Rascasse Audience Intelligence

Gold Strike Casino Resort Target Market in United States

A data profile of the people who buy, follow and care about Gold Strike Casino Resort in United States — modelled from more than twelve digital signal sources. Gold Strike Casino Resort has an estimated audience of 330,279 people in United States.

#4754among Brand in United States

The average Gold Strike Casino Resort fan in United States is 47.9 years old, balanced, and lives primarily in Mississippi.

The audience is concentrated in Mississippi, Tennessee, Arkansas.

Top brand affinities include Mohegan Sun, Maryland Terrapins men's basketball, Bellagio (resort), with strongest over-indexing on Mohegan Sun (48.17× the country average).

Demographically, the Gold Strike Casino Resort audience skews balanced with an average age of 47.9, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gold Strike Casino Resort fan in United States is balanced, around 47.9 years old, with strong Career Orientation tendencies and a notable affinity for Mohegan Sun.

Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gold Strike Casino Resort profile in United States.

Audience size
330K
in United States
Gender
51.0%♀
49.0% male
Age
47.9
average years
Country rank
#46000
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Gold Strike Casino Resort

51.0% are female, 49.0% are male, average age 47.9.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Gold Strike Casino Resort audience in United States
MetricValue
Female51.0%
Male49.0%
Average age47.9
Estimated audience size330,279
Fig. 03

Age distribution

Ø 47.9
average years
Age distribution of the Gold Strike Casino Resort audience in United States
Age bracketShare%
16-194%
20-2910%
30-3919%
40-4924%
50+42%
Fig. 04

Worldwide distribution

54.9%

of the worldwide Gold Strike Casino Resort audience comes from United States.

Worldwide audience distribution share by country for Gold Strike Casino Resort
CountryShare
United States54.9%
Germany12.9%
Portugal7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gold Strike Casino Resort audience in United States is strongest.

Fig. 05

Top regions by affinity

Gold Strike Casino Resort customers by region in United States
#RegionReachAffinity×
01Mississippi~80K29.16×
02Tennessee~50K7.03×
03Arkansas~10K5.40×
04Alabama~10K2.52×
05Nevada~3K0.97×
06Vermont<1K0.84×
07Alaska<1K0.83×
08North Dakota<1K0.83×
09Maine<1K0.82×
10Montana<1K0.82×
11South Dakota<1K0.82×
12Rhode Island<1K0.81×
13Delaware<1K0.81×
14West Virginia~1K0.80×
15New Hampshire~1K0.80×
16Hawaii~1K0.76×
17Idaho~1K0.74×
18New Mexico~1K0.74×
19Connecticut~2K0.70×
20Washington, District of Columbia<1K0.68×
21Nebraska~1K0.66×
22Utah~2K0.57×
23Missouri~3K0.54×
24Iowa~1K0.54×
25Oregon~2K0.53×
26Louisiana~2K0.51×
27Oklahoma~2K0.51×
28Kansas~1K0.51×
29Maryland~3K0.46×
30Kentucky~2K0.45×
31Massachusetts~3K0.44×
32South Carolina~2K0.42×
33Minnesota~2K0.42×
34Colorado~2K0.40×
35Georgia~4K0.39×
36Washington~3K0.39×
37Wisconsin~2K0.38×
38New Jersey~3K0.37×
39Arizona~2K0.37×
40Indiana~2K0.36×
41Pennsylvania~4K0.35×
42Virginia~3K0.34×
43Michigan~3K0.33×
44Illinois~3K0.30×
45Ohio~3K0.30×
46North Carolina~3K0.29×
47California~9K0.24×
48New York~4K0.22×
49Texas~6K0.21×
50Florida~5K0.21×
Fig. 06

Affinity by region

Affinity by region — Gold Strike Casino Resort, United States
0.21×1.00×29.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gold Strike Casino Resort audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gold Strike Casino Resort audience
#·InterestCategoryAffinity×
01Maryland Terrapins men's basketballSports52.46×
02Mohegan SunTravel & Leisure48.17×
03Memphis Tigers men's basketballSports43.96×
04Tropicana Las VegasTravel & Leisure36.68×
05Bellagio (resort)Travel & Leisure31.99×
06Flamingo Las VegasTravel & Leisure30.90×
07UCLA Bruins men's basketballSports21.89×
08MGM Grand Las VegasTravel & Leisure20.79×
09Caesars PalaceTravel & Leisure20.45×
10Gonzaga Bulldogs men's basketballSports19.84×
11SpaceballsMovies & TV17.44×
12ABCMovies & TV13.96×
13Duke Blue Devils men's basketballSports12.54×
14World SeriesSports10.65×
15Seattle MarinersSports9.69×
16Memphis GrizzliesSports8.39×
17FedExBusiness & Career5.89×
18Used carCars & Mobility3.53×
19T-MobileTechnology & Electronics2.89×
20WalmartShopping2.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gold Strike Casino Resort audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gold Strike Casino Resort audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.90×
Need for SecurityCONSERVATISM1.70×
Quality AwarenessPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gold Strike Casino Resort audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.45×
MindfulnessBALANCE0.69×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Gold Strike Casino Resort's target market in United States?

Gold Strike Casino Resort's target market in United States covers an estimated 330,279 people, concentrated in Mississippi and Tennessee.

02

What is the gender split and age of Gold Strike Casino Resort customers?

51.0% of the Gold Strike Casino Resort audience are female, 49.0% are male, with an average age of 47.9 years.

03

Which brands do Gold Strike Casino Resort fans like most?

Gold Strike Casino Resort fans show strongest brand affinity for Mohegan Sun (48.17×), Maryland Terrapins men's basketball (52.46×), and Bellagio (resort) (31.99×) over the country average.

04

Where do Gold Strike Casino Resort fans live in United States?

Gold Strike Casino Resort fans in United States are most concentrated in Mississippi (reach ~80K), Tennessee (reach ~50K), and Arkansas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Gold Strike Casino Resort fans also like?

Beyond Gold Strike Casino Resort itself, the audience over-indexes on Maryland Terrapins men's basketball (52.46×), Bellagio (resort) (31.99×), Flamingo Las Vegas (30.9×), and Seattle Mariners (9.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Gold Strike Casino Resort audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gold Strike Casino Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →