Rascasse Audience Intelligence

University of North Carolina at Chapel Hill Audience in United States

A data profile of the people who buy, follow and care about University of North Carolina at Chapel Hill in United States — modelled from more than twelve digital signal sources. University of North Carolina at Chapel Hill has an estimated audience of 4,053,348 people in United States.

#25among University in United States#582among POI in United States#713in Business & Career

The average University of North Carolina at Chapel Hill fan in United States is 39.3 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, California, Texas.

Top brand affinities include Duke University, North Carolina Tar Heels men's basketball, Charlotte Hornets, with strongest over-indexing on Duke University (18.67× the country average).

Demographically, the University of North Carolina at Chapel Hill audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of North Carolina at Chapel Hill fan in United States is more male, around 39.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Duke University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of North Carolina at Chapel Hill profile in United States.

Audience size
4.1M
in United States
Gender
44.1%♀
55.9% male
Age
39.3
average years
Country rank
#7962
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of North Carolina at Chapel Hill fans

44.1% are female, 55.9% are male, average age 39.3.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for University of North Carolina at Chapel Hill audience in United States
MetricValue
Female44.1%
Male55.9%
Average age39.3
Estimated audience size4,053,348
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the University of North Carolina at Chapel Hill audience in United States
Age bracketShare%
16-1923%
20-2916%
30-3918%
40-4921%
50+23%
Fig. 04

Worldwide distribution

69.0%

of the worldwide University of North Carolina at Chapel Hill audience comes from United States.

Worldwide audience distribution share by country for University of North Carolina at Chapel Hill
CountryShare
United States69.0%
Italy2.7%
Canada2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of North Carolina at Chapel Hill audience in United States is strongest.

Fig. 05

Top regions by affinity

University of North Carolina at Chapel Hill fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~1.5M12.10×
02South Carolina~100K1.93×
03Washington, District of Columbia~20K1.78×
04Virginia~200K1.73×
05Maryland~100K1.46×
06Massachusetts~100K1.43×
07Connecticut~50K1.24×
08New Jersey~100K1.22×
09Georgia~100K1.13×
10Vermont~8K1.08×
11New York~200K1.01×
12New Hampshire~20K1.01×
13Rhode Island~10K0.98×
14Tennessee~70K0.92×
15Delaware~10K0.92×
16Pennsylvania~100K0.89×
17Mississippi~30K0.89×
18Maine~10K0.86×
19Colorado~50K0.81×
20Florida~200K0.80×
21Illinois~100K0.80×
22West Virginia~10K0.74×
23Alabama~40K0.70×
24Texas~200K0.68×
25Ohio~80K0.68×
26California~300K0.66×
27Louisiana~30K0.66×
28Alaska~6K0.66×
29North Dakota~5K0.66×
30Washington~50K0.65×
31South Dakota~6K0.65×
32Minnesota~40K0.64×
33Kentucky~30K0.63×
34Nebraska~10K0.63×
35Hawaii~10K0.63×
36Indiana~50K0.62×
37Iowa~20K0.61×
38Montana~7K0.61×
39Missouri~40K0.59×
40Arkansas~20K0.59×
41Michigan~60K0.58×
42Wisconsin~40K0.58×
43Kansas~20K0.57×
44Oregon~30K0.55×
45Utah~20K0.55×
46Idaho~10K0.53×
47Arizona~40K0.52×
48New Mexico~10K0.52×
49Oklahoma~20K0.51×
50Nevada~20K0.47×
Fig. 06

Affinity by region

Affinity by region — University of North Carolina at Chapel Hill, United States
0.47×1.00×12.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of North Carolina at Chapel Hill audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of North Carolina at Chapel Hill audience
#·InterestCategoryAffinity×
01North Carolina Tar Heels men's basketballSports20.31×
02Duke UniversityBusiness & Career18.67×
03LycamobileTechnology & Electronics15.35×
04University of PittsburghBusiness & Career14.17×
05Yale UniversityBusiness & Career11.88×
06Colgate UniversityBusiness & Career10.24×
07University of Wisconsin–MadisonBusiness & Career9.41×
08University of WashingtonBusiness & Career9.28×
09Charlotte HornetsSports7.79×
10Northwestern UniversityBusiness & Career7.40×
11Michigan State UniversityBusiness & Career6.80×
12Duke Blue Devils men's basketballSports6.24×
13University of FloridaBusiness & Career5.95×
14University of Texas at AustinBusiness & Career5.06×
15FedExBusiness & Career2.67×
16T-MobileTechnology & Electronics2.09×
17Mortgage loansBusiness & Career2.01×
18Planet FitnessSports1.95×
19Bank of AmericaBusiness & Career1.68×
20PinterestInternet & Social Media1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of North Carolina at Chapel Hill audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of North Carolina at Chapel Hill audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.50×
Career OrientationPOWER1.45×
PatriotismCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of North Carolina at Chapel Hill audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Design AffinityPREMIUM0.77×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of North Carolina at Chapel Hill have in United States?

University of North Carolina at Chapel Hill has an estimated audience of 4,053,348 people in United States, concentrated in North Carolina and California.

02

What is the gender split and age of University of North Carolina at Chapel Hill fans?

44.1% of University of North Carolina at Chapel Hill fans are female, 55.9% are male, with an average age of 39.3 years.

03

Which brands do University of North Carolina at Chapel Hill fans like most?

University of North Carolina at Chapel Hill fans show strongest brand affinity for Duke University (18.67×), North Carolina Tar Heels men's basketball (20.31×), and Charlotte Hornets (7.79×) over the country average.

04

Where do University of North Carolina at Chapel Hill fans live in United States?

University of North Carolina at Chapel Hill fans in United States are most concentrated in North Carolina (reach ~1.5M), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do University of North Carolina at Chapel Hill fans also like?

Beyond University of North Carolina at Chapel Hill itself, the audience over-indexes on North Carolina Tar Heels men's basketball (20.31×), Charlotte Hornets (7.79×), Duke Blue Devils men's basketball (6.24×), and Yale University (11.88×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of North Carolina at Chapel Hill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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