Rascasse Audience Intelligence

The Venetian Las Vegas Target Market in United States

A data profile of the people who buy, follow and care about The Venetian Las Vegas in United States — modelled from more than twelve digital signal sources. The Venetian Las Vegas has an estimated audience of 3,555,183 people in United States.

#10among Hotel in United States#926among Brand in United States#734in Travel & Leisure

The average The Venetian Las Vegas fan in United States is 44.2 years old, balanced, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Texas.

Top brand affinities include Las Vegas Strip, Las Vegas Valley, Mandalay Bay, with strongest over-indexing on Las Vegas Strip (13.96× the country average).

Demographically, the The Venetian Las Vegas audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Venetian Las Vegas fan in United States is balanced, around 44.2 years old, with strong Indulgence tendencies and a notable affinity for Las Vegas Strip.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Venetian Las Vegas profile in United States.

Audience size
3.6M
in United States
Gender
52.0%♀
48.0% male
Age
44.2
average years
Country rank
#8903
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Venetian Las Vegas

52.0% are female, 48.0% are male, average age 44.2.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for The Venetian Las Vegas audience in United States
MetricValue
Female52.0%
Male48.0%
Average age44.2
Estimated audience size3,555,183
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the The Venetian Las Vegas audience in United States
Age bracketShare%
16-199%
20-2916%
30-3920%
40-4925%
50+30%
Fig. 04

Worldwide distribution

80.7%

of the worldwide The Venetian Las Vegas audience comes from United States.

Worldwide audience distribution share by country for The Venetian Las Vegas
CountryShare
United States80.7%
United Kingdom2.7%
China2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Venetian Las Vegas audience in United States is strongest.

Fig. 05

Top regions by affinity

The Venetian Las Vegas customers by region in United States
#RegionReachAffinity×
01Nevada~1M37.50×
02California~300K0.82×
03Utah~20K0.74×
04Arizona~40K0.69×
05Wyoming~3K0.57×
06New Mexico~8K0.54×
07Hawaii~7K0.52×
08Oregon~20K0.49×
09Alaska~3K0.49×
10Montana~4K0.47×
11Washington~30K0.46×
12Colorado~20K0.46×
13Idaho~7K0.44×
14North Dakota~3K0.44×
15Illinois~40K0.41×
16South Dakota~3K0.41×
17Rhode Island~4K0.39×
18New Hampshire~4K0.38×
19Washington, District of Columbia~3K0.38×
20Delaware~3K0.38×
21Texas~90K0.37×
22New Jersey~30K0.37×
23New York~60K0.36×
24Virginia~30K0.36×
25Massachusetts~20K0.36×
26Minnesota~20K0.35×
27Nebraska~5K0.35×
28Louisiana~10K0.34×
29West Virginia~5K0.34×
30Alabama~10K0.33×
31Connecticut~10K0.33×
32Mississippi~8K0.33×
33Arkansas~8K0.33×
34Maine~4K0.33×
35Florida~60K0.32×
36Oklahoma~10K0.32×
37Iowa~8K0.32×
38Kansas~8K0.32×
39Tennessee~20K0.31×
40Missouri~10K0.31×
41Kentucky~10K0.31×
42Ohio~30K0.30×
43North Carolina~30K0.30×
44Maryland~20K0.30×
45South Carolina~10K0.30×
46Wisconsin~10K0.30×
47Georgia~30K0.29×
48Michigan~20K0.28×
49Indiana~20K0.28×
50Pennsylvania~30K0.27×
Fig. 06

Affinity by region

Affinity by region — The Venetian Las Vegas, United States
0.27×1.00×37.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Venetian Las Vegas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Venetian Las Vegas audience
#·InterestCategoryAffinity×
01Morongo Casino, Resort & SpaTravel & Leisure34.77×
02Las Vegas BoulevardTravel & Leisure30.00×
03Mandalay BayTravel & Leisure28.26×
04Paris Las VegasTravel & Leisure23.25×
05Rio All Suite Hotel and CasinoTravel & Leisure22.22×
06Wynn Las VegasTravel & Leisure21.90×
07Harrah's Las VegasTravel & Leisure20.83×
08Caesars PalaceTravel & Leisure19.83×
09MGM Grand Las VegasTravel & Leisure18.03×
10Bellagio (resort)Travel & Leisure17.50×
11Aria Resort and CasinoTravel & Leisure17.04×
12New York-New York Hotel and CasinoTravel & Leisure16.04×
13Las Vegas StripTravel & Leisure13.96×
14Las Vegas ValleyTravel & Leisure13.41×
15Flamingo Las VegasTravel & Leisure12.57×
16Vegas Golden KnightsSports10.30×
17NevadaTravel & Leisure4.73×
18Las VegasTravel & Leisure3.84×
19CasinoGames3.26×
20United StatesTravel & Leisure1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Venetian Las Vegas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Venetian Las Vegas audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.93×
TravellingTHRILL1.89×
Luxury OrientationPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Venetian Las Vegas audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE1.06×
MindfulnessBALANCE1.09×
Social Media UsageJOY1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Venetian Las Vegas's target market in United States?

The Venetian Las Vegas's target market in United States covers an estimated 3,555,183 people, concentrated in Nevada and California.

02

What is the gender split and age of The Venetian Las Vegas customers?

52.0% of the The Venetian Las Vegas audience are female, 48.0% are male, with an average age of 44.2 years.

03

Which brands do The Venetian Las Vegas fans like most?

The Venetian Las Vegas fans show strongest brand affinity for Las Vegas Strip (13.96×), Las Vegas Valley (13.41×), and Mandalay Bay (28.26×) over the country average.

04

Where do The Venetian Las Vegas fans live in United States?

The Venetian Las Vegas fans in United States are most concentrated in Nevada (reach ~1M), California (reach ~300K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do The Venetian Las Vegas fans also like?

Beyond The Venetian Las Vegas itself, the audience over-indexes on Las Vegas Valley (13.41×), Mandalay Bay (28.26×), Wynn Las Vegas (21.9×), and Caesars Palace (19.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Venetian Las Vegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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