BJ's Wholesale Club Audience in United States

BJ's Wholesale Club logo

BJ's Wholesale Club has an estimated audience of 12,968,661 people in United States. 59.2% are female, 40.8% are male, average age 39.9. Top regions: New York, Florida, New Jersey. Top brand affinities: Dollar General, Meijer, Anne Burrell, Meme, Costco.

The average BJ's Wholesale Club fan in United States is 39.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, New Jersey. Top brand affinities include Dollar General, Meijer, Anne Burrell, with strongest over-indexing on Dollar General (2.85× the country average). Demographically, the BJ's Wholesale Club audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Restaurants

Demographics of BJ's Wholesale Club fans

Demographic split for BJ's Wholesale Club audience in United States
MetricValue
Female59.2%
Male40.8%
Average age39.9
Estimated audience size12,968,661

Audience persona

The typical BJ's Wholesale Club fan in United States is more female, around 39.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Dollar General.

Top regions in United States

Top regions ranked by reach for BJ's Wholesale Club in United States
RegionReachAffinity
New York3,215,3404.44×
Florida2,610,7472.97×
New Jersey1,530,1904.64×
Massachusetts1,332,9755.22×
Pennsylvania988,6322.26×
Virginia632,5852×
North Carolina580,7601.49×
Connecticut566,9814.36×
Maryland507,9592.28×
Ohio295,6280.74×
Georgia292,0920.73×
Michigan242,7140.72×
Tennessee207,9690.8×
Rhode Island198,2104.8×
New Hampshire177,4823.47×
South Carolina175,5420.9×
Delaware163,5114.57×
Indiana117,6860.5×
Texas81,5750.07×
Maine78,1411.68×
Alabama56,9480.31×
Kentucky56,4020.35×
California39,2800.03×
Oregon22,7600.15×
Washington, District of Columbia20,3270.52×
Illinois12,8170.03×
Vermont11,3890.5×
Arizona5,3180.02×
Missouri4,8450.02×
Washington4,6580.02×
West Virginia4,4990.07×
Colorado4,1260.02×
Louisiana3,7080.02×
Wisconsin3,6060.02×
Oklahoma3,2110.02×
Arkansas3,1240.03×
Minnesota3,0500.02×
Nevada2,5100.02×
Mississippi2,2650.02×
Kansas2,2480.02×
Utah1,7690.02×
Iowa1,6190.02×
Hawaii9940.02×
Nebraska8840.01×
New Mexico8790.01×
Idaho6500.01×
Montana3610.01×
South Dakota3560.01×
Alaska2970.01×
North Dakota2620.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BJ's Wholesale Club audience
BrandAffinityCategory
Dollar General2.85×Shopping
Meijer4.46×Shopping
Anne Burrell5.68×Food & Beverages
Meme2.32×Internet & Social Media
Costco2.22×Shopping
Food Lion4.06×Shopping
Physician2.45×Business & Career
Walgreens2.01×Shopping
Aldi2×Shopping
Fifth Third Bank5.88×Business & Career
CVS Pharmacy2.27×Shopping
Powerball1.97×Games
Dollar Tree1.86×Shopping
Publix2.44×Shopping
The UPS Store2.04×Shopping
Best Buy1.72×Shopping
Key Food8.3×Shopping
DuckDuckGo3.82×Internet & Social Media
Cash and carry (wholesale)19.91×Shopping
ShopRite (United States)4.36×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BJ's Wholesale Club audience
TraitClusterScore
Convenience OrientationPREMIUM1.57
Price SensitivityPREMIUM1.55
Family OrientationCONSERVATISM1.54
IndulgenceJOY1.27
Healthy LifestyleBALANCE1.13
Luxury OrientationPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for BJ's Wholesale Club
CountryShare
United States97.9%
China0.5%
Canada0.4%

See BJ's Wholesale Club audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does BJ's Wholesale Club have in United States?

BJ's Wholesale Club has an estimated audience of 12,968,661 people in United States, concentrated in New York and Florida.

What is the gender split and age of BJ's Wholesale Club fans?

59.2% of BJ's Wholesale Club fans are female, 40.8% are male, with an average age of 39.9 years.

Which brands do BJ's Wholesale Club fans like most?

BJ's Wholesale Club fans show strongest brand affinity for Dollar General (2.85×), Meijer (4.46×), and Anne Burrell (5.68×) over the country average.

Where do BJ's Wholesale Club fans live in United States?

BJ's Wholesale Club fans in United States are most concentrated in New York (reach 3,215,340), Florida (reach 2,610,747), and New Jersey (reach 1,530,190). These three regions account for the largest share of the active audience.

What other brands do BJ's Wholesale Club fans also like?

Beyond BJ's Wholesale Club itself, the audience over-indexes on Meijer (4.46×), Anne Burrell (5.68×), Meme (2.32×), and Costco (2.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BJ's Wholesale Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.