Padma Lakshmi Audience in United States

Padma Lakshmi logo

Padma Lakshmi has an estimated audience of 1,607,191 people in United States. 75.2% are female, 24.8% are male, average age 45.4. Top regions: California, New York, Texas. Top brand affinities: Nate Bargatze, Priyanka Chopra, Kunal Nayyar, M. Night Shyamalan, Pechanga Resort and Casino.

The average Padma Lakshmi fan in United States is 45.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Nate Bargatze, Priyanka Chopra, Kunal Nayyar, with strongest over-indexing on Nate Bargatze (20.28× the country average). Demographically, the Padma Lakshmi audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

Demographics of Padma Lakshmi fans

Demographic split for Padma Lakshmi audience in United States
MetricValue
Female75.2%
Male24.8%
Average age45.4
Estimated audience size1,607,191

Audience persona

The typical Padma Lakshmi fan in United States is more female, around 45.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Nate Bargatze.

Top regions in United States

Top regions ranked by reach for Padma Lakshmi in United States
RegionReachAffinity
California251,1591.42×
New York149,3721.66×
Texas124,9490.9×
Florida90,7470.83×
Illinois68,7281.28×
Pennsylvania64,7641.2×
New Jersey58,2001.42×
Massachusetts50,5151.6×
North Carolina47,8800.99×
Ohio46,3870.94×
Georgia46,1980.93×
Washington45,0911.4×
Virginia45,0131.15×
Michigan42,1681×
Maryland33,7081.22×
Arizona30,4800.93×
Colorado28,9061.14×
Wisconsin26,2471.09×
Tennessee25,2950.78×
Minnesota25,0601.09×
Missouri24,5680.95×
Oregon24,1091.31×
Indiana24,1050.82×
Connecticut21,8501.36×
South Carolina18,6200.77×
Kentucky15,2100.75×
Alabama14,8750.66×
Louisiana14,6220.71×
Nevada13,5830.87×
Oklahoma12,1140.68×
Iowa11,7720.89×
Utah11,7440.82×
Kansas9,9450.79×
Arkansas8,9880.68×
Washington, District of Columbia8,6171.78×
Hawaii7,7161.12×
Idaho7,2780.9×
Mississippi7,1740.54×
New Mexico7,0820.88×
New Hampshire6,8451.08×
Nebraska6,5550.81×
Maine6,5211.13×
Rhode Island6,2101.21×
West Virginia4,5260.6×
Delaware4,4040.99×
Montana4,1220.92×
Vermont3,4821.23×
Alaska2,6820.78×
South Dakota2,3990.65×
North Dakota2,2220.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Padma Lakshmi audience
BrandAffinityCategory
Nate Bargatze20.28×Music & Radio
Priyanka Chopra29.27×Movies & TV
Kunal Nayyar54.29×Movies & TV
M. Night Shyamalan40.68×Movies & TV
Pechanga Resort and Casino60.24×Travel & Leisure
Cricket13×Sports
Kumail Nanjiani28.89×Movies & TV
Chinese language15.98×Politics & Society
Sandra Oh33.87×Movies & TV
Daniel Dae Kim29.43×Movies & TV
Jamie Chung34.46×Movies & TV
Sofía Vergara13.72×Movies & TV
Abt Electronics53.88×Shopping
Salman Khan34.88×Movies & TV
Music of Bollywood23.95×Music & Radio
Indian Premier League7.84×Sports
Gloria Estefan23.45×Music & Radio
Taiwan11.74×Travel & Leisure
Amitabh Bachchan31.99×Movies & TV
Geo TV31.14×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Padma Lakshmi audience
TraitClusterScore
Luxury OrientationPREMIUM1.86
ExtroversionTHRILL1.53
IndulgenceJOY1.4
Risk AppetiteTHRILL1.4
Community OrientationOPEN1.26
Early Adopter MentalityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Padma Lakshmi
CountryShare
United States62.0%
India8.8%
Canada5.8%

See Padma Lakshmi audiences in other countries

More Fashion model audiences in United States

Frequently asked questions

How many fans does Padma Lakshmi have in United States?

Padma Lakshmi has an estimated audience of 1,607,191 people in United States, concentrated in California and New York.

What is the gender split and age of Padma Lakshmi fans?

75.2% of Padma Lakshmi fans are female, 24.8% are male, with an average age of 45.4 years.

Which brands do Padma Lakshmi fans like most?

Padma Lakshmi fans show strongest brand affinity for Nate Bargatze (20.28×), Priyanka Chopra (29.27×), and Kunal Nayyar (54.29×) over the country average.

Where do Padma Lakshmi fans live in United States?

Padma Lakshmi fans in United States are most concentrated in California (reach 251,159), New York (reach 149,372), and Texas (reach 124,949). These three regions account for the largest share of the active audience.

What other brands do Padma Lakshmi fans also like?

Beyond Padma Lakshmi itself, the audience over-indexes on Priyanka Chopra (29.27×), Kunal Nayyar (54.29×), M. Night Shyamalan (40.68×), and Pechanga Resort and Casino (60.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Padma Lakshmi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.