Rascasse Audience Intelligence

Tropicana Las Vegas Target Market in United States

A data profile of the people who buy, follow and care about Tropicana Las Vegas in United States — modelled from more than twelve digital signal sources. Tropicana Las Vegas has an estimated audience of 470,342 people in United States.

#98among Hotel in United States#3903among Brand in United States#3067in Travel & Leisure

The average Tropicana Las Vegas fan in United States is 47.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Nevada, Texas.

Top brand affinities include Black Angus Steakhouse, Mandalay Bay, Paris Las Vegas, with strongest over-indexing on Black Angus Steakhouse (62.66× the country average).

Demographically, the Tropicana Las Vegas audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tropicana Las Vegas fan in United States is balanced, around 47.1 years old, with strong Travelling tendencies and a notable affinity for Black Angus Steakhouse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tropicana Las Vegas profile in United States.

Audience size
470K
in United States
Gender
49.2%♀
50.8% male
Age
47.1
average years
Country rank
#37972
Brand in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tropicana Las Vegas

49.2% are female, 50.8% are male, average age 47.1.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Tropicana Las Vegas audience in United States
MetricValue
Female49.2%
Male50.8%
Average age47.1
Estimated audience size470,342
Fig. 03

Age distribution

Ø 47.1
average years
Age distribution of the Tropicana Las Vegas audience in United States
Age bracketShare%
16-195%
20-2912%
30-3919%
40-4927%
50+38%
Fig. 04

Worldwide distribution

64.0%

of the worldwide Tropicana Las Vegas audience comes from United States.

Worldwide audience distribution share by country for Tropicana Las Vegas
CountryShare
United States64.0%
Hungary5.8%
Canada4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tropicana Las Vegas audience in United States is strongest.

Fig. 05

Top regions by affinity

Tropicana Las Vegas customers by region in United States
#RegionReachAffinity×
01Nevada~50K10.75×
02Arizona~20K2.08×
03Utah~7K1.65×
04California~80K1.46×
05New Mexico~3K1.39×
06South Dakota~2K1.36×
07Hawaii~3K1.33×
08North Dakota~1K1.30×
09Idaho~3K1.28×
10Montana~2K1.20×
11Wyoming<1K1.20×
12Alaska~1K1.15×
13Colorado~8K1.10×
14Washington~10K1.04×
15Oregon~6K1.01×
16Nebraska~2K0.97×
17Iowa~4K0.91×
18Minnesota~6K0.88×
19Wisconsin~6K0.86×
20Kansas~3K0.82×
21Illinois~10K0.77×
22Ohio~10K0.76×
23Oklahoma~4K0.74×
24Michigan~9K0.73×
25Missouri~6K0.72×
26New Hampshire~1K0.72×
27Rhode Island~1K0.69×
28Delaware<1K0.69×
29Texas~30K0.66×
30Indiana~6K0.65×
31West Virginia~1K0.63×
32Maine~1K0.63×
33Massachusetts~6K0.62×
34Arkansas~2K0.62×
35Alabama~4K0.60×
36Kentucky~4K0.59×
37Pennsylvania~9K0.58×
38Connecticut~3K0.58×
39Maryland~5K0.57×
40Washington, District of Columbia<1K0.57×
41Tennessee~5K0.56×
42Louisiana~3K0.56×
43New Jersey~7K0.54×
44Mississippi~2K0.53×
45New York~10K0.52×
46South Carolina~4K0.52×
47Florida~20K0.50×
48North Carolina~7K0.50×
49Virginia~6K0.50×
50Georgia~7K0.49×
Fig. 06

Affinity by region

Affinity by region — Tropicana Las Vegas, United States
0.49×1.00×10.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tropicana Las Vegas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tropicana Las Vegas audience
#·InterestCategoryAffinity×
01Black Angus SteakhouseFood & Beverages62.66×
02Rio All Suite Hotel and CasinoTravel & Leisure44.48×
03The MirageTravel & Leisure44.36×
04Excalibur Hotel and CasinoTravel & Leisure43.87×
05Plaza Hotel & CasinoTravel & Leisure42.47×
06Harrah's Las VegasTravel & Leisure41.36×
07New York-New York Hotel and CasinoTravel & Leisure38.44×
08Treasure Island Hotel and CasinoTravel & Leisure38.33×
09Paris Las VegasTravel & Leisure38.12×
10Mandalay BayTravel & Leisure37.96×
11Circus Circus Las VegasTravel & Leisure36.59×
12Thunder Valley Casino ResortTravel & Leisure33.50×
13Planet Hollywood Resort & CasinoTravel & Leisure33.10×
14Westgate Las Vegas Resort & CasinoTravel & Leisure29.83×
15Flamingo Las VegasTravel & Leisure28.55×
16Caesars PalaceTravel & Leisure27.11×
17Aria Resort and CasinoTravel & Leisure25.88×
18MGM Grand Las VegasTravel & Leisure23.48×
19The Venetian Las VegasTravel & Leisure22.09×
20Wynn Las VegasTravel & Leisure19.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tropicana Las Vegas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tropicana Las Vegas audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.24×
Quality AwarenessPREMIUM1.22×
Career OrientationPOWER1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tropicana Las Vegas audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.94×
Early Adopter MentalityPOWER0.95×
SustainabilityBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tropicana Las Vegas's target market in United States?

Tropicana Las Vegas's target market in United States covers an estimated 470,342 people, concentrated in California and Nevada.

02

What is the gender split and age of Tropicana Las Vegas customers?

49.2% of the Tropicana Las Vegas audience are female, 50.8% are male, with an average age of 47.1 years.

03

Which brands do Tropicana Las Vegas fans like most?

Tropicana Las Vegas fans show strongest brand affinity for Black Angus Steakhouse (62.66×), Mandalay Bay (37.96×), and Paris Las Vegas (38.12×) over the country average.

04

Where do Tropicana Las Vegas fans live in United States?

Tropicana Las Vegas fans in United States are most concentrated in California (reach ~80K), Nevada (reach ~50K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Tropicana Las Vegas fans also like?

Beyond Tropicana Las Vegas itself, the audience over-indexes on Mandalay Bay (37.96×), Paris Las Vegas (38.12×), Caesars Palace (27.11×), and Rio All Suite Hotel and Casino (44.48×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tropicana Las Vegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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