Treasure Island Hotel and Casino Audience in United States

Treasure Island Hotel and Casino has an estimated audience of 1,210,203 people in United States. 51.4% are female, 48.6% are male, average age 44.9. Top brand affinities: PSV Eindhoven, Low-cost carrier, Mobile gambling, Mohegan Sun, Bellagio (resort).

Top brand affinities include PSV Eindhoven, Low-cost carrier, Mobile gambling, with strongest over-indexing on PSV Eindhoven (59.85× the country average). Demographically, the Treasure Island Hotel and Casino audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Treasure Island Hotel and Casino fans

Demographic split for Treasure Island Hotel and Casino audience in United States
MetricValue
Female51.4%
Male48.6%
Average age44.9
Estimated audience size1,210,203

Audience persona

The typical Treasure Island Hotel and Casino fan in United States is balanced, around 44.9 years old, with strong Luxury Orientation tendencies and a notable affinity for PSV Eindhoven.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Treasure Island Hotel and Casino audience
BrandAffinityCategory
PSV Eindhoven59.85×Sports
Low-cost carrier26.69×Travel & Leisure
Mobile gambling19.57×Games
Mohegan Sun18.51×Travel & Leisure
Bellagio (resort)21.04×Travel & Leisure
MGM Grand Las Vegas18.95×Travel & Leisure
Las Vegas Strip7.28×Travel & Leisure
The Venetian Las Vegas13.86×Travel & Leisure
Memphis Tigers men's basketball25.03×Sports
Maryland Terrapins men's basketball24.23×Sports
Duke Blue Devils men's basketball6.72×Sports
Planet Fitness2.75×Sports
United Airlines3.31×Travel & Leisure
Diaper bag4.03×Kids & Family
southwest airlines3.21×Travel & Leisure
Gambling2.54×Games
FC Bayern Munich3.9×Sports
Slot machine4.2×Games
Aldi2.21×Shopping
Nightlife3.56×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Treasure Island Hotel and Casino audience
TraitClusterScore
Luxury OrientationPREMIUM1.92
Quality AwarenessPREMIUM1.69
TravellingTHRILL1.55
Career OrientationPOWER1.51
IndulgenceJOY1.48
Price SensitivityPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Treasure Island Hotel and Casino
CountryShare
United States67.6%
Japan11.2%
Mexico3.6%

See Treasure Island Hotel and Casino audiences in other countries

More Hotel audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Treasure Island Hotel and Casino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.