Harrah's Las Vegas Audience in United States
Harrah's Las Vegas has an estimated audience of 983,780 people in United States. 52.1% are female, 47.9% are male, average age 49.3. Top brand affinities: Kevin Carroll, Governor of Michigan, Wok, TV Fanatic, Goop.
Top brand affinities include Kevin Carroll, Governor of Michigan, Wok, with strongest over-indexing on Kevin Carroll (63.27× the country average). Demographically, the Harrah's Las Vegas audience skews balanced with an average age of 49.3, and over-indexes on personality traits such as Travelling, Indulgence.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of Harrah's Las Vegas fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 49.3 |
| Estimated audience size | 983,780 |
Audience persona
The typical Harrah's Las Vegas fan in United States is balanced, around 49.3 years old, with strong Travelling tendencies and a notable affinity for Kevin Carroll.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kevin Carroll | 63.27× | Movies & TV |
| Governor of Michigan | 13.6× | Politics & Society |
| Wok | 10.58× | Food & Beverages |
| TV Fanatic | 16.07× | Movies & TV |
| Goop | 7.89× | Internet & Social Media |
| Harlow | 15.24× | Travel & Leisure |
| Grinch | 5.06× | Movies & TV |
| El Paso County, Colorado | 15.75× | Travel & Leisure |
| Waukesha County, Wisconsin | 13.61× | Travel & Leisure |
| Cherish (group) | 12.63× | Music & Radio |
| headspace | 10.23× | Health |
| Fairy godmother | 8.09× | Literature |
| Hibachi | 8.44× | Food & Beverages |
| Sailor | 5.21× | Travel & Leisure |
| Grace Slick | 8.94× | Music & Radio |
| Hipster | 9.19× | Politics & Society |
| Google Home | 5.67× | Technology & Electronics |
| Vocal harmony | 3.96× | Music & Radio |
| No Escape (1994 film) | 9.7× | Movies & TV |
| San Pellegrino | 6.17× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.74 |
| Indulgence | JOY | 1.56 |
| Family Orientation | CONSERVATISM | 1.48 |
| Quality Awareness | PREMIUM | 1.47 |
| Price Sensitivity | PREMIUM | 1.37 |
| Urban Lifestyle | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.5% |
| Canada | 3.6% |
| Mexico | 1.7% |
See Harrah's Las Vegas audiences in other countries
More Hotel audiences in United States
- Hilton Worldwide (14,731,782)
- Marriott Hotels & Resorts (12,130,935)
- Hyatt (6,208,982)
- Holiday Inn (5,971,636)
- Hampton Inn (4,795,510)
How to read this data
Audience size is the estimated number of people in United States who actively search for Harrah's Las Vegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.