Las Vegas Valley Audience in Germany
Las Vegas Valley has an estimated audience of 341,338 people in Germany. 44.1% are female, 55.9% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities: Home construction, Tara Jarmon, Pro-Ject, Kyokushin, Carpi, Emilia-Romagna.
The average Las Vegas Valley fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities include Home construction, Tara Jarmon, Pro-Ject, with strongest over-indexing on Home construction (3.31× the country average). Demographically, the Las Vegas Valley audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Las Vegas Valley fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 42.1 |
| Estimated audience size | 341,338 |
Audience persona
The typical Las Vegas Valley fan in Germany is more male, around 42.1 years old, with strong Quality Awareness tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 23,644 | 0.32× |
| Baden-Württemberg | 23,010 | 0.49× |
| Niedersachsen | 21,107 | 0.64× |
| Bayern | 20,528 | 0.37× |
| Rheinland-Pfalz | 19,690 | 1.15× |
| Brandenburg | 19,227 | 1.82× |
| Sachsen | 19,045 | 1.14× |
| Schleswig-Holstein | 18,496 | 1.51× |
| Hessen | 17,156 | 0.66× |
| Thüringen | 16,176 | 1.86× |
| Berlin | 14,375 | 0.94× |
| Hamburg | 12,700 | 1.65× |
| Sachsen-Anhalt | 10,473 | 1.18× |
| Mecklenburg-Vorpommern | 9,211 | 1.41× |
| Bremen | 8,986 | 3.08× |
| Saarland | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 3.31× | Home & Garden |
| Tara Jarmon | 30.31× | Fashion & Accessoires |
| Pro-Ject | 11.91× | Music & Radio |
| Kyokushin | 17.69× | Sports |
| Carpi, Emilia-Romagna | 37× | Travel & Leisure |
| Unique Gifts | 1.99× | Shopping |
| Progressive rock | 2.21× | Music & Radio |
| Litter box | 1.57× | Pets & Animals |
| Stradivarius | 1.97× | Shopping |
| Minestrone | 3× | Food & Beverages |
| Jeepney | 20× | Cars & Mobility |
| Birthday Gifts | 1.88× | Kids & Family |
| Este, Veneto | 2.57× | Travel & Leisure |
| Commercial mortgage | 2.03× | Business & Career |
| Hepsiburada | 6.94× | Shopping |
| Collectable | 1.59× | Kids & Family |
| Jesolo | 7.9× | Travel & Leisure |
| Christmas Gift | 1.67× | Kids & Family |
| Natural rubber | 2.19× | Cars & Mobility |
| Bülach | 10.37× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.36 |
| Sustainability | BALANCE | 1.93 |
| Tradition | CONSERVATISM | 1.79 |
| Community Orientation | OPEN | 1.71 |
| Early Adopter Mentality | POWER | 1.56 |
| Extroversion | THRILL | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.8% |
| United Kingdom | 4.6% |
| Canada | 3.9% |
See Las Vegas Valley audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Las Vegas Valley have in Germany?
Las Vegas Valley has an estimated audience of 341,338 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Las Vegas Valley fans?
44.1% of Las Vegas Valley fans are female, 55.9% are male, with an average age of 42.1 years.
Which brands do Las Vegas Valley fans like most?
Las Vegas Valley fans show strongest brand affinity for Home construction (3.31×), Tara Jarmon (30.31×), and Pro-Ject (11.91×) over the country average.
Where do Las Vegas Valley fans live in Germany?
Las Vegas Valley fans in Germany are most concentrated in Nordrhein-Westfalen (reach 23,644), Baden-Württemberg (reach 23,010), and Niedersachsen (reach 21,107). These three regions account for the largest share of the active audience.
What other brands do Las Vegas Valley fans also like?
Beyond Las Vegas Valley itself, the audience over-indexes on Tara Jarmon (30.31×), Pro-Ject (11.91×), Kyokushin (17.69×), and Carpi, Emilia-Romagna (37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Las Vegas Valley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.