Rascasse Audience Intelligence

Mandalay Bay Target Market in United States

A data profile of the people who buy, follow and care about Mandalay Bay in United States — modelled from more than twelve digital signal sources. Mandalay Bay has an estimated audience of 1,966,144 people in United States.

#17among Hotel in United States#1486among Brand in United States#1130in Travel & Leisure

The average Mandalay Bay fan in United States is 44.5 years old, balanced, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Texas.

Top brand affinities include The Venetian Las Vegas, Caesars Palace, Bellagio (resort), with strongest over-indexing on The Venetian Las Vegas (28.26× the country average).

Demographically, the Mandalay Bay audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mandalay Bay fan in United States is balanced, around 44.5 years old, with strong Indulgence tendencies and a notable affinity for The Venetian Las Vegas.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mandalay Bay profile in United States.

Audience size
2M
in United States
Gender
50.7%♀
49.3% male
Age
44.5
average years
Country rank
#14439
Brand in United States
Fig. 01

Search interest · 12-month trend

+89%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mandalay Bay

50.7% are female, 49.3% are male, average age 44.5.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Mandalay Bay audience in United States
MetricValue
Female50.7%
Male49.3%
Average age44.5
Estimated audience size1,966,144
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Mandalay Bay audience in United States
Age bracketShare%
16-198%
20-2915%
30-3921%
40-4926%
50+30%
Fig. 04

Worldwide distribution

83.5%

of the worldwide Mandalay Bay audience comes from United States.

Worldwide audience distribution share by country for Mandalay Bay
CountryShare
United States83.5%
Canada2.6%
United Kingdom2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mandalay Bay audience in United States is strongest.

Fig. 05

Top regions by affinity

Mandalay Bay customers by region in United States
#RegionReachAffinity×
01Nevada~500K27.78×
02Utah~30K1.83×
03California~300K1.40×
04Arizona~50K1.35×
05New Mexico~9K1.06×
06Colorado~30K1.01×
07Wyoming~2K0.78×
08Hawaii~6K0.77×
09Montana~3K0.73×
10Washington~20K0.72×
11Idaho~6K0.71×
12Alaska~3K0.68×
13Oregon~10K0.65×
14North Dakota~2K0.61×
15South Dakota~2K0.57×
16Nebraska~5K0.55×
17Minnesota~10K0.53×
18Kansas~7K0.53×
19Illinois~30K0.51×
20Texas~70K0.46×
21Iowa~7K0.46×
22Washington, District of Columbia~2K0.46×
23Missouri~10K0.44×
24Michigan~20K0.43×
25New Hampshire~3K0.43×
26Wisconsin~10K0.42×
27Louisiana~9K0.42×
28Ohio~20K0.41×
29Rhode Island~2K0.41×
30Georgia~20K0.39×
31Massachusetts~10K0.39×
32Indiana~10K0.39×
33Oklahoma~8K0.39×
34Delaware~2K0.39×
35Virginia~20K0.38×
36Arkansas~5K0.38×
37New York~40K0.37×
38Maine~2K0.37×
39Tennessee~10K0.36×
40West Virginia~3K0.36×
41Florida~40K0.35×
42New Jersey~20K0.35×
43Connecticut~6K0.35×
44Maryland~10K0.34×
45North Carolina~20K0.33×
46Mississippi~5K0.33×
47Alabama~8K0.32×
48Kentucky~7K0.32×
49South Carolina~8K0.31×
50Pennsylvania~20K0.30×
Fig. 06

Affinity by region

Affinity by region — Mandalay Bay, United States
0.30×1.00×27.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mandalay Bay audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mandalay Bay audience
#·InterestCategoryAffinity×
01Tropicana Las VegasTravel & Leisure37.96×
02The Venetian Las VegasTravel & Leisure28.26×
03Caesars PalaceTravel & Leisure23.55×
04Bellagio (resort)Travel & Leisure22.29×
05MGM Grand Las VegasTravel & Leisure20.35×
06Crowne PlazaTravel & Leisure20.35×
07Flamingo Las VegasTravel & Leisure18.75×
08Maryland Terrapins men's basketballSports16.95×
09Mohegan SunTravel & Leisure14.77×
10UnibetGames13.93×
11Vegas Golden KnightsSports9.54×
12Choice HotelsTravel & Leisure9.08×
13Low-cost carrierTravel & Leisure7.56×
14Cirque du SoleilMusic & Radio6.83×
15Las Vegas StripTravel & Leisure6.17×
16Casino gamesGames4.94×
17Duke Blue Devils men's basketballSports4.60×
18Seattle MarinersSports3.74×
19GamblingGames2.50×
20Planet FitnessSports1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mandalay Bay audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mandalay Bay audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.24×
TravellingTHRILL1.65×
Urban LifestyleOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mandalay Bay audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
DIY MentalityTHRILL0.82×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mandalay Bay's target market in United States?

Mandalay Bay's target market in United States covers an estimated 1,966,144 people, concentrated in Nevada and California.

02

What is the gender split and age of Mandalay Bay customers?

50.7% of the Mandalay Bay audience are female, 49.3% are male, with an average age of 44.5 years.

03

Which brands do Mandalay Bay fans like most?

Mandalay Bay fans show strongest brand affinity for The Venetian Las Vegas (28.26×), Caesars Palace (23.55×), and Bellagio (resort) (22.29×) over the country average.

04

Where do Mandalay Bay fans live in United States?

Mandalay Bay fans in United States are most concentrated in Nevada (reach ~500K), California (reach ~300K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Mandalay Bay fans also like?

Beyond Mandalay Bay itself, the audience over-indexes on Caesars Palace (23.55×), Bellagio (resort) (22.29×), MGM Grand Las Vegas (20.35×), and Flamingo Las Vegas (18.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Mandalay Bay audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mandalay Bay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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