Mandalay Bay Audience in United States

Mandalay Bay logo

Mandalay Bay has an estimated audience of 1,730,997 people in United States. 50.7% are female, 49.3% are male, average age 44.5. Top regions: Nevada, California, Texas. Top brand affinities: Waukesha County, Wisconsin, Home construction, Product design, San Pellegrino, UK garage.

The average Mandalay Bay fan in United States is 44.5 years old, balanced, and lives primarily in Nevada. The audience is concentrated in Nevada, California, Texas. Top brand affinities include Waukesha County, Wisconsin, Home construction, Product design, with strongest over-indexing on Waukesha County, Wisconsin (22.18× the country average). Demographically, the Mandalay Bay audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Mandalay Bay fans

Demographic split for Mandalay Bay audience in United States
MetricValue
Female50.7%
Male49.3%
Average age44.5
Estimated audience size1,730,997

Audience persona

The typical Mandalay Bay fan in United States is balanced, around 44.5 years old, with strong Indulgence tendencies and a notable affinity for Waukesha County, Wisconsin.

Top regions in United States

Top regions ranked by reach for Mandalay Bay in United States
RegionReachAffinity
Nevada352,01021.03×
California318,5901.67×
Texas86,2520.58×
Arizona57,0271.61×
Florida49,7150.42×
New York42,9240.44×
Illinois36,2690.63×
Colorado33,6151.23×
Utah32,8652.12×
Washington29,3990.85×
Ohio26,4420.5×
Georgia24,6610.46×
Michigan23,1050.51×
Pennsylvania20,4400.35×
North Carolina20,3180.39×
Virginia18,8610.45×
New Jersey18,1940.41×
Minnesota15,7860.64×
Oregon15,5170.78×
Massachusetts15,3410.45×
Missouri14,7260.53×
Indiana14,6610.46×
Tennessee14,2030.41×
Wisconsin12,7390.49×
Maryland11,2480.38×
New Mexico10,7591.24×
Louisiana10,6450.48×
South Carolina8,8060.34×
Kansas8,5780.63×
Oklahoma8,3500.43×
Alabama8,0980.33×
Iowa7,1490.5×
Kentucky7,1450.33×
Idaho6,8170.79×
Connecticut6,2880.36×
Arkansas5,6350.4×
Hawaii5,3190.71×
Nebraska5,2370.6×
Mississippi3,9630.28×
Montana3,8590.8×
New Hampshire2,8520.42×
Washington, District of Columbia2,5540.49×
Alaska2,4730.67×
South Dakota2,2190.55×
Wyoming2,1150.82×
North Dakota2,0780.58×
Rhode Island1,9420.35×
West Virginia1,9270.24×
Maine1,8270.29×
Delaware1,4370.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mandalay Bay audience
BrandAffinityCategory
Waukesha County, Wisconsin22.18×Travel & Leisure
Home construction2.61×Home & Garden
Product design2.36×Business & Career
San Pellegrino7.05×Food & Beverages
UK garage4.77×Music & Radio
Justice2.37×Politics & Society
Kevin Carroll19.12×Movies & TV
Voltron: Legendary Defender10.03×Movies & TV
Jesse Plemons2.11×Movies & TV
Nebraska Cornhuskers football2.16×Sports
American Jewish University18.95×Business & Career
Noodle (Gorillaz)1.99×Music & Radio
Stamp collecting2.6×Home & Garden
Nurse education1.72×Kids & Family
Urban horticulture1.87×Home & Garden
Boracay4.81×Travel & Leisure
Public speaking1.94×Politics & Society
South Asian cuisine4.32×Food & Beverages
Panama1.64×Travel & Leisure
Mortgage insurance1.98×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mandalay Bay audience
TraitClusterScore
IndulgenceJOY2.14
Luxury OrientationPREMIUM1.86
TravellingTHRILL1.8
Urban LifestyleOPEN1.48
Price SensitivityPREMIUM1.47
Quality AwarenessPREMIUM1.46

Worldwide distribution

Worldwide audience distribution share by country for Mandalay Bay
CountryShare
United States82.4%
Canada2.8%
United Kingdom2.7%

See Mandalay Bay audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Mandalay Bay have in United States?

Mandalay Bay has an estimated audience of 1,730,997 people in United States, concentrated in Nevada and California.

What is the gender split and age of Mandalay Bay fans?

50.7% of Mandalay Bay fans are female, 49.3% are male, with an average age of 44.5 years.

Which brands do Mandalay Bay fans like most?

Mandalay Bay fans show strongest brand affinity for Waukesha County, Wisconsin (22.18×), Home construction (2.61×), and Product design (2.36×) over the country average.

Where do Mandalay Bay fans live in United States?

Mandalay Bay fans in United States are most concentrated in Nevada (reach 352,010), California (reach 318,590), and Texas (reach 86,252). These three regions account for the largest share of the active audience.

What other brands do Mandalay Bay fans also like?

Beyond Mandalay Bay itself, the audience over-indexes on Home construction (2.61×), Product design (2.36×), San Pellegrino (7.05×), and UK garage (4.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mandalay Bay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.