A data profile of the people who buy, follow and care about Pechanga Resort and Casino in United States — modelled from more than twelve digital signal sources. Pechanga Resort and Casino has an estimated audience of 644,520 people in United States.
The average Pechanga Resort and Casino fan in United States is 46.6 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Arizona, Nevada.
Top brand affinities include Padma Lakshmi, Mohegan Sun, Lavazza, with strongest over-indexing on Padma Lakshmi (60.24× the country average).
Demographically, the Pechanga Resort and Casino audience skews balanced with an average age of 46.6, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Pechanga Resort and Casino fan in United States is balanced, around 46.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Padma Lakshmi.
The key figures that characterise the Pechanga Resort and Casino profile in United States.
49.5% are female, 50.5% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 46.6 |
| Estimated audience size | 644,520 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 37% |
Where the Pechanga Resort and Casino audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~500K | 21.40× | |
| 02 | Nevada | ~60K | 8.92× | |
| 03 | Hawaii | ~20K | 6.26× | |
| 04 | Arizona | ~60K | 4.76× | |
| 05 | New Mexico | ~6K | 1.75× | |
| 06 | Alaska | ~1K | 0.91× | |
| 07 | Vermont | ~1K | 0.90× | |
| 08 | Idaho | ~3K | 0.89× | |
| 09 | North Dakota | ~1K | 0.88× | |
| 10 | South Dakota | ~1K | 0.87× | |
| 11 | West Virginia | ~3K | 0.86× | |
| 12 | Rhode Island | ~2K | 0.86× | |
| 13 | Delaware | ~2K | 0.86× | |
| 14 | Montana | ~2K | 0.85× | |
| 15 | Maine | ~2K | 0.84× | |
| 16 | New Hampshire | ~2K | 0.82× | |
| 17 | Oregon | ~6K | 0.81× | |
| 18 | Mississippi | ~4K | 0.81× | |
| 19 | Nebraska | ~2K | 0.77× | |
| 20 | Washington, District of Columbia | ~1K | 0.76× | |
| 21 | Washington | ~10K | 0.74× | |
| 22 | Arkansas | ~4K | 0.73× | |
| 23 | Iowa | ~4K | 0.72× | |
| 24 | Kansas | ~4K | 0.71× | |
| 25 | Louisiana | ~6K | 0.70× | |
| 26 | Kentucky | ~6K | 0.70× | |
| 27 | Utah | ~4K | 0.70× | |
| 28 | Connecticut | ~4K | 0.69× | |
| 29 | Alabama | ~6K | 0.68× | |
| 30 | Oklahoma | ~5K | 0.66× | |
| 31 | South Carolina | ~6K | 0.61× | |
| 32 | Colorado | ~6K | 0.59× | |
| 33 | Wisconsin | ~6K | 0.59× | |
| 34 | Indiana | ~7K | 0.58× | |
| 35 | Missouri | ~6K | 0.58× | |
| 36 | Minnesota | ~5K | 0.57× | |
| 37 | Tennessee | ~7K | 0.56× | |
| 38 | Maryland | ~6K | 0.55× | |
| 39 | Massachusetts | ~7K | 0.52× | |
| 40 | Michigan | ~9K | 0.51× | |
| 41 | North Carolina | ~9K | 0.48× | |
| 42 | New Jersey | ~8K | 0.48× | |
| 43 | Virginia | ~8K | 0.48× | |
| 44 | Ohio | ~9K | 0.47× | |
| 45 | Georgia | ~9K | 0.46× | |
| 46 | Pennsylvania | ~10K | 0.45× | |
| 47 | Illinois | ~10K | 0.45× | |
| 48 | Texas | ~20K | 0.41× | |
| 49 | Florida | ~20K | 0.36× | |
| 50 | New York | ~10K | 0.36× |
The strongest cross-interests of the Pechanga Resort and Casino audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Padma Lakshmi | Fashion & Accessoires | 60.24× | ||
| 02 | Lavazza | Food & Beverages | 48.40× | ||
| 03 | Maryland Terrapins men's basketball | Sports | 42.33× | ||
| 04 | Memphis Tigers men's basketball | Sports | 34.55× | ||
| 05 | Tropicana Las Vegas | Travel & Leisure | 34.33× | ||
| 06 | Mohegan Sun | Travel & Leisure | 32.54× | ||
| 07 | Nebraska Lottery | Games | 28.01× | ||
| 08 | Bellagio (resort) | Travel & Leisure | 22.75× | ||
| 09 | Flamingo Las Vegas | Travel & Leisure | 20.51× | ||
| 10 | UCLA Bruins men's basketball | Sports | 18.91× | ||
| 11 | Caesars Palace | Travel & Leisure | 16.86× | ||
| 12 | MGM Grand Las Vegas | Travel & Leisure | 16.26× | ||
| 13 | Gonzaga Bulldogs men's basketball | Sports | 16.11× | ||
| 14 | Los Angeles Kings | Sports | 13.50× | ||
| 15 | Mobile gambling | Games | 12.48× | ||
| 16 | Apocalypse Now | Movies & TV | 11.41× | ||
| 17 | The Venetian Las Vegas | Travel & Leisure | 10.83× | ||
| 18 | Duke Blue Devils men's basketball | Sports | 10.13× | ||
| 19 | Seattle Mariners | Sports | 7.74× | ||
| 20 | World Series | Sports | 7.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.70× | |
| Urban Lifestyle | OPEN | 1.62× | |
| Family Orientation | CONSERVATISM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.82× | |
| Mindfulness | BALANCE | 0.83× | |
| Creativity | OPEN | 0.85× |
Pechanga Resort and Casino has an estimated audience of 644,520 people in United States, concentrated in California and Arizona.
49.5% of Pechanga Resort and Casino fans are female, 50.5% are male, with an average age of 46.6 years.
Pechanga Resort and Casino fans show strongest brand affinity for Padma Lakshmi (60.24×), Mohegan Sun (32.54×), and Lavazza (48.4×) over the country average.
Pechanga Resort and Casino fans in United States are most concentrated in California (reach ~500K), Arizona (reach ~60K), and Nevada (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Pechanga Resort and Casino itself, the audience over-indexes on Mohegan Sun (32.54×), Lavazza (48.4×), Maryland Terrapins men's basketball (42.33×), and Bellagio (resort) (22.75×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Pechanga Resort and Casino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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