Rascasse Audience Intelligence

Las Vegas Valley Audience in United States

A data profile of the people who buy, follow and care about Las Vegas Valley in United States — modelled from more than twelve digital signal sources. Las Vegas Valley has an estimated audience of 10,791,946 people in United States.

#64among Region in United States#200among POI in United States#295in Travel & Leisure

The average Las Vegas Valley fan in United States is 43.0 years old, balanced, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Texas.

Top brand affinities include The Venetian Las Vegas, Vegas Golden Knights, Jimmy Kimmel, with strongest over-indexing on The Venetian Las Vegas (13.41× the country average).

Demographically, the Las Vegas Valley audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Las Vegas Valley fan in United States is balanced, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for The Venetian Las Vegas.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Las Vegas Valley profile in United States.

Audience size
10.8M
in United States
Gender
54.0%♀
46.0% male
Age
43.0
average years
Country rank
#3324
POI in United States
Fig. 01

Search interest · 12-month trend

+262%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Las Vegas Valley fans

54.0% are female, 46.0% are male, average age 43.0.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for Las Vegas Valley audience in United States
MetricValue
Female54.0%
Male46.0%
Average age43.0
Estimated audience size10,791,946
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Las Vegas Valley audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3921%
40-4926%
50+26%
Fig. 04

Worldwide distribution

56.8%

of the worldwide Las Vegas Valley audience comes from United States.

Worldwide audience distribution share by country for Las Vegas Valley
CountryShare
United States56.8%
United Kingdom4.6%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Las Vegas Valley audience in United States is strongest.

Fig. 05

Top regions by affinity

Las Vegas Valley fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~2M19.14×
02Alaska~30K1.15×
03North Dakota~20K1.09×
04Vermont~20K1.08×
05Wisconsin~200K1.04×
06Montana~30K1.04×
07South Dakota~30K1.04×
08West Virginia~50K1.01×
09Utah~100K1.00×
10Hawaii~50K0.98×
11Rhode Island~30K0.98×
12Delaware~30K0.97×
13Idaho~50K0.96×
14Maine~40K0.96×
15New Mexico~50K0.95×
16New Hampshire~40K0.95×
17Nebraska~50K0.92×
18Washington, District of Columbia~30K0.92×
19Mississippi~80K0.91×
20Indiana~200K0.90×
21Arkansas~80K0.89×
22Kansas~70K0.88×
23Iowa~80K0.87×
24Oklahoma~100K0.86×
25Louisiana~100K0.85×
26Colorado~100K0.84×
27Alabama~100K0.84×
28Kentucky~100K0.84×
29Connecticut~90K0.84×
30South Carolina~100K0.82×
31Oregon~100K0.82×
32Arizona~200K0.81×
33Missouri~100K0.80×
34Tennessee~200K0.78×
35Maryland~100K0.78×
36Minnesota~100K0.78×
37Massachusetts~200K0.76×
38California~900K0.75×
39Washington~200K0.74×
40North Carolina~200K0.73×
41Michigan~200K0.71×
42New Jersey~200K0.71×
43Virginia~200K0.71×
44Georgia~200K0.69×
45Ohio~200K0.69×
46Pennsylvania~200K0.67×
47Illinois~200K0.65×
48Florida~400K0.56×
49New York~300K0.56×
50Texas~500K0.52×
Fig. 06

Affinity by region

Affinity by region — Las Vegas Valley, United States
0.52×1.00×19.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Las Vegas Valley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Las Vegas Valley audience
#·InterestCategoryAffinity×
01Las Vegas MonorailCars & Mobility21.36×
02The Venetian Las VegasTravel & Leisure13.41×
03Vegas Golden KnightsSports11.97×
04Dental tourismHealth8.96×
05Mobile gamblingGames8.42×
06Low-cost carrierTravel & Leisure5.48×
07Las Vegas StripTravel & Leisure4.40×
08Jimmy KimmelMovies & TV3.73×
09Sports bettingGames3.30×
10Real propertyHome & Garden2.29×
11LodgingTravel & Leisure2.26×
12InnovationBusiness & Career1.95×
13FedExBusiness & Career1.81×
14CasinoGames1.79×
15GamblingGames1.71×
16Mortgage loansBusiness & Career1.65×
17TicketmasterTravel & Leisure1.65×
18TMZInternet & Social Media1.62×
19MSNNews1.55×
20ExpediaTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Las Vegas Valley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Las Vegas Valley audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.45×
Urban LifestyleOPEN1.30×
TravellingTHRILL1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Las Vegas Valley audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
CreativityOPEN0.86×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Las Vegas Valley have in United States?

Las Vegas Valley has an estimated audience of 10,791,946 people in United States, concentrated in Nevada and California.

02

What is the gender split and age of Las Vegas Valley fans?

54.0% of Las Vegas Valley fans are female, 46.0% are male, with an average age of 43.0 years.

03

Which brands do Las Vegas Valley fans like most?

Las Vegas Valley fans show strongest brand affinity for The Venetian Las Vegas (13.41×), Vegas Golden Knights (11.97×), and Jimmy Kimmel (3.73×) over the country average.

04

Where do Las Vegas Valley fans live in United States?

Las Vegas Valley fans in United States are most concentrated in Nevada (reach ~2M), California (reach ~900K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Las Vegas Valley fans also like?

Beyond Las Vegas Valley itself, the audience over-indexes on Vegas Golden Knights (11.97×), Jimmy Kimmel (3.73×), Las Vegas Strip (4.4×), and Mobile gambling (8.42×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

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How to read this data

Audience size is the estimated number of people in United States who actively search for Las Vegas Valley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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