Rascasse Audience Intelligence

Lawry's Target Market in United States

A data profile of the people who buy, follow and care about Lawry's in United States — modelled from more than twelve digital signal sources. Lawry's has an estimated audience of 474,384 people in United States.

#124among Restaurants in United States#3877among Brand in United States#2013in Food & Beverages

The average Lawry's fan in United States is 43.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Nevada, Texas.

Top brand affinities include James Caan, Jell-O, See's Candies, with strongest over-indexing on James Caan (32.95× the country average).

Demographically, the Lawry's audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

The typical Lawry's fan in United States is more female, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for James Caan.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lawry's profile in United States.

Audience size
474K
in United States
Gender
58.1%♀
41.9% male
Age
43.9
average years
Country rank
#37793
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lawry's

58.1% are female, 41.9% are male, average age 43.9.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Lawry's audience in United States
MetricValue
Female58.1%
Male41.9%
Average age43.9
Estimated audience size474,384
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Lawry's audience in United States
Age bracketShare%
16-1915%
20-2912%
30-3916%
40-4922%
50+35%
Fig. 04

Worldwide distribution

66.5%

of the worldwide Lawry's audience comes from United States.

Worldwide audience distribution share by country for Lawry's
CountryShare
United States66.5%
Japan22.1%
Indonesia1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lawry's audience in United States is strongest.

Fig. 05

Top regions by affinity

Lawry's customers by region in United States
#RegionReachAffinity×
01Nevada~70K14.87×
02California~400K8.27×
03Hawaii~2K1.21×
04Michigan~10K0.98×
05Wyoming<1K0.88×
06Illinois~10K0.87×
07Alaska<1K0.86×
08Vermont<1K0.86×
09North Dakota<1K0.85×
10Arizona~8K0.84×
11South Dakota<1K0.84×
12Montana~1K0.81×
13Rhode Island~1K0.78×
14Delaware~1K0.78×
15Iowa~3K0.77×
16Nebraska~2K0.77×
17Idaho~2K0.76×
18Maine~1K0.76×
19New Hampshire~1K0.75×
20Washington, District of Columbia~1K0.75×
21New Mexico~2K0.74×
22Washington~7K0.73×
23Kansas~3K0.71×
24Utah~3K0.70×
25Mississippi~3K0.70×
26Wisconsin~5K0.69×
27Oregon~4K0.69×
28Arkansas~3K0.69×
29Oklahoma~4K0.67×
30Minnesota~5K0.66×
31Texas~30K0.65×
32Colorado~5K0.65×
33Alabama~4K0.63×
34Connecticut~3K0.63×
35Missouri~5K0.62×
36Louisiana~4K0.62×
37Kentucky~4K0.62×
38Maryland~5K0.60×
39New York~20K0.59×
40Georgia~9K0.59×
41Tennessee~6K0.59×
42South Carolina~4K0.59×
43Virginia~7K0.58×
44Massachusetts~5K0.58×
45North Carolina~8K0.56×
46Ohio~8K0.55×
47New Jersey~7K0.55×
48Florida~20K0.53×
49Pennsylvania~8K0.51×
Fig. 06

Affinity by region

Affinity by region — Lawry's, United States
0.51×1.00×14.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lawry's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lawry's audience
#·InterestCategoryAffinity×
01Yas IslandTravel & Leisure159.48×
02James MayMovies & TV60.47×
03Jell-OFood & Beverages58.80×
04TMC (TV channel)Movies & TV55.24×
05Cool WhipFood & Beverages48.59×
06Harvey'sFood & Beverages45.24×
07Pimento cheeseFood & Beverages34.41×
08James CaanMovies & TV32.95×
09Black Angus SteakhouseFood & Beverages29.12×
10See's CandiesShopping26.65×
11Absolut VodkaFood & Beverages20.57×
12Victoria JusticeMovies & TV20.00×
13Omaha SteaksFood & Beverages19.72×
14Max VerstappenSports12.71×
15Din Tai FungFood & Beverages11.68×
16LongHorn SteakhouseFood & Beverages6.83×
17QVCMovies & TV6.73×
18FedExBusiness & Career4.69×
19Discount storesShopping4.37×
20Pizza HutFood & Beverages3.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lawry's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lawry's audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.51×
Convenience OrientationPREMIUM2.41×
IndulgenceJOY2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lawry's audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.73×
ExtroversionTHRILL0.80×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lawry's's target market in United States?

Lawry's's target market in United States covers an estimated 474,384 people, concentrated in California and Nevada.

02

What is the gender split and age of Lawry's customers?

58.1% of the Lawry's audience are female, 41.9% are male, with an average age of 43.9 years.

03

Which brands do Lawry's fans like most?

Lawry's fans show strongest brand affinity for James Caan (32.95×), Jell-O (58.8×), and See's Candies (26.65×) over the country average.

04

Where do Lawry's fans live in United States?

Lawry's fans in United States are most concentrated in California (reach ~400K), Nevada (reach ~70K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Lawry's fans also like?

Beyond Lawry's itself, the audience over-indexes on Jell-O (58.8×), See's Candies (26.65×), TMC (TV channel) (55.24×), and Harvey's (45.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Lawry's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lawry's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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