Memphis Tigers men's basketball Audience in United States

Memphis Tigers men's basketball logo

Memphis Tigers men's basketball has an estimated audience of 889,703 people in United States. 35.4% are female, 64.6% are male, average age 37.6. Top regions: Tennessee, Mississippi, Texas. Top brand affinities: Seth Curry, Marquette Golden Eagles men's basketball, Georgia Tech Yellow Jackets men's basketball, Maryland Terrapins men's basketball, Motocrossed.

The average Memphis Tigers men's basketball fan in United States is 37.6 years old, more male, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Mississippi, Texas. Top brand affinities include Seth Curry, Marquette Golden Eagles men's basketball, Georgia Tech Yellow Jackets men's basketball, with strongest over-indexing on Seth Curry (224.55× the country average). Demographically, the Memphis Tigers men's basketball audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Memphis Tigers men's basketball fans

Demographic split for Memphis Tigers men's basketball audience in United States
MetricValue
Female35.4%
Male64.6%
Average age37.6
Estimated audience size889,703

Audience persona

The typical Memphis Tigers men's basketball fan in United States is more male, around 37.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Seth Curry.

Top regions in United States

Top regions ranked by reach for Memphis Tigers men's basketball in United States
RegionReachAffinity
Tennessee201,13011.27×
Mississippi44,2836.04×
Texas43,3640.57×
Florida42,8820.71×
California28,5820.29×
Georgia27,2280.99×
North Carolina26,6180.99×
New York24,0480.48×
Illinois23,1360.78×
Ohio22,3690.82×
Alabama21,0341.69×
Kentucky20,0831.8×
Michigan19,4210.83×
Arkansas18,7232.55×
Pennsylvania17,8780.6×
Indiana16,3681.01×
Missouri14,3051×
Virginia14,0030.65×
Louisiana13,4261.17×
New Jersey12,6740.56×
South Carolina10,9070.81×
Maryland10,5910.69×
Nevada9,8031.14×
Massachusetts9,2250.53×
Wisconsin8,4210.63×
Kansas7,7031.1×
Iowa7,4581.02×
Arizona7,1990.4×
Colorado6,5830.47×
Connecticut6,3170.71×
Washington5,6270.32×
Oklahoma4,3080.44×
Minnesota4,0340.32×
Nebraska3,3850.76×
Utah2,3890.3×
West Virginia2,1710.52×
Hawaii2,0250.53×
Rhode Island1,9150.68×
Oregon1,8460.18×
New Mexico1,8170.41×
Washington, District of Columbia1,7100.64×
Delaware1,5770.64×
New Hampshire1,2420.35×
Idaho1,2090.27×
Maine1,1250.35×
South Dakota9100.44×
Montana8740.35×
North Dakota6210.34×
Wyoming5300.4×
Vermont4940.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Memphis Tigers men's basketball audience
BrandAffinityCategory
Seth Curry224.55×Sports
Marquette Golden Eagles men's basketball127.33×Sports
Georgia Tech Yellow Jackets men's basketball138.75×Sports
Maryland Terrapins men's basketball113.17×Sports
Motocrossed210.65×Movies & TV
Duke Blue Devils men's basketball24.2×Sports
The Ataris237.15×Music & Radio
USC Trojans men's basketball77.08×Sports
Gonzaga Bulldogs men's basketball48.43×Sports
Detroit Tigers12.43×Sports
Arkansas Razorbacks men's basketball35.16×Sports
Villanova Wildcats men's basketball48.49×Sports
Minnesota Wild20.36×Sports
UAB Blazers football80×Sports
Cleveland Guardians16.36×Sports
North Carolina Tar Heels men's basketball39.43×Sports
UAB Blazers men's basketball118.87×Sports
Florida Panthers21.66×Sports
Minnesota Twins16.09×Sports
Milwaukee Brewers13.41×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Memphis Tigers men's basketball audience
TraitClusterScore
Early Adopter MentalityPOWER1.57
PatriotismCONSERVATISM1.49
LGBTQ+ IdentityOPEN1.26
IndulgenceJOY1.15
Urban LifestyleOPEN1.13
Convenience OrientationPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Memphis Tigers men's basketball
CountryShare
United States86.0%
Philippines5.2%
Canada2.4%

See Memphis Tigers men's basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Memphis Tigers men's basketball have in United States?

Memphis Tigers men's basketball has an estimated audience of 889,703 people in United States, concentrated in Tennessee and Mississippi.

What is the gender split and age of Memphis Tigers men's basketball fans?

35.4% of Memphis Tigers men's basketball fans are female, 64.6% are male, with an average age of 37.6 years.

Which brands do Memphis Tigers men's basketball fans like most?

Memphis Tigers men's basketball fans show strongest brand affinity for Seth Curry (224.55×), Marquette Golden Eagles men's basketball (127.33×), and Georgia Tech Yellow Jackets men's basketball (138.75×) over the country average.

Where do Memphis Tigers men's basketball fans live in United States?

Memphis Tigers men's basketball fans in United States are most concentrated in Tennessee (reach 201,130), Mississippi (reach 44,283), and Texas (reach 43,364). These three regions account for the largest share of the active audience.

What other brands do Memphis Tigers men's basketball fans also like?

Beyond Memphis Tigers men's basketball itself, the audience over-indexes on Marquette Golden Eagles men's basketball (127.33×), Georgia Tech Yellow Jackets men's basketball (138.75×), Maryland Terrapins men's basketball (113.17×), and Motocrossed (210.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Memphis Tigers men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.