North Carolina Tar Heels baseball Audience in United States

North Carolina Tar Heels baseball has an estimated audience of 284,447 people in United States. 43.9% are female, 56.1% are male, average age 39.2. Top regions: North Carolina, South Carolina, Virginia. Top brand affinities: Toronto Blue Jays, Milwaukee Brewers, Houston Astros, Detroit Tigers, Cleveland Guardians.

The average North Carolina Tar Heels baseball fan in United States is 39.2 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, South Carolina, Virginia. Top brand affinities include Toronto Blue Jays, Milwaukee Brewers, Houston Astros, with strongest over-indexing on Toronto Blue Jays (46.31× the country average). Demographically, the North Carolina Tar Heels baseball audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Tradition, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of North Carolina Tar Heels baseball fans

Demographic split for North Carolina Tar Heels baseball audience in United States
MetricValue
Female43.9%
Male56.1%
Average age39.2
Estimated audience size284,447

Audience persona

The typical North Carolina Tar Heels baseball fan in United States is more male, around 39.2 years old, with strong Tradition tendencies and a notable affinity for Toronto Blue Jays.

Top regions in United States

Top regions ranked by reach for North Carolina Tar Heels baseball in United States
RegionReachAffinity
North Carolina94,32711.02×
South Carolina17,2854.04×
Virginia8,1151.17×
Florida7,6340.4×
Louisiana7,1301.94×
Texas6,4520.26×
New York6,3960.4×
Tennessee5,9131.04×
California5,6850.18×
Georgia4,9090.56×
Pennsylvania4,2600.44×
Ohio3,4580.39×
Illinois3,2100.34×
New Jersey2,7290.38×
Kentucky2,6720.75×
Mississippi2,3951.02×
Maryland2,3360.48×
Indiana2,2240.43×
Missouri2,1540.47×
Idaho2,0961.47×
Nebraska2,0121.41×
Arkansas1,9430.83×
Michigan1,9040.26×
Alabama1,8100.46×
Arizona1,7540.3×
Iowa1,7340.74×
Massachusetts1,6100.29×
Nevada1,5820.58×
West Virginia1,5481.17×
Washington1,5090.26×
Oklahoma1,4480.46×
Colorado1,4420.32×
Kansas1,4300.64×
Wisconsin1,3110.31×
Connecticut1,1780.41×
South Dakota1,1071.68×
Minnesota1,1060.27×
Oregon1,0870.33×
New Mexico1,0650.75×
Hawaii9100.74×
Montana8981.14×
North Dakota8631.48×
New Hampshire8500.76×
Wyoming8351.98×
Rhode Island8210.91×
Maine8200.81×
Utah8100.32×
Vermont8071.62×
Delaware7350.94×
Washington, District of Columbia5750.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for North Carolina Tar Heels baseball audience
BrandAffinityCategory
Toronto Blue Jays46.31×Sports
Milwaukee Brewers30.54×Sports
Houston Astros28.09×Sports
Detroit Tigers20.12×Sports
Cleveland Guardians29.64×Sports
Arizona Diamondbacks47.1×Sports
Cincinnati Reds27.25×Sports
St. Louis Cardinals22.35×Sports
Philadelphia Phillies29.08×Sports
Tampa Bay Rays37.27×Sports
Lycamobile93.69×Technology & Electronics
Pittsburgh Pirates27.36×Sports
Miami Marlins42.34×Sports
Boston Red Sox19.88×Sports
Chicago Cubs16.09×Sports
Los Angeles Dodgers15.35×Sports
Baltimore Orioles25.3×Sports
Atlanta Braves16.6×Sports
New York Yankees11.86×Sports
Washington Nationals27.83×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by North Carolina Tar Heels baseball audience
TraitClusterScore
TraditionCONSERVATISM1.53
Luxury OrientationPREMIUM1.43
Sports ActivityPOWER1.32
Design AffinityPREMIUM1.2
Healthy LifestyleBALANCE1.17
PatriotismCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for North Carolina Tar Heels baseball
CountryShare
United States98.3%
China0.2%
Australia0.1%

See North Carolina Tar Heels baseball audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does North Carolina Tar Heels baseball have in United States?

North Carolina Tar Heels baseball has an estimated audience of 284,447 people in United States, concentrated in North Carolina and South Carolina.

What is the gender split and age of North Carolina Tar Heels baseball fans?

43.9% of North Carolina Tar Heels baseball fans are female, 56.1% are male, with an average age of 39.2 years.

Which brands do North Carolina Tar Heels baseball fans like most?

North Carolina Tar Heels baseball fans show strongest brand affinity for Toronto Blue Jays (46.31×), Milwaukee Brewers (30.54×), and Houston Astros (28.09×) over the country average.

Where do North Carolina Tar Heels baseball fans live in United States?

North Carolina Tar Heels baseball fans in United States are most concentrated in North Carolina (reach 94,327), South Carolina (reach 17,285), and Virginia (reach 8,115). These three regions account for the largest share of the active audience.

What other brands do North Carolina Tar Heels baseball fans also like?

Beyond North Carolina Tar Heels baseball itself, the audience over-indexes on Milwaukee Brewers (30.54×), Houston Astros (28.09×), Detroit Tigers (20.12×), and Cleveland Guardians (29.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for North Carolina Tar Heels baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.