Las Vegas Strip Audience in United States

Las Vegas Strip logo

Las Vegas Strip has an estimated audience of 11,417,965 people in United States. 50.0% are female, 50.0% are male, average age 43.0. Top regions: Nevada, California, Texas. Top brand affinities: Las Vegas, Las Vegas Valley, Nevada, Casino, Wynn Las Vegas.

The average Las Vegas Strip fan in United States is 43.0 years old, balanced, and lives primarily in Nevada. The audience is concentrated in Nevada, California, Texas. Top brand affinities include Las Vegas, Las Vegas Valley, Nevada, with strongest over-indexing on Las Vegas (2.19× the country average). Demographically, the Las Vegas Strip audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Las Vegas Strip fans

Demographic split for Las Vegas Strip audience in United States
MetricValue
Female50.0%
Male50.0%
Average age43.0
Estimated audience size11,417,965

Audience persona

The typical Las Vegas Strip fan in United States is balanced, around 43.0 years old, with strong Travelling tendencies and a notable affinity for Las Vegas.

Top regions in United States

Top regions ranked by reach for Las Vegas Strip in United States
RegionReachAffinity
Nevada1,869,67616.93×
California1,757,9361.4×
Texas712,0050.73×
Florida384,4240.5×
Arizona364,8751.57×
New York323,0960.51×
Illinois274,6650.72×
Washington237,1511.04×
Ohio207,3250.59×
Michigan183,1210.61×
Colorado174,9840.97×
Pennsylvania172,2290.45×
Georgia169,5380.48×
New Jersey142,5440.49×
Utah140,8141.38×
North Carolina140,3100.41×
Virginia134,3450.48×
Minnesota130,3720.8×
Indiana128,3990.62×
Oregon126,6500.97×
Missouri121,1620.66×
Wisconsin120,2560.7×
Massachusetts113,9060.51×
Tennessee109,4750.48×
Maryland83,8900.43×
Oklahoma77,2530.61×
Louisiana73,5590.5×
New Mexico69,5961.22×
South Carolina64,5390.38×
Kentucky63,9720.45×
Hawaii63,8121.3×
Iowa63,2230.67×
Alabama63,1130.4×
Kansas60,5620.67×
Idaho57,3121×
Arkansas49,5310.53×
Connecticut47,9410.42×
Nebraska43,2220.75×
Mississippi40,5750.43×
Montana31,3090.99×
North Dakota24,7271.05×
New Hampshire23,0000.51×
Alaska22,9360.94×
South Dakota20,7040.78×
West Virginia16,8670.32×
Maine16,1980.4×
Washington, District of Columbia15,2460.44×
Rhode Island14,0340.39×
Wyoming12,8760.76×
Delaware11,9330.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Las Vegas Strip audience
BrandAffinityCategory
Las Vegas2.19×Travel & Leisure
Las Vegas Valley4.4×Travel & Leisure
Nevada2.47×Travel & Leisure
Casino1.97×Games
Wynn Las Vegas6.37×Travel & Leisure
Gambling1.5×Games
Caesars Palace5.6×Travel & Leisure
The Venetian Las Vegas5.63×Travel & Leisure
southwest airlines1.57×Travel & Leisure
Aria Resort and Casino6.95×Travel & Leisure
Google Flights1.59×Travel & Leisure
MGM Grand Las Vegas6.1×Travel & Leisure
Mandalay Bay6.17×Travel & Leisure
Treasure Island Hotel and Casino7.18×Travel & Leisure
Bellagio (resort)4.98×Travel & Leisure
Slot machine1.74×Games
Flamingo Las Vegas4.78×Travel & Leisure
Alaska Airlines1.67×Travel & Leisure
Excalibur Hotel and Casino7.07×Travel & Leisure
Chumba Casino1.89×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Las Vegas Strip audience
TraitClusterScore
TravellingTHRILL1.5
Luxury OrientationPREMIUM1.4
Design AffinityPREMIUM1.35
IndulgenceJOY1.33
Quality AwarenessPREMIUM1.31
Sports ActivityPOWER1.27

Worldwide distribution

Worldwide audience distribution share by country for Las Vegas Strip
CountryShare
United States65.0%
United Kingdom5.1%
Canada3.5%

See Las Vegas Strip audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Las Vegas Strip have in United States?

Las Vegas Strip has an estimated audience of 11,417,965 people in United States, concentrated in Nevada and California.

What is the gender split and age of Las Vegas Strip fans?

50.0% of Las Vegas Strip fans are female, 50.0% are male, with an average age of 43.0 years.

Which brands do Las Vegas Strip fans like most?

Las Vegas Strip fans show strongest brand affinity for Las Vegas (2.19×), Las Vegas Valley (4.4×), and Nevada (2.47×) over the country average.

Where do Las Vegas Strip fans live in United States?

Las Vegas Strip fans in United States are most concentrated in Nevada (reach 1,869,676), California (reach 1,757,936), and Texas (reach 712,005). These three regions account for the largest share of the active audience.

What other brands do Las Vegas Strip fans also like?

Beyond Las Vegas Strip itself, the audience over-indexes on Las Vegas Valley (4.4×), Nevada (2.47×), Casino (1.97×), and Wynn Las Vegas (6.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Las Vegas Strip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.