Rascasse Audience Intelligence

Graton Resort & Casino Target Market in United States

A data profile of the people who buy, follow and care about Graton Resort & Casino in United States — modelled from more than twelve digital signal sources. Graton Resort & Casino has an estimated audience of 636,099 people in United States.

#3266among Brand in United States#2476in Travel & Leisure

The average Graton Resort & Casino fan in United States is 40.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Nevada, Texas.

Top brand affinities include Mohegan Sun, Maryland Terrapins men's basketball, Bellagio (resort), with strongest over-indexing on Mohegan Sun (41.35× the country average).

Demographically, the Graton Resort & Casino audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Graton Resort & Casino fan in United States is balanced, around 40.7 years old, with strong Quality Awareness tendencies and a notable affinity for Mohegan Sun.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Graton Resort & Casino profile in United States.

Audience size
636K
in United States
Gender
51.3%♀
48.7% male
Age
40.7
average years
Country rank
#31699
Brand in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Graton Resort & Casino

51.3% are female, 48.7% are male, average age 40.7.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Graton Resort & Casino audience in United States
MetricValue
Female51.3%
Male48.7%
Average age40.7
Estimated audience size636,099
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Graton Resort & Casino audience in United States
Age bracketShare%
16-1921%
20-2913%
30-3918%
40-4921%
50+26%
Fig. 04

Worldwide distribution

93.0%

of the worldwide Graton Resort & Casino audience comes from United States.

Worldwide audience distribution share by country for Graton Resort & Casino
CountryShare
United States93.0%
Germany1.0%
Canada0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Graton Resort & Casino audience in United States is strongest.

Fig. 05

Top regions by affinity

Graton Resort & Casino customers by region in United States
#RegionReachAffinity×
01California~500K29.78×
02Nevada~30K4.20×
03Hawaii~5K1.97×
04Oregon~10K1.37×
05Washington~10K1.03×
06Alaska~1K0.86×
07Vermont<1K0.86×
08South Dakota~1K0.84×
09North Dakota~1K0.84×
10Idaho~3K0.83×
11West Virginia~2K0.82×
12Maine~2K0.82×
13Delaware~1K0.82×
14Rhode Island~2K0.80×
15Montana~1K0.80×
16Arizona~10K0.79×
17New Hampshire~2K0.79×
18Louisiana~6K0.78×
19Washington, District of Columbia~1K0.75×
20Mississippi~4K0.72×
21Nebraska~2K0.72×
22New Mexico~2K0.69×
23Arkansas~4K0.68×
24Iowa~4K0.67×
25Kansas~3K0.64×
26Alabama~6K0.63×
27Kentucky~5K0.62×
28Oklahoma~4K0.61×
29Connecticut~4K0.59×
30Utah~3K0.59×
31South Carolina~6K0.57×
32Wisconsin~5K0.53×
33Indiana~6K0.52×
34Missouri~5K0.52×
35Colorado~5K0.52×
36Maryland~6K0.51×
37Minnesota~5K0.50×
38Tennessee~6K0.48×
39Massachusetts~6K0.45×
40Michigan~7K0.43×
41Virginia~7K0.42×
42Ohio~8K0.41×
43New Jersey~7K0.41×
44Georgia~8K0.40×
45North Carolina~8K0.40×
46Pennsylvania~8K0.38×
47Illinois~8K0.38×
48Texas~20K0.36×
49New York~10K0.36×
50Florida~10K0.33×
Fig. 06

Affinity by region

Affinity by region — Graton Resort & Casino, United States
0.33×1.00×29.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Graton Resort & Casino audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Graton Resort & Casino audience
#·InterestCategoryAffinity×
01Maryland Terrapins men's basketballSports43.47×
02Mohegan SunTravel & Leisure41.35×
03Memphis Tigers men's basketballSports35.99×
04Bellagio (resort)Travel & Leisure28.64×
05UCLA Bruins men's basketballSports19.90×
06Roche BoboisHome & Garden18.33×
07Gonzaga Bulldogs men's basketballSports16.58×
08Caesars PalaceTravel & Leisure14.44×
09San Jose SharksSports12.86×
10Duke Blue Devils men's basketballSports10.21×
11World SeriesSports8.97×
12Chumba CasinoTravel & Leisure7.98×
13Renewable energyBusiness & Career7.11×
14Mineral waterFood & Beverages6.94×
15Seattle MarinersSports6.90×
16Sustainable energyHome & Garden6.33×
17First class travelTravel & Leisure4.69×
18Solar energyHome & Garden4.25×
19FedExBusiness & Career4.14×
20Mortgage loansBusiness & Career3.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Graton Resort & Casino audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Graton Resort & Casino audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.02×
Family OrientationCONSERVATISM2.92×
Convenience OrientationPREMIUM2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Graton Resort & Casino audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
Healthy LifestyleBALANCE0.79×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Graton Resort & Casino's target market in United States?

Graton Resort & Casino's target market in United States covers an estimated 636,099 people, concentrated in California and Nevada.

02

What is the gender split and age of Graton Resort & Casino customers?

51.3% of the Graton Resort & Casino audience are female, 48.7% are male, with an average age of 40.7 years.

03

Which brands do Graton Resort & Casino fans like most?

Graton Resort & Casino fans show strongest brand affinity for Mohegan Sun (41.35×), Maryland Terrapins men's basketball (43.47×), and Bellagio (resort) (28.64×) over the country average.

04

Where do Graton Resort & Casino fans live in United States?

Graton Resort & Casino fans in United States are most concentrated in California (reach ~500K), Nevada (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Graton Resort & Casino fans also like?

Beyond Graton Resort & Casino itself, the audience over-indexes on Maryland Terrapins men's basketball (43.47×), Bellagio (resort) (28.64×), Renewable energy (7.11×), and Duke Blue Devils men's basketball (10.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Graton Resort & Casino audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Graton Resort & Casino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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