University of North Carolina at Chapel Hill Audience in United States

University of North Carolina at Chapel Hill has an estimated audience of 4,053,348 people in United States. 44.1% are female, 55.9% are male, average age 39.3. Top regions: North Carolina, California, New York. Top brand affinities: Keegan Bradley, Jesse Plemons, Nebraska Cornhuskers football, Deliver Us From Evil, Urban horticulture.
The average University of North Carolina at Chapel Hill fan in United States is 39.3 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, California, New York. Top brand affinities include Keegan Bradley, Jesse Plemons, Nebraska Cornhuskers football, with strongest over-indexing on Keegan Bradley (7.57× the country average). Demographically, the University of North Carolina at Chapel Hill audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Sports Activity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of North Carolina at Chapel Hill fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 39.3 |
| Estimated audience size | 4,053,348 |
Audience persona
The typical University of North Carolina at Chapel Hill fan in United States is more male, around 39.3 years old, with strong Sports Activity tendencies and a notable affinity for Keegan Bradley.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| North Carolina | 1,524,772 | 12.5× |
| California | 308,775 | 0.69× |
| New York | 247,226 | 1.09× |
| Florida | 228,438 | 0.83× |
| Texas | 222,809 | 0.64× |
| Virginia | 184,404 | 1.87× |
| Georgia | 151,157 | 1.21× |
| New Jersey | 133,552 | 1.3× |
| South Carolina | 125,229 | 2.05× |
| Pennsylvania | 123,964 | 0.91× |
| Massachusetts | 121,903 | 1.53× |
| Maryland | 108,062 | 1.55× |
| Illinois | 106,084 | 0.79× |
| Ohio | 79,514 | 0.64× |
| Tennessee | 73,810 | 0.91× |
| Michigan | 56,381 | 0.53× |
| Connecticut | 53,327 | 1.31× |
| Washington | 53,180 | 0.65× |
| Colorado | 51,842 | 0.81× |
| Indiana | 42,660 | 0.58× |
| Arizona | 36,076 | 0.44× |
| Alabama | 35,567 | 0.63× |
| Minnesota | 34,210 | 0.59× |
| Missouri | 34,079 | 0.52× |
| Wisconsin | 32,046 | 0.53× |
| Louisiana | 30,975 | 0.59× |
| Mississippi | 29,782 | 0.89× |
| Kentucky | 28,369 | 0.56× |
| Washington, District of Columbia | 23,050 | 1.89× |
| Oregon | 22,715 | 0.49× |
| Oklahoma | 17,330 | 0.39× |
| Iowa | 16,956 | 0.51× |
| Utah | 16,922 | 0.47× |
| New Hampshire | 15,745 | 0.99× |
| Arkansas | 15,089 | 0.45× |
| Nevada | 14,661 | 0.37× |
| Kansas | 14,005 | 0.44× |
| West Virginia | 12,489 | 0.66× |
| Rhode Island | 12,349 | 0.96× |
| Maine | 11,305 | 0.78× |
| Nebraska | 9,998 | 0.49× |
| Delaware | 9,665 | 0.86× |
| Hawaii | 9,003 | 0.52× |
| Vermont | 7,502 | 1.05× |
| Idaho | 7,287 | 0.36× |
| New Mexico | 7,276 | 0.36× |
| Montana | 4,454 | 0.4× |
| South Dakota | 3,528 | 0.38× |
| North Dakota | 3,217 | 0.39× |
| Alaska | 2,864 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keegan Bradley | 7.57× | Sports |
| Jesse Plemons | 3.25× | Movies & TV |
| Nebraska Cornhuskers football | 2.91× | Sports |
| Deliver Us From Evil | 16.15× | Movies & TV |
| Urban horticulture | 2.34× | Home & Garden |
| Graham Greene | 3.9× | Literature |
| Jaws | 3.37× | Movies & TV |
| Nipsey Hussle | 3.22× | Music & Radio |
| Charlamagne Tha God | 5.2× | Movies & TV |
| Glossier | 2.71× | Beauty & Wellness |
| Pat's King of Steaks | 8.17× | |
| The Kessler | 13.38× | Arts & Culture |
| Queens College, City University of New York | 3.38× | Business & Career |
| Cleveland Clinic | 2.64× | Health |
| Vicky Kaushal | 5.61× | Movies & TV |
| Grammarly | 1.85× | Business & Career |
| Home staging | 2.06× | Home & Garden |
| The Other Woman (2009 film) | 3.22× | Movies & TV |
| Holt Renfrew | 4.86× | Shopping |
| Nick Jr. (Australia) | 3.17× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.1 |
| Career Orientation | POWER | 1.1 |
| Risk Appetite | THRILL | 1.08 |
| Community Orientation | OPEN | 1.06 |
| Social Media Usage | JOY | 1.05 |
| Early Adopter Mentality | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.0% |
| Italy | 2.7% |
| Canada | 2.2% |
See University of North Carolina at Chapel Hill audiences in other countries
- University of North Carolina at Chapel Hill — Germany
- University of North Carolina at Chapel Hill — United Kingdom
- University of North Carolina at Chapel Hill — France
- University of North Carolina at Chapel Hill — Italy
- University of North Carolina at Chapel Hill — Spain
- University of North Carolina at Chapel Hill — Brazil
- University of North Carolina at Chapel Hill — Japan
- University of North Carolina at Chapel Hill — South Korea
- University of North Carolina at Chapel Hill — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does University of North Carolina at Chapel Hill have in United States?
University of North Carolina at Chapel Hill has an estimated audience of 4,053,348 people in United States, concentrated in North Carolina and California.
What is the gender split and age of University of North Carolina at Chapel Hill fans?
44.1% of University of North Carolina at Chapel Hill fans are female, 55.9% are male, with an average age of 39.3 years.
Which brands do University of North Carolina at Chapel Hill fans like most?
University of North Carolina at Chapel Hill fans show strongest brand affinity for Keegan Bradley (7.57×), Jesse Plemons (3.25×), and Nebraska Cornhuskers football (2.91×) over the country average.
Where do University of North Carolina at Chapel Hill fans live in United States?
University of North Carolina at Chapel Hill fans in United States are most concentrated in North Carolina (reach 1,524,772), California (reach 308,775), and New York (reach 247,226). These three regions account for the largest share of the active audience.
What other brands do University of North Carolina at Chapel Hill fans also like?
Beyond University of North Carolina at Chapel Hill itself, the audience over-indexes on Jesse Plemons (3.25×), Nebraska Cornhuskers football (2.91×), Deliver Us From Evil (16.15×), and Urban horticulture (2.34×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for University of North Carolina at Chapel Hill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.