Wynn Las Vegas Audience in United States

Wynn Las Vegas logo

Wynn Las Vegas has an estimated audience of 2,960,541 people in United States. 49.4% are female, 50.6% are male, average age 44.8. Top regions: California, Nevada, Texas. Top brand affinities: Home construction, Governor of Michigan, Waukesha County, Wisconsin, Goop, Wok.

The average Wynn Las Vegas fan in United States is 44.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Nevada, Texas. Top brand affinities include Home construction, Governor of Michigan, Waukesha County, Wisconsin, with strongest over-indexing on Home construction (2.57× the country average). Demographically, the Wynn Las Vegas audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Wynn Las Vegas fans

Demographic split for Wynn Las Vegas audience in United States
MetricValue
Female49.4%
Male50.6%
Average age44.8
Estimated audience size2,960,541

Audience persona

The typical Wynn Las Vegas fan in United States is balanced, around 44.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Wynn Las Vegas in United States
RegionReachAffinity
California672,8782.07×
Nevada580,04120.26×
Texas213,5900.84×
New York130,0040.79×
Florida123,4260.62×
Arizona85,7651.42×
Illinois81,4020.83×
Washington54,4430.92×
Georgia51,1010.56×
Colorado47,5891.02×
New Jersey46,4300.62×
Michigan44,0330.57×
Virginia40,7730.57×
Ohio40,3990.44×
North Carolina39,8730.45×
Massachusetts37,9560.65×
Pennsylvania37,0480.37×
Utah33,4621.26×
Tennessee27,2110.46×
Oregon25,2250.74×
Maryland23,8950.47×
Minnesota23,7400.56×
Missouri23,4370.49×
Indiana22,6080.42×
Wisconsin21,0230.47×
South Carolina18,6280.42×
Oklahoma17,7730.54×
Louisiana17,2970.45×
Hawaii17,0261.34×
Alabama15,1340.37×
Kentucky13,5640.37×
Connecticut12,6610.43×
New Mexico12,4480.84×
Kansas12,0970.52×
Arkansas10,7560.44×
Idaho10,6830.72×
Iowa10,2350.42×
Mississippi7,5420.31×
Nebraska7,4060.5×
Montana6,4560.79×
Washington, District of Columbia5,4850.62×
New Hampshire4,7420.41×
Alaska3,6110.57×
Rhode Island3,4920.37×
North Dakota3,2850.54×
West Virginia3,1710.23×
South Dakota3,1070.45×
Maine2,9320.28×
Delaware2,8080.34×
Wyoming2,8070.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wynn Las Vegas audience
BrandAffinityCategory
Home construction2.57×Home & Garden
Governor of Michigan8.34×Politics & Society
Waukesha County, Wisconsin12.49×Travel & Leisure
Goop5.57×Internet & Social Media
Wok6.16×Food & Beverages
TV Fanatic9.87×Movies & TV
Home equity1.56×Home & Garden
edureka28.99×Business & Career
Natural rubber1.63×Cars & Mobility
Nebraska Cornhuskers football2.69×Sports
Urban horticulture2.6×Home & Garden
Grinch2.9×Movies & TV
Jesse Plemons2.48×Movies & TV
Vocal harmony3.08×Music & Radio
Justice1.87×Politics & Society
San Pellegrino4.55×Food & Beverages
Google Home3.97×Technology & Electronics
JDSU1.83×Business & Career
Hipster5.7×Politics & Society
Hibachi4.63×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wynn Las Vegas audience
TraitClusterScore
Luxury OrientationPREMIUM1.9
TravellingTHRILL1.89
Quality AwarenessPREMIUM1.84
Design AffinityPREMIUM1.83
IndulgenceJOY1.75
Career OrientationPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for Wynn Las Vegas
CountryShare
United States73.2%
China5.2%
Canada3.5%

See Wynn Las Vegas audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Wynn Las Vegas have in United States?

Wynn Las Vegas has an estimated audience of 2,960,541 people in United States, concentrated in California and Nevada.

What is the gender split and age of Wynn Las Vegas fans?

49.4% of Wynn Las Vegas fans are female, 50.6% are male, with an average age of 44.8 years.

Which brands do Wynn Las Vegas fans like most?

Wynn Las Vegas fans show strongest brand affinity for Home construction (2.57×), Governor of Michigan (8.34×), and Waukesha County, Wisconsin (12.49×) over the country average.

Where do Wynn Las Vegas fans live in United States?

Wynn Las Vegas fans in United States are most concentrated in California (reach 672,878), Nevada (reach 580,041), and Texas (reach 213,590). These three regions account for the largest share of the active audience.

What other brands do Wynn Las Vegas fans also like?

Beyond Wynn Las Vegas itself, the audience over-indexes on Governor of Michigan (8.34×), Waukesha County, Wisconsin (12.49×), Goop (5.57×), and Wok (6.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wynn Las Vegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.