Rascasse Audience Intelligence

Planet Hollywood Resort & Casino Target Market in United States

A data profile of the people who buy, follow and care about Planet Hollywood Resort & Casino in United States — modelled from more than twelve digital signal sources. Planet Hollywood Resort & Casino has an estimated audience of 981,615 people in United States.

#42among Hotel in United States#2444among Brand in United States#1788in Travel & Leisure

The average Planet Hollywood Resort & Casino fan in United States is 44.9 years old, balanced, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Texas.

Top brand affinities include Apocalypse Now, Mohegan Sun, Planet Hollywood, with strongest over-indexing on Apocalypse Now (37.37× the country average).

Demographically, the Planet Hollywood Resort & Casino audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Planet Hollywood Resort & Casino fan in United States is balanced, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Apocalypse Now.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Planet Hollywood Resort & Casino profile in United States.

Audience size
982K
in United States
Gender
53.4%♀
46.6% male
Age
44.9
average years
Country rank
#23970
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Planet Hollywood Resort & Casino

53.4% are female, 46.6% are male, average age 44.9.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Planet Hollywood Resort & Casino audience in United States
MetricValue
Female53.4%
Male46.6%
Average age44.9
Estimated audience size981,615
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Planet Hollywood Resort & Casino audience in United States
Age bracketShare%
16-198%
20-2913%
30-3921%
40-4927%
50+31%
Fig. 04

Worldwide distribution

78.8%

of the worldwide Planet Hollywood Resort & Casino audience comes from United States.

Worldwide audience distribution share by country for Planet Hollywood Resort & Casino
CountryShare
United States78.8%
United Kingdom4.1%
Canada2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Planet Hollywood Resort & Casino audience in United States is strongest.

Fig. 05

Top regions by affinity

Planet Hollywood Resort & Casino customers by region in United States
#RegionReachAffinity×
01Nevada~400K38.46×
02Hawaii~3K0.74×
03Arizona~10K0.72×
04Vermont~1K0.69×
05Alaska~1K0.65×
06North Dakota~1K0.64×
07California~70K0.63×
08Utah~5K0.60×
09South Dakota~1K0.60×
10Kansas~4K0.58×
11Montana~2K0.58×
12Idaho~3K0.57×
13New Mexico~3K0.55×
14Rhode Island~2K0.55×
15Delaware~1K0.53×
16West Virginia~2K0.52×
17Maine~2K0.52×
18Washington~10K0.51×
19New Hampshire~2K0.50×
20Nebraska~2K0.49×
21Colorado~7K0.48×
22Oregon~5K0.48×
23Washington, District of Columbia~1K0.47×
24Mississippi~3K0.42×
25Arkansas~3K0.40×
26Iowa~3K0.38×
27Oklahoma~4K0.37×
28Illinois~10K0.36×
29Minnesota~5K0.36×
30Wisconsin~5K0.35×
31Missouri~5K0.34×
32Alabama~5K0.34×
33Louisiana~4K0.34×
34Kentucky~4K0.34×
35Texas~30K0.33×
36Virginia~8K0.33×
37Connecticut~3K0.33×
38Maryland~5K0.32×
39Georgia~9K0.31×
40Indiana~5K0.31×
41South Carolina~4K0.31×
42Michigan~7K0.30×
43Tennessee~6K0.30×
44Ohio~8K0.29×
45Massachusetts~5K0.29×
46New York~20K0.28×
47Florida~20K0.27×
48New Jersey~7K0.27×
49North Carolina~8K0.26×
50Pennsylvania~8K0.25×
Fig. 06

Affinity by region

Affinity by region — Planet Hollywood Resort & Casino, United States
0.25×1.00×38.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Planet Hollywood Resort & Casino audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Planet Hollywood Resort & Casino audience
#·InterestCategoryAffinity×
01Planet HollywoodFood & Beverages62.87×
02Apocalypse NowMovies & TV37.37×
03Maryland Terrapins men's basketballSports36.79×
04Tropicana Las VegasTravel & Leisure33.10×
05Memphis Tigers men's basketballSports31.11×
06Mohegan SunTravel & Leisure26.64×
07Flamingo Las VegasTravel & Leisure23.76×
08Bellagio (resort)Travel & Leisure21.93×
09Caesars PalaceTravel & Leisure17.45×
10Dental tourismHealth16.63×
11UCLA Bruins men's basketballSports16.09×
12MGM Grand Las VegasTravel & Leisure14.76×
13Gonzaga Bulldogs men's basketballSports14.36×
14The Venetian Las VegasTravel & Leisure13.81×
15Duke Blue Devils men's basketballSports9.12×
16Seattle MarinersSports7.48×
17World SeriesSports7.04×
18Chumba CasinoTravel & Leisure6.35×
19FedExBusiness & Career3.44×
20Mortgage loansBusiness & Career3.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Planet Hollywood Resort & Casino audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Planet Hollywood Resort & Casino audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.95×
Convenience OrientationPREMIUM1.77×
Urban LifestyleOPEN1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Planet Hollywood Resort & Casino audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.75×
DIY MentalityTHRILL0.76×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Planet Hollywood Resort & Casino's target market in United States?

Planet Hollywood Resort & Casino's target market in United States covers an estimated 981,615 people, concentrated in Nevada and California.

02

What is the gender split and age of Planet Hollywood Resort & Casino customers?

53.4% of the Planet Hollywood Resort & Casino audience are female, 46.6% are male, with an average age of 44.9 years.

03

Which brands do Planet Hollywood Resort & Casino fans like most?

Planet Hollywood Resort & Casino fans show strongest brand affinity for Apocalypse Now (37.37×), Mohegan Sun (26.64×), and Planet Hollywood (62.87×) over the country average.

04

Where do Planet Hollywood Resort & Casino fans live in United States?

Planet Hollywood Resort & Casino fans in United States are most concentrated in Nevada (reach ~400K), California (reach ~70K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Planet Hollywood Resort & Casino fans also like?

Beyond Planet Hollywood Resort & Casino itself, the audience over-indexes on Mohegan Sun (26.64×), Planet Hollywood (62.87×), Maryland Terrapins men's basketball (36.79×), and Flamingo Las Vegas (23.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Planet Hollywood Resort & Casino audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Planet Hollywood Resort & Casino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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