Lawry's Audience in United States
Lawry's has an estimated audience of 477,942 people in United States. 58.1% are female, 41.9% are male, average age 43.9. Top brand affinities: James Caan, Napoleon Dynamite, TMC (TV channel), Jell-O, Yas Island.
Top brand affinities include James Caan, Napoleon Dynamite, TMC (TV channel), with strongest over-indexing on James Caan (36.55× the country average). Demographically, the Lawry's audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Travelling.
Category: Food & Beverages · Type: Brand · Subtype: Restaurants
Demographics of Lawry's fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 43.9 |
| Estimated audience size | 477,942 |
Audience persona
The typical Lawry's fan in United States is more female, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for James Caan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| James Caan | 36.55× | Movies & TV |
| Napoleon Dynamite | 24.8× | Movies & TV |
| TMC (TV channel) | 58.08× | Movies & TV |
| Jell-O | 45.38× | Food & Beverages |
| Yas Island | 126.95× | Travel & Leisure |
| Cool Whip | 46.39× | Food & Beverages |
| Din Tai Fung | 11.17× | Food & Beverages |
| LongHorn Steakhouse | 6.3× | Food & Beverages |
| Black Angus Steakhouse | 28.09× | Food & Beverages |
| Absolut Vodka | 20.05× | Food & Beverages |
| Max Verstappen | 11.45× | Sports |
| MSN | 3.18× | News |
| See's Candies | 13.02× | Shopping |
| Yakult | 30.97× | Food & Beverages |
| James May | 38.75× | Movies & TV |
| The Venetian Las Vegas | 13.32× | Travel & Leisure |
| Pimento cheese | 27.38× | Food & Beverages |
| Victoria Justice | 12.68× | Movies & TV |
| Hollywood Sign | 7.24× | Travel & Leisure |
| American Express | 3.94× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.07 |
| Travelling | THRILL | 1.82 |
| Urban Lifestyle | OPEN | 1.74 |
| Patriotism | CONSERVATISM | 1.64 |
| Design Affinity | PREMIUM | 1.46 |
| Quality Awareness | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.9% |
| Japan | 21.8% |
| Indonesia | 1.9% |
See Lawry's audiences in other countries
More Restaurants audiences in United States
- Chick-fil-A (63,480,692)
- Texas Roadhouse (61,841,187)
- Panda Express (41,204,599)
- Panera Bread (37,153,671)
- Buffalo Wild Wings (36,926,113)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lawry's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.