Rascasse Audience Intelligence

Bellagio (resort) Target Market in United States

A data profile of the people who buy, follow and care about Bellagio (resort) in United States — modelled from more than twelve digital signal sources. Bellagio (resort) has an estimated audience of 2,208,732 people in United States.

#1333among Brand in United States#1039in Travel & Leisure

The average Bellagio (resort) fan in United States is 43.9 years old, balanced, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Texas.

Top brand affinities include The Venetian Las Vegas, Caesars Palace, Mandalay Bay, with strongest over-indexing on The Venetian Las Vegas (23.59× the country average).

Demographically, the Bellagio (resort) audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bellagio (resort) fan in United States is balanced, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for The Venetian Las Vegas.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bellagio (resort) profile in United States.

Audience size
2.2M
in United States
Gender
54.9%♀
45.1% male
Age
43.9
average years
Country rank
#13153
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bellagio (resort)

54.9% are female, 45.1% are male, average age 43.9.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Bellagio (resort) audience in United States
MetricValue
Female54.9%
Male45.1%
Average age43.9
Estimated audience size2,208,732
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Bellagio (resort) audience in United States
Age bracketShare%
16-199%
20-2915%
30-3921%
40-4925%
50+29%
Fig. 04

Worldwide distribution

32.1%

of the worldwide Bellagio (resort) audience comes from United States.

Worldwide audience distribution share by country for Bellagio (resort)
CountryShare
United States32.1%
Italy27.1%
Japan7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bellagio (resort) audience in United States is strongest.

Fig. 05

Top regions by affinity

Bellagio (resort) customers by region in United States
#RegionReachAffinity×
01Nevada~600K25.58×
02Oregon~50K2.03×
03Connecticut~30K1.46×
04Arizona~50K1.14×
05California~300K1.02×
06Hawaii~9K0.91×
07Utah~20K0.76×
08Washington~30K0.66×
09Montana~4K0.64×
10Colorado~20K0.60×
11Idaho~7K0.59×
12Alaska~3K0.59×
13Wyoming~2K0.56×
14New Mexico~6K0.55×
15Washington, District of Columbia~4K0.54×
16North Dakota~3K0.54×
17Illinois~40K0.50×
18Massachusetts~20K0.49×
19South Dakota~3K0.49×
20Minnesota~20K0.48×
21Georgia~30K0.47×
22North Carolina~30K0.47×
23New Hampshire~4K0.47×
24Florida~70K0.46×
25Nebraska~5K0.46×
26Ohio~30K0.45×
27Wisconsin~20K0.45×
28Kansas~8K0.45×
29Maryland~20K0.44×
30Rhode Island~3K0.44×
31Virginia~20K0.43×
32Missouri~20K0.43×
33Texas~80K0.42×
34New York~50K0.42×
35Arkansas~8K0.42×
36New Jersey~20K0.41×
37Iowa~8K0.41×
38Delaware~3K0.41×
39Tennessee~20K0.40×
40Louisiana~10K0.40×
41Mississippi~8K0.40×
42Maine~3K0.40×
43Michigan~20K0.39×
44Indiana~20K0.39×
45South Carolina~10K0.38×
46Pennsylvania~30K0.37×
47Alabama~10K0.37×
48Kentucky~10K0.37×
49Oklahoma~9K0.37×
50West Virginia~4K0.37×
Fig. 06

Affinity by region

Affinity by region — Bellagio (resort), United States
0.37×1.00×25.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bellagio (resort) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bellagio (resort) audience
#·InterestCategoryAffinity×
01Gold Coast Hotel and CasinoTravel & Leisure32.91×
02Gold Strike Casino ResortBrand31.99×
03Graton Resort & CasinoTravel & Leisure28.64×
04New York-New York Hotel and CasinoTravel & Leisure27.57×
05Plaza Hotel & CasinoTravel & Leisure26.40×
06The Venetian Las VegasTravel & Leisure23.59×
07Caesars PalaceTravel & Leisure23.07×
08Mandalay BayTravel & Leisure22.29×
09Treasure Island Hotel and CasinoTravel & Leisure22.28×
10Harrah's Atlantic CityTravel & Leisure22.07×
11Planet Hollywood Resort & CasinoTravel & Leisure21.93×
12Aria Resort and CasinoTravel & Leisure20.91×
13The MirageTravel & Leisure20.44×
14Paris Las VegasTravel & Leisure18.64×
15Thunder Valley Casino ResortTravel & Leisure17.91×
16Westgate Las Vegas Resort & CasinoTravel & Leisure17.74×
17Flamingo Las VegasTravel & Leisure13.42×
18MGM Grand Las VegasTravel & Leisure13.34×
19Wynn Las VegasTravel & Leisure13.23×
20Mohegan SunTravel & Leisure11.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bellagio (resort) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bellagio (resort) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.63×
TravellingTHRILL1.52×
Career OrientationPOWER1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bellagio (resort) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.94×
Early Adopter MentalityPOWER1.01×
MindfulnessBALANCE1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bellagio (resort)'s target market in United States?

Bellagio (resort)'s target market in United States covers an estimated 2,208,732 people, concentrated in Nevada and California.

02

What is the gender split and age of Bellagio (resort) customers?

54.9% of the Bellagio (resort) audience are female, 45.1% are male, with an average age of 43.9 years.

03

Which brands do Bellagio (resort) fans like most?

Bellagio (resort) fans show strongest brand affinity for The Venetian Las Vegas (23.59×), Caesars Palace (23.07×), and Mandalay Bay (22.29×) over the country average.

04

Where do Bellagio (resort) fans live in United States?

Bellagio (resort) fans in United States are most concentrated in Nevada (reach ~600K), California (reach ~300K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Bellagio (resort) fans also like?

Beyond Bellagio (resort) itself, the audience over-indexes on Caesars Palace (23.07×), Mandalay Bay (22.29×), New York-New York Hotel and Casino (27.57×), and Aria Resort and Casino (20.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Bellagio (resort) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bellagio (resort). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →