Planet Hollywood Resort & Casino Audience in United States

Planet Hollywood Resort & Casino logo

Planet Hollywood Resort & Casino has an estimated audience of 954,607 people in United States. 53.4% are female, 46.6% are male, average age 44.9. Top regions: Nevada, California, Texas. Top brand affinities: Mohegan Sun, Autism Awareness, PSV Eindhoven, Diabetes mellitus awareness, Maryland Terrapins men's basketball.

The average Planet Hollywood Resort & Casino fan in United States is 44.9 years old, balanced, and lives primarily in Nevada. The audience is concentrated in Nevada, California, Texas. Top brand affinities include Mohegan Sun, Autism Awareness, PSV Eindhoven, with strongest over-indexing on Mohegan Sun (38.41× the country average). Demographically, the Planet Hollywood Resort & Casino audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Planet Hollywood Resort & Casino fans

Demographic split for Planet Hollywood Resort & Casino audience in United States
MetricValue
Female53.4%
Male46.6%
Average age44.9
Estimated audience size954,607

Audience persona

The typical Planet Hollywood Resort & Casino fan in United States is balanced, around 44.9 years old, with strong Indulgence tendencies and a notable affinity for Mohegan Sun.

Top regions in United States

Top regions ranked by reach for Planet Hollywood Resort & Casino in United States
RegionReachAffinity
Nevada271,17729.37×
California95,7020.91×
Texas38,6820.47×
New York20,9440.39×
Florida20,7150.32×
Arizona19,7281.01×
Illinois15,9890.5×
Washington13,5680.71×
Georgia11,2640.38×
Ohio10,2440.35×
Virginia10,0130.43×
Colorado9,9070.66×
Pennsylvania9,5110.3×
Michigan8,9120.36×
North Carolina8,8380.31×
New Jersey7,7270.32×
Oregon6,8290.62×
Utah6,6040.77×
Massachusetts6,2030.33×
Tennessee6,1440.32×
Indiana6,0250.35×
Maryland5,9940.37×
Minnesota5,9680.44×
Wisconsin5,8100.4×
Missouri5,7300.37×
Kansas5,6440.75×
South Carolina4,2380.3×
Alabama4,1720.31×
Hawaii3,9040.95×
Oklahoma3,6400.34×
Louisiana3,5670.29×
Kentucky3,5360.3×
Idaho3,0990.65×
New Mexico3,0700.64×
Iowa2,6340.33×
Nebraska2,4360.51×
Connecticut2,3380.24×
Arkansas2,0340.26×
Mississippi1,7570.22×
Montana1,4410.54×
North Dakota1,1640.59×
Washington, District of Columbia1,1380.4×
Alaska1,0530.52×
South Dakota1,0440.47×
Maine9560.28×
New Hampshire9300.25×
West Virginia7330.16×
Delaware5740.22×
Rhode Island5600.18×
Wyoming5100.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Planet Hollywood Resort & Casino audience
BrandAffinityCategory
Mohegan Sun38.41×Travel & Leisure
Autism Awareness19.03×Health
PSV Eindhoven69.32×Sports
Diabetes mellitus awareness12.48×Health
Maryland Terrapins men's basketball48.36×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Duke Blue Devils men's basketball12.41×Sports
Memphis Tigers men's basketball38.28×Sports
Income tax13.19×Business & Career
Bellagio (resort)22.37×Travel & Leisure
Gonzaga Bulldogs men's basketball17.58×Sports
Planet Fitness3.38×Sports
Chumba Casino7.46×Travel & Leisure
Apocalypse Now15.65×Movies & TV
MGM Grand Las Vegas18.09×Travel & Leisure
Seattle Mariners6.13×Sports
Charles, Prince of Wales18.87×Politics & Society
Diaper bag4.82×Kids & Family
Florida Panthers8.94×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Planet Hollywood Resort & Casino audience
TraitClusterScore
IndulgenceJOY1.48
TravellingTHRILL1.44
Urban LifestyleOPEN1.33
PatriotismCONSERVATISM1.27
Luxury OrientationPREMIUM1.25
Price SensitivityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Planet Hollywood Resort & Casino
CountryShare
United States79.0%
United Kingdom4.2%
Canada2.4%

See Planet Hollywood Resort & Casino audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Planet Hollywood Resort & Casino have in United States?

Planet Hollywood Resort & Casino has an estimated audience of 954,607 people in United States, concentrated in Nevada and California.

What is the gender split and age of Planet Hollywood Resort & Casino fans?

53.4% of Planet Hollywood Resort & Casino fans are female, 46.6% are male, with an average age of 44.9 years.

Which brands do Planet Hollywood Resort & Casino fans like most?

Planet Hollywood Resort & Casino fans show strongest brand affinity for Mohegan Sun (38.41×), Autism Awareness (19.03×), and PSV Eindhoven (69.32×) over the country average.

Where do Planet Hollywood Resort & Casino fans live in United States?

Planet Hollywood Resort & Casino fans in United States are most concentrated in Nevada (reach 271,177), California (reach 95,702), and Texas (reach 38,682). These three regions account for the largest share of the active audience.

What other brands do Planet Hollywood Resort & Casino fans also like?

Beyond Planet Hollywood Resort & Casino itself, the audience over-indexes on Autism Awareness (19.03×), PSV Eindhoven (69.32×), Diabetes mellitus awareness (12.48×), and Maryland Terrapins men's basketball (48.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Planet Hollywood Resort & Casino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.