Paris Las Vegas Audience in United States

Paris Las Vegas logo

Paris Las Vegas has an estimated audience of 1,723,342 people in United States. 55.2% are female, 44.8% are male, average age 45.3. Top regions: Nevada, California, Texas. Top brand affinities: Capital One, Google Maps, PSV Eindhoven, Indeed.com, CarGurus.

The average Paris Las Vegas fan in United States is 45.3 years old, more female, and lives primarily in Nevada. The audience is concentrated in Nevada, California, Texas. Top brand affinities include Capital One, Google Maps, PSV Eindhoven, with strongest over-indexing on Capital One (11.14× the country average). Demographically, the Paris Las Vegas audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Paris Las Vegas fans

Demographic split for Paris Las Vegas audience in United States
MetricValue
Female55.2%
Male44.8%
Average age45.3
Estimated audience size1,723,342

Audience persona

The typical Paris Las Vegas fan in United States is more female, around 45.3 years old, with strong Indulgence tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Paris Las Vegas in United States
RegionReachAffinity
Nevada411,78024.71×
California237,2311.25×
Texas96,6490.65×
Florida55,4450.48×
Arizona49,6421.41×
New York43,1620.45×
Illinois37,6140.66×
Washington26,1030.76×
Georgia25,7530.49×
Ohio25,6870.48×
Pennsylvania23,2490.4×
North Carolina21,7800.42×
Colorado20,8240.77×
Michigan20,5700.46×
New Jersey19,0080.43×
Virginia18,2140.43×
Indiana17,2590.55×
Oregon16,4400.83×
Tennessee15,7390.46×
Massachusetts14,5950.43×
Utah14,5610.94×
Wisconsin13,7910.53×
Missouri13,2520.48×
South Carolina12,8420.5×
Minnesota12,8270.52×
Maryland10,4070.35×
Kentucky9,4940.44×
Louisiana9,2400.42×
Alabama8,9090.37×
Oklahoma8,2990.43×
New Mexico7,1000.82×
Kansas7,0990.52×
Iowa6,8210.48×
Hawaii5,6850.77×
Idaho5,5020.64×
Arkansas5,3920.38×
Connecticut5,2890.31×
Nebraska5,2480.61×
Mississippi4,1620.29×
Montana3,0120.63×
New Hampshire2,5560.38×
West Virginia2,2020.27×
South Dakota1,9080.48×
North Dakota1,8960.54×
Washington, District of Columbia1,8600.36×
Maine1,7030.28×
Alaska1,6380.44×
Rhode Island1,5760.29×
Wyoming1,3870.54×
Delaware1,2830.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paris Las Vegas audience
BrandAffinityCategory
Capital One11.14×Business & Career
Google Maps9.37×Internet & Social Media
PSV Eindhoven64.21×Sports
Indeed.com6.95×Business & Career
CarGurus9.51×Cars & Mobility
Mohegan Sun28.57×Travel & Leisure
Circle K10.55×Shopping
Enterprise Rent-A-Car9.06×Cars & Mobility
Meat Loaf24.43×Music & Radio
AccuWeather8.51×Home & Garden
Bruce Willis9.4×Movies & TV
Aaron Rodgers8.33×Sports
Maryland Terrapins men's basketball41.61×Sports
Google News7.4×News
Beetlejuice6.08×Movies & TV
DeviantArt8.51×Internet & Social Media
The Venetian Las Vegas21.48×Travel & Leisure
Frank Sinatra15.44×Music & Radio
Diane Keaton7.05×Movies & TV
Memphis Tigers men's basketball37.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paris Las Vegas audience
TraitClusterScore
IndulgenceJOY1.64
TravellingTHRILL1.47
Price SensitivityPREMIUM1.24
Urban LifestyleOPEN1.22
Career OrientationPOWER1.19
Design AffinityPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Paris Las Vegas
CountryShare
United States81.3%
Mexico4.4%
United Kingdom3.4%

See Paris Las Vegas audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Paris Las Vegas have in United States?

Paris Las Vegas has an estimated audience of 1,723,342 people in United States, concentrated in Nevada and California.

What is the gender split and age of Paris Las Vegas fans?

55.2% of Paris Las Vegas fans are female, 44.8% are male, with an average age of 45.3 years.

Which brands do Paris Las Vegas fans like most?

Paris Las Vegas fans show strongest brand affinity for Capital One (11.14×), Google Maps (9.37×), and PSV Eindhoven (64.21×) over the country average.

Where do Paris Las Vegas fans live in United States?

Paris Las Vegas fans in United States are most concentrated in Nevada (reach 411,780), California (reach 237,231), and Texas (reach 96,649). These three regions account for the largest share of the active audience.

What other brands do Paris Las Vegas fans also like?

Beyond Paris Las Vegas itself, the audience over-indexes on Google Maps (9.37×), PSV Eindhoven (64.21×), Indeed.com (6.95×), and CarGurus (9.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paris Las Vegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.