Rascasse Audience Intelligence

Padma Lakshmi Audience in United States

A data profile of the people who buy, follow and care about Padma Lakshmi in United States — modelled from more than twelve digital signal sources. Padma Lakshmi has an estimated audience of 1,852,838 people in United States.

#53among Fashion model in United States#2840among Person in United States#669in Fashion & Accessoires

The average Padma Lakshmi fan in United States is 45.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Nate Bargatze, Priyanka Chopra, Kunal Nayyar, with strongest over-indexing on Nate Bargatze (20.28× the country average).

Demographically, the Padma Lakshmi audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Career Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Padma Lakshmi fan in United States is more female, around 45.4 years old, with strong Career Orientation tendencies and a notable affinity for Nate Bargatze.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Padma Lakshmi profile in United States.

Audience size
1.9M
in United States
Gender
75.2%♀
24.8% male
Age
45.4
average years
Country rank
#15126
Person in United States
Fig. 01

Search interest · 12-month trend

+100%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Padma Lakshmi fans

75.2% are female, 24.8% are male, average age 45.4.

Fig. 02

Gender split

75.2%
Female
24.8%
Male
Demographic split for Padma Lakshmi audience in United States
MetricValue
Female75.2%
Male24.8%
Average age45.4
Estimated audience size1,852,838
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Padma Lakshmi audience in United States
Age bracketShare%
16-198%
20-2915%
30-3919%
40-4923%
50+35%
Fig. 04

Worldwide distribution

64.5%

of the worldwide Padma Lakshmi audience comes from United States.

Worldwide audience distribution share by country for Padma Lakshmi
CountryShare
United States64.5%
India8.3%
Canada6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Padma Lakshmi audience in United States is strongest.

Fig. 05

Top regions by affinity

Padma Lakshmi fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K1.60×
02New York~100K1.53×
03Massachusetts~50K1.48×
04New Jersey~60K1.35×
05Washington~40K1.34×
06Connecticut~20K1.32×
07Vermont~4K1.30×
08Oregon~20K1.27×
09California~200K1.23×
10Maine~7K1.23×
11Pennsylvania~70K1.21×
12Rhode Island~6K1.21×
13Illinois~60K1.19×
14Maryland~30K1.15×
15New Hampshire~7K1.15×
16Colorado~30K1.13×
17Hawaii~8K1.11×
18Virginia~40K1.09×
19Wisconsin~30K1.08×
20Minnesota~20K1.08×
21Delaware~5K1.08×
22Montana~5K1.01×
23Michigan~40K0.99×
24Ohio~50K0.98×
25Missouri~30K0.97×
26North Carolina~50K0.94×
27Idaho~8K0.94×
28Arizona~30K0.93×
29Iowa~10K0.93×
30New Mexico~8K0.93×
31Alaska~3K0.87×
32Georgia~40K0.86×
33Nebraska~7K0.86×
34Indiana~30K0.85×
35Nevada~10K0.85×
36Kansas~10K0.84×
37Texas~100K0.83×
38South Carolina~20K0.83×
39Florida~90K0.81×
40South Dakota~3K0.81×
41Kentucky~20K0.80×
42Tennessee~30K0.79×
43Utah~10K0.78×
44North Dakota~3K0.77×
45Oklahoma~10K0.76×
46Arkansas~10K0.74×
47West Virginia~5K0.73×
48Louisiana~20K0.72×
49Alabama~20K0.67×
50Mississippi~8K0.60×
Fig. 06

Affinity by region

Affinity by region — Padma Lakshmi, United States
0.60×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Padma Lakshmi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Padma Lakshmi audience
#·InterestCategoryAffinity×
01Pechanga Resort and CasinoTravel & Leisure60.24×
02Kunal NayyarMovies & TV54.29×
03Abt ElectronicsShopping53.88×
04M. Night ShyamalanMovies & TV40.68×
05Salman KhanMovies & TV34.88×
06Jamie ChungMovies & TV34.46×
07Sandra OhMovies & TV33.87×
08Amitabh BachchanMovies & TV31.99×
09Geo TVMovies & TV31.14×
10Daniel Dae KimMovies & TV29.43×
11Priyanka ChopraMovies & TV29.27×
12Kumail NanjianiMovies & TV28.89×
13Culture of IndiaPolitics & Society27.70×
14Music of BollywoodMusic & Radio23.95×
15Gloria EstefanMusic & Radio23.45×
16Steven YeunMovies & TV20.60×
17Nate BargatzeMusic & Radio20.28×
18Chinese languagePolitics & Society15.98×
19CricketSports13.00×
20TaiwanTravel & Leisure11.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Padma Lakshmi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Padma Lakshmi audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.57×
IndividualismJOY1.51×
Quality AwarenessPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Padma Lakshmi audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.87×
Pet OwnershipJOY1.00×
DIY MentalityTHRILL1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Padma Lakshmi have in United States?

Padma Lakshmi has an estimated audience of 1,852,838 people in United States, concentrated in California and New York.

02

What is the gender split and age of Padma Lakshmi fans?

75.2% of Padma Lakshmi fans are female, 24.8% are male, with an average age of 45.4 years.

03

Which brands do Padma Lakshmi fans like most?

Padma Lakshmi fans show strongest brand affinity for Nate Bargatze (20.28×), Priyanka Chopra (29.27×), and Kunal Nayyar (54.29×) over the country average.

04

Where do Padma Lakshmi fans live in United States?

Padma Lakshmi fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Padma Lakshmi fans also like?

Beyond Padma Lakshmi itself, the audience over-indexes on Priyanka Chopra (29.27×), Kunal Nayyar (54.29×), M. Night Shyamalan (40.68×), and Kumail Nanjiani (28.89×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Padma Lakshmi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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