Lawry's Audience in United States
Lawry's has an estimated audience of 477,942 people in United States. 58.1% are female, 41.9% are male, average age 43.9. Top brand affinities: KennyS, Takers, Kona Grill, Mothercare, JDSU.
Top brand affinities include KennyS, Takers, Kona Grill, with strongest over-indexing on KennyS (28.09× the country average). Demographically, the Lawry's audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Travelling.
Category: Food & Beverages · Type: Brand · Subtype: Restaurants
Demographics of Lawry's fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 43.9 |
| Estimated audience size | 477,942 |
Audience persona
The typical Lawry's fan in United States is more female, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for KennyS.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KennyS | 28.09× | Sports |
| Takers | 11.27× | Movies & TV |
| Kona Grill | 12.03× | Food & Beverages |
| Mothercare | 3.31× | Kids & Family |
| JDSU | 2.74× | Business & Career |
| Justice | 2.38× | Politics & Society |
| Israel | 1.71× | Travel & Leisure |
| Cut Chemist | 46.39× | Music & Radio |
| Assassin's Creed II | 5.22× | Games |
| Goose (band) | 4.07× | Pets & Animals |
| Business English | 3.6× | Business & Career |
| Jeep Wagoneer | 3.54× | Cars & Mobility |
| Home staging | 3.12× | Home & Garden |
| Halsey, Oregon | 4.48× | Travel & Leisure |
| Corona (band) | 3.03× | Music & Radio |
| Layne Staley | 3.26× | Music & Radio |
| Lindy Hop | 5.04× | Music & Radio |
| Nurse education | 1.62× | Kids & Family |
| Tuscany | 3.44× | Travel & Leisure |
| Cam Ward | 1.86× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.07 |
| Travelling | THRILL | 1.82 |
| Urban Lifestyle | OPEN | 1.74 |
| Patriotism | CONSERVATISM | 1.64 |
| Design Affinity | PREMIUM | 1.46 |
| Quality Awareness | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.9% |
| Japan | 21.8% |
| Indonesia | 1.9% |
See Lawry's audiences in other countries
More Restaurants audiences in United States
- Chick-fil-A (63,480,692)
- Texas Roadhouse (61,841,187)
- Panda Express (41,204,599)
- Panera Bread (37,153,671)
- Buffalo Wild Wings (36,926,113)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lawry's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.