Ina Garten Audience in United States

Ina Garten logo

Ina Garten has an estimated audience of 1,609,250 people in United States. 87.3% are female, 12.7% are male, average age 45.8. Top regions: California, New York, Texas. Top brand affinities: Mothercare, Pillow, Soldering iron, Necktie, CAC 40.

The average Ina Garten fan in United States is 45.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mothercare, Pillow, Soldering iron, with strongest over-indexing on Mothercare (2.35× the country average). Demographically, the Ina Garten audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Person · Subtype: Food critic

Demographics of Ina Garten fans

Demographic split for Ina Garten audience in United States
MetricValue
Female87.3%
Male12.7%
Average age45.8
Estimated audience size1,609,250

Audience persona

The typical Ina Garten fan in United States is more female, around 45.8 years old, with strong Indulgence tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Ina Garten in United States
RegionReachAffinity
California188,0511.06×
New York134,7701.5×
Texas97,2590.7×
Florida94,2010.86×
Pennsylvania69,4461.28×
Illinois65,4721.22×
Massachusetts59,3441.87×
New Jersey52,9691.29×
Ohio49,6761×
North Carolina49,4051.02×
Virginia47,3501.21×
Georgia42,4330.86×
Michigan41,8510.99×
Washington38,4321.19×
Tennessee31,5660.98×
Connecticut30,8861.91×
Maryland30,0971.09×
Colorado28,0411.11×
Arizona24,7190.75×
Minnesota24,4341.06×
South Carolina24,0901×
Indiana23,4920.8×
Wisconsin23,3340.96×
Missouri23,2440.9×
Oregon21,6661.17×
Kentucky16,3060.81×
Alabama15,9490.71×
Louisiana13,5380.65×
Oklahoma13,1710.74×
Iowa10,9840.83×
Utah10,8030.75×
Kansas10,0230.79×
Nevada9,9330.64×
Washington, District of Columbia9,3121.93×
Maine9,2241.6×
New Hampshire9,1231.44×
Arkansas8,9750.68×
Rhode Island8,0821.58×
Mississippi7,9270.6×
Idaho6,8060.84×
Nebraska5,9640.74×
New Mexico5,6770.7×
West Virginia5,2770.7×
Hawaii5,1900.75×
Delaware4,6551.05×
Vermont4,3711.55×
Montana3,8050.85×
South Dakota2,1660.58×
Alaska1,9020.55×
North Dakota1,8700.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ina Garten audience
BrandAffinityCategory
Mothercare2.35×Kids & Family
Pillow1.52×Home & Garden
Soldering iron1.6×Home & Garden
Necktie1.83×Fashion & Accessoires
CAC 401.9×Business & Career
Picnic2.47×Kids & Family
Assassin's Creed II2.58×Games
English literature2.42×Literature
Colorado River1.99×Travel & Leisure
life is good1.96×Music & Radio
Fox & Friends1.52×Movies & TV
Business English1.64×Business & Career
WFTS-TV1.58×Movies & TV
Sub Zero (Official)2.48×Literature
Tierra Cali1.92×Travel & Leisure
Mariel Hemingway2.55×Fashion & Accessoires
Tierra caliente1.94×Travel & Leisure
Celtic punk2.46×Music & Radio
Ken Griffey Jr.1.69×Sports
Buenavista (Madrid)1.9×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ina Garten audience
TraitClusterScore
IndulgenceJOY2.43
Design AffinityPREMIUM1.69
Quality AwarenessPREMIUM1.6
CreativityOPEN1.51
Healthy LifestyleBALANCE1.49
MindfulnessBALANCE1.41

Worldwide distribution

Worldwide audience distribution share by country for Ina Garten
CountryShare
United States81.5%
Canada7.2%
United Kingdom6.0%

See Ina Garten audiences in other countries

More Food critic audiences in United States

Frequently asked questions

How many fans does Ina Garten have in United States?

Ina Garten has an estimated audience of 1,609,250 people in United States, concentrated in California and New York.

What is the gender split and age of Ina Garten fans?

87.3% of Ina Garten fans are female, 12.7% are male, with an average age of 45.8 years.

Which brands do Ina Garten fans like most?

Ina Garten fans show strongest brand affinity for Mothercare (2.35×), Pillow (1.52×), and Soldering iron (1.6×) over the country average.

Where do Ina Garten fans live in United States?

Ina Garten fans in United States are most concentrated in California (reach 188,051), New York (reach 134,770), and Texas (reach 97,259). These three regions account for the largest share of the active audience.

What other brands do Ina Garten fans also like?

Beyond Ina Garten itself, the audience over-indexes on Pillow (1.52×), Soldering iron (1.6×), Necktie (1.83×), and CAC 40 (1.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ina Garten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.