North Carolina Tar Heels Audience in United States

North Carolina Tar Heels has an estimated audience of 1,399,258 people in United States. 38.3% are female, 61.7% are male, average age 40.1. Top regions: North Carolina, South Carolina, Florida. Top brand affinities: Capital One, Aaron Rodgers, Google Maps, Luka Dončić, Circle K.

The average North Carolina Tar Heels fan in United States is 40.1 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, South Carolina, Florida. Top brand affinities include Capital One, Aaron Rodgers, Google Maps, with strongest over-indexing on Capital One (9.3× the country average). Demographically, the North Carolina Tar Heels audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of North Carolina Tar Heels fans

Demographic split for North Carolina Tar Heels audience in United States
MetricValue
Female38.3%
Male61.7%
Average age40.1
Estimated audience size1,399,258

Audience persona

The typical North Carolina Tar Heels fan in United States is more male, around 40.1 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for North Carolina Tar Heels in United States
RegionReachAffinity
North Carolina335,9637.98×
South Carolina82,2783.91×
Florida75,2780.79×
Texas68,0360.57×
California66,8400.43×
Georgia53,0451.23×
New York48,9560.63×
Virginia48,4971.42×
Ohio45,5501.06×
Pennsylvania40,0190.85×
Tennessee34,1401.22×
Illinois31,0170.67×
Maryland23,0000.96×
New Jersey22,3530.63×
Kentucky19,7771.13×
Indiana19,5470.76×
Michigan19,2570.53×
Missouri17,8380.79×
Massachusetts17,5100.64×
Alabama17,0760.87×
Arizona16,7640.59×
Wisconsin14,8830.71×
Colorado14,3160.65×
Minnesota13,3560.67×
Washington13,1830.47×
Louisiana12,3390.68×
Mississippi12,2131.06×
Kansas10,5820.96×
Oklahoma10,2890.66×
Nevada10,0210.74×
Connecticut9,7220.69×
Iowa9,4440.82×
West Virginia9,2421.42×
Arkansas9,2060.8×
Oregon7,0580.44×
Nebraska6,7170.96×
Utah6,2960.5×
New Mexico5,7630.82×
Montana4,2521.1×
South Dakota3,9351.22×
Rhode Island3,7680.85×
Maine3,7650.75×
Idaho3,6680.52×
Hawaii3,6380.6×
Washington, District of Columbia3,2220.77×
North Dakota3,1931.11×
Delaware2,7760.72×
New Hampshire2,7690.5×
Wyoming2,1011.01×
Vermont1,6140.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for North Carolina Tar Heels audience
BrandAffinityCategory
Capital One9.3×Business & Career
Aaron Rodgers13.68×Sports
Google Maps6.71×Internet & Social Media
Luka Dončić17.62×Sports
Circle K9.82×Shopping
Indeed.com5.62×Business & Career
CarGurus7.88×Cars & Mobility
Outer Banks23.27×Travel & Leisure
Duke Blue Devils men's basketball11.69×Sports
DraftKings16.92×Sports
Planet Fitness4.26×Sports
Moto Guzzi27.36×Cars & Mobility
Indianapolis Motor Speedway14.52×Sports
Google News5.9×News
Enterprise Rent-A-Car6.01×Cars & Mobility
AccuWeather5.86×Home & Garden
Day trading10.21×Business & Career
Diaper bag5.52×Kids & Family
Horoscope7.75×Health
Blended whiskey10.31×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by North Carolina Tar Heels audience
TraitClusterScore
Risk AppetiteTHRILL2.13
Luxury OrientationPREMIUM2.01
Family OrientationCONSERVATISM1.09
TraditionCONSERVATISM1.04
Career OrientationPOWER1.03
Sports ActivityPOWER1.01

Worldwide distribution

Worldwide audience distribution share by country for North Carolina Tar Heels
CountryShare
United States93.1%
United Kingdom1.5%
Germany1.5%

See North Carolina Tar Heels audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does North Carolina Tar Heels have in United States?

North Carolina Tar Heels has an estimated audience of 1,399,258 people in United States, concentrated in North Carolina and South Carolina.

What is the gender split and age of North Carolina Tar Heels fans?

38.3% of North Carolina Tar Heels fans are female, 61.7% are male, with an average age of 40.1 years.

Which brands do North Carolina Tar Heels fans like most?

North Carolina Tar Heels fans show strongest brand affinity for Capital One (9.3×), Aaron Rodgers (13.68×), and Google Maps (6.71×) over the country average.

Where do North Carolina Tar Heels fans live in United States?

North Carolina Tar Heels fans in United States are most concentrated in North Carolina (reach 335,963), South Carolina (reach 82,278), and Florida (reach 75,278). These three regions account for the largest share of the active audience.

What other brands do North Carolina Tar Heels fans also like?

Beyond North Carolina Tar Heels itself, the audience over-indexes on Aaron Rodgers (13.68×), Google Maps (6.71×), Luka Dončić (17.62×), and Circle K (9.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for North Carolina Tar Heels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.