Orlando Magic Audience in United States

Orlando Magic logo

Orlando Magic has an estimated audience of 5,540,940 people in United States. 52.8% are female, 47.2% are male, average age 34.0. Top regions: Florida, California, Texas. Top brand affinities: Harry Potter, Google Drive, LabCorp, Yahoo!奇摩名人娛樂, Homo sapiens.

The average Orlando Magic fan in United States is 34.0 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Harry Potter, Google Drive, LabCorp, with strongest over-indexing on Harry Potter (1.64× the country average). Demographically, the Orlando Magic audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Orlando Magic fans

Demographic split for Orlando Magic audience in United States
MetricValue
Female52.8%
Male47.2%
Average age34.0
Estimated audience size5,540,940

Audience persona

The typical Orlando Magic fan in United States is balanced, around 34.0 years old, with strong Family Orientation tendencies and a notable affinity for Harry Potter.

Top regions in United States

Top regions ranked by reach for Orlando Magic in United States
RegionReachAffinity
Florida2,942,7357.84×
California471,2740.77×
Texas381,5280.8×
New York368,1131.19×
Georgia251,0271.47×
Ohio240,4691.41×
North Carolina214,4001.29×
Pennsylvania199,9971.07×
Illinois185,0261×
New Jersey148,5321.05×
Massachusetts139,5601.28×
Virginia135,3171×
Michigan130,8660.9×
Tennessee117,8751.06×
Indiana117,6541.16×
Maryland96,3401.01×
Arizona95,9350.85×
South Carolina95,1181.14×
Louisiana84,2861.18×
Alabama80,4251.04×
Wisconsin74,8740.9×
Colorado66,9240.77×
Missouri60,0800.67×
Kentucky59,0980.85×
Mississippi55,7571.22×
Connecticut54,3720.98×
Nevada52,8700.99×
Minnesota52,0100.66×
Washington51,7920.47×
Arkansas45,4911×
Oklahoma38,9430.63×
Oregon34,6890.55×
Iowa29,0070.64×
Kansas26,9090.62×
Utah24,1000.49×
Rhode Island20,8081.18×
Hawaii17,8400.75×
Washington, District of Columbia17,4501.05×
New Hampshire17,4240.8×
West Virginia16,7600.65×
Maine16,0720.81×
Nebraska15,9950.58×
Delaware15,9271.04×
New Mexico14,8590.53×
Idaho8,7510.31×
Vermont7,7940.8×
Alaska7,3210.62×
South Dakota7,2540.57×
Montana6,7190.44×
North Dakota6,3000.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Orlando Magic audience
BrandAffinityCategory
Harry Potter1.64×Movies & TV
Google Drive1.74×Technology & Electronics
LabCorp2.1×Health
Yahoo!奇摩名人娛樂1.51×Internet & Social Media
Homo sapiens2×Kids & Family
Scooby-Doo1.75×Movies & TV
Grandparent1.59×Kids & Family
The Gilded Age1.66×Movies & TV
Savannah Guthrie1.89×Movies & TV
Ana de Armas2.19×Movies & TV
Beyin2.16×Health
Google News1.74×News
Word1.82×Kids & Family
Husband1.63×Kids & Family
Old age1.71×Politics & Society
Google Calendar2.03×Internet & Social Media
Google Flights1.55×Travel & Leisure
New-adult fiction3.11×Literature
Diane Keaton1.62×Movies & TV
Diaper bag1.69×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Orlando Magic audience
TraitClusterScore
Family OrientationCONSERVATISM1.45
LGBTQ+ IdentityOPEN1.39
Early Adopter MentalityPOWER1.2
Social Media UsageJOY1.16
Price SensitivityPREMIUM1.15
Healthy LifestyleBALANCE0.95

Worldwide distribution

Worldwide audience distribution share by country for Orlando Magic
CountryShare
United States54.8%
United Kingdom8.0%
Brazil6.3%

See Orlando Magic audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Orlando Magic have in United States?

Orlando Magic has an estimated audience of 5,540,940 people in United States, concentrated in Florida and California.

What is the gender split and age of Orlando Magic fans?

52.8% of Orlando Magic fans are female, 47.2% are male, with an average age of 34.0 years.

Which brands do Orlando Magic fans like most?

Orlando Magic fans show strongest brand affinity for Harry Potter (1.64×), Google Drive (1.74×), and LabCorp (2.1×) over the country average.

Where do Orlando Magic fans live in United States?

Orlando Magic fans in United States are most concentrated in Florida (reach 2,942,735), California (reach 471,274), and Texas (reach 381,528). These three regions account for the largest share of the active audience.

What other brands do Orlando Magic fans also like?

Beyond Orlando Magic itself, the audience over-indexes on Google Drive (1.74×), LabCorp (2.1×), Yahoo!奇摩名人娛樂 (1.51×), and Homo sapiens (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Orlando Magic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.