Rascasse Audience Intelligence

Memphis Tigers men's basketball Audience in United States

A data profile of the people who buy, follow and care about Memphis Tigers men's basketball in United States — modelled from more than twelve digital signal sources. Memphis Tigers men's basketball has an estimated audience of 592,491 people in United States.

#448among Basketball in United States#517among Team in United States#3162in Sports

The average Memphis Tigers men's basketball fan in United States is 37.6 years old, more male, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Mississippi, Florida.

Top brand affinities include Seth Curry, Motocrossed, Marquette Golden Eagles men's basketball, with strongest over-indexing on Seth Curry (224.55× the country average).

Demographically, the Memphis Tigers men's basketball audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Extroversion, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Memphis Tigers men's basketball fan in United States is more male, around 37.6 years old, with strong Extroversion tendencies and a notable affinity for Seth Curry.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Memphis Tigers men's basketball profile in United States.

Audience size
592K
in United States
Gender
35.4%♀
64.6% male
Age
37.6
average years
Country rank
#33066
Team in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Memphis Tigers men's basketball fans

35.4% are female, 64.6% are male, average age 37.6.

Fig. 02

Gender split

35.4%
Female
64.6%
Male
Demographic split for Memphis Tigers men's basketball audience in United States
MetricValue
Female35.4%
Male64.6%
Average age37.6
Estimated audience size592,491
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Memphis Tigers men's basketball audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3917%
40-4917%
50+21%
Fig. 04

Worldwide distribution

79.2%

of the worldwide Memphis Tigers men's basketball audience comes from United States.

Worldwide audience distribution share by country for Memphis Tigers men's basketball
CountryShare
United States79.2%
Philippines7.2%
Canada3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Memphis Tigers men's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Memphis Tigers men's basketball fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~200K11.56×
02Mississippi~50K6.42×
03Arkansas~20K2.87×
04Kentucky~20K1.88×
05Alabama~20K1.73×
06Louisiana~10K1.17×
07Nevada~9K1.09×
08Kansas~8K1.07×
09Indiana~20K1.04×
10Iowa~7K0.96×
11Georgia~30K0.94×
12Missouri~10K0.92×
13North Carolina~20K0.91×
14Ohio~20K0.78×
15South Carolina~10K0.78×
16Michigan~20K0.76×
17Nebraska~3K0.76×
18Delaware~2K0.74×
19Illinois~20K0.73×
20Rhode Island~2K0.70×
21Florida~40K0.69×
22Maryland~10K0.68×
23Connecticut~6K0.68×
24Washington, District of Columbia~2K0.66×
25Virginia~10K0.62×
26Alaska~1K0.61×
27Wisconsin~8K0.60×
28West Virginia~2K0.60×
29South Dakota~1K0.58×
30Pennsylvania~20K0.57×
31Hawaii~2K0.57×
32Vermont<1K0.56×
33North Dakota~1K0.55×
34New Jersey~10K0.54×
35Texas~40K0.52×
36Montana~1K0.51×
37Massachusetts~9K0.50×
38Oklahoma~5K0.50×
39New Mexico~2K0.48×
40New Hampshire~2K0.47×
41Maine~1K0.47×
42New York~20K0.46×
43Colorado~6K0.46×
44Arizona~8K0.44×
45Utah~3K0.42×
46Idaho~2K0.42×
47Minnesota~4K0.34×
48Washington~6K0.33×
49California~30K0.28×
50Oregon~3K0.28×
Fig. 06

Affinity by region

Affinity by region — Memphis Tigers men's basketball, United States
0.28×1.00×11.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Memphis Tigers men's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Memphis Tigers men's basketball audience
#·InterestCategoryAffinity×
01The AtarisMusic & Radio237.15×
02Seth CurrySports224.55×
03MotocrossedMovies & TV210.65×
04Georgia Tech Yellow Jackets men's basketballSports138.75×
05Marquette Golden Eagles men's basketballSports127.33×
06Maryland Terrapins men's basketballSports113.17×
07UAB Blazers footballSports80.00×
08USC Trojans men's basketballSports77.08×
09UCLA Bruins men's basketballSports57.08×
10Rio All Suite Hotel and CasinoTravel & Leisure53.89×
11Villanova Wildcats men's basketballSports48.49×
12Gonzaga Bulldogs men's basketballSports48.43×
13North Carolina Tar Heels men's basketballSports39.43×
14Arkansas Razorbacks men's basketballSports35.16×
15Duke Blue Devils men's basketballSports24.20×
16Minnesota WildSports20.36×
17Cleveland GuardiansSports16.36×
18Minnesota TwinsSports16.09×
19Milwaukee BrewersSports13.41×
20Detroit TigersSports12.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Memphis Tigers men's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Memphis Tigers men's basketball audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.17×
Career OrientationPOWER1.17×
Family OrientationCONSERVATISM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Memphis Tigers men's basketball audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
MindfulnessBALANCE0.81×
SustainabilityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Memphis Tigers men's basketball have in United States?

Memphis Tigers men's basketball has an estimated audience of 592,491 people in United States, concentrated in Tennessee and Mississippi.

02

What is the gender split and age of Memphis Tigers men's basketball fans?

35.4% of Memphis Tigers men's basketball fans are female, 64.6% are male, with an average age of 37.6 years.

03

Which brands do Memphis Tigers men's basketball fans like most?

Memphis Tigers men's basketball fans show strongest brand affinity for Seth Curry (224.55×), Motocrossed (210.65×), and Marquette Golden Eagles men's basketball (127.33×) over the country average.

04

Where do Memphis Tigers men's basketball fans live in United States?

Memphis Tigers men's basketball fans in United States are most concentrated in Tennessee (reach ~200K), Mississippi (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Memphis Tigers men's basketball fans also like?

Beyond Memphis Tigers men's basketball itself, the audience over-indexes on Motocrossed (210.65×), Marquette Golden Eagles men's basketball (127.33×), Maryland Terrapins men's basketball (113.17×), and Georgia Tech Yellow Jackets men's basketball (138.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Memphis Tigers men's basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Memphis Tigers men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →