Rascasse Audience Intelligence

Las Vegas Valley Audience in Germany

A data profile of the people who buy, follow and care about Las Vegas Valley in Germany — modelled from more than twelve digital signal sources. Las Vegas Valley has an estimated audience of 341,338 people in Germany.

#152among Region in Germany#1462among POI in Germany#1265in Travel & Leisure

The average Las Vegas Valley fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jimmy Kimmel, New York City Subway, Family, with strongest over-indexing on Jimmy Kimmel (67.46× the country average).

Demographically, the Las Vegas Valley audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Tradition, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Las Vegas Valley fan in Germany is more male, around 42.1 years old, with strong Tradition tendencies and a notable affinity for Jimmy Kimmel.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Las Vegas Valley profile in Germany.

Audience size
341K
in Germany
Gender
44.1%♀
55.9% male
Age
42.1
average years
Country rank
#15804
POI in Germany
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Las Vegas Valley fans

44.1% are female, 55.9% are male, average age 42.1.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Las Vegas Valley audience in Germany
MetricValue
Female44.1%
Male55.9%
Average age42.1
Estimated audience size341,338
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Las Vegas Valley audience in Germany
Age bracketShare%
16-1911%
20-2918%
30-3924%
40-4926%
50+22%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Las Vegas Valley audience comes from Germany.

Worldwide audience distribution share by country for Las Vegas Valley
CountryShare
United States56.8%
United Kingdom4.6%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Las Vegas Valley audience in Germany is strongest.

Fig. 05

Top regions by affinity

Las Vegas Valley fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~10K1.17×
02Hamburg~9K1.15×
03Schleswig-Holstein~10K1.11×
04Bremen~3K1.08×
05Thüringen~9K1.05×
06Rheinland-Pfalz~20K1.03×
07Sachsen~20K1.03×
08Mecklenburg-Vorpommern~7K1.02×
09Sachsen-Anhalt~9K1.01×
10Berlin~10K0.98×
11Niedersachsen~30K0.91×
12Hessen~20K0.91×
13Baden-Württemberg~40K0.87×
14Bayern~50K0.85×
15Nordrhein-Westfalen~60K0.82×
16Saarland0.00×
Fig. 06

Affinity by region

Affinity by region — Las Vegas Valley, Germany
0.82×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Las Vegas Valley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Las Vegas Valley audience
#·InterestCategoryAffinity×
01New York City SubwayCars & Mobility154.77×
02Jimmy KimmelMovies & TV67.46×
03Las Vegas StripTravel & Leisure23.37×
04Hang glidingSports22.10×
05William Hill (bookmaker)Games18.87×
06Neil Patrick HarrisMovies & TV16.81×
07Mel GibsonMovies & TV7.07×
08Non-alcoholic beverageFood & Beverages7.05×
09FundraisingBusiness & Career4.56×
10FC St. PauliSports4.21×
11EmailTechnology & Electronics3.68×
12StuttgartTravel & Leisure3.52×
13FamilyKids & Family3.45×
14NatureHome & Garden3.32×
15VacationsTravel & Leisure2.75×
16Online newspaperNews2.44×
17RyanairTravel & Leisure2.22×
18GermanyTravel & Leisure2.21×
19Netto Marken-DiscountShopping1.87×
20TagesschauMovies & TV1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Las Vegas Valley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Las Vegas Valley audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.08×
Quality AwarenessPREMIUM1.93×
Community OrientationOPEN1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Las Vegas Valley audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.51×
DIY MentalityTHRILL0.66×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Las Vegas Valley have in Germany?

Las Vegas Valley has an estimated audience of 341,338 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Las Vegas Valley fans?

44.1% of Las Vegas Valley fans are female, 55.9% are male, with an average age of 42.1 years.

03

Which brands do Las Vegas Valley fans like most?

Las Vegas Valley fans show strongest brand affinity for Jimmy Kimmel (67.46×), New York City Subway (154.77×), and Family (3.45×) over the country average.

04

Where do Las Vegas Valley fans live in Germany?

Las Vegas Valley fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Las Vegas Valley fans also like?

Beyond Las Vegas Valley itself, the audience over-indexes on New York City Subway (154.77×), Family (3.45×), Nature (3.32×), and Las Vegas Strip (23.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Las Vegas Valley audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Las Vegas Valley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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