Rascasse Audience Intelligence

Wynn Las Vegas Target Market in United States

A data profile of the people who buy, follow and care about Wynn Las Vegas in United States — modelled from more than twelve digital signal sources. Wynn Las Vegas has an estimated audience of 2,976,253 people in United States.

#11among Hotel in United States#1063among Brand in United States#833in Travel & Leisure

The average Wynn Las Vegas fan in United States is 44.8 years old, balanced, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Texas.

Top brand affinities include The Venetian Las Vegas, Caesars Palace, Flamingo Las Vegas, with strongest over-indexing on The Venetian Las Vegas (21.9× the country average).

Demographically, the Wynn Las Vegas audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wynn Las Vegas fan in United States is balanced, around 44.8 years old, with strong Indulgence tendencies and a notable affinity for The Venetian Las Vegas.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wynn Las Vegas profile in United States.

Audience size
3M
in United States
Gender
49.4%♀
50.6% male
Age
44.8
average years
Country rank
#10386
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wynn Las Vegas

49.4% are female, 50.6% are male, average age 44.8.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Wynn Las Vegas audience in United States
MetricValue
Female49.4%
Male50.6%
Average age44.8
Estimated audience size2,976,253
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Wynn Las Vegas audience in United States
Age bracketShare%
16-198%
20-2916%
30-3920%
40-4924%
50+32%
Fig. 04

Worldwide distribution

73.1%

of the worldwide Wynn Las Vegas audience comes from United States.

Worldwide audience distribution share by country for Wynn Las Vegas
CountryShare
United States73.1%
China5.1%
Canada3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wynn Las Vegas audience in United States is strongest.

Fig. 05

Top regions by affinity

Wynn Las Vegas customers by region in United States
#RegionReachAffinity×
01Nevada~800K28.10×
02California~500K1.64×
03Arizona~70K1.16×
04Hawaii~10K1.11×
05Utah~30K1.03×
06Colorado~40K0.81×
07Washington~40K0.74×
08New Mexico~10K0.72×
09Montana~6K0.70×
10Texas~200K0.65×
11Illinois~60K0.65×
12Idaho~9K0.64×
13Wyoming~3K0.63×
14New York~100K0.62×
15Oregon~20K0.61×
16Alaska~4K0.58×
17North Dakota~3K0.57×
18Washington, District of Columbia~5K0.55×
19Massachusetts~30K0.53×
20Florida~100K0.51×
21New Jersey~40K0.51×
22South Dakota~3K0.49×
23Michigan~40K0.47×
24Minnesota~20K0.47×
25Nebraska~7K0.47×
26Oklahoma~20K0.46×
27Georgia~40K0.45×
28Virginia~30K0.45×
29Kansas~10K0.45×
30Missouri~20K0.42×
31Wisconsin~20K0.41×
32Arkansas~10K0.41×
33New Hampshire~5K0.41×
34Louisiana~20K0.40×
35Rhode Island~4K0.40×
36Tennessee~20K0.39×
37Maryland~20K0.39×
38Connecticut~10K0.39×
39Iowa~9K0.39×
40Delaware~3K0.39×
41Ohio~30K0.37×
42North Carolina~30K0.36×
43Indiana~20K0.36×
44South Carolina~20K0.36×
45Maine~4K0.35×
46Kentucky~10K0.34×
47Alabama~10K0.33×
48Mississippi~8K0.33×
49West Virginia~5K0.33×
50Pennsylvania~30K0.31×
Fig. 06

Affinity by region

Affinity by region — Wynn Las Vegas, United States
0.31×1.00×28.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wynn Las Vegas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wynn Las Vegas audience
#·InterestCategoryAffinity×
01The Venetian Las VegasTravel & Leisure21.90×
02Tropicana Las VegasTravel & Leisure19.90×
03Flamingo Las VegasTravel & Leisure17.14×
04MGM Grand Las VegasTravel & Leisure16.88×
05Caesars PalaceTravel & Leisure15.88×
06UnibetGames13.93×
07Bellagio (resort)Travel & Leisure13.23×
08Vegas Golden KnightsSports10.95×
09Dental tourismHealth9.63×
10Low-cost carrierTravel & Leisure7.71×
11Mohegan SunTravel & Leisure7.20×
12Mobile gamblingGames6.94×
13Las Vegas StripTravel & Leisure6.37×
14GamblingGames2.42×
15Diaper bagKids & Family2.37×
16United AirlinesTravel & Leisure1.99×
17Planet FitnessSports1.96×
18TicketmasterTravel & Leisure1.89×
19Take-outFood & Beverages1.75×
20Trader Joe'sShopping1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wynn Las Vegas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wynn Las Vegas audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.79×
TravellingTHRILL1.72×
Quality AwarenessPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wynn Las Vegas audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
DIY MentalityTHRILL0.82×
TraditionCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wynn Las Vegas's target market in United States?

Wynn Las Vegas's target market in United States covers an estimated 2,976,253 people, concentrated in Nevada and California.

02

What is the gender split and age of Wynn Las Vegas customers?

49.4% of the Wynn Las Vegas audience are female, 50.6% are male, with an average age of 44.8 years.

03

Which brands do Wynn Las Vegas fans like most?

Wynn Las Vegas fans show strongest brand affinity for The Venetian Las Vegas (21.9×), Caesars Palace (15.88×), and Flamingo Las Vegas (17.14×) over the country average.

04

Where do Wynn Las Vegas fans live in United States?

Wynn Las Vegas fans in United States are most concentrated in Nevada (reach ~800K), California (reach ~500K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wynn Las Vegas fans also like?

Beyond Wynn Las Vegas itself, the audience over-indexes on Caesars Palace (15.88×), Flamingo Las Vegas (17.14×), MGM Grand Las Vegas (16.88×), and Las Vegas Strip (6.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in United States

See Wynn Las Vegas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wynn Las Vegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →