The Mirage Audience in United States

The Mirage logo

The Mirage has an estimated audience of 916,934 people in United States. 52.0% are female, 48.0% are male, average age 44.0. Top regions: Nevada, California, Texas. Top brand affinities: Waukesha County, Wisconsin, Home construction, Kevin Carroll, Bank account, Nebraska Cornhuskers football.

The average The Mirage fan in United States is 44.0 years old, balanced, and lives primarily in Nevada. The audience is concentrated in Nevada, California, Texas. Top brand affinities include Waukesha County, Wisconsin, Home construction, Kevin Carroll, with strongest over-indexing on Waukesha County, Wisconsin (20.74× the country average). Demographically, the The Mirage audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of The Mirage fans

Demographic split for The Mirage audience in United States
MetricValue
Female52.0%
Male48.0%
Average age44.0
Estimated audience size916,934

Audience persona

The typical The Mirage fan in United States is balanced, around 44.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Waukesha County, Wisconsin.

Top regions in United States

Top regions ranked by reach for The Mirage in United States
RegionReachAffinity
Nevada160,60918.11×
California136,6621.36×
Texas60,5270.77×
Arizona39,7322.12×
Florida38,5060.62×
New York30,8400.6×
Illinois19,0340.62×
Michigan16,3390.68×
Ohio14,3240.51×
Washington14,2870.78×
Colorado14,1440.98×
Georgia14,0060.5×
Pennsylvania12,0920.39×
North Carolina11,2760.41×
Utah11,1531.36×
Virginia10,2010.46×
Alabama9,8390.77×
New Jersey9,3800.4×
Missouri8,9500.61×
Wisconsin8,5940.62×
Oregon8,5490.81×
Tennessee8,4540.46×
Indiana8,3090.5×
Minnesota7,9450.6×
Massachusetts7,0360.39×
Oklahoma6,7210.66×
Maryland5,7400.36×
Louisiana5,5130.47×
Kansas5,4650.76×
Iowa5,3530.71×
Kentucky4,9120.43×
South Carolina4,8760.35×
Arkansas4,4220.59×
New Mexico4,2970.93×
Idaho4,1410.9×
Nebraska3,9780.87×
Connecticut3,4800.38×
Hawaii3,0240.77×
Mississippi2,9580.39×
Montana2,3690.93×
North Dakota2,1201.13×
South Dakota1,9150.9×
Alaska1,6400.84×
New Hampshire1,4700.41×
West Virginia1,3150.31×
Washington, District of Columbia1,2320.45×
Wyoming1,0640.78×
Rhode Island9900.34×
Maine9710.3×
Delaware7700.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Mirage audience
BrandAffinityCategory
Waukesha County, Wisconsin20.74×Travel & Leisure
Home construction1.84×Home & Garden
Kevin Carroll19.26×Movies & TV
Bank account1.76×Business & Career
Nebraska Cornhuskers football2.51×Sports
Noodle (Gorillaz)2.28×Music & Radio
Nebraska1.66×Travel & Leisure
American Jewish University18.95×Business & Career
Justice1.6×Politics & Society
Pro-Ject2.17×Music & Radio
Jesse Plemons1.78×Movies & TV
Urban horticulture1.8×Home & Garden
John Havlicek6.91×Sports
Public speaking1.67×Politics & Society
Home staging2.21×Home & Garden
Halsey, Oregon3.26×Travel & Leisure
San Pellegrino2.81×Food & Beverages
Voltron: Legendary Defender6.18×Movies & TV
Emigrate (band)3.52×Music & Radio
Charlamagne Tha God3.51×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Mirage audience
TraitClusterScore
Luxury OrientationPREMIUM2.54
Risk AppetiteTHRILL2.12
TravellingTHRILL1.46
IndulgenceJOY1.42
Urban LifestyleOPEN1.37
Family OrientationCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for The Mirage
CountryShare
United States84.0%
United Kingdom8.2%
India7.0%

See The Mirage audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does The Mirage have in United States?

The Mirage has an estimated audience of 916,934 people in United States, concentrated in Nevada and California.

What is the gender split and age of The Mirage fans?

52.0% of The Mirage fans are female, 48.0% are male, with an average age of 44.0 years.

Which brands do The Mirage fans like most?

The Mirage fans show strongest brand affinity for Waukesha County, Wisconsin (20.74×), Home construction (1.84×), and Kevin Carroll (19.26×) over the country average.

Where do The Mirage fans live in United States?

The Mirage fans in United States are most concentrated in Nevada (reach 160,609), California (reach 136,662), and Texas (reach 60,527). These three regions account for the largest share of the active audience.

What other brands do The Mirage fans also like?

Beyond The Mirage itself, the audience over-indexes on Home construction (1.84×), Kevin Carroll (19.26×), Bank account (1.76×), and Nebraska Cornhuskers football (2.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Mirage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.