Rascasse Audience Intelligence

Ina Garten Audience in United States

A data profile of the people who buy, follow and care about Ina Garten in United States — modelled from more than twelve digital signal sources. Ina Garten has an estimated audience of 1,618,520 people in United States.

#1among Food critic in United States#3282among Person in United States#1004in Food & Beverages

The average Ina Garten fan in United States is 45.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Trader Joe's, Supermarket, IKEA, with strongest over-indexing on Trader Joe's (3.65× the country average).

Demographically, the Ina Garten audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ina Garten fan in United States is more female, around 45.8 years old, with strong Indulgence tendencies and a notable affinity for Trader Joe's.

Category: Food & Beverages · Type: Person · Subtype: Food critic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ina Garten profile in United States.

Audience size
1.6M
in United States
Gender
87.3%♀
12.7% male
Age
45.8
average years
Country rank
#16754
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ina Garten fans

87.3% are female, 12.7% are male, average age 45.8.

Fig. 02

Gender split

87.3%
Female
12.7%
Male
Demographic split for Ina Garten audience in United States
MetricValue
Female87.3%
Male12.7%
Average age45.8
Estimated audience size1,618,520
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the Ina Garten audience in United States
Age bracketShare%
16-197%
20-2912%
30-3920%
40-4928%
50+33%
Fig. 04

Worldwide distribution

81.1%

of the worldwide Ina Garten audience comes from United States.

Worldwide audience distribution share by country for Ina Garten
CountryShare
United States81.1%
Canada7.3%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ina Garten audience in United States is strongest.

Fig. 05

Top regions by affinity

Ina Garten fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~30K1.79×
02Massachusetts~60K1.78×
03Washington, District of Columbia~9K1.78×
04Vermont~5K1.60×
05Maine~9K1.59×
06Rhode Island~8K1.56×
07New Hampshire~9K1.43×
08New York~100K1.37×
09New Jersey~50K1.21×
10Pennsylvania~70K1.20×
11Oregon~20K1.19×
12Washington~40K1.14×
13Illinois~60K1.13×
14Virginia~40K1.12×
15Delaware~5K1.09×
16Colorado~30K1.08×
17Minnesota~20K1.06×
18Maryland~30K1.04×
19Michigan~40K1.00×
20North Carolina~50K0.99×
21California~200K0.98×
22Ohio~50K0.98×
23Tennessee~30K0.97×
24Wisconsin~20K0.97×
25South Carolina~20K0.97×
26Montana~4K0.91×
27Missouri~20K0.90×
28Idaho~7K0.87×
29Georgia~40K0.86×
30Iowa~10K0.84×
31Florida~90K0.83×
32Kentucky~20K0.83×
33Kansas~10K0.82×
34Alaska~3K0.82×
35Indiana~20K0.81×
36Alabama~20K0.80×
37Nebraska~6K0.79×
38West Virginia~6K0.79×
39Hawaii~5K0.79×
40Utah~10K0.78×
41Arizona~30K0.77×
42Oklahoma~10K0.76×
43New Mexico~6K0.75×
44Arkansas~10K0.73×
45South Dakota~3K0.73×
46Louisiana~10K0.72×
47North Dakota~2K0.71×
48Texas~90K0.68×
49Nevada~10K0.65×
50Mississippi~9K0.65×
Fig. 06

Affinity by region

Affinity by region — Ina Garten, United States
0.65×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ina Garten audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ina Garten audience
#·InterestCategoryAffinity×
01HouzzHome & Garden4.52×
02Trader Joe'sShopping3.65×
03QVCMovies & TV3.57×
04Frozen foodFood & Beverages3.45×
05Microwave ovenHome & Garden3.43×
06Emmy AwardMovies & TV2.76×
07SupermarketShopping2.68×
08Online food orderingFood & Beverages2.44×
09IKEAHome & Garden2.39×
10Fast casual restaurantsFood & Beverages2.29×
11KitchenwareHome & Garden2.27×
12Organic foodFood & Beverages2.26×
13KnittingHome & Garden2.18×
14Discount storesShopping1.93×
15BakeryFood & Beverages1.88×
16Local foodFood & Beverages1.83×
17Snack foodFood & Beverages1.68×
18CocktailFood & Beverages1.66×
19Pizza HutFood & Beverages1.59×
20TMZInternet & Social Media1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ina Garten audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ina Garten audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.84×
Quality AwarenessPREMIUM1.66×
Price SensitivityPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ina Garten audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.57×
ExtroversionTHRILL0.77×
Early Adopter MentalityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ina Garten have in United States?

Ina Garten has an estimated audience of 1,618,520 people in United States, concentrated in California and New York.

02

What is the gender split and age of Ina Garten fans?

87.3% of Ina Garten fans are female, 12.7% are male, with an average age of 45.8 years.

03

Which brands do Ina Garten fans like most?

Ina Garten fans show strongest brand affinity for Trader Joe's (3.65×), Supermarket (2.68×), and IKEA (2.39×) over the country average.

04

Where do Ina Garten fans live in United States?

Ina Garten fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Ina Garten fans also like?

Beyond Ina Garten itself, the audience over-indexes on Supermarket (2.68×), IKEA (2.39×), Organic food (2.26×), and Microwave oven (3.43×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ina Garten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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