University of North Carolina at Chapel Hill Audience in United States

Demographics of University of North Carolina at Chapel Hill fans

Audience persona

The typical University of North Carolina at Chapel Hill fan in United States is more male, around 39.3 years old, with strong Sports Activity tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See University of North Carolina at Chapel Hill audiences in other countries

• University of North Carolina at Chapel Hill — Germany
• University of North Carolina at Chapel Hill — United Kingdom
• University of North Carolina at Chapel Hill — France
• University of North Carolina at Chapel Hill — Italy
• University of North Carolina at Chapel Hill — Spain
• University of North Carolina at Chapel Hill — Brazil
• University of North Carolina at Chapel Hill — Japan
• University of North Carolina at Chapel Hill — South Korea
• University of North Carolina at Chapel Hill — India

More University audiences in United States

• Ohio State University (9,090,455)
• University of Texas at Austin (8,908,722)
• Harvard University (7,358,517)
• University of Florida (6,848,731)
• University of California, Los Angeles (6,780,551)

Frequently asked questions

How many fans does University of North Carolina at Chapel Hill have in United States?

University of North Carolina at Chapel Hill has an estimated audience of 4,053,348 people in United States, concentrated in North Carolina and California.

What is the gender split and age of University of North Carolina at Chapel Hill fans?

44.1% of University of North Carolina at Chapel Hill fans are female, 55.9% are male, with an average age of 39.3 years.

Which brands do University of North Carolina at Chapel Hill fans like most?

University of North Carolina at Chapel Hill fans show strongest brand affinity for Planet Fitness (3.94×), Duke University (16.52×), and Charlotte Hornets (8.17×) over the country average.

Where do University of North Carolina at Chapel Hill fans live in United States?

University of North Carolina at Chapel Hill fans in United States are most concentrated in North Carolina (reach 1,524,772), California (reach 308,775), and New York (reach 247,226). These three regions account for the largest share of the active audience.

What other brands do University of North Carolina at Chapel Hill fans also like?

Beyond University of North Carolina at Chapel Hill itself, the audience over-indexes on Duke University (16.52×), Charlotte Hornets (8.17×), Duke Blue Devils men's basketball (8.02×), and Diaper bag (5.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of North Carolina at Chapel Hill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.