Rascasse Audience Intelligence

Orlando Magic Fan Demographics in United States

Orlando Magic has an estimated audience of 5.7M people in United States.

#66among Basketball in United States
#128among teams in United States#512in Sports

The average Orlando Magic fan in United States is 34.7 years old, balanced, and lives primarily in Florida.

By number of fans, Orlando Magic ranks #30 among the 30 NBA teams in United States — 0.4× the group median.

Its fans are 4.3 years older than the group average of 30.4.

Women make up 52.8% of the fan base, 11.5 percentage points more than the group average.

Compared with the other 29 NBA teams, Orlando Magic fans stand out for their interest in New-adult fiction, Ana de Armas and Beyin.

In Q2/2026, search interest was +96.4% on the same quarter a year earlier; the median across the group was +0.7%.

Interest is seasonal: March, April and November account for 41% of the year's searches, September is the quietest month.

Most fans live in Florida, California, New York.

Top affinities include New-adult fiction, Ana de Armas, Beyin, with strongest over-indexing on New-adult fiction (3.11× the country average).

Demographically, the Orlando Magic audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Need for Security, Mindfulness.

The typical Orlando Magic fan in United States is balanced, around 34.7 years old, with strong Need for Security tendencies and a notable affinity for New-adult fiction.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
5.7M
in United States
Gender
52.8%♀
47.2% male
Age
34.7
average years
Country rank
#5910
among all objects in United States
Fig. 01

Search interest · 12-month trend

+96%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Orlando Magic fans

52.8% are female, 47.2% are male, average age 34.7.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Orlando Magic audience in United States
MetricValue
Female52.8%
Male47.2%
Average age34.7
Estimated audience size5.7M
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Orlando Magic audience in United States
Age bracketShare%
16-2437%
25-3419%
35-4416%
45-5415%
55+14%
Fig. 04

Worldwide distribution

54.6%

of the worldwide Orlando Magic audience comes from United States.

Worldwide audience distribution share by country for Orlando Magic
CountryShare
United States54.6%
United Kingdom7.8%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Orlando Magic fans by region: top regions in United States
#RegionReachAffinity×
01Florida~3M7.72×
02Georgia~300K1.49×
03Mississippi~70K1.37×
04North Carolina~200K1.28×
05Ohio~200K1.24×
06South Carolina~100K1.19×
07Louisiana~90K1.18×
08Massachusetts~100K1.14×
09Rhode Island~20K1.13×
10New York~400K1.11×
11Delaware~20K1.10×
12Tennessee~100K1.09×
13Michigan~200K1.08×
14Washington, District of Columbia~10K1.07×
15Alabama~90K1.05×
16Indiana~100K1.04×
17Pennsylvania~200K1.03×
18New Jersey~200K1.03×
19Arkansas~50K1.03×
20Virginia~100K0.97×
21Maryland~100K0.97×
22Nevada~50K0.96×
23Connecticut~60K0.95×
24Illinois~200K0.94×
25Kentucky~60K0.85×
26Hawaii~20K0.84×
27Vermont~9K0.84×
28Arizona~100K0.83×
29Texas~300K0.81×
30Maine~20K0.81×
31Wisconsin~80K0.80×
32New Hampshire~20K0.79×
33West Virginia~20K0.75×
34Colorado~70K0.74×
35Oklahoma~50K0.73×
36California~500K0.72×
37Missouri~70K0.70×
38Alaska~8K0.69×
39Minnesota~60K0.67×
40North Dakota~9K0.66×
41Iowa~40K0.65×
42Kansas~30K0.63×
43South Dakota~9K0.63×
44Nebraska~20K0.62×
45New Mexico~20K0.58×
46Oregon~40K0.54×
47Washington~70K0.53×
48Montana~9K0.50×
49Utah~30K0.49×
50Idaho~10K0.39×
Fig. 06

Affinity by region

Affinity by region — Orlando Magic, United States
0.39×1.00×7.72×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Orlando Magic audience vs. the country average
#·InterestCategoryAffinity×
01New-adult fictionLiterature3.11×
02Ana de ArmasMovies & TV2.19×
03BeyinHealth2.16×
04LabCorpHealth2.10×
05Google CalendarInternet & Social Media2.03×
06Homo sapiensKids & Family2.00×
07Savannah GuthrieMovies & TV1.89×
08WordKids & Family1.82×
09Scooby-DooMovies & TV1.75×
10Google DriveTechnology & Electronics1.74×
11Google NewsNews1.74×
12Old agePolitics & Society1.71×
13Diaper bagKids & Family1.69×
14The Gilded AgeMovies & TV1.66×
15Harry PotterMovies & TV1.64×
16HusbandKids & Family1.63×
17Diane KeatonMovies & TV1.62×
18Quest DiagnosticsHealth1.59×
19GrandparentKids & Family1.59×
20Google FlightsTravel & Leisure1.55×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Orlando Magic audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Orlando Magic audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.24×
MindfulnessBALANCE1.18×
CreativityOPEN1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Orlando Magic audience vs. the country average · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.89×
PatriotismCONSERVATISM0.94×
SustainabilityBALANCE0.95×
0×1.00× baseline2×
Appendix

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Orlando Magic over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/orlando-magic-3763” · Methodology