Rascasse Audience Intelligence

North Carolina Tar Heels Audience in United States

A data profile of the people who buy, follow and care about North Carolina Tar Heels in United States — modelled from more than twelve digital signal sources. North Carolina Tar Heels has an estimated audience of 1,420,886 people in United States.

#298among American football in United States#295among Team in United States#1680in Sports

The average North Carolina Tar Heels fan in United States is 40.1 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, South Carolina, Florida.

Top brand affinities include North Carolina Tar Heels men's basketball, Duke Blue Devils men's basketball, Charlotte Hornets, with strongest over-indexing on North Carolina Tar Heels men's basketball (30.49× the country average).

Demographically, the North Carolina Tar Heels audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical North Carolina Tar Heels fan in United States is more male, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for North Carolina Tar Heels men's basketball.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the North Carolina Tar Heels profile in United States.

Audience size
1.4M
in United States
Gender
38.3%♀
61.7% male
Age
40.1
average years
Country rank
#18496
Team in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of North Carolina Tar Heels fans

38.3% are female, 61.7% are male, average age 40.1.

Fig. 02

Gender split

38.3%
Female
61.7%
Male
Demographic split for North Carolina Tar Heels audience in United States
MetricValue
Female38.3%
Male61.7%
Average age40.1
Estimated audience size1,420,886
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the North Carolina Tar Heels audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3916%
40-4921%
50+25%
Fig. 04

Worldwide distribution

92.5%

of the worldwide North Carolina Tar Heels audience comes from United States.

Worldwide audience distribution share by country for North Carolina Tar Heels
CountryShare
United States92.5%
United Kingdom1.5%
Germany1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the North Carolina Tar Heels audience in United States is strongest.

Fig. 05

Top regions by affinity

North Carolina Tar Heels fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~300K6.25×
02South Carolina~80K3.64×
03Virginia~50K1.35×
04West Virginia~8K1.20×
05Georgia~50K1.19×
06Tennessee~30K1.19×
07South Dakota~4K1.14×
08Nebraska~8K1.13×
09New Hampshire~6K1.10×
10North Dakota~3K1.09×
11Mississippi~10K1.08×
12Rhode Island~5K1.08×
13Kentucky~20K1.07×
14Massachusetts~30K1.05×
15Alabama~20K1.04×
16Montana~4K1.04×
17Maine~5K1.00×
18Ohio~40K0.97×
19Maryland~20K0.96×
20Vermont~2K0.94×
21Alaska~3K0.92×
22Arkansas~10K0.91×
23Kansas~10K0.91×
24Delaware~4K0.91×
25Pennsylvania~40K0.88×
26Iowa~10K0.87×
27New Mexico~6K0.87×
28Washington, District of Columbia~4K0.87×
29Wisconsin~20K0.85×
30Oklahoma~10K0.85×
31Hawaii~5K0.85×
32Idaho~6K0.84×
33Missouri~20K0.83×
34Louisiana~20K0.83×
35Connecticut~10K0.83×
36Nevada~10K0.83×
37Indiana~20K0.82×
38Florida~80K0.80×
39Colorado~20K0.76×
40Utah~9K0.75×
41Minnesota~10K0.72×
42Oregon~10K0.70×
43New Jersey~20K0.69×
44Arizona~20K0.67×
45Michigan~20K0.65×
46Illinois~30K0.64×
47New York~50K0.62×
48Washington~20K0.62×
49Texas~70K0.60×
50California~70K0.46×
Fig. 06

Affinity by region

Affinity by region — North Carolina Tar Heels, United States
0.46×1.00×6.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the North Carolina Tar Heels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for North Carolina Tar Heels audience
#·InterestCategoryAffinity×
01North Carolina Tar Heels men's basketballSports30.49×
02LycamobileTechnology & Electronics18.42×
03Gonzaga Bulldogs men's basketballSports12.55×
04Arkansas Razorbacks men's basketballSports10.50×
05Erin AndrewsSports10.13×
06Duke Blue Devils men's basketballSports9.23×
07Duke UniversityBusiness & Career9.16×
08Carolina HurricanesSports8.04×
09Charlotte HornetsSports7.31×
10Carolina PanthersSports5.15×
11Tennessee Volunteers footballSports4.52×
12Atlanta BravesSports4.07×
13Fox SportsMovies & TV3.68×
14Masters TournamentSports2.96×
15Diaper bagKids & Family2.80×
16College basketballSports2.64×
17Planet FitnessSports2.50×
18Hobby LobbyHome & Garden1.73×
19Chick-fil-AFood & Beverages1.73×
20SupermanMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the North Carolina Tar Heels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by North Carolina Tar Heels audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.39×
Convenience OrientationPREMIUM1.36×
Career OrientationPOWER1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by North Carolina Tar Heels audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.73×
ExtroversionTHRILL0.78×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does North Carolina Tar Heels have in United States?

North Carolina Tar Heels has an estimated audience of 1,420,886 people in United States, concentrated in North Carolina and South Carolina.

02

What is the gender split and age of North Carolina Tar Heels fans?

38.3% of North Carolina Tar Heels fans are female, 61.7% are male, with an average age of 40.1 years.

03

Which brands do North Carolina Tar Heels fans like most?

North Carolina Tar Heels fans show strongest brand affinity for North Carolina Tar Heels men's basketball (30.49×), Duke Blue Devils men's basketball (9.23×), and Charlotte Hornets (7.31×) over the country average.

04

Where do North Carolina Tar Heels fans live in United States?

North Carolina Tar Heels fans in United States are most concentrated in North Carolina (reach ~300K), South Carolina (reach ~80K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do North Carolina Tar Heels fans also like?

Beyond North Carolina Tar Heels itself, the audience over-indexes on Duke Blue Devils men's basketball (9.23×), Charlotte Hornets (7.31×), Carolina Hurricanes (8.04×), and Gonzaga Bulldogs men's basketball (12.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See North Carolina Tar Heels audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for North Carolina Tar Heels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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