Rascasse Audience Intelligence

Treasure Island Hotel and Casino Target Market in United States

A data profile of the people who buy, follow and care about Treasure Island Hotel and Casino in United States — modelled from more than twelve digital signal sources. Treasure Island Hotel and Casino has an estimated audience of 1,214,922 people in United States.

#33among Hotel in United States#2118among Brand in United States#1563in Travel & Leisure

The average Treasure Island Hotel and Casino fan in United States is 44.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Nevada, Texas.

Top brand affinities include Caesars Palace, Bellagio (resort), Mohegan Sun, with strongest over-indexing on Caesars Palace (24.93× the country average).

Demographically, the Treasure Island Hotel and Casino audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Treasure Island Hotel and Casino fan in United States is balanced, around 44.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Caesars Palace.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Treasure Island Hotel and Casino profile in United States.

Audience size
1.2M
in United States
Gender
51.4%♀
48.6% male
Age
44.9
average years
Country rank
#20703
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Treasure Island Hotel and Casino

51.4% are female, 48.6% are male, average age 44.9.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Treasure Island Hotel and Casino audience in United States
MetricValue
Female51.4%
Male48.6%
Average age44.9
Estimated audience size1,214,922
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Treasure Island Hotel and Casino audience in United States
Age bracketShare%
16-197%
20-2915%
30-3921%
40-4925%
50+32%
Fig. 04

Worldwide distribution

67.6%

of the worldwide Treasure Island Hotel and Casino audience comes from United States.

Worldwide audience distribution share by country for Treasure Island Hotel and Casino
CountryShare
United States67.6%
Japan11.2%
Mexico3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Treasure Island Hotel and Casino audience in United States is strongest.

Fig. 05

Top regions by affinity

Treasure Island Hotel and Casino customers by region in United States
#RegionReachAffinity×
01Nevada~200K20.01×
02California~300K2.07×
03Utah~20K2.07×
04Arizona~50K2.03×
05New Mexico~9K1.55×
06Hawaii~6K1.11×
07North Dakota~3K1.07×
08Colorado~20K1.00×
09Wyoming~2K1.00×
10Montana~3K0.91×
11Minnesota~10K0.78×
12Idaho~5K0.76×
13South Dakota~2K0.76×
14Nebraska~4K0.73×
15Alaska~2K0.72×
16Wisconsin~10K0.68×
17Iowa~7K0.67×
18Kansas~6K0.66×
19Illinois~30K0.64×
20Rhode Island~2K0.60×
21Delaware~2K0.60×
22Oklahoma~8K0.58×
23West Virginia~3K0.57×
24New Hampshire~3K0.57×
25Maine~2K0.57×
26Texas~60K0.56×
27Indiana~10K0.56×
28Missouri~10K0.54×
29Michigan~20K0.53×
30Washington, District of Columbia~2K0.52×
31Kentucky~8K0.51×
32Arkansas~5K0.51×
33Mississippi~5K0.50×
34Ohio~20K0.48×
35Oregon~7K0.48×
36Washington~10K0.47×
37Louisiana~7K0.46×
38Tennessee~10K0.45×
39Alabama~7K0.44×
40Connecticut~5K0.44×
41South Carolina~8K0.43×
42Florida~30K0.41×
43New York~30K0.41×
44Georgia~20K0.41×
45Massachusetts~10K0.41×
46New Jersey~10K0.40×
47Maryland~8K0.39×
48Pennsylvania~20K0.37×
49North Carolina~10K0.37×
50Virginia~10K0.36×
Fig. 06

Affinity by region

Affinity by region — Treasure Island Hotel and Casino, United States
0.36×1.00×20.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Treasure Island Hotel and Casino audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Treasure Island Hotel and Casino audience
#·InterestCategoryAffinity×
01Tropicana Las VegasTravel & Leisure38.33×
02Caesars PalaceTravel & Leisure24.93×
03Bellagio (resort)Travel & Leisure22.28×
04MGM Grand Las VegasTravel & Leisure20.09×
05Maryland Terrapins men's basketballSports20.03×
06Flamingo Las VegasTravel & Leisure17.72×
07Mohegan SunTravel & Leisure16.29×
08The Venetian Las VegasTravel & Leisure14.90×
09Low-cost carrierTravel & Leisure14.25×
10Mobile gamblingGames10.72×
11Las Vegas StripTravel & Leisure7.18×
12QVCMovies & TV4.92×
13Seattle MarinersSports4.54×
14FedExBusiness & Career3.73×
15Renewable energyBusiness & Career3.56×
16Mortgage loansBusiness & Career3.36×
17Discount storesShopping3.28×
18Shopping mallsShopping2.61×
19Pizza HutFood & Beverages2.60×
20AirbnbTravel & Leisure2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Treasure Island Hotel and Casino audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Treasure Island Hotel and Casino audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.03×
Quality AwarenessPREMIUM2.01×
Career OrientationPOWER1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Treasure Island Hotel and Casino audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
MindfulnessBALANCE0.74×
TraditionCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Treasure Island Hotel and Casino's target market in United States?

Treasure Island Hotel and Casino's target market in United States covers an estimated 1,214,922 people, concentrated in California and Nevada.

02

What is the gender split and age of Treasure Island Hotel and Casino customers?

51.4% of the Treasure Island Hotel and Casino audience are female, 48.6% are male, with an average age of 44.9 years.

03

Which brands do Treasure Island Hotel and Casino fans like most?

Treasure Island Hotel and Casino fans show strongest brand affinity for Caesars Palace (24.93×), Bellagio (resort) (22.28×), and Mohegan Sun (16.29×) over the country average.

04

Where do Treasure Island Hotel and Casino fans live in United States?

Treasure Island Hotel and Casino fans in United States are most concentrated in California (reach ~300K), Nevada (reach ~200K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Treasure Island Hotel and Casino fans also like?

Beyond Treasure Island Hotel and Casino itself, the audience over-indexes on Bellagio (resort) (22.28×), Mohegan Sun (16.29×), The Venetian Las Vegas (14.9×), and MGM Grand Las Vegas (20.09×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Treasure Island Hotel and Casino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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