Bisquick Audience in United States

Bisquick has an estimated audience of 303,153 people in United States. 72.8% are female, 27.2% are male, average age 48.1. Top regions: California, Texas, Florida. Top brand affinities: Hungry Jack's, OpenTable, Jell-O, Bob Evans, BJ's Wholesale Club.

The average Bisquick fan in United States is 48.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hungry Jack's, OpenTable, Jell-O, with strongest over-indexing on Hungry Jack's (195.56× the country average). Demographically, the Bisquick audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Bisquick fans

Demographic split for Bisquick audience in United States
MetricValue
Female72.8%
Male27.2%
Average age48.1
Estimated audience size303,153

Audience persona

The typical Bisquick fan in United States is more female, around 48.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Hungry Jack's.

Top regions in United States

Top regions ranked by reach for Bisquick in United States
RegionReachAffinity
California25,0530.75×
Texas22,8000.87×
Florida17,9440.87×
New York12,7660.75×
North Carolina11,7121.28×
Pennsylvania10,6841.05×
Ohio9,8471.05×
Georgia9,6901.04×
Illinois9,0820.9×
Tennessee8,4141.38×
Michigan8,1571.03×
Virginia7,1820.97×
Washington6,1921.02×
Indiana5,9491.07×
New Jersey5,9190.77×
Alabama5,8931.39×
South Carolina5,6901.25×
Arizona5,3600.87×
Massachusetts5,3380.89×
Missouri5,2711.08×
Wisconsin4,7481.04×
Kentucky4,5411.19×
Maryland4,5030.86×
Oklahoma4,3831.3×
Colorado4,2970.9×
Minnesota4,2940.99×
Oregon4,1121.18×
Louisiana3,9471.01×
Mississippi3,1371.26×
Connecticut3,0791.01×
Arkansas3,0081.2×
Iowa2,5831.03×
Kansas2,5061.05×
Utah2,3770.88×
Nevada2,2690.77×
West Virginia1,5961.13×
Idaho1,5311.01×
Nebraska1,4590.96×
New Hampshire1,3101.1×
New Mexico1,2540.82×
Hawaii1,2450.96×
Maine1,1001.01×
Montana8521.01×
Rhode Island7740.8×
Delaware7520.9×
Alaska6971.08×
South Dakota6350.91×
Vermont5471.03×
North Dakota5380.86×
Washington, District of Columbia4790.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bisquick audience
BrandAffinityCategory
Hungry Jack's195.56×Food & Beverages
OpenTable29.87×Food & Beverages
Jell-O62.1×Food & Beverages
Bob Evans26.14×Food & Beverages
BJ's Wholesale Club13.58×Shopping
See's Candies25.06×Shopping
Cool Whip66.21×Food & Beverages
Ruby Tuesday (restaurant)23.88×Food & Beverages
Panda Express7×Food & Beverages
Dollar Tree5.35×Shopping
Hunter Douglas51.3×Home & Garden
Biscuitville32.9×Food & Beverages
Party City11.67×Kids & Family
Capital One3.6×Business & Career
Electrolux14.63×Home & Garden
Vitamix22.08×Home & Garden
Chef Boyardee34.46×Food & Beverages
White wine8.79×Food & Beverages
Torchy's Tacos12.9×Food & Beverages
Microwave oven5.14×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bisquick audience
TraitClusterScore
Convenience OrientationPREMIUM1.94
Family OrientationCONSERVATISM1.9
Price SensitivityPREMIUM1.81
IndulgenceJOY1.76
Community OrientationOPEN1.58
Career OrientationPOWER1.55

Worldwide distribution

Worldwide audience distribution share by country for Bisquick
CountryShare
United States82.6%
United Kingdom5.1%
Canada4.5%

See Bisquick audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Bisquick have in United States?

Bisquick has an estimated audience of 303,153 people in United States, concentrated in California and Texas.

What is the gender split and age of Bisquick fans?

72.8% of Bisquick fans are female, 27.2% are male, with an average age of 48.1 years.

Which brands do Bisquick fans like most?

Bisquick fans show strongest brand affinity for Hungry Jack's (195.56×), OpenTable (29.87×), and Jell-O (62.1×) over the country average.

Where do Bisquick fans live in United States?

Bisquick fans in United States are most concentrated in California (reach 25,053), Texas (reach 22,800), and Florida (reach 17,944). These three regions account for the largest share of the active audience.

What other brands do Bisquick fans also like?

Beyond Bisquick itself, the audience over-indexes on OpenTable (29.87×), Jell-O (62.1×), Bob Evans (26.14×), and BJ's Wholesale Club (13.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bisquick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.