Rascasse Audience Intelligence

Harrah's Las Vegas Target Market in United States

A data profile of the people who buy, follow and care about Harrah's Las Vegas in United States — modelled from more than twelve digital signal sources. Harrah's Las Vegas has an estimated audience of 840,229 people in United States.

#48among Hotel in United States#2716among Brand in United States#2015in Travel & Leisure

The average Harrah's Las Vegas fan in United States is 49.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Nevada, Texas.

Top brand affinities include Michigan Lottery, Mohegan Sun, Fandom, with strongest over-indexing on Michigan Lottery (18.59× the country average).

Demographically, the Harrah's Las Vegas audience skews balanced with an average age of 49.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harrah's Las Vegas fan in United States is balanced, around 49.3 years old, with strong Quality Awareness tendencies and a notable affinity for Michigan Lottery.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harrah's Las Vegas profile in United States.

Audience size
840K
in United States
Gender
52.1%♀
47.9% male
Age
49.3
average years
Country rank
#26584
Brand in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Harrah's Las Vegas

52.1% are female, 47.9% are male, average age 49.3.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Harrah's Las Vegas audience in United States
MetricValue
Female52.1%
Male47.9%
Average age49.3
Estimated audience size840,229
Fig. 03

Age distribution

Ø 49.3
average years
Age distribution of the Harrah's Las Vegas audience in United States
Age bracketShare%
16-192%
20-299%
30-3917%
40-4925%
50+46%
Fig. 04

Worldwide distribution

87.1%

of the worldwide Harrah's Las Vegas audience comes from United States.

Worldwide audience distribution share by country for Harrah's Las Vegas
CountryShare
United States87.1%
Canada3.8%
Mexico2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harrah's Las Vegas audience in United States is strongest.

Fig. 05

Top regions by affinity

Harrah's Las Vegas customers by region in United States
#RegionReachAffinity×
01Nevada~200K17.75×
02Arizona~40K1.98×
03California~200K1.60×
04Utah~10K1.37×
05New Mexico~6K1.29×
06North Dakota~2K1.16×
07Hawaii~4K1.04×
08Montana~3K1.02×
09Nebraska~5K0.97×
10Idaho~5K0.91×
11South Dakota~2K0.87×
12Colorado~10K0.85×
13Iowa~7K0.83×
14Alaska~2K0.82×
15Kansas~6K0.79×
16Illinois~20K0.75×
17Missouri~10K0.74×
18Texas~60K0.73×
19Wisconsin~10K0.73×
20Vermont~1K0.73×
21Minnesota~10K0.71×
22Washington~10K0.70×
23Oregon~8K0.68×
24Louisiana~8K0.66×
25Oklahoma~7K0.65×
26Indiana~10K0.63×
27Delaware~2K0.62×
28Ohio~20K0.61×
29Kentucky~7K0.61×
30Rhode Island~2K0.61×
31Arkansas~5K0.59×
32West Virginia~3K0.59×
33New Hampshire~2K0.59×
34Maine~2K0.59×
35Mississippi~5K0.58×
36Georgia~20K0.57×
37Tennessee~10K0.57×
38Michigan~10K0.56×
39South Carolina~8K0.56×
40Washington, District of Columbia~2K0.55×
41Alabama~7K0.51×
42North Carolina~10K0.48×
43New Jersey~10K0.47×
44Florida~30K0.44×
45New York~20K0.44×
46Maryland~8K0.44×
47Connecticut~4K0.44×
48Massachusetts~8K0.42×
49Pennsylvania~10K0.39×
50Virginia~9K0.39×
Fig. 06

Affinity by region

Affinity by region — Harrah's Las Vegas, United States
0.39×1.00×17.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harrah's Las Vegas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harrah's Las Vegas audience
#·InterestCategoryAffinity×
01Maryland Terrapins men's basketballSports49.48×
02Tropicana Las VegasTravel & Leisure41.36×
03Memphis Tigers men's basketballSports41.09×
04Flamingo Las VegasTravel & Leisure36.32×
05Mohegan SunTravel & Leisure33.92×
06Caesars PalaceTravel & Leisure21.59×
07Pennsylvania LotteryGames20.89×
08The Venetian Las VegasTravel & Leisure20.83×
09UCLA Bruins men's basketballSports20.34×
10MGM Grand Las VegasTravel & Leisure19.96×
11Gonzaga Bulldogs men's basketballSports18.82×
12Michigan LotteryGames18.59×
13Florida PanthersSports14.56×
14World SeriesSports12.32×
15Duke Blue Devils men's basketballSports11.82×
16FandomLiterature11.27×
17Seattle MarinersSports8.60×
18Mega MillionsGames6.17×
19PowerballGames5.85×
20FedExBusiness & Career4.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harrah's Las Vegas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harrah's Las Vegas audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.11×
Convenience OrientationPREMIUM1.99×
Family OrientationCONSERVATISM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harrah's Las Vegas audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.71×
Healthy LifestyleBALANCE0.76×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Harrah's Las Vegas's target market in United States?

Harrah's Las Vegas's target market in United States covers an estimated 840,229 people, concentrated in California and Nevada.

02

What is the gender split and age of Harrah's Las Vegas customers?

52.1% of the Harrah's Las Vegas audience are female, 47.9% are male, with an average age of 49.3 years.

03

Which brands do Harrah's Las Vegas fans like most?

Harrah's Las Vegas fans show strongest brand affinity for Michigan Lottery (18.59×), Mohegan Sun (33.92×), and Fandom (11.27×) over the country average.

04

Where do Harrah's Las Vegas fans live in United States?

Harrah's Las Vegas fans in United States are most concentrated in California (reach ~200K), Nevada (reach ~200K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Harrah's Las Vegas fans also like?

Beyond Harrah's Las Vegas itself, the audience over-indexes on Mohegan Sun (33.92×), Fandom (11.27×), Maryland Terrapins men's basketball (49.48×), and Flamingo Las Vegas (36.32×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Harrah's Las Vegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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