Rascasse Audience Intelligence

Aria Resort and Casino Target Market in United States

A data profile of the people who buy, follow and care about Aria Resort and Casino in United States — modelled from more than twelve digital signal sources. Aria Resort and Casino has an estimated audience of 1,654,117 people in United States.

#23among Hotel in United States#1708among Brand in United States#1263in Travel & Leisure

The average Aria Resort and Casino fan in United States is 44.3 years old, balanced, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Texas.

Top brand affinities include Caesars Palace, The Venetian Las Vegas, Bellagio (resort), with strongest over-indexing on Caesars Palace (20.33× the country average).

Demographically, the Aria Resort and Casino audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aria Resort and Casino fan in United States is balanced, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Caesars Palace.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aria Resort and Casino profile in United States.

Audience size
1.7M
in United States
Gender
49.0%♀
51.0% male
Age
44.3
average years
Country rank
#16486
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aria Resort and Casino

49.0% are female, 51.0% are male, average age 44.3.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Aria Resort and Casino audience in United States
MetricValue
Female49.0%
Male51.0%
Average age44.3
Estimated audience size1,654,117
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Aria Resort and Casino audience in United States
Age bracketShare%
16-198%
20-2916%
30-3921%
40-4925%
50+30%
Fig. 04

Worldwide distribution

80.3%

of the worldwide Aria Resort and Casino audience comes from United States.

Worldwide audience distribution share by country for Aria Resort and Casino
CountryShare
United States80.3%
Canada3.1%
United Kingdom3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aria Resort and Casino audience in United States is strongest.

Fig. 05

Top regions by affinity

Aria Resort and Casino customers by region in United States
#RegionReachAffinity×
01Nevada~700K41.59×
02Vermont~2K0.77×
03Alaska~3K0.73×
04South Dakota~3K0.71×
05West Virginia~5K0.67×
06North Dakota~2K0.67×
07Montana~3K0.64×
08Delaware~3K0.64×
09Rhode Island~3K0.63×
10Maine~4K0.62×
11Hawaii~4K0.57×
12New Hampshire~4K0.56×
13Mississippi~7K0.53×
14Idaho~4K0.49×
15Washington, District of Columbia~2K0.49×
16California~80K0.47×
17Utah~7K0.47×
18New Mexico~4K0.47×
19Nebraska~4K0.47×
20Arkansas~6K0.46×
21Arizona~10K0.43×
22Kansas~5K0.41×
23Iowa~5K0.40×
24Washington~10K0.38×
25Oregon~7K0.38×
26Oklahoma~7K0.38×
27Alabama~8K0.37×
28Kentucky~8K0.37×
29Colorado~9K0.36×
30Louisiana~8K0.36×
31South Carolina~9K0.35×
32Connecticut~6K0.35×
33Virginia~10K0.34×
34Minnesota~7K0.32×
35Missouri~8K0.31×
36New York~30K0.30×
37Illinois~20K0.30×
38Tennessee~10K0.30×
39Maryland~8K0.30×
40Wisconsin~7K0.30×
41New Jersey~10K0.29×
42Massachusetts~9K0.29×
43Indiana~9K0.29×
44Texas~40K0.28×
45Georgia~10K0.27×
46North Carolina~10K0.26×
47Michigan~10K0.26×
48Pennsylvania~10K0.24×
49Ohio~10K0.24×
50Florida~30K0.23×
Fig. 06

Affinity by region

Affinity by region — Aria Resort and Casino, United States
0.23×1.00×41.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aria Resort and Casino audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aria Resort and Casino audience
#·InterestCategoryAffinity×
01UnibetGames29.52×
02Tropicana Las VegasTravel & Leisure25.88×
03Bellagio (resort)Travel & Leisure20.91×
04Caesars PalaceTravel & Leisure20.33×
05MGM Grand Las VegasTravel & Leisure20.19×
06The Venetian Las VegasTravel & Leisure17.04×
07Flamingo Las VegasTravel & Leisure14.39×
08Maryland Terrapins men's basketballSports12.51×
09Low-cost carrierTravel & Leisure7.32×
10Vegas Golden KnightsSports7.29×
11Mohegan SunTravel & Leisure7.00×
12Las Vegas StripTravel & Leisure6.95×
13Mineral waterFood & Beverages4.37×
14Casino gamesGames3.49×
15NASDAQBusiness & Career3.26×
16Seattle MarinersSports3.12×
17WhataburgerFood & Beverages2.74×
18GamblingGames2.33×
19CasinoGames2.13×
20Planet FitnessSports2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aria Resort and Casino audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aria Resort and Casino audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.89×
TravellingTHRILL1.60×
Quality AwarenessPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aria Resort and Casino audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
TraditionCONSERVATISM0.79×
PatriotismCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aria Resort and Casino's target market in United States?

Aria Resort and Casino's target market in United States covers an estimated 1,654,117 people, concentrated in Nevada and California.

02

What is the gender split and age of Aria Resort and Casino customers?

49.0% of the Aria Resort and Casino audience are female, 51.0% are male, with an average age of 44.3 years.

03

Which brands do Aria Resort and Casino fans like most?

Aria Resort and Casino fans show strongest brand affinity for Caesars Palace (20.33×), The Venetian Las Vegas (17.04×), and Bellagio (resort) (20.91×) over the country average.

04

Where do Aria Resort and Casino fans live in United States?

Aria Resort and Casino fans in United States are most concentrated in Nevada (reach ~700K), California (reach ~80K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Aria Resort and Casino fans also like?

Beyond Aria Resort and Casino itself, the audience over-indexes on The Venetian Las Vegas (17.04×), Bellagio (resort) (20.91×), Unibet (29.52×), and MGM Grand Las Vegas (20.19×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Aria Resort and Casino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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