Rascasse Audience Intelligence

North Carolina Tar Heels baseball Audience in United States

A data profile of the people who buy, follow and care about North Carolina Tar Heels baseball in United States — modelled from more than twelve digital signal sources. North Carolina Tar Heels baseball has an estimated audience of 288,741 people in United States.

#807among Team in United States#4971in Sports

The average North Carolina Tar Heels baseball fan in United States is 39.2 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, South Carolina, California.

Top brand affinities include Cincinnati Reds, Milwaukee Brewers, Toronto Blue Jays, with strongest over-indexing on Cincinnati Reds (52.88× the country average).

Demographically, the North Carolina Tar Heels baseball audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical North Carolina Tar Heels baseball fan in United States is more male, around 39.2 years old, with strong Tradition tendencies and a notable affinity for Cincinnati Reds.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the North Carolina Tar Heels baseball profile in United States.

Audience size
289K
in United States
Gender
43.9%♀
56.1% male
Age
39.2
average years
Country rank
#49295
Team in United States
Fig. 01

Search interest · 12-month trend

+89%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of North Carolina Tar Heels baseball fans

43.9% are female, 56.1% are male, average age 39.2.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for North Carolina Tar Heels baseball audience in United States
MetricValue
Female43.9%
Male56.1%
Average age39.2
Estimated audience size288,741
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the North Carolina Tar Heels baseball audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3919%
40-4921%
50+21%
Fig. 04

Worldwide distribution

98.2%

of the worldwide North Carolina Tar Heels baseball audience comes from United States.

Worldwide audience distribution share by country for North Carolina Tar Heels baseball
CountryShare
United States98.2%
China0.2%
Australia0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the North Carolina Tar Heels baseball audience in United States is strongest.

Fig. 05

Top regions by affinity

North Carolina Tar Heels baseball fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~90K10.31×
02South Carolina~20K3.69×
03Nebraska~2K1.41×
04Louisiana~5K1.33×
05West Virginia~2K1.25×
06South Dakota<1K1.22×
07Mississippi~3K1.10×
08Vermont<1K1.08×
09Virginia~7K1.07×
10Idaho~2K1.07×
11North Dakota<1K1.05×
12Montana<1K1.02×
13Delaware<1K1.00×
14Alaska<1K0.99×
15Tennessee~6K0.98×
16Iowa~2K0.98×
17Rhode Island<1K0.97×
18Arkansas~2K0.96×
19Hawaii~1K0.96×
20Maine<1K0.96×
21New Hampshire~1K0.95×
22Oklahoma~3K0.94×
23New Mexico~1K0.94×
24Washington, District of Columbia<1K0.94×
25Kansas~2K0.91×
26Kentucky~3K0.89×
27Wisconsin~4K0.87×
28Alabama~3K0.87×
29Nevada~2K0.87×
30Utah~2K0.87×
31Connecticut~2K0.86×
32Oregon~3K0.84×
33Georgia~7K0.81×
34Missouri~4K0.81×
35Minnesota~3K0.81×
36Indiana~4K0.80×
37Maryland~4K0.79×
38Colorado~4K0.79×
39Arizona~4K0.77×
40Washington~4K0.77×
41Massachusetts~4K0.77×
42Michigan~6K0.75×
43Pennsylvania~7K0.74×
44New Jersey~5K0.72×
45Ohio~6K0.71×
46Illinois~6K0.67×
47Florida~10K0.62×
48New York~10K0.60×
49Texas~10K0.54×
50California~20K0.49×
Fig. 06

Affinity by region

Affinity by region — North Carolina Tar Heels baseball, United States
0.49×1.00×10.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the North Carolina Tar Heels baseball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for North Carolina Tar Heels baseball audience
#·InterestCategoryAffinity×
01LycamobileTechnology & Electronics107.27×
02North Carolina Tar Heels men's basketballSports73.21×
03Miami MarlinsSports66.79×
04Arizona DiamondbacksSports60.43×
05Cincinnati RedsSports52.88×
06Toronto Blue JaysSports44.79×
07AthleticsSports43.26×
08Milwaukee BrewersSports34.61×
09Philadelphia PhilliesSports34.61×
10Tampa Bay RaysSports34.61×
11Washington NationalsSports32.50×
12Cleveland GuardiansSports31.73×
13Pittsburgh PiratesSports31.73×
14Chicago White SoxSports31.73×
15Baltimore OriolesSports30.00×
16Houston AstrosSports29.29×
17Detroit TigersSports22.39×
18St. Louis CardinalsSports20.53×
19Boston Red SoxSports19.50×
20Atlanta BravesSports16.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the North Carolina Tar Heels baseball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by North Carolina Tar Heels baseball audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.26×
PatriotismCONSERVATISM2.09×
Risk AppetiteTHRILL1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by North Carolina Tar Heels baseball audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
Social Media UsageJOY0.81×
Early Adopter MentalityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does North Carolina Tar Heels baseball have in United States?

North Carolina Tar Heels baseball has an estimated audience of 288,741 people in United States, concentrated in North Carolina and South Carolina.

02

What is the gender split and age of North Carolina Tar Heels baseball fans?

43.9% of North Carolina Tar Heels baseball fans are female, 56.1% are male, with an average age of 39.2 years.

03

Which brands do North Carolina Tar Heels baseball fans like most?

North Carolina Tar Heels baseball fans show strongest brand affinity for Cincinnati Reds (52.88×), Milwaukee Brewers (34.61×), and Toronto Blue Jays (44.79×) over the country average.

04

Where do North Carolina Tar Heels baseball fans live in United States?

North Carolina Tar Heels baseball fans in United States are most concentrated in North Carolina (reach ~90K), South Carolina (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do North Carolina Tar Heels baseball fans also like?

Beyond North Carolina Tar Heels baseball itself, the audience over-indexes on Milwaukee Brewers (34.61×), Toronto Blue Jays (44.79×), Miami Marlins (66.79×), and Arizona Diamondbacks (60.43×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for North Carolina Tar Heels baseball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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