Rascasse Audience Intelligence

Bisquick Target Market in United States

A data profile of the people who buy, follow and care about Bisquick in United States — modelled from more than twelve digital signal sources. Bisquick has an estimated audience of 301,765 people in United States.

#4995among Brand in United States#2486in Food & Beverages

The average Bisquick fan in United States is 48.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hungry Jack's, Jell-O, Bob Evans, with strongest over-indexing on Hungry Jack's (232.94× the country average).

Demographically, the Bisquick audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bisquick fan in United States is more female, around 48.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Hungry Jack's.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bisquick profile in United States.

Audience size
302K
in United States
Gender
72.8%♀
27.2% male
Age
48.1
average years
Country rank
#48248
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bisquick

72.8% are female, 27.2% are male, average age 48.1.

Fig. 02

Gender split

72.8%
Female
27.2%
Male
Demographic split for Bisquick audience in United States
MetricValue
Female72.8%
Male27.2%
Average age48.1
Estimated audience size301,765
Fig. 03

Age distribution

Ø 48.1
average years
Age distribution of the Bisquick audience in United States
Age bracketShare%
16-198%
20-299%
30-3915%
40-4920%
50+48%
Fig. 04

Worldwide distribution

82.6%

of the worldwide Bisquick audience comes from United States.

Worldwide audience distribution share by country for Bisquick
CountryShare
United States82.6%
United Kingdom5.0%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bisquick audience in United States is strongest.

Fig. 05

Top regions by affinity

Bisquick customers by region in United States
#RegionReachAffinity×
01Tennessee~8K1.32×
02Alabama~6K1.32×
03Oklahoma~4K1.23×
04Mississippi~3K1.23×
05North Carolina~10K1.20×
06South Carolina~5K1.20×
07Kentucky~4K1.18×
08Arkansas~3K1.17×
09West Virginia~2K1.16×
10Oregon~4K1.13×
11New Hampshire~1K1.13×
12Vermont<1K1.13×
13Alaska<1K1.12×
14Montana<1K1.09×
15Kansas~3K1.06×
16Indiana~6K1.05×
17Missouri~5K1.04×
18Louisiana~4K1.04×
19Iowa~3K1.04×
20Idaho~2K1.04×
21Maine~1K1.04×
22Pennsylvania~10K1.02×
23Ohio~10K1.02×
24Hawaii~1K1.02×
25Michigan~8K1.00×
26Wisconsin~5K1.00×
27Delaware<1K0.99×
28South Dakota<1K0.99×
29Georgia~9K0.98×
30Washington~6K0.98×
31Minnesota~4K0.98×
32Connecticut~3K0.98×
33Virginia~7K0.96×
34Nebraska~1K0.96×
35North Dakota<1K0.96×
36Colorado~4K0.88×
37Rhode Island<1K0.88×
38Utah~2K0.87×
39Massachusetts~5K0.86×
40Maryland~4K0.86×
41New Mexico~1K0.86×
42Illinois~9K0.85×
43Arizona~5K0.85×
44Florida~20K0.82×
45Texas~20K0.81×
46Nevada~2K0.79×
47New Jersey~6K0.75×
48New York~10K0.73×
49California~20K0.72×
50Washington, District of Columbia<1K0.66×
Fig. 06

Affinity by region

Affinity by region — Bisquick, United States
0.66×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bisquick audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bisquick audience
#·InterestCategoryAffinity×
01Hungry Jack'sFood & Beverages232.94×
02Jell-OFood & Beverages92.59×
03Cool WhipFood & Beverages79.79×
04Hunter DouglasHome & Garden57.18×
05Chef BoyardeeFood & Beverages51.41×
06FiskarsHome & Garden44.75×
07See's CandiesShopping29.04×
08Bob EvansFood & Beverages27.63×
09OpenTableFood & Beverages20.46×
10Victoria JusticeMovies & TV20.00×
11Baking powderFood & Beverages19.67×
12QVCMovies & TV10.12×
13BJ's Wholesale ClubShopping9.82×
14Weather forecastingHome & Garden7.96×
15Microwave ovenHome & Garden7.59×
16FedExBusiness & Career6.70×
17Discount storesShopping5.80×
18Panda ExpressFood & Beverages5.44×
19Pizza HutFood & Beverages4.33×
20PinterestInternet & Social Media3.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bisquick audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bisquick audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.06×
Family OrientationCONSERVATISM2.84×
Price SensitivityPREMIUM2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bisquick audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Risk AppetiteTHRILL0.74×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bisquick's target market in United States?

Bisquick's target market in United States covers an estimated 301,765 people, concentrated in California and Texas.

02

What is the gender split and age of Bisquick customers?

72.8% of the Bisquick audience are female, 27.2% are male, with an average age of 48.1 years.

03

Which brands do Bisquick fans like most?

Bisquick fans show strongest brand affinity for Hungry Jack's (232.94×), Jell-O (92.59×), and Bob Evans (27.63×) over the country average.

04

Where do Bisquick fans live in United States?

Bisquick fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Bisquick fans also like?

Beyond Bisquick itself, the audience over-indexes on Jell-O (92.59×), Bob Evans (27.63×), Cool Whip (79.79×), and See's Candies (29.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Bisquick audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bisquick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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