Diesel Audience in United States

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Diesel has an estimated audience of 5,626,583 people in United States. 41.8% are female, 58.2% are male, average age 43.5. Top regions: New York, California, Florida. Top brand affinities: Nationality, Historic site, TV Fanatic, Fairy godmother, Home Delivery.

The average Diesel fan in United States is 43.5 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Nationality, Historic site, TV Fanatic, with strongest over-indexing on Nationality (4.53× the country average). Demographically, the Diesel audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Tradition, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Diesel fans

Demographic split for Diesel audience in United States
MetricValue
Female41.8%
Male58.2%
Average age43.5
Estimated audience size5,626,583

Audience persona

The typical Diesel fan in United States is more male, around 43.5 years old, with strong Tradition tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Diesel in United States
RegionReachAffinity
New York2,183,9183.47×
California1,530,9301.24×
Florida1,055,9571.39×
Texas1,026,0491.06×
Illinois486,7541.3×
Georgia477,6431.38×
Pennsylvania384,1921.01×
New Jersey305,8771.07×
North Carolina297,6320.88×
Michigan280,1310.95×
Ohio275,6220.79×
Virginia264,9700.97×
Massachusetts242,3521.09×
Tennessee229,1921.01×
Maryland225,3771.16×
Washington221,2660.98×
Arizona215,9930.94×
Alabama209,4331.33×
Missouri165,5720.91×
Indiana165,5550.8×
Louisiana159,7741.1×
South Carolina156,2550.92×
Wisconsin150,2860.89×
Nevada148,3991.36×
Colorado133,3080.75×
Oregon117,3460.91×
Mississippi107,4371.16×
Minnesota106,8400.66×
Kentucky102,3540.73×
Oklahoma100,4490.8×
Connecticut95,9360.85×
Arkansas83,5750.9×
Kansas78,3890.88×
Iowa74,0230.8×
Utah71,2240.71×
New Mexico55,8300.99×
Hawaii52,4261.08×
Nebraska45,7700.81×
Idaho43,4050.77×
Washington, District of Columbia42,0391.24×
West Virginia36,8280.7×
New Hampshire31,6060.71×
Maine29,4990.73×
Montana27,4160.88×
Delaware26,9460.87×
Rhode Island26,1490.73×
South Dakota22,1710.85×
Alaska21,0270.87×
Wyoming17,7191.06×
North Dakota17,6160.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diesel audience
BrandAffinityCategory
Nationality4.53×Politics & Society
Historic site7.21×Arts & Culture
TV Fanatic15.1×Movies & TV
Fairy godmother9.43×Literature
Home Delivery3.94×Food & Beverages
Israel2.66×Travel & Leisure
Mathcore9.14×Music & Radio
Goop6.06×Internet & Social Media
Elsword17.9×Games
Governor of Michigan7.88×Politics & Society
Grinch4.05×Movies & TV
Vocal harmony4.55×Music & Radio
Guy Fieri3.65×Movies & TV
Vickie Guerrero13.3×Business & Career
REC TEC Grills14.74×Sports
Hipster7.03×Politics & Society
Monogram2.79×Home & Garden
Gift registry9.26×Kids & Family
No Escape (1994 film)7.93×Movies & TV
Harlow8.22×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diesel audience
TraitClusterScore
TraditionCONSERVATISM1.7
SpiritualityBALANCE1.33
IndividualismJOY1.24
PatriotismCONSERVATISM1.2
MindfulnessBALANCE1.15
Social Media UsageJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Diesel
CountryShare
United States19.5%
Japan17.5%
Brazil7.4%

See Diesel audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Diesel have in United States?

Diesel has an estimated audience of 5,626,583 people in United States, concentrated in New York and California.

What is the gender split and age of Diesel fans?

41.8% of Diesel fans are female, 58.2% are male, with an average age of 43.5 years.

Which brands do Diesel fans like most?

Diesel fans show strongest brand affinity for Nationality (4.53×), Historic site (7.21×), and TV Fanatic (15.1×) over the country average.

Where do Diesel fans live in United States?

Diesel fans in United States are most concentrated in New York (reach 2,183,918), California (reach 1,530,930), and Florida (reach 1,055,957). These three regions account for the largest share of the active audience.

What other brands do Diesel fans also like?

Beyond Diesel itself, the audience over-indexes on Historic site (7.21×), TV Fanatic (15.1×), Fairy godmother (9.43×), and Home Delivery (3.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diesel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.