Rascasse Audience Intelligence

The Mirage Target Market in United States

A data profile of the people who buy, follow and care about The Mirage in United States — modelled from more than twelve digital signal sources. The Mirage has an estimated audience of 912,189 people in United States.

#46among Hotel in United States#2573among Brand in United States#1893in Travel & Leisure

The average The Mirage fan in United States is 44.0 years old, balanced, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Texas.

Top brand affinities include Caesars Palace, Flamingo Las Vegas, Tropicana Las Vegas, with strongest over-indexing on Caesars Palace (23.19× the country average).

Demographically, the The Mirage audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Mirage fan in United States is balanced, around 44.0 years old, with strong Indulgence tendencies and a notable affinity for Caesars Palace.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Mirage profile in United States.

Audience size
912K
in United States
Gender
52.0%♀
48.0% male
Age
44.0
average years
Country rank
#25168
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Mirage

52.0% are female, 48.0% are male, average age 44.0.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for The Mirage audience in United States
MetricValue
Female52.0%
Male48.0%
Average age44.0
Estimated audience size912,189
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the The Mirage audience in United States
Age bracketShare%
16-198%
20-2916%
30-3922%
40-4926%
50+28%
Fig. 04

Worldwide distribution

78.1%

of the worldwide The Mirage audience comes from United States.

Worldwide audience distribution share by country for The Mirage
CountryShare
United States78.1%
United Kingdom7.7%
India6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Mirage audience in United States is strongest.

Fig. 05

Top regions by affinity

The Mirage customers by region in United States
#RegionReachAffinity×
01Nevada~200K17.96×
02Arizona~40K1.93×
03California~100K1.31×
04Utah~10K1.25×
05North Dakota~2K1.08×
06Florida~60K1.03×
07Colorado~10K1.00×
08Alabama~10K0.98×
09New Mexico~4K0.95×
10Montana~2K0.95×
11South Dakota~2K0.95×
12Alaska~2K0.94×
13Arkansas~7K0.93×
14Texas~70K0.92×
15Idaho~4K0.92×
16Nebraska~4K0.88×
17Hawaii~3K0.84×
18Michigan~20K0.83×
19Vermont~1K0.83×
20Oregon~8K0.81×
21Kansas~6K0.79×
22New York~40K0.76×
23Washington~10K0.76×
24Iowa~6K0.76×
25Delaware~2K0.75×
26Rhode Island~2K0.74×
27Maine~2K0.73×
28Wisconsin~10K0.72×
29West Virginia~3K0.72×
30New Hampshire~3K0.72×
31Oklahoma~7K0.71×
32Washington, District of Columbia~2K0.70×
33Mississippi~5K0.66×
34Missouri~10K0.64×
35Minnesota~8K0.64×
36Illinois~20K0.63×
37Louisiana~7K0.63×
38Kentucky~7K0.59×
39Tennessee~10K0.57×
40Indiana~10K0.57×
41Connecticut~5K0.57×
42Ohio~20K0.54×
43Virginia~10K0.54×
44Georgia~10K0.53×
45South Carolina~7K0.52×
46North Carolina~10K0.49×
47New Jersey~10K0.49×
48Maryland~8K0.49×
49Massachusetts~9K0.48×
50Pennsylvania~10K0.45×
Fig. 06

Affinity by region

Affinity by region — The Mirage, United States
0.45×1.00×17.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Mirage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Mirage audience
#·InterestCategoryAffinity×
01Tropicana Las VegasTravel & Leisure44.36×
02Caesars PalaceTravel & Leisure23.19×
03Las Vegas MonorailCars & Mobility22.95×
04Flamingo Las VegasTravel & Leisure22.16×
05MGM Grand Las VegasTravel & Leisure21.34×
06Bellagio (resort)Travel & Leisure20.44×
07Maryland Terrapins men's basketballSports17.65×
08Mohegan SunTravel & Leisure14.79×
09UnibetGames12.50×
10The Venetian Las VegasTravel & Leisure9.90×
11Low-cost carrierTravel & Leisure9.57×
12LegolandTravel & Leisure8.73×
13Apocalypse NowMovies & TV8.27×
14AquariumPets & Animals6.80×
15Las Vegas StripTravel & Leisure5.79×
16Duke Blue Devils men's basketballSports4.79×
17Seattle MarinersSports3.83×
18Bath and BodyworksShopping2.96×
19FedExBusiness & Career2.36×
20Planet FitnessSports2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Mirage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Mirage audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.51×
PatriotismCONSERVATISM1.42×
Urban LifestyleOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Mirage audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
MindfulnessBALANCE0.83×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Mirage's target market in United States?

The Mirage's target market in United States covers an estimated 912,189 people, concentrated in Nevada and California.

02

What is the gender split and age of The Mirage customers?

52.0% of the The Mirage audience are female, 48.0% are male, with an average age of 44.0 years.

03

Which brands do The Mirage fans like most?

The Mirage fans show strongest brand affinity for Caesars Palace (23.19×), Flamingo Las Vegas (22.16×), and Tropicana Las Vegas (44.36×) over the country average.

04

Where do The Mirage fans live in United States?

The Mirage fans in United States are most concentrated in Nevada (reach ~200K), California (reach ~100K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do The Mirage fans also like?

Beyond The Mirage itself, the audience over-indexes on Flamingo Las Vegas (22.16×), Tropicana Las Vegas (44.36×), Bellagio (resort) (20.44×), and MGM Grand Las Vegas (21.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See The Mirage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Mirage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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