Rascasse Audience Intelligence

North Carolina Tar Heels men's basketball Audience in United States

A data profile of the people who buy, follow and care about North Carolina Tar Heels men's basketball in United States — modelled from more than twelve digital signal sources. North Carolina Tar Heels men's basketball has an estimated audience of 1,780,978 people in United States.

#172among Basketball in United States#256among Team in United States#1396in Sports

The average North Carolina Tar Heels men's basketball fan in United States is 39.7 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, South Carolina, Virginia.

Top brand affinities include De'Aaron Fox, Duke Blue Devils men's basketball, North Carolina Tar Heels football, with strongest over-indexing on De'Aaron Fox (49.25× the country average).

Demographically, the North Carolina Tar Heels men's basketball audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical North Carolina Tar Heels men's basketball fan in United States is more male, around 39.7 years old, with strong Career Orientation tendencies and a notable affinity for De'Aaron Fox.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the North Carolina Tar Heels men's basketball profile in United States.

Audience size
1.8M
in United States
Gender
33.1%♀
66.9% male
Age
39.7
average years
Country rank
#15589
Team in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of North Carolina Tar Heels men's basketball fans

33.1% are female, 66.9% are male, average age 39.7.

Fig. 02

Gender split

33.1%
Female
66.9%
Male
Demographic split for North Carolina Tar Heels men's basketball audience in United States
MetricValue
Female33.1%
Male66.9%
Average age39.7
Estimated audience size1,780,978
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the North Carolina Tar Heels men's basketball audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3917%
40-4919%
50+25%
Fig. 04

Worldwide distribution

92.4%

of the worldwide North Carolina Tar Heels men's basketball audience comes from United States.

Worldwide audience distribution share by country for North Carolina Tar Heels men's basketball
CountryShare
United States92.4%
Philippines2.3%
Canada1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the North Carolina Tar Heels men's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

North Carolina Tar Heels men's basketball fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~1M18.31×
02South Carolina~100K4.11×
03Virginia~100K2.19×
04Kentucky~50K1.96×
05Alabama~40K1.47×
06Georgia~60K1.08×
07Tennessee~40K1.08×
08Maryland~30K0.98×
09West Virginia~8K0.92×
10South Dakota~4K0.90×
11Mississippi~10K0.82×
12Washington, District of Columbia~4K0.79×
13Delaware~4K0.77×
14Indiana~20K0.71×
15North Dakota~3K0.70×
16Alaska~3K0.68×
17Montana~3K0.67×
18Arkansas~10K0.66×
19Nebraska~6K0.65×
20Pennsylvania~40K0.62×
21Louisiana~20K0.62×
22Kansas~9K0.62×
23Ohio~30K0.59×
24Florida~70K0.58×
25Vermont~2K0.58×
26Hawaii~4K0.55×
27Arizona~20K0.51×
28Connecticut~9K0.50×
29Maine~3K0.49×
30Iowa~7K0.47×
31New Mexico~4K0.46×
32Missouri~10K0.45×
33New Jersey~20K0.44×
34Rhode Island~3K0.43×
35Colorado~10K0.40×
36Nevada~7K0.40×
37New Hampshire~3K0.40×
38Michigan~20K0.39×
39Idaho~4K0.39×
40Illinois~20K0.38×
41Oklahoma~8K0.38×
42New York~40K0.37×
43Wisconsin~9K0.33×
44Utah~5K0.31×
45Massachusetts~10K0.28×
46Texas~40K0.27×
47Minnesota~7K0.27×
48Oregon~6K0.26×
49Washington~9K0.25×
50California~40K0.18×
Fig. 06

Affinity by region

Affinity by region — North Carolina Tar Heels men's basketball, United States
0.18×1.00×18.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the North Carolina Tar Heels men's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for North Carolina Tar Heels men's basketball audience
#·InterestCategoryAffinity×
01North Carolina Tar Heels baseballSports73.21×
02Brook LopezSports60.24×
03De'Aaron FoxSports49.25×
04Georgia Tech Yellow Jackets men's basketballSports47.80×
05Marquette Golden Eagles men's basketballSports41.58×
06Maryland Terrapins men's basketballSports37.75×
07UCLA Bruins men's basketballSports35.15×
08Jrue HolidaySports34.35×
09North Carolina Tar Heels footballSports32.00×
10North Carolina Tar HeelsSports30.49×
11Gonzaga Bulldogs men's basketballSports29.09×
12Villanova Wildcats men's basketballSports28.08×
13Duke Blue Devils men's basketballSports25.86×
14University of North Carolina at Chapel HillBusiness & Career20.31×
15Washington WizardsSports14.32×
16Anthony Davis (basketball)Sports11.97×
17Charlotte HornetsSports11.49×
18Giannis AntetokounmpoSports10.51×
19WNBASports8.53×
20Detroit PistonsSports8.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the North Carolina Tar Heels men's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by North Carolina Tar Heels men's basketball audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.42×
Urban LifestyleOPEN1.37×
Family OrientationCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by North Carolina Tar Heels men's basketball audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.87×
Design AffinityPREMIUM0.87×
SustainabilityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does North Carolina Tar Heels men's basketball have in United States?

North Carolina Tar Heels men's basketball has an estimated audience of 1,780,978 people in United States, concentrated in North Carolina and South Carolina.

02

What is the gender split and age of North Carolina Tar Heels men's basketball fans?

33.1% of North Carolina Tar Heels men's basketball fans are female, 66.9% are male, with an average age of 39.7 years.

03

Which brands do North Carolina Tar Heels men's basketball fans like most?

North Carolina Tar Heels men's basketball fans show strongest brand affinity for De'Aaron Fox (49.25×), Duke Blue Devils men's basketball (25.86×), and North Carolina Tar Heels football (32×) over the country average.

04

Where do North Carolina Tar Heels men's basketball fans live in United States?

North Carolina Tar Heels men's basketball fans in United States are most concentrated in North Carolina (reach ~1M), South Carolina (reach ~100K), and Virginia (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do North Carolina Tar Heels men's basketball fans also like?

Beyond North Carolina Tar Heels men's basketball itself, the audience over-indexes on Duke Blue Devils men's basketball (25.86×), North Carolina Tar Heels football (32×), Brook Lopez (60.24×), and UCLA Bruins men's basketball (35.15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for North Carolina Tar Heels men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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