University of North Carolina at Chapel Hill Audience in United States

University of North Carolina at Chapel Hill logo

University of North Carolina at Chapel Hill has an estimated audience of 4,053,348 people in United States. 44.1% are female, 55.9% are male, average age 39.3. Top regions: North Carolina, California, New York. Top brand affinities: Keegan Bradley, Jesse Plemons, Nebraska Cornhuskers football, Deliver Us From Evil, Urban horticulture.

The average University of North Carolina at Chapel Hill fan in United States is 39.3 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, California, New York. Top brand affinities include Keegan Bradley, Jesse Plemons, Nebraska Cornhuskers football, with strongest over-indexing on Keegan Bradley (7.57× the country average). Demographically, the University of North Carolina at Chapel Hill audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Sports Activity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of North Carolina at Chapel Hill fans

Demographic split for University of North Carolina at Chapel Hill audience in United States
MetricValue
Female44.1%
Male55.9%
Average age39.3
Estimated audience size4,053,348

Audience persona

The typical University of North Carolina at Chapel Hill fan in United States is more male, around 39.3 years old, with strong Sports Activity tendencies and a notable affinity for Keegan Bradley.

Top regions in United States

Top regions ranked by reach for University of North Carolina at Chapel Hill in United States
RegionReachAffinity
North Carolina1,524,77212.5×
California308,7750.69×
New York247,2261.09×
Florida228,4380.83×
Texas222,8090.64×
Virginia184,4041.87×
Georgia151,1571.21×
New Jersey133,5521.3×
South Carolina125,2292.05×
Pennsylvania123,9640.91×
Massachusetts121,9031.53×
Maryland108,0621.55×
Illinois106,0840.79×
Ohio79,5140.64×
Tennessee73,8100.91×
Michigan56,3810.53×
Connecticut53,3271.31×
Washington53,1800.65×
Colorado51,8420.81×
Indiana42,6600.58×
Arizona36,0760.44×
Alabama35,5670.63×
Minnesota34,2100.59×
Missouri34,0790.52×
Wisconsin32,0460.53×
Louisiana30,9750.59×
Mississippi29,7820.89×
Kentucky28,3690.56×
Washington, District of Columbia23,0501.89×
Oregon22,7150.49×
Oklahoma17,3300.39×
Iowa16,9560.51×
Utah16,9220.47×
New Hampshire15,7450.99×
Arkansas15,0890.45×
Nevada14,6610.37×
Kansas14,0050.44×
West Virginia12,4890.66×
Rhode Island12,3490.96×
Maine11,3050.78×
Nebraska9,9980.49×
Delaware9,6650.86×
Hawaii9,0030.52×
Vermont7,5021.05×
Idaho7,2870.36×
New Mexico7,2760.36×
Montana4,4540.4×
South Dakota3,5280.38×
North Dakota3,2170.39×
Alaska2,8640.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of North Carolina at Chapel Hill audience
BrandAffinityCategory
Keegan Bradley7.57×Sports
Jesse Plemons3.25×Movies & TV
Nebraska Cornhuskers football2.91×Sports
Deliver Us From Evil16.15×Movies & TV
Urban horticulture2.34×Home & Garden
Graham Greene3.9×Literature
Jaws3.37×Movies & TV
Nipsey Hussle3.22×Music & Radio
Charlamagne Tha God5.2×Movies & TV
Glossier2.71×Beauty & Wellness
Pat's King of Steaks8.17×
The Kessler13.38×Arts & Culture
Queens College, City University of New York3.38×Business & Career
Cleveland Clinic2.64×Health
Vicky Kaushal5.61×Movies & TV
Grammarly1.85×Business & Career
Home staging2.06×Home & Garden
The Other Woman (2009 film)3.22×Movies & TV
Holt Renfrew4.86×Shopping
Nick Jr. (Australia)3.17×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of North Carolina at Chapel Hill audience
TraitClusterScore
Sports ActivityPOWER1.1
Career OrientationPOWER1.1
Risk AppetiteTHRILL1.08
Community OrientationOPEN1.06
Social Media UsageJOY1.05
Early Adopter MentalityPOWER1.04

Worldwide distribution

Worldwide audience distribution share by country for University of North Carolina at Chapel Hill
CountryShare
United States69.0%
Italy2.7%
Canada2.2%

See University of North Carolina at Chapel Hill audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of North Carolina at Chapel Hill have in United States?

University of North Carolina at Chapel Hill has an estimated audience of 4,053,348 people in United States, concentrated in North Carolina and California.

What is the gender split and age of University of North Carolina at Chapel Hill fans?

44.1% of University of North Carolina at Chapel Hill fans are female, 55.9% are male, with an average age of 39.3 years.

Which brands do University of North Carolina at Chapel Hill fans like most?

University of North Carolina at Chapel Hill fans show strongest brand affinity for Keegan Bradley (7.57×), Jesse Plemons (3.25×), and Nebraska Cornhuskers football (2.91×) over the country average.

Where do University of North Carolina at Chapel Hill fans live in United States?

University of North Carolina at Chapel Hill fans in United States are most concentrated in North Carolina (reach 1,524,772), California (reach 308,775), and New York (reach 247,226). These three regions account for the largest share of the active audience.

What other brands do University of North Carolina at Chapel Hill fans also like?

Beyond University of North Carolina at Chapel Hill itself, the audience over-indexes on Jesse Plemons (3.25×), Nebraska Cornhuskers football (2.91×), Deliver Us From Evil (16.15×), and Urban horticulture (2.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of North Carolina at Chapel Hill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.