Rascasse Audience Intelligence

Orlando Magic Audience in United States

A data profile of the people who buy, follow and care about Orlando Magic in United States — modelled from more than twelve digital signal sources. Orlando Magic has an estimated audience of 5,662,554 people in United States.

#66among Basketball in United States#128among Team in United States#509in Sports

The average Orlando Magic fan in United States is 34.0 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Harry Potter, Google Drive, Nancy Mace, with strongest over-indexing on Harry Potter (1.64× the country average).

Demographically, the Orlando Magic audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Need for Security, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Orlando Magic fan in United States is balanced, around 34.0 years old, with strong Need for Security tendencies and a notable affinity for Harry Potter.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Orlando Magic profile in United States.

Audience size
5.7M
in United States
Gender
52.8%♀
47.2% male
Age
34.0
average years
Country rank
#5984
Team in United States
Fig. 01

Search interest · 12-month trend

+96%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Orlando Magic fans

52.8% are female, 47.2% are male, average age 34.0.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Orlando Magic audience in United States
MetricValue
Female52.8%
Male47.2%
Average age34.0
Estimated audience size5,662,554
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Orlando Magic audience in United States
Age bracketShare%
16-1937%
20-2919%
30-3916%
40-4915%
50+14%
Fig. 04

Worldwide distribution

53.7%

of the worldwide Orlando Magic audience comes from United States.

Worldwide audience distribution share by country for Orlando Magic
CountryShare
United States53.7%
United Kingdom7.7%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Orlando Magic audience in United States is strongest.

Fig. 05

Top regions by affinity

Orlando Magic fans by region: top regions in United States
#RegionReachAffinity×
01Florida~3M7.72×
02Georgia~300K1.49×
03Mississippi~60K1.37×
04North Carolina~200K1.28×
05Ohio~200K1.24×
06South Carolina~100K1.19×
07Louisiana~80K1.18×
08Massachusetts~100K1.14×
09Rhode Island~20K1.13×
10New York~300K1.11×
11Delaware~20K1.10×
12Tennessee~100K1.09×
13Michigan~200K1.08×
14Washington, District of Columbia~20K1.07×
15Alabama~80K1.05×
16Indiana~100K1.04×
17Pennsylvania~200K1.03×
18New Jersey~100K1.03×
19Arkansas~50K1.03×
20Virginia~100K0.97×
21Maryland~90K0.97×
22Nevada~50K0.96×
23Connecticut~50K0.95×
24Illinois~200K0.94×
25Kentucky~60K0.85×
26Hawaii~20K0.84×
27Vermont~8K0.84×
28Arizona~90K0.83×
29Texas~400K0.81×
30Maine~20K0.81×
31Wisconsin~70K0.80×
32New Hampshire~20K0.79×
33West Virginia~20K0.75×
34Colorado~60K0.74×
35Oklahoma~50K0.73×
36California~400K0.72×
37Missouri~60K0.70×
38Alaska~8K0.69×
39Minnesota~50K0.67×
40North Dakota~8K0.66×
41Iowa~30K0.65×
42Kansas~30K0.63×
43South Dakota~8K0.63×
44Nebraska~20K0.62×
45New Mexico~20K0.58×
46Oregon~30K0.54×
47Washington~60K0.53×
48Montana~8K0.50×
49Utah~20K0.49×
50Idaho~10K0.39×
Fig. 06

Affinity by region

Affinity by region — Orlando Magic, United States
0.39×1.00×7.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Orlando Magic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Orlando Magic audience
#·InterestCategoryAffinity×
01New-adult fictionLiterature3.11×
02Ana de ArmasMovies & TV2.19×
03BeyinHealth2.16×
04LabCorpHealth2.10×
05Nancy MacePolitics & Society2.05×
06Google CalendarInternet & Social Media2.03×
07Homo sapiensKids & Family2.00×
08Savannah GuthrieMovies & TV1.89×
09WordKids & Family1.82×
10Scooby-DooMovies & TV1.75×
11Google DriveTechnology & Electronics1.74×
12Google NewsNews1.74×
13Old agePolitics & Society1.71×
14Diaper bagKids & Family1.69×
15The Gilded AgeMovies & TV1.66×
16Harry PotterMovies & TV1.64×
17HusbandKids & Family1.63×
18Diane KeatonMovies & TV1.62×
19GrandparentKids & Family1.59×
20Google FlightsTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Orlando Magic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Orlando Magic audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.24×
MindfulnessBALANCE1.18×
CreativityOPEN1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Orlando Magic audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.89×
PatriotismCONSERVATISM0.94×
SustainabilityBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Orlando Magic have in United States?

Orlando Magic has an estimated audience of 5,662,554 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Orlando Magic fans?

52.8% of Orlando Magic fans are female, 47.2% are male, with an average age of 34.0 years.

03

Which brands do Orlando Magic fans like most?

Orlando Magic fans show strongest brand affinity for Harry Potter (1.64×), Google Drive (1.74×), and Nancy Mace (2.05×) over the country average.

04

Where do Orlando Magic fans live in United States?

Orlando Magic fans in United States are most concentrated in Florida (reach ~3M), California (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Orlando Magic fans also like?

Beyond Orlando Magic itself, the audience over-indexes on Google Drive (1.74×), Nancy Mace (2.05×), LabCorp (2.1×), and Homo sapiens (2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Orlando Magic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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