Rascasse Audience Intelligence

Paris Las Vegas Target Market in United States

A data profile of the people who buy, follow and care about Paris Las Vegas in United States — modelled from more than twelve digital signal sources. Paris Las Vegas has an estimated audience of 1,708,290 people in United States.

#20among Hotel in United States#1663among Brand in United States#1241in Travel & Leisure

The average Paris Las Vegas fan in United States is 45.3 years old, more female, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Texas.

Top brand affinities include Flamingo Las Vegas, The Venetian Las Vegas, Maryland Terrapins men's basketball, with strongest over-indexing on Flamingo Las Vegas (30.44× the country average).

Demographically, the Paris Las Vegas audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paris Las Vegas fan in United States is more female, around 45.3 years old, with strong Indulgence tendencies and a notable affinity for Flamingo Las Vegas.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paris Las Vegas profile in United States.

Audience size
1.7M
in United States
Gender
55.2%♀
44.8% male
Age
45.3
average years
Country rank
#16110
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Paris Las Vegas

55.2% are female, 44.8% are male, average age 45.3.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Paris Las Vegas audience in United States
MetricValue
Female55.2%
Male44.8%
Average age45.3
Estimated audience size1,708,290
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Paris Las Vegas audience in United States
Age bracketShare%
16-199%
20-2913%
30-3919%
40-4926%
50+34%
Fig. 04

Worldwide distribution

81.1%

of the worldwide Paris Las Vegas audience comes from United States.

Worldwide audience distribution share by country for Paris Las Vegas
CountryShare
United States81.1%
Mexico4.6%
United Kingdom3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paris Las Vegas audience in United States is strongest.

Fig. 05

Top regions by affinity

Paris Las Vegas customers by region in United States
#RegionReachAffinity×
01Nevada~600K34.35×
02Arizona~30K0.91×
03California~100K0.76×
04Utah~10K0.65×
05New Mexico~5K0.61×
06Hawaii~5K0.61×
07Alaska~2K0.58×
08North Dakota~2K0.57×
09Vermont~2K0.57×
10Montana~3K0.52×
11South Dakota~2K0.51×
12Idaho~4K0.49×
13Colorado~10K0.48×
14Nebraska~4K0.46×
15Washington~20K0.45×
16Rhode Island~2K0.44×
17Delaware~2K0.44×
18West Virginia~3K0.42×
19New Hampshire~3K0.42×
20Maine~3K0.42×
21Oregon~8K0.41×
22Iowa~6K0.41×
23Texas~60K0.40×
24Kansas~5K0.39×
25Illinois~20K0.38×
26Washington, District of Columbia~2K0.38×
27Indiana~10K0.36×
28Minnesota~9K0.36×
29Arkansas~5K0.36×
30Mississippi~5K0.36×
31Wisconsin~9K0.35×
32Kentucky~7K0.35×
33Oklahoma~7K0.35×
34Missouri~10K0.34×
35Louisiana~8K0.34×
36Ohio~20K0.32×
37Georgia~20K0.32×
38Michigan~10K0.32×
39Tennessee~10K0.31×
40Alabama~8K0.31×
41South Carolina~8K0.30×
42Florida~30K0.29×
43New Jersey~10K0.29×
44Massachusetts~10K0.29×
45Connecticut~5K0.29×
46North Carolina~10K0.27×
47New York~20K0.26×
48Pennsylvania~20K0.26×
49Virginia~10K0.26×
50Maryland~8K0.26×
Fig. 06

Affinity by region

Affinity by region — Paris Las Vegas, United States
0.26×1.00×34.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paris Las Vegas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paris Las Vegas audience
#·InterestCategoryAffinity×
01Tropicana Las VegasTravel & Leisure38.12×
02Maryland Terrapins men's basketballSports34.09×
03Flamingo Las VegasTravel & Leisure30.44×
04Memphis Tigers men's basketballSports29.31×
05Meat LoafMusic & Radio27.35×
06The Venetian Las VegasTravel & Leisure23.25×
07Mohegan SunTravel & Leisure20.55×
08Bellagio (resort)Travel & Leisure18.64×
09Caesars PalaceTravel & Leisure18.42×
10MGM Grand Las VegasTravel & Leisure17.31×
11Eiffel TowerTravel & Leisure17.01×
12UCLA Bruins men's basketballSports15.44×
13Gonzaga Bulldogs men's basketballSports13.16×
14North Carolina Tar Heels men's basketballSports12.30×
15Duke Blue Devils men's basketballSports8.40×
16The Beach BoysMusic & Radio8.39×
17World SeriesSports7.73×
18Seattle MarinersSports6.67×
19Cirque du SoleilMusic & Radio6.38×
20GameStopGames2.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paris Las Vegas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paris Las Vegas audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.70×
Urban LifestyleOPEN1.52×
TravellingTHRILL1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paris Las Vegas audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
CreativityOPEN0.83×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Paris Las Vegas's target market in United States?

Paris Las Vegas's target market in United States covers an estimated 1,708,290 people, concentrated in Nevada and California.

02

What is the gender split and age of Paris Las Vegas customers?

55.2% of the Paris Las Vegas audience are female, 44.8% are male, with an average age of 45.3 years.

03

Which brands do Paris Las Vegas fans like most?

Paris Las Vegas fans show strongest brand affinity for Flamingo Las Vegas (30.44×), The Venetian Las Vegas (23.25×), and Maryland Terrapins men's basketball (34.09×) over the country average.

04

Where do Paris Las Vegas fans live in United States?

Paris Las Vegas fans in United States are most concentrated in Nevada (reach ~600K), California (reach ~100K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Paris Las Vegas fans also like?

Beyond Paris Las Vegas itself, the audience over-indexes on The Venetian Las Vegas (23.25×), Maryland Terrapins men's basketball (34.09×), Mohegan Sun (20.55×), and Caesars Palace (18.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in United States

See Paris Las Vegas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paris Las Vegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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