Rascasse Audience Intelligence

Las Vegas Strip Audience in United States

A data profile of the people who buy, follow and care about Las Vegas Strip in United States — modelled from more than twelve digital signal sources. Las Vegas Strip has an estimated audience of 11,417,965 people in United States.

#7among POI in United States#185among POI in United States#278in Travel & Leisure

The average Las Vegas Strip fan in United States is 43.0 years old, balanced, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Texas.

Top brand affinities include Las Vegas, Las Vegas Valley, Nevada, with strongest over-indexing on Las Vegas (2.19× the country average).

Demographically, the Las Vegas Strip audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Las Vegas Strip fan in United States is balanced, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for Las Vegas.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Las Vegas Strip profile in United States.

Audience size
11.4M
in United States
Gender
50.0%♀
50.0% male
Age
43.0
average years
Country rank
#3139
POI in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Las Vegas Strip fans

50.0% are female, 50.0% are male, average age 43.0.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Las Vegas Strip audience in United States
MetricValue
Female50.0%
Male50.0%
Average age43.0
Estimated audience size11,417,965
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Las Vegas Strip audience in United States
Age bracketShare%
16-1910%
20-2918%
30-3921%
40-4925%
50+26%
Fig. 04

Worldwide distribution

65.0%

of the worldwide Las Vegas Strip audience comes from United States.

Worldwide audience distribution share by country for Las Vegas Strip
CountryShare
United States65.0%
United Kingdom5.1%
Canada3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Las Vegas Strip audience in United States is strongest.

Fig. 05

Top regions by affinity

Las Vegas Strip fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~2.5M23.50×
02Arizona~300K1.38×
03Utah~100K1.25×
04California~1.5M1.18×
05Hawaii~60K1.18×
06New Mexico~60K1.05×
07North Dakota~20K0.95×
08Idaho~50K0.88×
09Montana~30K0.88×
10Alaska~20K0.87×
11Washington~200K0.85×
12Colorado~100K0.81×
13Oregon~100K0.80×
14Wyoming~10K0.75×
15South Dakota~20K0.73×
16Nebraska~40K0.69×
17Minnesota~100K0.65×
18Indiana~100K0.61×
19Iowa~60K0.60×
20Illinois~200K0.59×
21Wisconsin~100K0.59×
22Kansas~50K0.59×
23Texas~600K0.58×
24Missouri~100K0.55×
25Oklahoma~70K0.53×
26Michigan~200K0.51×
27West Virginia~30K0.51×
28New Hampshire~20K0.50×
29Arkansas~50K0.49×
30Ohio~200K0.48×
31Louisiana~70K0.44×
32Rhode Island~20K0.44×
33Washington, District of Columbia~20K0.44×
34Delaware~10K0.44×
35Mississippi~40K0.43×
36Maine~20K0.43×
37Florida~300K0.42×
38Massachusetts~100K0.42×
39New York~300K0.41×
40New Jersey~100K0.41×
41Tennessee~90K0.41×
42Georgia~100K0.40×
43Virginia~100K0.40×
44Kentucky~60K0.40×
45Connecticut~40K0.38×
46Pennsylvania~100K0.37×
47Maryland~70K0.37×
48Alabama~60K0.37×
49North Carolina~100K0.35×
50South Carolina~60K0.34×
Fig. 06

Affinity by region

Affinity by region — Las Vegas Strip, United States
0.34×1.00×23.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Las Vegas Strip audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Las Vegas Strip audience
#·InterestCategoryAffinity×
01Treasure Island Hotel and CasinoTravel & Leisure7.18×
02Aria Resort and CasinoTravel & Leisure6.95×
03Wynn Las VegasTravel & Leisure6.37×
04Mandalay BayTravel & Leisure6.17×
05MGM Grand Las VegasTravel & Leisure6.10×
06The Venetian Las VegasTravel & Leisure5.63×
07Caesars PalaceTravel & Leisure5.60×
08Bellagio (resort)Travel & Leisure4.98×
09Flamingo Las VegasTravel & Leisure4.78×
10Las Vegas ValleyTravel & Leisure4.40×
11Taron EgertonMovies & TV3.20×
12NevadaTravel & Leisure2.47×
13Las VegasTravel & Leisure2.19×
14CasinoGames1.97×
15Chumba CasinoTravel & Leisure1.89×
16Slot machineGames1.74×
17Alaska AirlinesTravel & Leisure1.67×
18Google FlightsTravel & Leisure1.59×
19southwest airlinesTravel & Leisure1.57×
20GamblingGames1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Las Vegas Strip audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Las Vegas Strip audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.19×
Career OrientationPOWER1.17×
Risk AppetiteTHRILL1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Las Vegas Strip audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.95×
SustainabilityBALANCE0.97×
MindfulnessBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Las Vegas Strip have in United States?

Las Vegas Strip has an estimated audience of 11,417,965 people in United States, concentrated in Nevada and California.

02

What is the gender split and age of Las Vegas Strip fans?

50.0% of Las Vegas Strip fans are female, 50.0% are male, with an average age of 43.0 years.

03

Which brands do Las Vegas Strip fans like most?

Las Vegas Strip fans show strongest brand affinity for Las Vegas (2.19×), Las Vegas Valley (4.4×), and Nevada (2.47×) over the country average.

04

Where do Las Vegas Strip fans live in United States?

Las Vegas Strip fans in United States are most concentrated in Nevada (reach ~2.5M), California (reach ~1.5M), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Las Vegas Strip fans also like?

Beyond Las Vegas Strip itself, the audience over-indexes on Las Vegas Valley (4.4×), Nevada (2.47×), Casino (1.97×), and Wynn Las Vegas (6.37×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Las Vegas Strip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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