North Carolina Tar Heels men's basketball Audience in United States
North Carolina Tar Heels men's basketball has an estimated audience of 1,881,762 people in United States. 33.1% are female, 66.9% are male, average age 39.7. Top regions: North Carolina, South Carolina, Virginia. Top brand affinities: Duke Blue Devils men's basketball, North Carolina Tar Heels football, De'Aaron Fox, Brook Lopez, Marquette Golden Eagles men's basketball.
The average North Carolina Tar Heels men's basketball fan in United States is 39.7 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, South Carolina, Virginia. Top brand affinities include Duke Blue Devils men's basketball, North Carolina Tar Heels football, De'Aaron Fox, with strongest over-indexing on Duke Blue Devils men's basketball (25.86× the country average). Demographically, the North Carolina Tar Heels men's basketball audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of North Carolina Tar Heels men's basketball fans
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 39.7 |
| Estimated audience size | 1,881,762 |
Audience persona
The typical North Carolina Tar Heels men's basketball fan in United States is more male, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Duke Blue Devils men's basketball.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| North Carolina | 1,042,075 | 18.4× |
| South Carolina | 118,888 | 4.2× |
| Virginia | 98,147 | 2.14× |
| Florida | 74,591 | 0.59× |
| Georgia | 63,809 | 1.1× |
| Kentucky | 47,185 | 2× |
| Texas | 42,068 | 0.26× |
| Tennessee | 41,296 | 1.09× |
| Alabama | 41,083 | 1.56× |
| New York | 38,729 | 0.37× |
| Pennsylvania | 37,736 | 0.6× |
| California | 35,516 | 0.17× |
| Ohio | 33,308 | 0.57× |
| Maryland | 31,758 | 0.98× |
| Indiana | 25,296 | 0.74× |
| Illinois | 23,687 | 0.38× |
| New Jersey | 20,155 | 0.42× |
| Arizona | 19,946 | 0.52× |
| Michigan | 16,949 | 0.34× |
| Louisiana | 14,438 | 0.59× |
| Missouri | 12,771 | 0.42× |
| Mississippi | 12,179 | 0.79× |
| Colorado | 10,868 | 0.37× |
| Arkansas | 9,918 | 0.64× |
| Connecticut | 9,112 | 0.48× |
| Kansas | 8,651 | 0.58× |
| Massachusetts | 8,541 | 0.23× |
| Wisconsin | 8,328 | 0.29× |
| Washington | 8,141 | 0.22× |
| West Virginia | 7,473 | 0.85× |
| Oklahoma | 7,101 | 0.34× |
| Iowa | 6,560 | 0.42× |
| Nevada | 6,476 | 0.36× |
| Minnesota | 5,889 | 0.22× |
| Nebraska | 5,414 | 0.57× |
| Washington, District of Columbia | 4,341 | 0.77× |
| Hawaii | 4,072 | 0.5× |
| South Dakota | 3,713 | 0.85× |
| Oregon | 3,628 | 0.17× |
| Delaware | 3,608 | 0.7× |
| New Mexico | 3,446 | 0.37× |
| Utah | 3,324 | 0.2× |
| Montana | 3,085 | 0.59× |
| Maine | 2,665 | 0.4× |
| North Dakota | 2,320 | 0.6× |
| Alaska | 2,314 | 0.57× |
| Idaho | 2,314 | 0.25× |
| Rhode Island | 1,488 | 0.25× |
| New Hampshire | 1,461 | 0.2× |
| Vermont | 1,452 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Duke Blue Devils men's basketball | 25.86× | Sports |
| North Carolina Tar Heels football | 32× | Sports |
| De'Aaron Fox | 49.25× | Sports |
| Brook Lopez | 60.24× | Sports |
| Marquette Golden Eagles men's basketball | 41.58× | Sports |
| Jrue Holiday | 34.35× | Sports |
| Gonzaga Bulldogs men's basketball | 29.09× | Sports |
| Washington Wizards | 14.32× | Sports |
| WNBA | 8.53× | Sports |
| University of North Carolina at Chapel Hill | 20.31× | Business & Career |
| North Carolina Tar Heels baseball | 73.21× | Sports |
| Georgia Tech Yellow Jackets men's basketball | 47.8× | Sports |
| Charlotte Hornets | 11.49× | Sports |
| NC State Wolfpack football | 24.54× | Sports |
| Maryland Terrapins men's basketball | 37.75× | Sports |
| Memphis Tigers men's basketball | 38.35× | Sports |
| North Carolina Tar Heels | 30.49× | Sports |
| Villanova Wildcats men's basketball | 28.08× | Sports |
| Caitlin Clark | 8.53× | Sports |
| Minnesota Timberwolves | 8.97× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.42 |
| Career Orientation | POWER | 1.34 |
| Need for Security | CONSERVATISM | 1.21 |
| Tradition | CONSERVATISM | 1.11 |
| Risk Appetite | THRILL | 1.09 |
| Social Media Usage | JOY | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 90.4% |
| Philippines | 2.1% |
| Australia | 1.6% |
See North Carolina Tar Heels men's basketball audiences in other countries
- North Carolina Tar Heels men's basketball — Germany
- North Carolina Tar Heels men's basketball — United Kingdom
- North Carolina Tar Heels men's basketball — France
- North Carolina Tar Heels men's basketball — Italy
- North Carolina Tar Heels men's basketball — Spain
- North Carolina Tar Heels men's basketball — Brazil
- North Carolina Tar Heels men's basketball — Japan
- North Carolina Tar Heels men's basketball — South Korea
- North Carolina Tar Heels men's basketball — India
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
Frequently asked questions
How many fans does North Carolina Tar Heels men's basketball have in United States?
North Carolina Tar Heels men's basketball has an estimated audience of 1,881,762 people in United States, concentrated in North Carolina and South Carolina.
What is the gender split and age of North Carolina Tar Heels men's basketball fans?
33.1% of North Carolina Tar Heels men's basketball fans are female, 66.9% are male, with an average age of 39.7 years.
Which brands do North Carolina Tar Heels men's basketball fans like most?
North Carolina Tar Heels men's basketball fans show strongest brand affinity for Duke Blue Devils men's basketball (25.86×), North Carolina Tar Heels football (32×), and De'Aaron Fox (49.25×) over the country average.
Where do North Carolina Tar Heels men's basketball fans live in United States?
North Carolina Tar Heels men's basketball fans in United States are most concentrated in North Carolina (reach 1,042,075), South Carolina (reach 118,888), and Virginia (reach 98,147). These three regions account for the largest share of the active audience.
What other brands do North Carolina Tar Heels men's basketball fans also like?
Beyond North Carolina Tar Heels men's basketball itself, the audience over-indexes on North Carolina Tar Heels football (32×), De'Aaron Fox (49.25×), Brook Lopez (60.24×), and Marquette Golden Eagles men's basketball (41.58×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for North Carolina Tar Heels men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.