Las Vegas Boulevard Audience in United States

Las Vegas Boulevard has an estimated audience of 737,048 people in United States. 53.6% are female, 46.4% are male, average age 42.2. Top regions: Nevada, California, Texas. Top brand affinities: Finnair, AccuWeather, StubHub, The Venetian Las Vegas, Antonio Brown.

The average Las Vegas Boulevard fan in United States is 42.2 years old, balanced, and lives primarily in Nevada. The audience is concentrated in Nevada, California, Texas. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Las Vegas Boulevard audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Las Vegas Boulevard fans

Demographic split for Las Vegas Boulevard audience in United States
MetricValue
Female53.6%
Male46.4%
Average age42.2
Estimated audience size737,048

Audience persona

The typical Las Vegas Boulevard fan in United States is balanced, around 42.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Las Vegas Boulevard in United States
RegionReachAffinity
Nevada226,52431.78×
California75,3570.93×
Texas17,3780.27×
Arizona14,8740.99×
Florida12,1400.24×
New York12,0950.29×
Illinois8,0530.33×
Washington6,8080.46×
Utah6,5470.99×
Ohio6,0570.27×
Georgia5,2880.23×
New Jersey4,5800.24×
Colorado4,5260.39×
Michigan4,3770.23×
Virginia4,1600.23×
Pennsylvania4,0960.17×
Massachusetts3,8500.27×
North Carolina3,4150.15×
Minnesota3,3030.31×
Oregon3,1400.37×
Hawaii3,0790.97×
Indiana2,9560.22×
Wisconsin2,7930.25×
Missouri2,6900.23×
Tennessee2,5010.17×
South Carolina2,3910.22×
Louisiana2,1930.23×
Maryland2,1070.17×
Alabama2,0410.2×
New Mexico1,9460.53×
Kentucky1,8080.2×
Connecticut1,7970.24×
Oklahoma1,7350.21×
Idaho1,6120.44×
Iowa1,5310.25×
Kansas1,5230.26×
Arkansas1,4610.24×
Mississippi1,4100.23×
Alaska1,2670.8×
West Virginia1,1640.34×
Montana1,0970.54×
Nebraska1,0170.28×
Rhode Island1,0030.43×
South Dakota9990.59×
North Dakota9730.64×
Delaware9670.48×
New Hampshire9590.33×
Wyoming9410.86×
Maine9250.35×
Vermont9110.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Las Vegas Boulevard audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
The Venetian Las Vegas27.71×Travel & Leisure
Antonio Brown20×Sports
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Indeed.com5.15×Business & Career
Robert Pattinson14.77×Movies & TV
Low-cost carrier20.43×Travel & Leisure
Idris Elba15.96×Movies & TV
Capital One4.75×Business & Career
Choice Hotels18.81×Travel & Leisure
Google Maps4.53×Internet & Social Media
Michelle Pfeiffer13.09×Movies & TV
Telegram14.61×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Las Vegas Boulevard audience
TraitClusterScore
Luxury OrientationPREMIUM1.86
IndulgenceJOY1.82
TravellingTHRILL1.7
Urban LifestyleOPEN1.62
Quality AwarenessPREMIUM1.57
Price SensitivityPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Las Vegas Boulevard
CountryShare
United States89.3%
Romania4.2%
United Kingdom2.4%

See Las Vegas Boulevard audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Las Vegas Boulevard have in United States?

Las Vegas Boulevard has an estimated audience of 737,048 people in United States, concentrated in Nevada and California.

What is the gender split and age of Las Vegas Boulevard fans?

53.6% of Las Vegas Boulevard fans are female, 46.4% are male, with an average age of 42.2 years.

Which brands do Las Vegas Boulevard fans like most?

Las Vegas Boulevard fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Las Vegas Boulevard fans live in United States?

Las Vegas Boulevard fans in United States are most concentrated in Nevada (reach 226,524), California (reach 75,357), and Texas (reach 17,378). These three regions account for the largest share of the active audience.

What other brands do Las Vegas Boulevard fans also like?

Beyond Las Vegas Boulevard itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), The Venetian Las Vegas (27.71×), and Antonio Brown (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Las Vegas Boulevard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.