Las Vegas Valley Audience in United States

Las Vegas Valley has an estimated audience of 10,791,946 people in United States. 54.0% are female, 46.0% are male, average age 43.0. Top regions: Nevada, California, Texas. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Bruce Willis.

The average Las Vegas Valley fan in United States is 43.0 years old, balanced, and lives primarily in Nevada. The audience is concentrated in Nevada, California, Texas. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (12.82× the country average). Demographically, the Las Vegas Valley audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Las Vegas Valley fans

Demographic split for Las Vegas Valley audience in United States
MetricValue
Female54.0%
Male46.0%
Average age43.0
Estimated audience size10,791,946

Audience persona

The typical Las Vegas Valley fan in United States is balanced, around 43.0 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Las Vegas Valley in United States
RegionReachAffinity
Nevada1,922,13418.42×
California817,1960.69×
Texas268,4010.29×
Florida207,4010.28×
New York167,1600.28×
Arizona127,0530.58×
Illinois110,1710.31×
Colorado105,4560.62×
Michigan101,0570.36×
Washington100,3280.46×
Ohio98,3420.3×
Virginia92,5470.35×
Georgia88,4640.27×
Utah78,5940.81×
Pennsylvania78,3070.22×
North Carolina73,2610.23×
Oregon67,3530.54×
Tennessee63,7410.29×
New Jersey63,1530.23×
Minnesota56,1310.36×
Mississippi53,8940.61×
Kentucky53,7620.4×
Missouri53,0810.31×
Louisiana51,9120.37×
West Virginia51,9081.03×
Indiana51,3840.26×
Wisconsin50,2590.31×
Massachusetts50,0000.24×
Idaho47,9340.89×
Arkansas47,8790.54×
Oklahoma46,8230.39×
South Carolina45,7060.28×
New Mexico44,6380.82×
Alabama44,6050.3×
Alaska44,4001.92×
Maryland43,1630.23×
Hawaii42,5190.92×
Iowa42,2650.48×
Montana41,9301.4×
Kansas41,0960.48×
Nebraska38,8900.72×
Connecticut38,8300.36×
South Dakota38,2031.53×
North Dakota37,1971.68×
New Hampshire36,6600.86×
Wyoming35,9922.25×
Rhode Island35,3991.03×
Maine35,3780.92×
Vermont34,8171.84×
Delaware31,7011.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Las Vegas Valley audience
BrandAffinityCategory
Capital One12.82×Business & Career
Google Maps11.2×Internet & Social Media
CarGurus14.16×Cars & Mobility
Indeed.com8.49×Business & Career
Bruce Willis14.58×Movies & TV
Aaron Rodgers12.22×Sports
PSV Eindhoven65.54×Sports
AccuWeather11.34×Home & Garden
Beetlejuice8.24×Movies & TV
Circle K11.84×Shopping
DeviantArt11.69×Internet & Social Media
Blake Lively14.99×Movies & TV
Diane Keaton9.5×Movies & TV
Enterprise Rent-A-Car9.29×Cars & Mobility
Billy Bob Thornton12.58×Movies & TV
Khan Academy11.91×Business & Career
ICloud12.9×Technology & Electronics
Google News7.79×News
Horoscope11.85×Health
Catherine Zeta-Jones14.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Las Vegas Valley audience
TraitClusterScore
Risk AppetiteTHRILL2.36
Luxury OrientationPREMIUM2.27
ExtroversionTHRILL1.47
TravellingTHRILL1.45
IndulgenceJOY1.38
Family OrientationCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for Las Vegas Valley
CountryShare
United States56.8%
United Kingdom4.6%
Canada3.9%

See Las Vegas Valley audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Las Vegas Valley have in United States?

Las Vegas Valley has an estimated audience of 10,791,946 people in United States, concentrated in Nevada and California.

What is the gender split and age of Las Vegas Valley fans?

54.0% of Las Vegas Valley fans are female, 46.0% are male, with an average age of 43.0 years.

Which brands do Las Vegas Valley fans like most?

Las Vegas Valley fans show strongest brand affinity for Capital One (12.82×), Google Maps (11.2×), and CarGurus (14.16×) over the country average.

Where do Las Vegas Valley fans live in United States?

Las Vegas Valley fans in United States are most concentrated in Nevada (reach 1,922,134), California (reach 817,196), and Texas (reach 268,401). These three regions account for the largest share of the active audience.

What other brands do Las Vegas Valley fans also like?

Beyond Las Vegas Valley itself, the audience over-indexes on Google Maps (11.2×), CarGurus (14.16×), Indeed.com (8.49×), and Bruce Willis (14.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Las Vegas Valley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.