Rascasse Audience Intelligence

BJ's Wholesale Club Target Market in United States

A data profile of the people who buy, follow and care about BJ's Wholesale Club in United States — modelled from more than twelve digital signal sources. BJ's Wholesale Club has an estimated audience of 13,665,037 people in United States.

#25among Restaurants in United States#252among Brand in United States#84in Shopping

The average BJ's Wholesale Club fan in United States is 39.9 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Florida, New Jersey.

Top brand affinities include Sam's Club, Dollar General, Meijer, with strongest over-indexing on Sam's Club (3.18× the country average).

Demographically, the BJ's Wholesale Club audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BJ's Wholesale Club fan in United States is more female, around 39.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Sam's Club.

Category: Shopping · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BJ's Wholesale Club profile in United States.

Audience size
13.7M
in United States
Gender
59.2%♀
40.8% male
Age
39.9
average years
Country rank
#2591
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BJ's Wholesale Club

59.2% are female, 40.8% are male, average age 39.9.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for BJ's Wholesale Club audience in United States
MetricValue
Female59.2%
Male40.8%
Average age39.9
Estimated audience size13,665,037
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the BJ's Wholesale Club audience in United States
Age bracketShare%
16-1923%
20-2915%
30-3917%
40-4919%
50+26%
Fig. 04

Worldwide distribution

98.0%

of the worldwide BJ's Wholesale Club audience comes from United States.

Worldwide audience distribution share by country for BJ's Wholesale Club
CountryShare
United States98.0%
China0.5%
Canada0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BJ's Wholesale Club audience in United States is strongest.

Fig. 05

Top regions by affinity

BJ's Wholesale Club customers by region in United States
#RegionReachAffinity×
01Massachusetts~1.5M5.24×
02Rhode Island~200K4.94×
03Delaware~200K4.68×
04New Jersey~1.5M4.51×
05Connecticut~600K4.38×
06New York~3M4.25×
07New Hampshire~200K3.66×
08Florida~2.5M2.95×
09Maryland~500K2.25×
10Pennsylvania~1M2.18×
11Virginia~600K1.87×
12Maine~80K1.73×
13North Carolina~600K1.47×
14Tennessee~200K0.89×
15South Carolina~200K0.86×
16North Dakota~20K0.73×
17Ohio~300K0.72×
18Georgia~300K0.70×
19Michigan~200K0.69×
20Wyoming~10K0.68×
21South Dakota~20K0.66×
22Montana~20K0.65×
23Washington, District of Columbia~20K0.53×
24Idaho~30K0.51×
25Indiana~100K0.50×
26Alaska~10K0.45×
27Nebraska~30K0.42×
28Hawaii~20K0.42×
29New Mexico~30K0.39×
30Alabama~60K0.33×
31Kentucky~50K0.33×
32Iowa~30K0.30×
33Texas~300K0.28×
34Mississippi~30K0.28×
35Utah~30K0.27×
36Kansas~30K0.25×
37Arkansas~30K0.23×
38Oklahoma~30K0.21×
39Nevada~30K0.21×
40West Virginia~10K0.21×
41Louisiana~30K0.20×
42Oregon~30K0.20×
43Wisconsin~30K0.17×
44Minnesota~30K0.17×
45Missouri~30K0.15×
46Colorado~30K0.14×
47Washington~30K0.13×
48Arizona~30K0.12×
49Illinois~30K0.07×
50California~60K0.04×
Fig. 06

Affinity by region

Affinity by region — BJ's Wholesale Club, United States
0.04×1.00×5.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BJ's Wholesale Club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BJ's Wholesale Club audience
#·InterestCategoryAffinity×
01Cash and carry (wholesale)Shopping19.91×
02Key FoodShopping8.30×
03Acme MarketsShopping7.05×
04Fifth Third BankBusiness & Career5.88×
05MeijerShopping4.46×
06Food LionShopping4.06×
07DuckDuckGoInternet & Social Media3.82×
08Sam's ClubShopping3.18×
09Dollar GeneralShopping2.85×
10PhysicianBusiness & Career2.45×
11PublixShopping2.44×
12MemeInternet & Social Media2.32×
13CVS PharmacyShopping2.27×
14CostcoShopping2.22×
15The UPS StoreShopping2.04×
16WalgreensShopping2.01×
17AldiShopping2.00×
18PowerballGames1.97×
19Dollar TreeShopping1.86×
20Best BuyShopping1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BJ's Wholesale Club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BJ's Wholesale Club audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.42×
Quality AwarenessPREMIUM1.25×
Convenience OrientationPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BJ's Wholesale Club audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.96×
DIY MentalityTHRILL1.00×
Luxury OrientationPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BJ's Wholesale Club's target market in United States?

BJ's Wholesale Club's target market in United States covers an estimated 13,665,037 people, concentrated in New York and Florida.

02

What is the gender split and age of BJ's Wholesale Club customers?

59.2% of the BJ's Wholesale Club audience are female, 40.8% are male, with an average age of 39.9 years.

03

Which brands do BJ's Wholesale Club fans like most?

BJ's Wholesale Club fans show strongest brand affinity for Sam's Club (3.18×), Dollar General (2.85×), and Meijer (4.46×) over the country average.

04

Where do BJ's Wholesale Club fans live in United States?

BJ's Wholesale Club fans in United States are most concentrated in New York (reach ~3M), Florida (reach ~2.5M), and New Jersey (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do BJ's Wholesale Club fans also like?

Beyond BJ's Wholesale Club itself, the audience over-indexes on Dollar General (2.85×), Meijer (4.46×), Meme (2.32×), and Costco (2.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for BJ's Wholesale Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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