Georgia Tech Yellow Jackets men's basketball Audience in United States
Georgia Tech Yellow Jackets men's basketball has an estimated audience of 636,324 people in United States. 33.8% are female, 66.2% are male, average age 39.0. Top regions: Georgia, North Carolina, Kentucky. Top brand affinities: Kevin Carroll, Home construction, Staycation, Graham Greene, Alaska.
The average Georgia Tech Yellow Jackets men's basketball fan in United States is 39.0 years old, more male, and lives primarily in Georgia. The audience is concentrated in Georgia, North Carolina, Kentucky. Top brand affinities include Kevin Carroll, Home construction, Staycation, with strongest over-indexing on Kevin Carroll (78.11× the country average). Demographically, the Georgia Tech Yellow Jackets men's basketball audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Georgia Tech Yellow Jackets men's basketball fans
| Metric | Value |
|---|---|
| Female | 33.8% |
| Male | 66.2% |
| Average age | 39.0 |
| Estimated audience size | 636,324 |
Audience persona
The typical Georgia Tech Yellow Jackets men's basketball fan in United States is more male, around 39.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Kevin Carroll.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Georgia | 105,090 | 5.36× |
| North Carolina | 54,618 | 2.85× |
| Kentucky | 38,277 | 4.8× |
| Florida | 35,416 | 0.82× |
| New York | 24,773 | 0.7× |
| Virginia | 21,525 | 1.39× |
| Ohio | 21,452 | 1.09× |
| Texas | 21,415 | 0.39× |
| California | 20,866 | 0.3× |
| Tennessee | 17,571 | 1.38× |
| South Carolina | 17,214 | 1.8× |
| Pennsylvania | 15,605 | 0.73× |
| Illinois | 15,009 | 0.71× |
| Indiana | 14,515 | 1.25× |
| Louisiana | 12,011 | 1.46× |
| Alabama | 11,425 | 1.29× |
| Michigan | 10,955 | 0.66× |
| Maryland | 10,677 | 0.98× |
| New Jersey | 10,273 | 0.63× |
| Massachusetts | 8,599 | 0.69× |
| Mississippi | 8,579 | 1.64× |
| Arizona | 8,435 | 0.65× |
| Oklahoma | 6,768 | 0.96× |
| Nevada | 6,643 | 1.08× |
| Colorado | 5,402 | 0.54× |
| Missouri | 4,516 | 0.44× |
| Iowa | 4,211 | 0.8× |
| Arkansas | 4,205 | 0.8× |
| Connecticut | 3,869 | 0.61× |
| Washington | 3,393 | 0.27× |
| Wisconsin | 3,172 | 0.33× |
| Kansas | 3,083 | 0.61× |
| Nebraska | 2,627 | 0.82× |
| West Virginia | 2,279 | 0.77× |
| Minnesota | 2,218 | 0.24× |
| Maine | 2,201 | 0.97× |
| Rhode Island | 2,073 | 1.02× |
| Oregon | 1,865 | 0.26× |
| Delaware | 1,798 | 1.02× |
| Washington, District of Columbia | 1,759 | 0.92× |
| New Hampshire | 1,610 | 0.64× |
| New Mexico | 1,503 | 0.47× |
| Utah | 1,406 | 0.25× |
| Wyoming | 1,221 | 1.29× |
| Montana | 1,204 | 0.68× |
| Idaho | 1,203 | 0.38× |
| Hawaii | 1,077 | 0.39× |
| South Dakota | 979 | 0.67× |
| Alaska | 975 | 0.72× |
| Vermont | 973 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kevin Carroll | 78.11× | Movies & TV |
| Home construction | 2.17× | Home & Garden |
| Staycation | 3.69× | Home & Garden |
| Graham Greene | 5.94× | Literature |
| Alaska | 1.54× | Travel & Leisure |
| Noodle (Gorillaz) | 2.56× | Music & Radio |
| Quiche | 8.96× | Food & Beverages |
| Sinaloa | 2.53× | Travel & Leisure |
| Chili con carne | 5.47× | Food & Beverages |
| Nick Jr. (Australia) | 6.01× | Kids & Family |
| Jesse Plemons | 2.17× | Movies & TV |
| Stracchino | 18× | Food & Beverages |
| UK garage | 3.18× | Music & Radio |
| Justice | 1.59× | Politics & Society |
| Dental hygienist | 3.67× | Health |
| Pro-Ject | 2.13× | Music & Radio |
| Voltron: Legendary Defender | 7.65× | Movies & TV |
| Finding Your Roots | 5.29× | Movies & TV |
| Captain America (1990 film) | 2× | Movies & TV |
| Kate Morton | 16.73× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.51 |
| Urban Lifestyle | OPEN | 1.43 |
| Patriotism | CONSERVATISM | 1.42 |
| Career Orientation | POWER | 1.32 |
| Sports Activity | POWER | 1.19 |
| Early Adopter Mentality | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.9% |
| Germany | 0.8% |
| Italy | 0.8% |
See Georgia Tech Yellow Jackets men's basketball audiences in other countries
- Georgia Tech Yellow Jackets men's basketball — Germany
- Georgia Tech Yellow Jackets men's basketball — United Kingdom
- Georgia Tech Yellow Jackets men's basketball — France
- Georgia Tech Yellow Jackets men's basketball — Italy
- Georgia Tech Yellow Jackets men's basketball — Spain
- Georgia Tech Yellow Jackets men's basketball — Brazil
- Georgia Tech Yellow Jackets men's basketball — Japan
- Georgia Tech Yellow Jackets men's basketball — South Korea
- Georgia Tech Yellow Jackets men's basketball — India
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
Frequently asked questions
How many fans does Georgia Tech Yellow Jackets men's basketball have in United States?
Georgia Tech Yellow Jackets men's basketball has an estimated audience of 636,324 people in United States, concentrated in Georgia and North Carolina.
What is the gender split and age of Georgia Tech Yellow Jackets men's basketball fans?
33.8% of Georgia Tech Yellow Jackets men's basketball fans are female, 66.2% are male, with an average age of 39.0 years.
Which brands do Georgia Tech Yellow Jackets men's basketball fans like most?
Georgia Tech Yellow Jackets men's basketball fans show strongest brand affinity for Kevin Carroll (78.11×), Home construction (2.17×), and Staycation (3.69×) over the country average.
Where do Georgia Tech Yellow Jackets men's basketball fans live in United States?
Georgia Tech Yellow Jackets men's basketball fans in United States are most concentrated in Georgia (reach 105,090), North Carolina (reach 54,618), and Kentucky (reach 38,277). These three regions account for the largest share of the active audience.
What other brands do Georgia Tech Yellow Jackets men's basketball fans also like?
Beyond Georgia Tech Yellow Jackets men's basketball itself, the audience over-indexes on Home construction (2.17×), Staycation (3.69×), Graham Greene (5.94×), and Alaska (1.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Georgia Tech Yellow Jackets men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.