
23.4%♀
76.6% male
Age
34.7
average years
Country rank
#21611
Person in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Andrew Wiggins fans

23.4% are female, 76.6% are male, average age 34.7.

Fig. 02

Gender split

23.4%
Female
76.6%
Male
Demographic split for Andrew Wiggins audience in United States
MetricValue
Female23.4%
Male76.6%
Average age34.7
Estimated audience size1,142,280
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Andrew Wiggins audience in United States
Age bracketShare%
16-1924%
20-2927%
30-3926%
40-4912%
50+10%
Fig. 04

Worldwide distribution

66.9%

of the worldwide Andrew Wiggins audience comes from United States.

Worldwide audience distribution share by country for Andrew Wiggins
CountryShare
United States66.9%
Canada7.2%
Brazil3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Andrew Wiggins audience in United States is strongest.

Fig. 05

Top regions by affinity

Andrew Wiggins fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K1.87×
02California~300K1.81×
03Minnesota~30K1.59×
04Maryland~30K1.38×
05Kansas~10K1.35×
06Louisiana~20K1.29×
07New York~100K1.28×
08Washington, District of Columbia~5K1.22×
09Georgia~50K1.21×
10North Carolina~50K1.20×
11Illinois~50K1.16×
12New Jersey~40K1.16×
13Mississippi~10K1.16×
14Ohio~50K1.12×
15Hawaii~6K1.10×
16Massachusetts~30K1.09×
17Indiana~30K1.09×
18Oklahoma~20K1.09×
19Virginia~40K1.08×
20Tennessee~30K1.08×
21Connecticut~10K1.08×
22Nevada~10K1.04×
23Kentucky~20K1.01×
24North Dakota~3K1.01×
25South Carolina~20K0.99×
26Michigan~30K0.98×
27Arkansas~10K0.98×
28West Virginia~6K0.98×
29Missouri~20K0.97×
30Wisconsin~20K0.97×
31Pennsylvania~40K0.96×
32Arizona~30K0.96×
33Rhode Island~4K0.96×
34Delaware~4K0.95×
35Texas~100K0.88×
36Iowa~10K0.88×
37Alabama~20K0.87×
38Oregon~10K0.85×
39Washington~20K0.82×
40South Dakota~3K0.82×
41Alaska~2K0.81×
42Colorado~20K0.75×
43Nebraska~5K0.73×
44Maine~3K0.72×
45Vermont~2K0.72×
46New Hampshire~4K0.70×
47Utah~8K0.63×
48Montana~2K0.63×
49New Mexico~4K0.61×
50Idaho~4K0.60×
Fig. 06

Affinity by region

Affinity by region — Andrew Wiggins, United States
0.60×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Andrew Wiggins audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Andrew Wiggins audience
#·InterestCategoryAffinity×
01Reggie JacksonSports296.38×
02Tobias HarrisSports243.28×
03DeMar DeRozanSports178.95×
04Kevin LoveSports160.52×
05Dwight HowardSports128.48×
06Slam Dunk ContestSports100.85×
07Zach LaVineSports99.07×
08Magic JohnsonSports94.41×
09Charles BarkleySports79.82×
10Dennis RodmanSports77.79×
11Dirk NowitzkiSports74.98×
12Luka DončićSports65.98×
13Giannis AntetokounmpoSports63.85×
14Tim DuncanSports63.68×
15Damian LillardSports56.85×
16Felicity JonesMovies & TV48.83×
17Klay ThompsonSports39.51×
18Minnesota TimberwolvesSports30.51×
19Cleveland CavaliersSports26.10×
20Sneaker collectingFashion & Accessoires14.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Andrew Wiggins audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Andrew Wiggins audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.33×
Career OrientationPOWER1.31×
IndulgenceJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Andrew Wiggins audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.48×
TraditionCONSERVATISM0.57×
SustainabilityBALANCE0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Andrew Wiggins have in United States?

Andrew Wiggins has an estimated audience of 1,142,280 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Andrew Wiggins fans?

23.4% of Andrew Wiggins fans are female, 76.6% are male, with an average age of 34.7 years.

03

Which brands do Andrew Wiggins fans like most?

Andrew Wiggins fans show strongest brand affinity for Tobias Harris (243.28×), Giannis Antetokounmpo (63.85×), and Reggie Jackson (296.38×) over the country average.

04

Where do Andrew Wiggins fans live in United States?

Andrew Wiggins fans in United States are most concentrated in California (reach ~300K), Florida (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Andrew Wiggins fans also like?

Beyond Andrew Wiggins itself, the audience over-indexes on Giannis Antetokounmpo (63.85×), Reggie Jackson (296.38×), DeMar DeRozan (178.95×), and Luka Dončić (65.98×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Andrew Wiggins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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