Rascasse Audience Intelligence

Georgia Tech Yellow Jackets men's basketball Audience in United States

A data profile of the people who buy, follow and care about Georgia Tech Yellow Jackets men's basketball in United States — modelled from more than twelve digital signal sources. Georgia Tech Yellow Jackets men's basketball has an estimated audience of 550,893 people in United States.

#475among Basketball in United States#542among Team in United States#3329in Sports

The average Georgia Tech Yellow Jackets men's basketball fan in United States is 39.0 years old, more male, and lives primarily in Georgia.

The audience is concentrated in Georgia, North Carolina, Florida.

Top brand affinities include Maryland Terrapins men's basketball, Memphis Tigers men's basketball, Gonzaga Bulldogs men's basketball, with strongest over-indexing on Maryland Terrapins men's basketball (119.75× the country average).

Demographically, the Georgia Tech Yellow Jackets men's basketball audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Georgia Tech Yellow Jackets men's basketball fan in United States is more male, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Maryland Terrapins men's basketball.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Georgia Tech Yellow Jackets men's basketball profile in United States.

Audience size
551K
in United States
Gender
33.8%♀
66.2% male
Age
39.0
average years
Country rank
#34599
Team in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Georgia Tech Yellow Jackets men's basketball fans

33.8% are female, 66.2% are male, average age 39.0.

Fig. 02

Gender split

33.8%
Female
66.2%
Male
Demographic split for Georgia Tech Yellow Jackets men's basketball audience in United States
MetricValue
Female33.8%
Male66.2%
Average age39.0
Estimated audience size550,893
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Georgia Tech Yellow Jackets men's basketball audience in United States
Age bracketShare%
16-1919%
20-2924%
30-3919%
40-4917%
50+22%
Fig. 04

Worldwide distribution

95.4%

of the worldwide Georgia Tech Yellow Jackets men's basketball audience comes from United States.

Worldwide audience distribution share by country for Georgia Tech Yellow Jackets men's basketball
CountryShare
United States95.4%
Germany0.9%
Italy0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Georgia Tech Yellow Jackets men's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Georgia Tech Yellow Jackets men's basketball fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~100K6.17×
02North Carolina~60K3.28×
03Kentucky~20K1.97×
04Mississippi~9K1.65×
05South Carolina~10K1.46×
06Louisiana~10K1.46×
07Virginia~20K1.45×
08Tennessee~20K1.32×
09Alabama~10K1.27×
10Indiana~10K1.08×
11Maryland~10K1.07×
12Delaware~2K1.03×
13Arkansas~5K1.02×
14Nevada~6K1.00×
15West Virginia~3K0.98×
16Washington, District of Columbia~2K0.98×
17Alaska~1K0.98×
18Rhode Island~2K0.97×
19South Dakota~1K0.97×
20North Dakota~1K0.97×
21Vermont~1K0.97×
22Montana~2K0.96×
23Iowa~5K0.95×
24Nebraska~3K0.95×
25Idaho~3K0.95×
26Maine~2K0.95×
27Hawaii~3K0.94×
28New Hampshire~2K0.94×
29New Mexico~3K0.93×
30Kansas~5K0.92×
31Connecticut~6K0.91×
32Florida~40K0.90×
33New York~30K0.90×
34Missouri~9K0.89×
35Utah~5K0.89×
36Ohio~20K0.88×
37Oklahoma~6K0.88×
38Michigan~10K0.86×
39Minnesota~8K0.85×
40Oregon~6K0.85×
41Illinois~20K0.84×
42Arizona~10K0.84×
43Pennsylvania~20K0.83×
44Wisconsin~8K0.83×
45Massachusetts~10K0.82×
46New Jersey~10K0.80×
47Colorado~8K0.80×
48Washington~10K0.77×
49Texas~30K0.56×
50California~40K0.50×
Fig. 06

Affinity by region

Affinity by region — Georgia Tech Yellow Jackets men's basketball, United States
0.50×1.00×6.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Georgia Tech Yellow Jackets men's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Georgia Tech Yellow Jackets men's basketball audience
#·InterestCategoryAffinity×
01Memphis Tigers men's basketballSports138.75×
02Maryland Terrapins men's basketballSports119.75×
03UCLA Bruins men's basketballSports62.07×
04Gonzaga Bulldogs men's basketballSports58.07×
05North Carolina Tar Heels men's basketballSports47.80×
06Arkansas Razorbacks men's basketballSports31.93×
07Kansas Jayhawks men's basketballSports28.36×
08Duke Blue Devils men's basketballSports26.66×
09Syracuse Orange men's basketballSports26.08×
10Wisconsin Badgers men's basketballSports23.38×
11Seattle MarinersSports17.10×
12Flamingo Las VegasTravel & Leisure16.02×
13World SeriesSports14.98×
14NBA League PassSports12.04×
15Caesars PalaceTravel & Leisure10.16×
16Novak DjokovicSports9.50×
17Giannis AntetokounmpoSports7.32×
18Luka DončićSports6.41×
19College basketballSports3.74×
20FedExBusiness & Career3.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Georgia Tech Yellow Jackets men's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Georgia Tech Yellow Jackets men's basketball audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.32×
Convenience OrientationPREMIUM1.59×
Urban LifestyleOPEN1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Georgia Tech Yellow Jackets men's basketball audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Design AffinityPREMIUM0.71×
Pet OwnershipJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Georgia Tech Yellow Jackets men's basketball have in United States?

Georgia Tech Yellow Jackets men's basketball has an estimated audience of 550,893 people in United States, concentrated in Georgia and North Carolina.

02

What is the gender split and age of Georgia Tech Yellow Jackets men's basketball fans?

33.8% of Georgia Tech Yellow Jackets men's basketball fans are female, 66.2% are male, with an average age of 39.0 years.

03

Which brands do Georgia Tech Yellow Jackets men's basketball fans like most?

Georgia Tech Yellow Jackets men's basketball fans show strongest brand affinity for Maryland Terrapins men's basketball (119.75×), Memphis Tigers men's basketball (138.75×), and Gonzaga Bulldogs men's basketball (58.07×) over the country average.

04

Where do Georgia Tech Yellow Jackets men's basketball fans live in United States?

Georgia Tech Yellow Jackets men's basketball fans in United States are most concentrated in Georgia (reach ~100K), North Carolina (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Georgia Tech Yellow Jackets men's basketball fans also like?

Beyond Georgia Tech Yellow Jackets men's basketball itself, the audience over-indexes on Memphis Tigers men's basketball (138.75×), Gonzaga Bulldogs men's basketball (58.07×), UCLA Bruins men's basketball (62.07×), and Duke Blue Devils men's basketball (26.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Georgia Tech Yellow Jackets men's basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Georgia Tech Yellow Jackets men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →