Harrah's Las Vegas Audience in United States
Harrah's Las Vegas has an estimated audience of 983,780 people in United States. 52.1% are female, 47.9% are male, average age 49.3. Top brand affinities: Capital One, Michigan Lottery, Google Maps, Indeed.com, CarGurus.
Top brand affinities include Capital One, Michigan Lottery, Google Maps, with strongest over-indexing on Capital One (15.81× the country average). Demographically, the Harrah's Las Vegas audience skews balanced with an average age of 49.3, and over-indexes on personality traits such as Travelling, Indulgence.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of Harrah's Las Vegas fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 49.3 |
| Estimated audience size | 983,780 |
Audience persona
The typical Harrah's Las Vegas fan in United States is balanced, around 49.3 years old, with strong Travelling tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 15.81× | Business & Career |
| Michigan Lottery | 28.06× | Games |
| Google Maps | 12.19× | Internet & Social Media |
| Indeed.com | 9.91× | Business & Career |
| CarGurus | 13.84× | Cars & Mobility |
| Mohegan Sun | 39.68× | Travel & Leisure |
| Circle K | 14.51× | Shopping |
| Enterprise Rent-A-Car | 12.46× | Cars & Mobility |
| Autism Awareness | 19.03× | Health |
| Maryland Terrapins men's basketball | 63.27× | Sports |
| Powerball | 8.02× | Games |
| Diabetes mellitus awareness | 12.48× | Health |
| DeviantArt | 11.93× | Internet & Social Media |
| AccuWeather | 10.77× | Home & Garden |
| Google News | 9.86× | News |
| Duke Blue Devils men's basketball | 15.64× | Sports |
| Bruce Willis | 10.99× | Movies & TV |
| Aaron Rodgers | 9.74× | Sports |
| Diana Ross | 20.38× | Music & Radio |
| Beetlejuice | 7.25× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.74 |
| Indulgence | JOY | 1.56 |
| Family Orientation | CONSERVATISM | 1.48 |
| Quality Awareness | PREMIUM | 1.47 |
| Price Sensitivity | PREMIUM | 1.37 |
| Urban Lifestyle | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.5% |
| Canada | 3.6% |
| Mexico | 1.7% |
See Harrah's Las Vegas audiences in other countries
More Hotel audiences in United States
- Hilton Worldwide (14,731,782)
- Marriott Hotels & Resorts (12,130,935)
- Hyatt (6,208,982)
- Holiday Inn (5,971,636)
- Hampton Inn (4,795,510)
How to read this data
Audience size is the estimated number of people in United States who actively search for Harrah's Las Vegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.